书面表达 (满分10分)
今年两会以来，是否恢复“五一”长假成为各方关注的热点。媒体调查显示九成网民赞同恢复五一七天长假，理由如下：1．人们可以更好的休息和放松；2．方便走访亲友、家庭团聚，这对国人来说非常重要；3．促进旅游，拉动经济的发展。[内容] 请根据以上信息，写一篇反映网友意见的文章，阐述恢复五一长假的好处。[要求] 字数在100字以内。参考词汇：五一七天长假Week-long May Day Holiday；恢复resume; 经济economy；减少reduce.
[评分标准]句子结构准确，信息内容完整，篇章结构连贯。
Week-long May Day Holiday Should Be ResumedRecently, the suggestion that week-long May Day Holiday should be resumed has been put forward and it has caused a heated discussion. According to an online survey,_________________________________________________________________
任务型读写（共10小题，每小题1分，满分10分）
阅读下面短文，根据所读内容在表格中空白处填入恰当得单词。注意：每个空格只填一个单词。
Traditionally, customers may consider more about what they buy the product for. However, the image of product and the consuming circumstance have become the key points to attract customer awareness and stimulate(刺激) their buying needs. Frequently, customers buy goods just because they are cute, lovely and unique. With a less emphasis on functional utilities, the experience and imaginative space are placed into an increasingly important role. The image of product is emphasized, as well as the communication between products and consumers. “Customer behavior, which appears to be focused and directed at the object and at pleasure, in fact responds to quite different objectives: displaced expression of desire, and the production of a code of social values through the use of differential signs”(Baudrillard) . The reason for image-oriented customer behavior is probably that customers’ lifestyle has been continuously virtualized by paying much attention to “Virtual Reality”. The evidences can be traced from computer games and Hollywood movies, in which customers’ preference for fleeing reality is perfectly matched.
This change requires us to take efforts to improve product image by integrating(综合) style, color, taste, shape and material, and communicate with customers creatively, imaginatively and innovatively, and enable them to enjoy the distinctive experience image brings. “[A] need is not a need for a particular object as much as it is a ‘need’ for difference” (Baudrillard). The typical example is Apple Computer’s IMAC, which has strong visual impact and outstanding dynamics. By this way, customer relationship can be set up through image, and brand can be treated as living that can transform people. Other examples commonly used are Disney Fairyland and Las Vegas, where new experience and imagination are fully demonstrated. In sum, consumption is negotiation, a never-ending conversation held in the languages of advertising, packaging, branding, fashion, and entertainment.
More Attention to the Image of Product
| Main comparisons |
Contexts |
| Different aspects ____66___about by people when they are shopping. |
In the past, people think more about the __67__of the goods. |
| People today are more easily ___68___by the ___69___ of product and the buying atmosphere. |
|
| Different ____70__ to promote sales |
Traditionally, producers may focus more on the functional utilities of goods. |
| Nowadays, product image should be __71__and there should be more effective ___72____with customers. |
|
| The___73__ for image-centered behavior |
Influenced by computer games and Hollywood movies, people’s ___74___is virtualized. |
| ___75____are given to prove the importance of image |
Apple Computer’s IMAC/ Disney Fairyland/ Las Vegas |
Remind children that bad things don’t last. It may sound simple, but the message is extremely important. “Children often don’t have the experience to know that when something bad happens—they lose an important game or their best friends lets them down—it’s not the end of the world,” explains Nancy Leffert, a senior research scientist with the Research Institute, an American adolescents’(青少年) and children’s research group. “They think their bad feelings will last for ever， or that one failure will ruin everything.”
