On the IraqSyria border，a pack of wild dogs circled American soldiers for food．The leader of the pack was a grayandwhite dog．The soldiers called him Nubs．Nubs was shaking and __36__ able to stand．Marine major Brian Dennis looked closer and saw that there was a knife wound __37__ his chest．
Dennis couldn’t stand seeing the dog __38__．He and his men immediately treated the wound，and gave Nubs medicine．Nubs__39__but was still in pain．The next day，the team had to__40__．Ten days later，Dennis’s unit was back，and so was Nubs．He was still___41__，but the men fed him and played with him．
Before long the unit once again__42__an outpost (前哨) 70 miles away．Nubs，slowly but determinedly，__43__them far into the trackless wasteland until the men lost__44__of him．Two days later，beyond Dennis’s__45__，he saw Nubs just outside the outpost．The dog had tracked him across 70 miles of frozen desert to__46__with the friend who had saved his life．From then on Nubs and the men slept in the same place，and ran around in the same ruins．
Until an order came down from above that they were not__47__to have pets，Dennis__48__to make sure the dog would continue to live the__49__life．So he quickly raised $4,000 from his family and friends to fly Nubs to__50__．
A month later，when Dennis and the dog were__51__in California，at first Nubs didn’t recognize the guy．__52__within minutes，the dog jumped into Dennis’s arms，jumping up again and again to__53__ his friend’s face．
A little__54__and concern in the middle of war will not save a violent world．But small stories，like the story of a soldier and a dog，hold a promise of a(n) __55__world．
A．mostly B．certainly C．hardly D．never
A．in B．on C．at D．behind
A．stand B．starve C．bleed D．suffer
A．pulled through B．fell asleep C．woke up D．fell down
A．leave B．rest C．pass D．remain
A．hungry B．tired C．dirty D．weak
A．took up B．took over C．left for D．returned from
A．watched B．followed C．accompanied D．barked
A．touch B．sight C．footprint D．smell
A．ability B．surprise C．imagination D．understanding
A．part B．fight C．meet D．break
A．asked B．suggested C．required D．allowed
A．decided B．agreed C．accepted D．proposed
A．moving B．good C．safe D．interesting
A．London B．America C．Iraq D．Syria
A．found B．interviewed C．linked D．reunited
A．So B．And C．But D．Though
A．lick B．touch C．bite D．clean
A．pity B．mercy C．care D．contribution
A．equal B．harmonious C．prosperous D．amazing
What on earth does happiness mean? I can’t give you its exact definition, but I’m sure if you love and help 16. , you’ll get it.
I’ll never forget an old lady. She lives in 17. small house alone. It is said that her husband and her son 18. （die）in a road accident years ago. Her life is bitter, but she often helps others 19 . a smile. Whenever it snows, she is always the first to clean the paths. She looks after several children living nearby. I am one of them. I often remember the stories she told us and her kind smile. Perhaps she is unlucky, but I think she is a happy person. Her life is full of 20. （laugh）and love.
But I’m sad to see some people getting their happiness in bad ways. They talk 21. （noisy）in cinemas and meeting rooms; they destroy trees to enjoy themselves and they laugh at others’ shortcomings. Perhaps they feel happy at that time, 22. they will never get true happiness because they 23. （lose）their personality already.
Now I know what happiness is. 24. means kindness, love and unselfishness. Above all, I have come to understand that 25. （bring）happiness to others is getting ourselves happiness.
Michel is a young girl who works for the police 36 a handwriting expert (专家). She has helped 37 many criminals (罪犯) by using her special talents (天才).
When she was fourteen, Michel was already 38 interested in the differences in her friends' 39 that she would spend hours 40 them. After 41 college she went to France for a 42 two-year class in handwriting at the School of Police Science.
Michel says that it is 43 for people to hide their handwriting. She can discover 44 of what she needs to know simply 45 looking at the writing with her own eyes, 46 she also has machines 47 help her make 48 different kinds of paper and ink. This knowledge is often 49 great help to the police.
