When you do business online, remember one of the most important factors in online success is list building. No matter what goals you’re seeking with your online activities, building a good contact list is vital for a successful outcome. List building plays a major role in developing good relationships with your site’s customers, and visitors. It can be used to get more sales for your site or business. For these reasons contact building should be high on your list when you’re marketing or promoting on the web. Fortunately, list building is an easy process that any site or webmaster can quickly set up as long as you understand two simple elements. To be really successful, your list building must combine these two key elements. Without these you will probably find building your contact list difficult and slow going. So it is worth your while to fully understand these two factors in your list building.
Value－It should offer important information, quality content, special deals / discounts, and more importantly, it should offer a valuable relationship or connection to an expert in the subject area of the list.
Subscribers (订户) must benefit from joining your list. If you’re building a list, just write down all the benefits someone would receive from joining your site or list, including receiving important information, getting special valuable content, receiving special deals / discounts, getting training videos and getting timely announcements or news. Don’t forget there may also be a psychological reason for joining your list－many people like being part of a group or membership site. It’s human nature. Everybody likes to feel included.
Free whatever you offer－make sure it is Free. The quickest way to build any list is to give away free valuable content, information, videos, reports, e-books, discounts, prizes... everybody loves a free gift. Just make them an offer they can’t refuse. This has more to do with the nature of your gift and the kind of contacts you’re building－giving away free buying guides on how to purchase real estate, fast cars, LCD TVs, laptops... will definitely attract the right “buying customer”. If you’re into selling, you just have to adjust your marketing to combine the free element correctly. In addition, giving away something free is the first step in starting an ongoing relationship with your subscribers. It gets the ball rolling.
| A. Using expensive testing equipment B. Staffing a modern hospital C. Testing becoming a great help D. Cost of medical accidents E. Cost of training medical workers F. Measures of reducing medical costs |
_____________________
Physicians’ fees are only one reason for rising health costs in the United States. Medical research has produced many tests to diagnose, or discover, patients’ illness. Physicians usually feel obliged to order enough tests to rule out all likely causes of a patient’s symptoms. A routine laboratory bill for blood tests can easily be more than $100. _____________________
Sophisticated new machines have been developed to enable physicians to scan body organs with a clarity never before possible. One technique involves the use of ultrasound – sound waves beyond the frequencies that human beings can hear – to produce images. Others use computers to capture and analyze images produced by X-rays or magnetic fields. These machines are extremely expensive: The price of a single machine can exceed one million dollars._____________________
New technologies also mean new personnel. Physicians, nurses and orderlies can no longer staff a hospital alone. Hospitals now require a bewildering number of technical specialists to adminis
ter new tests and operate advanced medical equipment._____________________
Physicians and hospitals also must buy malpractice insurance to protect themselves should they be sued for negligence by patients who feel they have been mistreated or have r
eceived inadequate care. The rates for this insurance have been raised very steeply in the last ten years, as patients have become more medically knowledgeable, and as juries sometimes awarded very large amounts of money to injured patients. _____________________
As a result, hospital costs and physicians’ fees rose steadily through the 1990s. Government agencies became convinced that it was necessary to limit rising medical costs. One approach is to require hospitals to prove that a need exists for new buildings and services. Hospitals also have faced pressure to run their operations more efficiently, and to decrease the duration of hospital stays for patients receiving routine treatment or minor surgery.
F. found G. campaigns H. involved J. properly I. notion |
What’s in a name? Letters offer clues to one’s future decisions, apparently. Previous studies have suggested that maybe a person’s monogram __1__ his life choices — where he works, whom he marries or where he lives — because of “implied self-esteem (自负),” or the temptation of positive self-associations. For instance, a person named Fred might be attracted to the __2__ of living in Fresno, working for Forever 21 or driving a Ford F-150.
Now a new study by professor Uri takes another look at the so-called name-letter effect and __3__ other explanations for the phenomenon. He analyzed records of political donations in the U.S. during the 2004 campaign — which included donors’ names and employers — and found that the name of a person’s workplace more closely related to the first three letters of a person’s name than with just the first letter. But he suggests that the reason for the association isn’t implied self-esteem, but perhaps something __4__ the opposite.
Duyck, one of the researchers whose previous work __5__ the name-letter effect, isn’t so quick to abandon the implied self-esteem theory. He pointed out that the sample group Uri studied may have biased the results: Uri analyzed the name-letter effect in a sample of people who donated money to political __6__. Still, Duyck notes that Uri’s theories are credible, and that even while some people may __7__ the same name of companies, employees may be tending to those companies because they start with the same letter as their names. In the end, whatever the explanation for the name-letter effect, no one really disputes that self-esteem is __8__ on some level. But the true importance of the effect is up for debate. “I can’t imagine people don’t like their own letter more than other letters,” says Uri, “but the differences it makes in really __9__ decisions are probably slim.”
