There are thousands of products of all colors and shapes in a supermarket, making you believe that they are worth a try．How? Packaging is the silent but persuading salesman．
There on the shelves, each bottle, can ,box, and jar has been carefully designed and measured to speak to the inner self of the consumer, because he/she is buying not only a product but also his/her belief in life．Scientists have studied consumer behavior recently and found that the look of the package has a great effect on the “quality” of the product and on how well it sells, because “consumers generally cannot tell between a product and its package．Many products are packages and many packages are products．”, as Louis Cheskin, the first social scientist studying consumers’ feelings for packaging, noticed．
Colors are one of the best tools in packaging．Studies of eye movement have shown that colours draw human attention quickly．Take V8 for example．For many years, the bright red color of tomatoes and carrots on the thin bottle makes you feel that is it very good for your body．And the word“green” today can keep food prices going up．
Shapes are another attraction．Circles often suggest happiness and peacefulness, because these shapes are pleasing to both the eye and the heart．That’s why the round yellow M signs of McDonald’s are inviting to both young and old．
This new consumer response to the colors and shapes of packages reminds producers and sellers that people by to satisfy both body and soul．According to the passage, _____ seems to be able to persuade a consumer to buy the product．
| A．the pleasing color of the package |
| B．he special taste of the product |
| C．the strange shape of the package |
| D．the belief in the product |
If a package or a product is round in shape, it can ____________．
| A．bring excitement to the consumers |
| B．attract the consumers’ attention |
| C．catch the eye movement of the consumers |
| D．produce a happy and peaceful feeling |
“And the word green today can keep food prices going up ” This sentence suggests that consumers today are _________．
| A．starting to notice the importance of new food |
| B．enjoying the beauty of nature more than before |
| C．beginning to like green vegetables |
| D．paying more attention to their health |
It can be inferred from the passage that V8 is a kind of ________．
| A．vegetable dish | B．healthy juice |
| C．iced drink | D．red vegetable |
A popular saying goes,“Sticks and stone may break my bones, but words will never hurt me.” However, that's not really true. Words have the power to build us up or tear us down. It doesn't matter if the words come from someone else or ourselves-the positive and negative effects are just as lasting.
We all talk to ourselves sometimes. We're usually too embarrassed to admit it, though. But we really shouldn't be, because more and more experts believe talking to ourselves out loud is a healthy habit.
This self-talk helps us motivate ourselves, remember things, solve problems, and calm ourselves down. Beware, though, that as much as 77% of self-talk tends to be negative. So in order to stay positive, we should only speak words of encouragement to ourselves. We should also be quick to give ourselves a pat on the back. The next time you finish a project, do well in a test, or finally clean your room, join me in saying, “Good job !”
Often, words come out of our mouths without our thinking about the effects they will have; but we should be aware that our words cause certain responses to others. For example, when returning an item to a store, we might use warm friendly language during the exchange. And the clerk will probably respond in a similar manner. Or we can use harsh, critical language, which will most likely cause the clerk to be defensive. Words possess power because of their lasting effects. Many of us regret something we once said. And we remember unkind words said to us! Before speaking, we should always ask ourselves：Is it true? Is it loving? Is it needed? If what we want to say doesn't pass this test, then it's better left unsaid.
Words possess power both positive and negative. Those around us receive encouragement when we speak positively. We can offer hope, build self-esteem (自尊) and motivate others to do their best. Negative words destroy all those things. Will we use our words to hurt or to heal？The choice is ours.The author argues in the first paragraph that .
| A．words have lasting effects on us |
| B．words will never hurt us at all |
| C．positive effects last longer than negative effects |
| D．negative words may let us down |
Why should we not feel embarrassed when talking to ourselves？
| A．Almost everybody has the habit of talking to oneself. |
| B．Talking to ourselves is believed to be good for our health. |
| C．Talking to ourselves helps us to solve all the problems. |
| D．It does harm to have "self-talk" when we are alone. |
Which of the following statements would the author agree to?
| A．Unkind words are more likely to be forgotten. |
| B．It is better to think twice before talking to others. |
| C．Words always possess long positive effects. |
| D．Kind words are sometimes not needed at all. |
Why should we talk in a friendly way when returning an item to a store?
| A．Because kind words build up complex relationships. |
| B．Because the clerk in a store is hard to deal with. |
| C．Because friendly words cause positive responses. |
| D．Because critical language may hurt your feelings. |
From good reading we can derive pleasure, companionship, experience, and instruction. A good book may absorb our attention so completely that for the time being we forget our surroundings and even our identity. Reading good books is one of the greatest pleasures in life. It increases our contentment when we are cheerful, and lessens our troubles when we are sad. Whatever may be our main purpose in reading, our contact with good books should never fail to give us enjoyment and satisfaction.
With a good book in our hands we need never be lonely. Whether the characters portrayed are taken from real life or are purely imaginary, they may become our companions and friends. In the pages of books we can walk with the wise and the good of all lands and all times. The people we meet in books may delight us either because they resemble human friends whom we hold dear or because they present unfamiliar types whom we are glad to welcome as new acquaintances. Our human friends sometimes may bore us, but the friends we make in books need never weary us with their company. By turning the page we can dismiss them without any fear of hurting their feelings. When human friends desert us, good books are always ready to give us friendship, sympathy, and encouragement.