Michel believes that handwriting is a good 50 of what kind of person the 51 is. "I wouldn't go out with a fellow 52 I didn't like his handwriting.” She says. But she 53 she fell in love with her future husband, a young policeman 54 she studied his handwriting. It is later proved to be 55 , however.
A．with B．by C．like D．as
A．search B．follow C．catch D．judge
A．so B．too C．quite D．extra
A．books B．letter C．tongues D．handwriting
A．writing B．studying C．settling D．uncovering
A．attending B．finishing C．starting D．stepping into
A．powerful B．natural C．special D．common
A．main B．safe C．easy D．impossible
A．most B．nothing C．little D．sight
A．with B．by C．of D．about
A．so B．for C．thus D．but
A．they B．in which C．that D．those
A．up B．out C．for D．into
A．of B．to C．with D．for
A．test B．sign(标记) C．means D．habit
A．thief B．criminal C．writer D．policeman
A．whether B．unless C．if D．after
A．adds B．tells C．repeats D．cries
A．before B．after C．so D．and
A．necessary B．all right C．important D．quite easy
As a single mother，I had to do two jobs，which kept me very busy.
Two months ago，I went to a _36__ with Alice. Since I __37__went out with her，she seemed very happy. Many parents were there with their children. I sat down on a bench，_38__Alice playing with other children. About half an hour later，a man of about forty years old came and _39__beside me. As I had to go back to work，I stood up and told Alice that we had to __40__.
“Can I stay here a little longer？”Alice pleaded.
“No，we must go now，”I said，__41__ Alice just didn’t move.
“Just ten more minutes，”she pleaded again，and I became _42__.
“Go now，”I__43__，and Alice started to cry.__44__ that，the man sitting on the __45__stood up and came to us.
“Why don’t you just let her__46__ten more minutes？”he asked. Then he told me a _47__.He used to be very busy，too. Every time his little son wanted to go out and play，he told him he was __48__.One day，his son went out and played __49__，and he didn’t come back again—he was hit by a _50__driver of a car. The father regretted what he had done to his son，but he never had the __51__to play with him again. Hearing the story，I __52__.I knelt down and said to Alice，“OK，ten more minutes，and Mom will play __53__you.”
__54__is all about making priorities(优先)．What are your priorities？Give someone you__55__ten more minutes of your time today.
A．park B．school C．sea D．cinema
A．sometimes B．often C．usually D．hardly
A．keeping B．hearing C．finding D．watching
A．got off B．sat down C．broke in D．turned up
A．go B．shop C．change D．eat
A．because B．as C．but D．so
A．sad B．pleased C．angry D．excited
A．whispered B．wished C．begged D．shouted
A．Knowing B．Seeing C．Hoping D．Thinking
A．ground B．chair C．bench D．stone
A．run B．play C．do D．laugh
A．story B．joke C．way D．lie
A．busy B．lonely C．boring D．ill
A．suddenly B．alone C．happily D．crazily
A．blind B．kind C．drunken D．good
A．energy B．interest C．heart D．chance
A．stayed up B．took part C．calmed down D．came back
A．behind B．with C．for D．under
A．Choice B．Joy C．Work D．Life
A．appreciate B．dislike C．admire D．love
Years ago in Scotland, the Clark family had a dream. Clark and his wife worked and 36 , making plans for their nine children and themselves to travel to 37 . It had taken years, and they had 38 saved enough money and had got passports (护照) and 39 for the whole family to the United States.
The entire family was filled with 40 about their new life. 41 , seven days before their departure, the youngest son was bitten by a dog. The doctor sewed up the boy but he42 a yellow sheet on the Clarks’ front door. 43 the possibility of rabies (狂犬病), they should be quarantined (隔离) for fourteen days.
