ASomegoodnewsforonlineholidays

更新 2022-09-03
科目英语
题型阅读理解
难度中等
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A
Some good news for online holiday shoppers: bargain-hunting binges (狂热行动) will drive prices down as web-based retailers compete to offer bigger discounts, marketing researchers predict.
A recent survey by Shopzilla found that nearly 84 percent of online retailers would offer Cyber Monday discounts, up 12 percent from last year. Cyber Monday, the first Monday after Thanksgiving, is the online response to Black Friday, the day after Thanksgiving when stores are traditionally flooded with customers, some of whom camp at the entrances overnight to take advantage of discounts.
However, in the current economic climate, online retailers have felt pressure to offer sales and discounts even before Black Friday. But how online retailers decide to offer those big savings isn’t a simple matter of trying to attract the consumers who are watching their wallets, Bohlmann of Sabanci University in Istanbul says. Online stores will also pay attention to the deals their competitors are offering, potentially leading to price wars between certain retailers to attract all those potential bargain-hunting customers.
Online shoppers can be divided into two types, Bohlmann said, ―switchers and ―loyals. Switchers compare prices between retailers and go for the cheapest one, while loyals stick to one brand or store. It almost doesn’t matter what price you charge.
Online retailers will look at the percentage of switchers and loyals they have in order to decide whether to offer discounts. The more switchers they have, the more likely they will offer discounts. But retailers don’t just look at the percentage of their own customers; they also look at the competition.
If one online store has a higher percentage of loyals than the competitor, it can afford to keep prices higher. On the contrary, if it has a higher percentage of switchers than the competitor, it might want to lower prices.
According to the text, on Cyber Monday, customers often______

A．feel tired because of Thanksgiving

B．prepare for the coming Black Friday

C．spend their holidays in the stores

D．wait for online retailers’ discounts

According to the text, “loyals” should refer to online shoppers who____

A．care about prices than anything else

B．focus on the quality of products

C．matter little what price you charge

D．hope a higher price of products

It can be inferred from the text that ____

A．retailers should know more about customers’ interest

B．There will be no shoppers who go out in crowds

C．Barnes&Noble’s prices are lower than other companies’

D．Retailers like the switchers more than the loyals

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E
It is difficult in the modern world to do anything other than a basic job without being able to read. Reading as a skill is the key to an educated workforce, which in turn is the bedrock of economic advancement, particularly in the present technological age. Studies have shown that by increasing the literacy skill of primary school children in the UK, the benefit to economy generally is in billions of pounds. The skill of reading is now no mere just an intellectual （知识的） or leisure activity, but rather a completely developed economic force.
Part of the problem with reading is that it is a skill which is not appreciated in most developed societies. This is an attitude that has forced a large number of the population in most Western nations to illiteracy (文盲). It might surprise people in countries outside the West to learn that in the United Kingdom, and indeed in some other European countries, the literacy rate has fallen to below that of so-called less developed countries.
There are also forces against reading in our modern society. It is not seen as cool among a younger generation more at home with computer screens or e-libraries.
And reading is not very appealing. Students at school, college or university, who read a lot are called bookworms. The term indicates the contempt (轻蔑) in which reading and learning are held in certain circles or subcultures. It is a criticism, like all such attacks, driven by the insecurity of those who are not literate or are semiliterate. Criticism is also a means, like all bullying, of keeping peers（同辈） in place so that they do not step out of line. Peer pressure among young people is so powerful that it often kills any attempts to change attitudes towards habits like reading.
But the negative senses apart, is modern Western society standing Canute-like (自以为是地) against an uncontrollable drop? I think not.
57．What is the main idea of Paragraph 1?
A．Reading plays an important role in education.
B．People can't find a job without being able to read.
C．The skill of reading has become an economic power.
D．More intellectual activities are needed in the technological age.
58．What problem exists in most Western nations?
A． Younger generations are addicted to modern technology.
B．The literacy skills have weakened their financial benefit.
C．Literacy rate has decreased because of people' s attitude.
D．School children spend more money on leisure activities.
59．What does the underlined sentence probably mean?
A．Criticism may help the young make reading a habit.
B．The contempt makes peers refuse to change their reading habit.
C．Peer pressure stops bully boy from stepping out of line.
D．Criticism strongly influences the young' s behavior towards reading.
60．What is the author' s purpose in writing this passage?
A．To explain his own attitudes.
B．To describe the decrease in reading.
C．To draw people' s attention to reading.
D．To criticize negative attitudes towards reading

