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  • 更新 2022-09-03
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  • 难度 中等
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D
HONG KONG — In China, the smartphone battle used to be Samsung versus Apple. But not any more .
Over the summer, a Chinese company, Xiaomi, took the No. 1 position in China’s competitive market and became the world’s third-largest phone maker in the process.
Founded in 2010 , Xiaomi was late to the game. But a clever social media strategy and a business plan that emphasized selling services that work on the phone helped Xiaomi build frenzied support from young and trendy Chinese.
With people in China expected to buy 500 million smart phones in 2015 — more than three times as many as will be sold in the United States, Xiaomi is likely to remain its place as one of the most powerful phone makers in the world’s most important market.
Now the company’s founders, who include the Chinese entrepreneur Lei Jun and the former Google executive Lin Bin, hope that status will help them take their brand globally.
Why Xiaomi gained such great success ? The reason partially lies in its fans’ participation. “Xiaomi fans have a high level of organization,” said Li Nan, vice president of the rival Meizu, “They love Xiaomi. It’s a form of idolatry.”
Han Yu, a 24-year-old studying for his master’s degree, is one of those idolaters. He, with tens of thousands of others, helps Xiaomi test its user interface by looking for bugs and offering suggestions. Much of his personal life revolves around Xiaomi. He said he was honored when his suggestion to create a private photo folder was adopted on phones by Xiaomi.
“I really enjoy the sense of participation,” Mr. Han said.
For all its success, Xiaomi’s biggest challenge looms outside China. In 2013, the company hired Hugo Barra, an old friend of Mr. Lin’s from Google, to lead the company’s international expansion.  “I would put China No. 1, India two, Indonesia three, then hopefully follow with Brazil and Russia,” he said. “The developed countries with tightly controlled carrier networks are not in the top five.” The countries Lin identifies all have large populations who still have not bought their first smartphone, meaning Xiaomi has a chance.
The passage mainly tells us ______.

A.the competition between Xiaomi and Meizu
B.the cooperation between Xiaomi and Samsung
C.the battle among Smart phone Companies
D.the development and success of Xiaomi

What helped Xiaomi win the support of young and trendy Chinese?

A.Its low price.
B.Its social media strategy and business plan
C.Its fashionable design.
D.Its international promotion

Who takes charge of expanding Xiaomi’s market abroad?

A.Hugo Barra B.Li Nan C.Lei Jun D.Lei Jun

The example of Han Yu is used to ________.

A.tell readers that the youth like to show off
B.prove Han Yu is very intelligent
C.show Xiaomi fans’ participation and devotion
D.introduce the designer of photo folder

Why Xiaomi chooses less developed countries as targeted markets?

A.Because Xiaomi doesn’t have to pay taxes.
B.Because more smartphone may be sold there.
C.Because Xiaomi was invited to develop there.
D.Because the young people there love Xiaomi.
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