The family’s 44 was destroyed. They would not be able to make the trip to America as they had 45 . The father, filled with disappointment and 46 , hurried to the dock to watch the ship leave — without the Clark family. 47 of disappointment came to the father. Five days 48 , the tragic news spread throughout Scotland — the mighty Titanic had sunk. The unsinkable ship had sunk, 49 many lives with it. The Clark family should have been on that ship, 50 because the son had been bitten by the dog, they were51 in Scotland. When Mr. Clark heard the news, he 52 his son and thanked him for saving the family. He thanked God for saving their lives and turning 53 he had felt was a(n) 54 into a blessing.
Although we may not always understand, all things 55 for a reason.
A．spent B．counted C．saved D．played
A．America B．Europe C．Japan D．Africa
A．instantly B．obviously C．originally D．finally
A．cars B．ships C．tickets D．rooms
A．creativity B．excitement C．surprise D．imagination
A．However B．Besides C．Instead D．Otherwise
A．signed B．brought C．hung D．raised
A．Apart from B．In spite of C．As for D．Because of
A．passport B．ship C．house D．dream
A．imagined B．planned C．admitted D．claimed
A．tension B．courage C．anger D．doubt
A．Information B．Tears C．Letters D．News
A．later B．after C．late D．over
A．saving B．leaving C．taking D．killing
A．so B．or C．and D．but
A．left behind B．given out C．turned away D．taken over
A．envied B．called C．blamed D．hugged
A．when B．what C．that D．why
B．experience C．comedy D．misery (痛苦)
A．remain B．disappear C．happen D．exist
The story is told about what happened on a flight between a passenger and an air hostess. The passenger rang and told the air hostess (乘务员) that he needed a cup of __21__to take his medicine when the plane just took off. She told him that she would_22__him the water in ten minutes.
Thirty minutes later, when the passenger’s ring for_23__sounded, the air hostess was in a hurry. She was kept so_24__that she forgot to deliver (送) him the water. As a result, the passenger was_25__to take his medicine.She_26__over to him with a cup of water, but he_27__it.
In the following hours on the_28__, each time the air hostess passed by the _29__ she would ask him with a smile_30__he needed help or not. But the passenger__31__paid attention to her.
When the passenger was going to get__32__the plane, he asked the air hostess to__33__him the passengers’ booklet (意见薄). She was very__34__. She knew he would write down_35__words, which might result in the loss of her job. _36__with a smile she handed it to him.
Off the plane, she_37__the booklet, and cracked a smile, _38__the passenger put it, “On the flight, you asked me whether I need help or not for twelve times_39__. How can I refuse your twelve sincere（真诚的） smiles?”
That’s__40__! Who can refuse twelve sincere smiles from a person?
A．coffee B．tea C．water D．cola
A．take B．bring C．carry D．hold
A．food B．drink C．service D．medicine
A．tired B．silent C．calm D．busy
A．delaying B．delayed C．delays D．delay
A．hurried B．went C．came D．got
A．refused B．accepted C．liked D．hated
A．seat B．air C．floor D．flight
A．customer B．passenger C．guest D．visitor
A．whether B．when C．what D．that
A．never B．often C．always D．seldom
A．on B．to C．off D．from
A．hand B．take C．throw D．lend
A．glad B．angry C．curious D．sad
A．good B．sharp C．polite D．nice
A．So B．Because C．And D．But
A．hid B．tore C．opened D．closed
A．if B．for C．after D．when
A．in all B．above all C．or else D．or so
A．wrong B．wonderful C．impossible D．right
One Saturday afternoon, a six-year-old girl went for a walk. She crossed a large area of grassland into the woods __36__ she realized that she was lost.
Sitting on a rock and __37__ what to do, she began crying. After a while. she__38__ to walk along a wide path lined with tall trees and thick bushes. __39__ it was getting dark, she saw a small, dark wooden house. She opened the door and __40__ stepped in. Suddenly, she heard a strange noise, and she ran out the door and back to the __41__. Cold and tired, she fell asleep near a __42__.