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D
Wolves are in the news these days, especially with the controversial（有争议的）Alaskan Wolf Hunting Festival being a focus of public attention. Since these animals are getting more attention in the outer world, they may be more likely to show up in your inner world and may take on many forms and have many meanings.
Wolves live in a pack（狼群）and they have a leader, a guide who is responsible for directing the pack and keeping it safe. If a wolf appears in your dream and you have a positive relationship with the wolf, it may suggest your own leadership abilities. Wolves in dreams may also mean the need for trusting your own internal leader-the soft howl from the bottom of your own heart.
While wolves certainly do howl, it is till unknown why they howl at the moon. The wolf’s how is actually a form of communication. Wolves may howl as a form of making friends, or as a warning, or to indicate that they are last and need help. Is your dream wolf howling? If so, what emotions exist in the dream? Do you feel lost and in need of guidance, do you feel like you’ve lost your “pack”? Do you feel the need to let others know they are crossing your land? Or are you simply filled whit a sense of joy that can only be expressed in a howl?
Wolves can be experienced hunters, and often appear in folk stories as something harmless when in fact it is there to do great harm. Are there any wolves in sheep’s clothing in your life? Often we have intuition（直觉）about people or situations, feelings that these people or situations should be avoided, but we ignore them based on their harmless outer appearance. Wolves in dreams could be signs that there are hidden dangers in your life. Never ignore your intuition because it doesn’t make any sense. Your intuition exists to guide and protect you and it can discover a wolf long before it removes its woolen suit.
53．Why does the author mention “Alaskan Wolf Hunting Festival” in the first paragraph?
A．to support the main idea of the text          B．to introduce the topic of the passage
C．to show his pity for the wolves              D．to prove wolves are getting more attention
54．What does “your inner world” refer to in the first paragraph?
A．hearts         B．feelings         C．thoughts     D．dreams
55．According to the text, wolves howl for the following reasons EXCETP       .
A．to communicate with other wolves B．to ask for help
C．to share how they feel            D．to admire the moon
56．The passage is mainly about        .
A．wolves and their behaviors     B．explanations of people’s dreams
C．different types of wolf        D．hidden dangers in our dreams

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●CAFE DISPLAY
●OUR JOURNEYS
●12 April-29 May 2008
Young people explore how they have adapted to life in Oxford.
“When I first came here,” says one young African woman, “I just wanted to cry all the time. And now I have learned to laugh again.” Working with photographer Rory Carnegie and writer Nikki van der Gaag, young men and women explore their journey from the time they first arrived in a strange place to where they find themselves today. Organised by The Sunday Times Oxford Literary Festival (10－17 April 2008). Supported by the Maggie Black Trust and Oxford City Council.

●ACTIVlTlES FOR CHlLDREN AND FAMILIES
●MODERN ART TROLLEY FREE
Art activities for children every weekend during the exhibition in the Entrance Space from 2 p. m. to 4 p. m. Just drop in. Children must be led by an adult.

●WORKSHOP FOR 8 TO 12 YEAR OLDS
Thursday 7 April, 10：30 a. m. to 1：30 p. m.
Looking at themes from the exhibition and exploring pictures based ideas through group discussion and using digital cameras. Led by Judie Waldmann.

●BOOK LAUNCH FREE
The Drawing Book by Sarah Simblet is a practical approach to drawing the world around you. Sarah Simblet, who teaches at the Ruskin School of Drawing and Fine Art, University of Oxford, will be present to give a short talk about the development of her book. Special price of￡18 on copies purchased in the evening.
Booking recommended on 01865 813802

●TEACHERS’EVENING FREE
Thursday 21 April, 5 p.m. to 7：30 p. m.
Lecture by Susan Bright, independent writer and lecturer, at 5：30 p. m. followed by an opportunity to view the exhibition. FREE Education Notes will be provided for teachers attending the evening.

●WORKSHOP FOR PRIMARY TEACHERS
Saturday 7 May, 10：30 a. m. to 1：30 p. m.
Workshop for primary teachers who would like to develop their practical art skill as well as gain an understanding of modern art practice. Led by Judie Waldmann, artist and former primary school teacher.

●TALKS AND WORKSHOPS FOR SCHOOL GROUPS
Exhibition talks and artist-led workshops to create work in response to the exhibition are available for pre-booked school groups.Suitable for primary and secondary schools, to check availability and discuss details call Sarah Mossop on 1865 813816.

49．If you are a teacher and interested in art, you probably would like to go to ________.
A. TEACHERS’EVENING
B. MODERN ART TROLLEY
C. WORKSHOP FOR PRIMARY TEACHERS
D. TALKS AND WORKSHOPS FOR SCHOOL GROUPS
50．What can we learn from the passage？
A. Susan Bright will give a short talk at the launch of the Drawing Book.
B. Rory Carnegie and Nikki will teach young people how to take photos.
C. The workshop led by Judie is intended for the secondary school students.
D. The children who go to the Modern Art Trolley must be led by an adult.
51．Which of the following would be the best title of the text？
A. FREE JOURNEYS B. SPRING EVENTS
C. WEEKEND ACTIVITIES D. ACTIVITIES FOR TEACHERS
52．The passage makes you believe that __________.
A. if you attend “BOOK LAUNCH”, you can get the book at a low price.
B. school groups can attend talks and workshops for them at any time.
C. almost all the young people have difficulty in adapting to life in Oxford.
D. TEACHERS’ EVENING is only accessible to teachers.