Interviewing someone for a job is not as easy as it looks. First, as the interviewer, you’re tasked with finding the person who will not only do the job well but also fit in well with the other employees.
You have to make an evaluation of abstract qualities that can’t be found on a résumé. Because you have to repeat the process for every potential employee, you end up asking question after question, applicant after applicant.
Still, interviewers need to be told something: “What is your biggest weakness?” is not a good question. It just isn’t.
Now, job seekers have to understand that interviewers want to find some way to know what makes an applicant different from others. Asking questions that are seemingly impossible to answer is one way to see who can think creatively. Then what may be a proper way to respond to such a question?
Honesty, with a twist(新手法)
“‘What are your three strengths and three weaknesses?’ is a classic, but not too many people know how to answer this,” says Kenneth C. Wisnefski, founder and CEO of WebiMax, an online marketing company.
“As an interviewer, we want to hear strengths that describe initiative(主动性), motivation and dedication. The best way to respond is to include these qualities into specific ‘personal statements.’”
“Similarly, weaknesses should be positioned as a strength that can benefit the employer.”
“I like to hear applicants state an exaggerated strength, and put an interesting twist on it. An example of this is, ‘My initiative is so strong, that sometimes I take on too many projects at a time.’”
This answer leads with a strength that employers want —initiative —and still acknowledges that you’re not perfect.
Although you might consider this acknowledgement too honest, it works because it proves you’re being honest.
Honesty, with progress
When you consider what your weaknesses are, think about how you have attempted to overcome them. No one is perfect, so pretending that you are a perfectionist will come across as insincere.
Debra Davenport, author of “Career Shuffle,” believes citing(引用) examples are the best approach.
“My preferred response for this question is to tell the truth without damaging the applicant’s image.” Davenport explains.
“A better response might be, ‘I’ve had some challenges with work-life balance in the past and I realize that a life out of balance isn’t good for me, my family or my employer. I’ve taken the time to learn better time and project management, and I’m also committed to my overall wellness.’”
The answer adds some dimension to the question, and proves you’ve thought beyond the answer. You’ve actually changed your behavior to address the situation, even if you haven’t completely overcome the weakness.
Put yourself in the interviewer’s shoes
However you decide to answer, Debra Yergen, author of “Creating Job Security Resource Guide,” recommends job seekers imagine themselves sitting on the other side of the desk.
“If you were doing the hiring, what would you be looking for? What would be your motivation for asking certain questions? Who would you be trying to weed out? If you can empathize (共鸣) with the interviewer, you can better understand what they want and need, and then frame your qualifications to meet their needs for the position you seek.”
Once you consider what the goal of the question is and figure out what your honest answer is, you’ll be able to give the best possible answer to a tricky question.
| Job Interviews |
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| Tasks for a job interviewer |
☆ Find the person both doing the job well and ( ☆ ( |
| ( |
☆ Understand that the interviewers want to ( ☆ Be ( ☆ Never ( ☆Try to show that you’ve changed a lot ( ☆ Put yourself in the interviewer’s shoes and have a better ( of their needs for the job. |
| Conclusion |
☆ With the goal of the question ( |
It's easy to take your hearing for granted until it's too late.
With the wide 1 _(popular) of digital entertainment products, it is not uncommon to see people wearing headphones and listening to music 2 running in the park or using public transport. And the volume is often so loud that people around 3 can hear the music as well.
However, doctors warn that such behavior can 4 _(potential) damage their hearing. "In noisy places, people tend 5 _(turn) the volume up to get the same clarity of sound. Unfortunately, that can damage the hearing 6 people being aware of it," said Feng Yongfeng, chief ENT physician at Beijing Tian'an Hospital.
After Spring Festival, the hospital witnessed 7 slight increase in the number of teenagers coming in with hearing problems, 8 Feng attributed to them wearing headphones at home for long periods during the holiday. Feng said both in-ear and overhead headphones can harm the ears and 9 (advise) against using them for long periods. He said if you do use headphones it is worth 10 (invest) in the highest quality you can afford.
阅读下面短文， 依据以下提示：1）汉语提示，2）首字母提示，3）语境提示，在每个空格内填入一个适当的英语单词，并将该词完整地填写在右边相对应的横线上。所填单词要求意义准确和拼写正确。
| Everyone has their own way of learning a foreign language. |
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| When I was ten years old, I _______(开始)to chat with foreigners. But I |
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| was very shy. G________, I became more and more confident with their |
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| help. The f______ year, I went to Yangzhou with two foreigners. I became |
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| their g____. First, we came into the Shouxi River, which they wanted to |
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| look around ______ boat. After that, they wanted to buy some souvenirs . |
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| The sellers couldn’t speak English, _____I tried my best to put |
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| _______ they said into English. Next, we went to a small zoo, |
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| where we took some _______.This was an unforgettable |
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| _____(挑战). I hope I can catch many opportunities in the |
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| in the future, then I can speak English, because I think practice makes ______. |
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