The girl’s parents were out and her dog, Laddy, was at home. Laddy __43__ that his mistress was in danger. He jumped __44__ a window, breaking the glass. He looked in the fields. But he couldn’t find his mistress anywhere. However, from the ground came a __45__ scent (气味) as he lowered his head. He __46__ the scent and walked across the grassland. Barking __47__ into the air, the dog __48__ through the woods until he found the __49__ . But the girl was not there, so he headed back to the woods. Much to his __50__ , he saw his mistress’ blue shirt in the distance. He __51__ over some bushes and saw the little stream, where the girl was __52__.When she opened her eyes and 53 her dog standing beside her, the girl said, “you 54 me, Laddy,” and she kissed him several times. Seeing their daughter and dog coming back, the parents burst into tears of 55 . That night Laddy had a hero’s supper: a huge meal of steak
A．since B．while C．before D．as
A．wondering B．forgetting C．remembering D．regretting
A．preferred B．expected C．failed D．decided
A．Because B．When C．If D．Until
A．hopelessly B．carelessly C．cautiously D．unwillingly
A．stream B．rock C．tree D．house
A．heard B．found C．sensed D．smelt
A．at B．in C．onto D．through
A．familiar B．strange C．terrible D．Pleasant
A．missed B．discovered C．followed D．ignored
A．calmly B．merrily C．gently D．loudly
A．wandered B．looked C．searched D．traveled
A．girl B．house C．window D．hero
A．satisfaction B．disappointment C．embarrassment D．delight
A．jumped B．climbed C．walked D．flew
A．awake B．asleep C．abandoned D．available
A．saw B．spotted C．observed D．watched
A．disturbed B．comforted C．rescued D．scared
A．pain B．shock C．sorrow D．relief
I will never forget what happened to me that day. That afternoon，I was sitting at my favorite table in a restaurant, waiting for the food I had ordered to arrive. Suddenly I 16 that a man sitting at a table near the window kept glancing in my direction, 17 he knew me. The man had a newspaper 18 in front of him, which he was 19 to read, but I could 20 that he was keeping an eye on me. When the waiter brought my 21 the man was clearly puzzled (困惑) by the 22 way in which the waiter and I 23 each other. He seemed even more puzzled as 24 went on and it became 25 that all the waiters in the restaurant knew me. Finally he got up and went into the 26 . When he came out, he paid his bill and 27 without another glance in my direction.
I called the owner of the restaurant and asked what the man had 28 . “Well,” he said, “that man was a detective (侦探). He 29 you here because he thought you were the man he 30 . ” “What?” I said, showing my 31 . The owner continued, “He came into the kitchen and showed me a photo of the wanted man. I 32 say he looked very much like you! Of course, since we know you, we told him that he had made a 33 ”. “Well, it’s really 34 I came to a restaurant where I’m known,” I said. “ 35 , I might have been in trouble. ”
A．noticed B．understood C．knew D．recognized
A．since B．as if C．though D．even if
A．flat B．open C．cut D．fixed
A．pretending B．thinking C．hoping D．continuing
A．guess B．find C．see D．learn
A．menu B．bill C．paper D．food
A．direct B．funny C．strange D．familiar
A．chatted with B．looked at C．laughed at D．talked about
A．the waiter B．the dinner C．I D．time
A．clear B．hopeful C．true D．possible
A．restaurant B．washroom C．office D．kitchen
A．sat down B．acted C．left D．calmed down
A．wanted B．tried C．ordered D．wished
A．followed B．caught C．met D．discovered
A．was to beat B．was dealing with C．was to meet D．was looking for
A．care B．surprise C．worry D．regret
A．must B．may C．need D．can
A．discovery B．fortune C．decision D．mistake
A．a pity B．natural C．a chance D．lucky
A．Otherwise B．However C．Thus D．Therefore
As far back as I can remember, I’ve always known that my brother was different. At first I thought this was a 31 thing. But when I got older I learned the truth. My brother had autism (孤独症) and Attention Deficit Disorder (儿童多动症) — serious 32 conditions. At 15, he 33 like a 7-year-old child. When he was little, I didn’t 34 it as much. But as he got older, it became more obvious. When something didn’t go his 35 , he got angry and it took hours to 36 him down. He would talk to himself and play with string. We could never 37 to give him his medicine, otherwise he’d go wild. I was always 38 when we took him anywhere, and I never wanted to bring any of my friends 39 with me.