One of the most valuable gifts bestowed by books is experience. Few of us can travel far from home or have a wide range of experiences, but all of us can lead varied lives through the pages of books. Whether we wish to escape from the seemingly dull realities of everyday life or whether we long to visit some far-off place, a book will help us when nothing else can. To travel by book we need no bank account to pay our way; no airship or ocean liner or stream-lined train to transport us; no passport to enter the land of our heart's desire. Through books we may get the thrill of hazardous adventure without danger. We can climb lofty mountains, brave the perils of an Antarctic winter, or cross the scorching sands of the desert, all without hardship. In books we may visit the studios of Hollywood; we may mingle with the gay throngs of the Paris boulevards; we may join the picturesque peasants in an Alpine village or the kindly natives on a South Sea island. Indeed, through books the whole world is ours for the asking. The possibilities of our literary experiences are almost unlimited. The beauties of nature, the enjoyment of music, the treasures of art, the triumphs of architecture, the marvels of engineering, are all open to the wonder and enjoyment of those who read.Why is it that we sometimes forget our surroundings and even our identity while reading?
| A．No one has come to disturb you. |
| B．The book you are reading is so interesting and attractive. |
| C．Everything is so quiet and calm around you. |
| D．Your book is overdue; you are finishing it at a very fast speed. |
How would you account for the fact that people like their acquaintances in books even more?
| A．They resemble human friends exactly. |
| B．They are unfamiliar types we like. |
| C．They never desert us. |
| D．They never hurt our feelings. |
Which of the following is true?
| A．Your wish to visit some far-off place can be realized through the pages of the books. |
| B．To escape from the dull realities of everyday life you should take up reading. |
| C．You may obtain valuable experience from reading good books. |
| D．Books can always help you to live a colorful life. |
The word “weary” means ______.
| A．“to attract someone’s attention” | B．“to distract someone’s attention” |
| C．“to make someone interested” | D．“to make someone very tired” |
When Peng Liyuan stepped off the plane in Moscow, the whole world wanted to know who dressed the elegant first lady. The reporter released the secret—Ma Ke.
Peng Liyuan has been wearing Ma Ke's designs for more than a decade, a fact that was only highlighted recently when she was on her first state visit, accompanying her husband President Xi Jinping. The elegant and attractive Peng, formerly a popular singer, has been compared with the US’ first lady Michelle Obama and France’s Carla Bruni-Sarkozy, since stepping off the airplane in Moscow on March 22. Suddenly, everyone was curious to know more about the first lady’s wardrobe.
Even so, Ma prefers a low-key approach. “If you eat a tasty egg why would you want to see the hen?” she says of all the media attention.
Ma’s relationship with Peng began 10 years ago after a concert in Guangzhou when a reporter told Peng she knew the designer behind the label Exception de Mixmind. Peng asked for an introduction because she was a fan of Ma’s designs and had been wearing them for years.
The two naturally became friends. Ma says: “The painting reflects the painter, and clothes reflect both the designer and the wearer. Someone desires fame and wealth, or love and sympathy; what you have in your heart is reflected in the design. Those who don’t share my philosophy won’t buy my clothes. Peng is a caring person, devoted to charity and environmental protection, which is exactly what I’m doing now.”
However, regardless of the brand, Peng’s support of Chinese labels has surprised millions of Chinese who favor foreign fashion brands.
“Instead she presented a vision of Chinese fashion, desiring to bring Chinese designers to the world stage,” says a western designer.
The first lady’s double-breasted coat and her black leather handbag aren’t available at any of Exception’s shops, though Exception’s physical stores do have seen a rising number of visitors.The passage mainly discusses _________.
| A．the designer of the first lady Peng Liyuan’s dress, Ma Ke |
| B．the friendship between Peng Liyuan and her designer |
| C．Peng Liyuan’s clothes on her first state visit |
| D．the reactions to Peng Liyuan’s first visit to Moscow |
In the underlined sentence in Paragraph 3 Ma Ke mentioned “an egg and the hen” to show _________.
| A．it is hard to explain “Which came first, the egg or the hen?” |
| B．paying such great attention to her was unnecessary |
| C．the outcome was more important than the process |
| D．her dissatisfaction with the media attention on her dress |
In the passage, Peng Liyuan _________.
| A．often reflects on what she has in her heart before choosing clothes |
| B．is sympathetic and has a strong environmental consciousness |
| C．always desires the exceptional charm of the brand |
| D．is knowledgeable in philosophy |
Which of the following statements is NOT true according to the passage?
| A．Peng wears the dress designed by a Chinese designer probably to support Chinese brands. |
| B．Many citizens found Peng Liyuan’s choice quite unexpected. |
| C．Black leather handbags like Peng’s are widely sold in bag stores in big cities. |
| D．After Peng Liyuan’s visit to Moscow Ma Ke’s clothes became more popular. |
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