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B
When I was a boy, my father told me that he could do anything he wanted to. Dad said that he wanted to be the first to develop color prints in our city. And so he did.
When I was 16，Dad looked closely at the violin I played and announced that he want to make one. He read about violinmaking，and then became a violinmaker at the age of 43. He bought the tools and materials，opened a small store and set Mom up as the shopkeeper，while he worked at a local company. He retired from the company 17 years later and continued to make violins and other instruments.
Dad often guessed why the Stradivarius violins sound so beautiful. Some experts claimed that it was the unique varnish(油漆)that gave those instruments their beautiful sound. Dad argued that chemists could analyze the varnish—if that were the answer.
One of Dad’s friends asked him once which kind of wood was used to make violins. When Dad explained that the top was made of spruce(云杉)，his friend said that he had an old piece of spruce Dad might be interested in.
He worked for the next 12 months making a violin from the wood that his friend had given him. It proved to be a superior violin and it would become Dad’s masterpiece. He was convinced that the secret of the Stradivarius sound was in the wood itself.
Later，the instrument was stolen. Dad’s spirit was broken by the robbery, and he stopped making instruments. But he kept the music shop until he was 80 years old, selling guitars and violins.
My father has been gone for 14 years now. The violin has been missing for more than 25 years. Somewhere a musician is playing a late-20th-century violin with an excellent tone. The owner today may never understand why this ordinary-looking violin sounds so much like Stradivarius.
45. The author mentions his father’s developing color prints____________.
A. to show that his father’s real interest was not in making violins
B. to prove that his father could do anything he wanted to
C. to give an example proving that his father was an inventor
D. to describe the real thing that made the author believe his father
46. What did the author's father think about Stradivarius violins?
A. The varnish was different from the others.
B. The way of making them was special.
C. The wood of the violins was special.
D. They could only be analyzed by chemists.
47. From the underlined sentence, we can learn that the author’s father________.
A. 1iked the violin very much
B. got crazy after this happened
C. 1ost interest in instruments
D. didn't want to become famous
48. We can infer from the last paragraph that the author __________ .
A. really hates the thief
B. misses his father a 1ot
C. really wants to play the violin
D. wonders who’s playing the violin now

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第三部分：阅读理解（共20小题，每题2分，满分40分）
阅读下列短文，从每题所给的四个选项（A、B、C和D）中，选出最佳选项，并在答题卡上将该项涂黑。
A
The luxury of eating an apple on Mars could cost as much as US $22,000. That's because it costs about US $120,000 to launch a kilogram of anything into deep space. So getting enough food into orbit is a big problem facing astronauts on a trip to Mars.
After NASA (National Aeronautics and Space Administration) has no current plans to send astronauts to Mars, related research is being carried out—including the production of food. Astronauts on the international Space Station usually eat primarily freeze-dried food to which they add water. However, the weight of the packaging—almost as much as the food inside—costs a lot of money. The biggest problem of all is a psychological one.
Scientists believe that astronauts will suffer without the variety offered by fresh vegetables. The answer is to grow at least some of the food. On a short trip it is imagined that astronauts will eat vegetables such as lettuce, spinach and carrots grown in a refrigerator-sized unit known as a "salad machine". On longer journeys they will actually grow vegetables in greenhouses on Mars. Martian astronauts will eat a vegetarian diet since it will not be practical to raise animals. To make up for the lack of meat, recipes have been created to add as much variety to the diet as possible, using only a basic number of products. It uses heat and mechanical force to transform soybeans into meat and cheese substitutes（代替品）. The prized result of this research is a purely vegetable-based pizza with meat and cheese substitutes .
41. What is the best title for this story?
A. Space Food                                          B. Astronauts' Problem
C. The Packaging of Space Food          D. Mars Rover-Spirit
42. What is the main problem with the diet of astronauts on the international Space Station now?
A. The packaging is too expensive.
B. Only fresh vegetables are offered.
C. Too much water is needed for dried food.
D. There are not enough choices of food.
43. What is the "salad machine" in the spaceship for?
A. It stores vegetables.                 B. It grows vegetables.
C. It cooks green salad.                D. It mixes green salad.
44. From the passage we know that the diet plan for Martian astronauts is short of     .
A. Vegetables.               B. A special kind of Pizza.            C. Meat.         D. Soybeans

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