When I was 10, I felt like I couldn’t 40 it any more. I’d shout at him for being different and would ask 41 he couldn’t be normal. Of course, he had no 42 what I was talking about. It became very hard, 43 when a friend of mine didn’t want to come over 44 her mom had said my brother was dangerous. Our fights 45 up until one day he came up to me. He gave me a big 46 , like he was saying, “I don’t know what I did 47 , but I hope you still love me.” At that moment I realized that I’d better learn to 48 him.
As I’ve gotten older, I’ve learned how 49 I really am. Having him as a brother has made me kinder and more patient. No matter how busy my 50 is, he’ll always listen to my problems. I worry about his future, but I know he’ll always be loved.
A．discouraged B．serious C．good D．pitiful
A．mental B．physical C．medical D．normal
A．experienced B．behaved C．impressed D．expressed
A．watch B．see C．observe D．notice
A．road B．way C．path D．side
A．take B．bring C．calm D．set
A．want B．remember C．allow D．forget
A．embarrassed B．grateful C．tiresome D．comfortable
A．here B．home C．out D．away
A．see B．hear C．bear D．believe
A．what B．how C．when D．why
A．mind B．idea C．thought D．principle
A．especially B．probably C．nearly D．partly
A．though B．if C．because D．while
A．gave B．sent C．called D．kept
A．hug B．hit C．shock D．kick
A．right B．perfect C．gentle D．wrong
A．accept B．receive C．persuade D．advise
A．terrible B．bad C．clever D．lucky
A．teacher B．brother C．father D．friend
Patti discovered the meaning of running when she was 23. At that time she was smoking two packs of cigarettes a day and had 36 over 50 pounds. “I decided to 37 ,” she says. She took a clock and started 38 what she did every day, and then she 39 an hour a day as a “be nice to Patti” hour. “I started having bubble（泡沫）baths with a candle 40 , because Cosmopolitan Magazine 41 that this would be good for me. But I got 42 of that soon,” Patti remembers. She wanted to do something really pleasant. She found that the 43 times in her life were times when she was physically active. So she took up 44 .
She decided to start 45 the next day. She ran for an hour, 46 a total of 7 miles on her first run. “I couldn’t walk for 2 weeks 47 I felt painful all over!” Patti recalls. “But I felt so wonderful!” Patti wasn’t crazy about running yet, but she was in 48 with the after effects of it.
Within seven months, Patti had run her first marathon, qualified for the Boston Marathon, and placed 25th in the world for 49 distance runners. Over the next years, she 50 records and set standards for women in the sport. She was the first American woman to run a marathon 51 than 2 hours 30 minutes, and then broke another two records 52 an 8-month period.
Patti believes that, if we can 53 standards for ourselves, we can pull ourselves out of the most difficult 54 and come out on top. “Everybody has to be a/an 55 and everybody has that in them.”
A．lost B．gained C．earned D．reduced
A．change B．move C．walk D．cry
A．remembering B．collecting C．sharing D．recording
A．set out B．set up C．set aside D．set about
A．lit B．swung C．surrounded D．burnt
A．spoke B．said C．wrote D．went
A．afraid B．fond C．tired D．ashamed
A．happiest B．saddest C．loneliest D．luckiest
A．smoking B．bathing C．dieting D．running
A．only B．right C．even D．again
A．overcoming B．spreading C．passing D．covering
A．but B．although C．since D．because
A．peace B．line C．love D．touch
A．men B．women C．adult D．children
A．kept B．held C．broke D．cleared
A．faster B．more C．slower D．rather
A．for B．over C．at D．on
A．set B．follow C．require D．seek
A．pleasures B．pities C．challenges D．purposes
A．expert B．runner C．athlete D．champion
When my twin sons, Chad and Brad, were born, I was concerned about everything． Five years later, our little girl, Becky, 21 our family．I wanted everybody to be healthy and happy．I worked hard to see that they 22 ．
As the kids grew older, I worried about headaches, throat infections and many other 23 childhood illnesses．I didn't like it when the boys spent time "warming the bench （板凳）" during Little League football games．I worried about Becky when she 24 the ball while playing softball．Before long, the teen years were upon us．I stayed 25 late t night waiting for the boys to return home．Many times the 26 crossed my mind that I would call the police if they weren't home on time．_27_, they always arrived home safe and sound 28 I had to take such measures．
"Please don't ever call the police," one of the boys said when I 29 him after a late arrival．The day the boys moved away to college was a 30 day indeed．I worried about their being able to take care of themselves．Would they starve?