Unfortunately, that kind of thinking discourages motivation(动机).“If a child believes that the cause of her upset is lasting, or that nothing she does will make a difference, it decreases her ability to keep on trying,” says Dorothy Rich, president of the Mega Skills Education Center of the Home and School Institute, based in Washington. Any time you can help your child see that a situation is not lasting, that a result can be changed, or that one opinion does not reflect reality, you give her reason to hope.Case in point: “When my daughter Kathy was eight，art was one of her favorite subjects，”says Beth，a mother of two. “Then she got an art teacher who gave a great deal of praise to one student and barely noticed the rest．Kathy was ready to give up until I explained to her，‘Never stop doing your best just because one person doesn’t give you praise.’” Beth had to repeat the advice often，and finally her daughter got the message．“Kathy is twelve now, and art is still one of her strongest subjects.”62. According to the passage we know many children_____.A. know how to face a failureB. try their best to avoid a situation of failureC. don’t want to stay in bad feelings for everD. tend to take a failure as the end of the world63. Which of the following can a parent say to his children to show that one’s opinion does not reflect reality?A. “If you call your friend and apologize，he won’t stay mad at you.”B. “That may be what your teacher thinks, but I see it differently.”C. “You have lost today, but you can try again tomorrow.”D. “Go ahead. Don’t care what other people think.”64. It can be inferred from the passage that_____.A. teachers’ praise is very important to studentsB. good teachers can give students useful adviceC. teachers should not praise their students in classD. good teachers can find each student’s favorite subject65. The best title of the passage is_____.A. Help Children Promote Problem Solving AbilityB. Tell Children Not to Let Failure Ruin ThemC. Set Reasonable Hopes for Your ChildrenD. Teach Your Children to Be Happy
On September 22, 2007, 108 Chinese cities took part in Car-Free Day, a global event held every year, for the first time.
China became the world’s second-largest auto market and third-largest car-maker in 2006. It has also become the second-largest greenhouse gas producer in the world, and is rapidly catching up with the United States. In this sense, China’s participation will greatly promote the Car-Free Day movement.
The number of cars on the road is going up rapidly in China. In Beijing, about 1,000 new cars are added to the streets on an average day.
Cars certainly offer people plenty of freedom to move around. But in many Chinese cities, appearance of too many cars has turned into a major problem. Getting stuck in traffic jams is an everyday experience for drivers.
Even worse is the environmental impact（影响）caused by cars. According to a national report, on a “smog day”, 79 percent of the air pollution is caused by cars.
The growing number of traffic accidents is another problem. Over 100,000 people die from traffic accidents every year in China, which is by far the highest number of road deaths in the world.
108 cities’ participation in Car-Free Day shows growing public concern about the traffic and environmental problems caused by cars.
On this day, all cars were banned from running in selected areas of the participating cities. People were encouraged to walk, cycle and use public transport. According to experts, the carbon monoxide in the atmosphere produced by cars was reduced by 3,000 tons on Car-Free Day.
With cleaner air and smoother traffic flow on the day, more cities will hopefully want to join the event next year. And more people might share the hope that Car-Free Day is not just on September 22, but a possibility 365 days of the year.
59. From the passage, we can know that China ______.
A. has the world’s highest number of road deaths
B. has the world’s largest auto market
C. is the world’s largest greenhouse gas producer
D. is the world’s second-largest car-maker
60. Which of the following is discussed in the passage?
A. The causes of car growth in China.
B. The effects of car growth in China.
C. The history of World Car-Free Day.
D. The popularity of World Car-Free Day.
61. Car-Free Day in China will ______.
A. be held all the year round
B. stop air pollution and traffic jams
C. attract more people to join in
D. reduce the production of cars
Can trees talk? Yes, but not in words. Scientists have reason to believe that trees do communicate (交际) with each other. Not long ago, researchers learned some surprising things. First a willow tree attacked in the woods by caterpillars (毛虫) changed the chemistry of its leaves and made them taste so terrible that they got tired of the leaves and stopped eating them. Then even more astonishing, the tree sent out a special smell---a signal (信号) causing its neighbors to change the chemistry of their own leaves and make them less tasty.
Communication, of course, doesn’t need to be in words. We can talk to each other by smiling, raising our shoulders and moving our hands. We know that birds and animals use a whole vocabulary of songs, sounds, and movements. Bees dance their signals, flying in certain patterns that tell other bees where to find nectar (花蜜) for honey. So why shouldn’t trees have ways of sending message?
55．It can be concluded from the passage that caterpillars do not feed on leaves that ______.
A．are lying on the ground B have an unpleasant taste
C．bees don’t like D have an unfamiliar shape
56．The willow tree described in the passage protected itself by ______.
A．changing its leaf chemistry
B．communicating with birds and bees
C．growing more branches
D．shaking caterpillars off
57．According to this passage, bees communicate by ______.
A．touching one anotherB．making special movement
C．smelling one another D．making unusual sound
58．The author believes that the incident described in the passage ______.
A．cannot be taken seriously B．should no longer be permitted
C．seems completely reasonableD．must be checked more thoroughly
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