In today’s world of cellphones,mini laptops and MP3 players, most people have at least one time-telling tool with them. Since these devices are so common,is time running out for the 500yearold watch?According to some consumers,yes. New Jersey teenager Charlie Wollman says a watch is “an extra piece of equipment with no necessary function”.Many young adults agree—and use their cellphones to tell time. Louis Galie, a senior vice president at Timex,said that fewer young people wear watches today than five years ago. As a result, some people claim that the watch industry is at a crossroads.
However, watchmakers optimistically say that watches regain popularity when consumers reach their 20s and 30s.By then,they are willing to spend money on a quality timepiece that doesn’t just keep good time. Fifty years ago,watchmakers boasted about their products’ accuracy. But in recent years, the watch industry has transformed itself into an accessory business. And for many today, the image a watch communicates has become more important than the time it tells.
“Complications”—features that go beyond simple timekeeping—are an important part of a watch’s image. Today’s watches offer a lot of features that suit almost any personality. These features include altitude trackers, compasses,lunar calendars, USB drives, and even devices that measure the effectiveness of golf swings!
Creativity is also a key element in today’s watches. For example,Japanese watchmaker Tokyoflash makes watches that don’t even look like watches. The company’s popular Shinshoku model uses different color lights to tell time. It looks more like a futuristic(未来主义的)bracelet than a watch. Another Japanese watchmaker, EleeNo, makes a “handless” watch. Using a ring of circles to keep time, this watch makes an excellent conversation piece.
Whether a watch communicates fashion sense, creative talent or a love of sports, consumers want their timepieces to stand out. Nowadays,everyone has the same kind of gadget (小玩意儿)in their bags,so people want to make a statement with what’s on their wrists. Will this interesting wrist fashion last?Only time will tell!
Why aren’t watches popular with young people as before?
A.Because watches cannot keep good time as cellphones, mini laptops and MP3 players. |
B.Because watches are featured by the disadvantages of simple function. |
C.Because watches are too expensive to afford. |
D.Because watches don’t have beautiful appearance as other modern timetelling tools. |
What does the underlined sentence in Paragraph 1 mean?
A.Watchmaking is facing a survival crisis challenge. |
B.Watchmaking is faced with the developing opportunity. |
C.Watchmaking becomes the sunrise industry. |
D.Watchmaking has a specific development target. |
It can be implied that ________.
A.people will gradually lose interest in watches as they grow older |
B.watchmakers scarcely change the development strategy for watches |
C.today’s watches are better than those in the past in quality |
D.customers used to be more concerned with the quality of a watch than with its image |
What’s the best title of the passage?
A.Watches and Teenagers | B.The History of Watches |
C.The Accuracy of Watches | D.Watches Tell More than Time |