A few months after the boys left college, our 31 rang in the middle of the night． It startled （惊醒）us when we looked at the clock．It was 3 o'clock in the morning．" 32 must be wrong," I shouted to my husband, Roy, as we both jumped up．We ran to the door, opened it, and there 33 a police officer．
"You need to 34 your sons," he seriously announced．I picked up the telephone, but unfortunately, it was 35．A line outside had been accidentally （偶然） cut．Roy and I jumped into the car and 36 to the nearest telephone．My stomach ached．My husband was 37 so badly that he could hardly dial the number．
On the first 38 , Chad answered the telephone．"What's wrong?" Roy shouted into the receiver （听筒）．
"We were worried about you," Chad told him．"We've been trying to call you all night, but you didn't 39 We called the police and asked them to go and check on you．"
For the first time in their lives, the boys were worried about us．And they were the ones who 40 had to call the police．
A．completed B．visited C．tested D．appreciated
A．did B．had C．were D．would
A．serious B．common C．unusual D．incurable
A．hit B．threw C．got D．missed
A．down B．up C．out D．in
A．plan B．advice C．worry D．thought
A．Strangely B．Probably C．Luckily D．Exactly
A．after B．when C．before D．since
A．threatened B．told C．surprised D．reminded
A．nice B．embarrassing C．happy D．sad
A．phone B．clock C．alarm D．doorbell
A．Something B．Anything C．Everything D．Nothing
A．stood B．greeted C．turned D．came
A．call B．email C．see D．educate
A．gone B．useless C．dead D．stolen
A．rushed B．headed C．went D．moved
A．looking B．shaking C．suffering D．seeing
A．night B．arrival C．try D．ring
A．talk B．answer C．wake D．care
A．frequently B．suddenly C．actually D．rarely
A year ago I paid no attention to English idioms, 21 my teacher said again and again that it was important．
One day, I happened to __ 22 _ an Englishman on the road, and soon we began to __23 ．As I was talking about how I was studying English, the foreigner shook his head, saying, “You don’t say! You don’t say!” I was 24 ___ , I thought, perhaps this is not a __ 25 __ topic．Well, I’d __ 26 change the topic．So I said to him, “Well, shall we talk about the Great Wall? _27 _ the way, have you ever __28__ there?” “Certainly, everyone back home will __29 __ me if I leave China without seeing __30 ．It was great．” I said, “The Great Wall is one of the wonders in the world． It is a place of 31 ．” Soon I was interrupted again by his words, “ __ 32 !” I couldn’t _33 __ asking, “Why do you ask me not to talk about it?” “Well, I didn’t ask you to do __34__ ”, he answered, gently surprised．
I said, “Didn’t you say ‘You don’t say’?”
Hearing this, the Englishman _ 35__ to tears．He began to __ 36___ ,“‘You don’t say actually means ‘really?’．It is an _37__ of surprise．Perhaps you don’t pay attention __38___ English idioms．”
Then I knew I had made a fool of __39__ ．Since then I have been more ___50__ with idioms．
A．though B．when C．if D．as
A．look B．meet C．pick up D．find out
A．walk B．talk C．play D．go
A．pleased B．angry C．afraid D．surprised
A．proper B．strange C．safe D．polite
A．to B．better C．not D．like
A．On B．In C．All D．By
A．gone B．visited C．seen D．been
A．look at B．think of C．send for D．laugh at
A．it B．them C．anything D．something
A．interesting B．interest C．interests D．interested
A．Really B．Good C．You don’ t say D．You are right
A．be B．help C．think D．do
A．this B．so C．anything D．me a favor
A．laughed B．cried C．moved D．came
A．explain B．shout C．prove D．say
A．experience B．expression C．explanation D．example
A．for B．to C．at D．in
A．me B．myself C．him D．himself
A．helpful B．popular C．careful D．satisfied
One of my fondest memories as a child is going by the river and sitting idly on the bank. There I would 16 the peace and quiet, watch the water rush 17 and listen to the singing of birds and the rustling of 18 in the trees. I would also watch the bamboo trees 19 under pressure from the wind and watch them 20 gracefully to their original position after the wind had 21 .
When I think about the bamboo tree's ability to bounce back to its original position, the word "resilience" comes to mind. When used in 22 to a person this word means the ability to readily 23 from shock, depression or any other situation that stretches the limits of a person's 24 .
Have you ever felt like you are at your 25 point? Thankfully, you have survived the experience to live to talk about it.
During the 26 you probably felt a mix of emotions that threatened your health. You felt emotionally drained, 27 exhausted and you most likely stood 28 physical symptoms.
Life is a 29 of good times and bad times, happy moments and unhappy moments. The next time you are experiencing one of those bad times or unhappy 30 that take you close to your breaking point, bend, 31 don't break. Try your best not to let the situation get the best of you.
A 32 of hope will take you through the unpleasant ordeal (考验). With 33 for a better tomorrow or a better situation, things may not be as bad as they seem to be. The unpleasant ordeal may be easier to 34 if the final result is worth having.
If life gets 35 and you are at your breaking point, show resilience. Like the bamboo tree, bend, but don't break!
A．see B．hear C．enjoy D．touch
A．downstream B．smoothly C．uphill D．peacefully
A．fruits B．branches C．roots D．leaves
A．move B．bend C．fall D．decline
A．go B．turn C．return D．suffer
A．died down B．died off C．died away D．died out
A．honor of B．reward to C．reference to D．favor of
A．recover B．suffer C．come D．escape
A．thoughts B．mind C．body D．emotions
A．starting B．breaking C．standing D．tiring
A．practice B．experiment C．victory D．experience
A．possibly B．terribly C．mentally D．probably
A．unpleasant B．unreasonable C．exciting D．good
A．result B．change C．wonder D．mixture
A．events B．moments C．adventures D．changes
A．but B．however C．though D．and
A．little B．number C．measure D．little
A．idea B．hope C．imagination D．search
A．deal with B．look into C．depend on D．get stuck
A．acceptable B．wrong C．tough D．cozy
Everyone in business has been told that success is all about attracting and retaining(留住) customers. It sounds simple and achievable. But, 41 , words of wisdom are soon forgotten. Once companies have attracted customers they often 42 the second half of the story. In the excitement of beating off the competition, negotiating prices, securing orders, and delivering the product, managers 43 become carried away. They forget what they regard as the boring side of business--- 44 that the customer remains a customer.
45 to concentrate on retaining as well as attracting customers costs business huge amounts of money annually. It has been estimated that the 46 company loses between 10 and 30 percent of its customers every year. In constantly changing 47 , this is not surprising. What is surprising is the fact that few companies have any idea how many customers they have lost.
Only now are organizations beginning to wake up to these lost opportunities and calculate the 48 implications. 49 the number of customers a company loses can make a big 50 in its performance. Research in the US found that a five percent decrease in the number of defecting(流失的) customers led to 51 increases of between 25 and 85 percent.
In the US, Domino’s Pizza estimates that a regular customer is 52 more than five thousand dollars over ten years. A customer who receives a poor quality product or 53 on their first visit and 54 never returns, is losing the company thousands of dollars in 55 profits (more if you consider how many people they are likely to tell about their bad experience).
The logic behind cultivating customer 56 is impossible to deny. “In practice most companies’ marketing effort is focused on getting customers, with little attention paid to 57 them”, says Adrian Payne of Cornfield University’s School of Management. “Research suggests that there is a close relationship between retaining customers and making profits. 58 customers tend to buy more, are predictable and usually cost less to service than new customers. Furthermore, they tend to be less price 59 , and may provide free word-of-mouth advertising. Retaining customers also makes it 60 for competitors to enter a market or increase their share of a market.”
A．in particular B．in reality C．at least D．first of all
A．emphasize B．doubt C．overlook D．believe
A．tend to B．contribute to C．appeal to D．devote to
A．denying B．ensuring C．arguing D．proving
A．Moving B．Hoping C．Starting D．Failing
A．average B．ordinary C．normal D．usual
A．markets B．tastes C．prices D．expenses
A．cultural B．social C．financial D．economical
A．Cutting up B．Cutting through C．Cutting in D．Cutting down
A．promise B．plan C．mistake D．difference
A．cost B．opportunity C．profit D．budget
A．worthy B．worth C．value D．price
A．service B．delivery C．order D．promotion
A．as a result B．on the whole C．in conclusion D．on the contrary
A．huge B．potential C．extra D．reasonable
A．beliefs B．loyalty C．interest D．habits
A．altering B．understanding C．keeping D．attracting
A．Established B．Assumed C．Respected D．Unexpected
A．Sensitive B．friendly C．flexible D．agreeable
A．unfair B．convenient C．difficult D．essential
I tend to accept any idea put forward by experts on TV. One day, a sociologist(社会学家) proposed that the 36 society has been consuming modern humans little by little. For fear that I would become a victim of the consumer society, I 37 hurried to a bicycle shop in my neighborhood. 38 the shopkeeper Mr. Johnson was selling me the bicycle, he said, “This is the best thing you 39 have done. Life has become hopelessly 40 . A bicycle is simple, and it brings to you 41 things: fresh air, sunshine and exercise.” I agreed. Happy as a child, I got on the bicycle and headed out onto the streets. After some time, I 42 at the other end of the town. I was 43 that this simple vehicle could let me 44 long distances in a fairly short time. But how 45 did I really go?
Since I hated to be 46 , I went back to Mr. Johnson and asked him to 47 an odometer (里程表) on my bicycle. He agreed, but 48 , “An odometer without a speedometer (速度计) is like a 49 without a knife.” I admitted he was right and in a few minutes, the two devices (装置) were 50 to the handlebars of my bicycle. “What about a horn?” he then asked. “Look, this horn is no larger than a matchbox and has many 51 .” Attracted by these functions, I bought the horn.
“You can’t leave the back part 52 ,” noted Mr. Johnson. He fixed a metal box with buttons 53 the seat, and said, “Is there anything better than this oven(烤箱) when you feel 54 on your way? I can give you a special discount.” I was not strong enough to 55 the offer.
“I congratulate you once more; this is the best thing you could have done,” said Mr. Johnson in the end.
A．adult B．human C．consumer D．bachelor
A．eventually B．immediately C．reluctantly D．gratefully
A．Although B．Because C．As D．Unless
A．would B．should C．must D．could
A．boring B．complicated C．stressful D．tough
A．natural B．mysterious C．complex D．unique
A．gave up B．broke down C．calmed down D．ended up
A．amazed B．amused C．confused D．concerned
A．march B．drive C．cover D．measure
A．far B．long C．fast D．deep
A．unreliable B．impractical C．unprepared D．inaccurate
A．fix B．check C．repair D．lay
A．swore B．added C．replied D．concluded
A．pencil B．fork C．box D．cake
A．distributed B．converted C．applied D．attached
A．shapes B．sizes C．functions D．models
A．loose B．blank C．bare D．incomplete
A．beside B．before C．below D．behind
A．sick B．hungry C．hot D．thirsty
A．consider B．withdraw C．make D．resist
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