Although his 1-year-old smart-phone still works perfectly, Li Jijia already feels the need to replace it.
“There are many better ones available now. It's time to upgrade(更新）my phone.”
Li's impatience is shared by many. Shortly after the season when new products are released, many consumers feel the urge to upgrade their electronic equipment, even though the ones they have still work just fine.
As consumers' minds are occupied by Apple's newly released products and debate whether the Google tablet is better than the new Amazon Kindle, it might be time to take a step back and ask: “Do we really need the latest upgrades?"
According to Donald Norman, an American author, “planned obsolescence (淘汰）” is the trick behind the upgrading culture of today's consumer electronics industry.
Electronics producers strategically release new upgrades periodically, both for hardware and software, so that customers on every level feel the need to buy the newest version.
“This is an old-time trick- they're not inventing anything new,” Norman said. “This is a wasteful system through which companies-many of them producing personal electronics - release poor-quality products simply because they know that, in six months or a year, they'll put out a new one.”
But the new psychology of consumers is part of this system, as Norman admitted，“We now want something new, something pretty, the next shiny thing.” In its most recent year, Apple's profit margin was more than 21 percent. At Hewlett-Packard, the world's biggest PC maker, it was only 7 percent.
Apple's annual upgrades of its products create sales of millions of units as owners of one year's MacBook or iPhone line up to buy the newest version, even when the changes are slight.
As to Li Jijia, the need for upgrading his smart-phone comes mainly from friends and classmates. When they are switching to the latest equipment, he worries about feeling left out.
“Some games require better hardware to run, ”said Li. “If you don't join in, you lose part of the connection to your friends.”What's the author's attitude towards people's desire for new products?
| A．Supportive. | B．Happy. |
| C．Critical. | D．Unclear. |
Why is Apple Company interested in producing latest version of its product?
| A．To provide customers with better service. |
| B．To defeat other competitors like Hewlett-Packard. |
| C．To establish a favorable image of itself among its customers. |
| D．To make huge profits out of its business. |
How do the electronics companies successfully promote their latest products?
| A．They make full use of the "planned obsolescence” strategy. |
| B．They make a fool of customers by recycling their old products. |
| C．They control the customers' way of thinking while shopping. |
| D．They invent new products to attract the youth like Li Jijia. |
It can be inferred from the last paragraph that Li Jijia feels the need to replace his smart-phone as a result of____.
| A．new psychology |
| B．pressure from friends and classmates |
| C．life style |
| D．friends' expectation |
When building houses, people used to think about not only the climate of the areas but also the building materials and the fashions for their houses. However, since electricity became more and more expensive, people began to pay much more attention to the energy they could get for their houses and the new ways they could find to protect their houses from both cold and heat.
Now, houses of an old yet new type have been widely built. In some parts of the world, people share their houses with their livestock（家畜）.During cold weather, they gather their cows, goats, or other animals and keep them on the first floor of their houses. The reasons are that the animals can be protected from the cold and that they can help to heat the houses as well. The body heat given off by the animals rises to the second floor of the houses, where people live. By sharing their houses with their livestock, people gain a source of heat.
People who live in or near cities do not usually keep livestock. However, home builders use the fact that heat rises. This natural law can be used in building houses in these areas. Instead of keeping livestock on the first floor, builders fill it with large rocks. As they are open to the sun’s rays during cold weather, these rocks take in heat. They also give off the heat, and, of course, the warm air rises into the living areas of the houses. So these houses are energy-saving.
House-building becomes a great challenge to building designers and energy engineers. They try to meet this challenge by learning from old traditions and by using modern technology. And someday in the future, people will be able to live in more energy-saving houses.What did people begin to consider as electricity was no longer cheap?
| A．The climate of their areas. |
| B．The energy for their houses. |
| C．The fashions for their houses. |
| D．The building materials for their houses. |
People in some areas gain a source of heat by _________.
| A．keeping their livestock downstairs |
| B．protecting their livestock from the cold |
| C．sharing their houses only with their cows |
| D．living on the second floor with their livestock |
The underlined words “natural law” in the third paragraph refer to the fact that ________.
| A．heat raises the temperature in the houses |
| B．heat goes in the upward direction |
| C．heat goes up if temperature is raised |
| D．heat increases the temperature of rocks |
From the passage, we can conclude that __________.
| A．people will no longer consider building materials in the future |
| B．energy-saving buildings will become more popular in the future |
| C．almost all people will move into the houses heated by large rocks |
| D．energy engineers will devote themselves only to modern technology |
Mr. Lang worked in a factory. As a driver he was busy but he was paid much. His wife was an able woman and did all the housework. When he came back, she took good care of him and he never did anything at home. So he had enough time when he had a holiday. A few friends of his liked gambling（赌博）and he learned it soon. So he was interested in it and hardly forgot anything except gambling. He lost all his money and later he began to sell the television, watches and so on. His wife told him not to do it but he didn’t listen to her. She had to tell the police. He and his friends were punished for it. And he was nearly sent away. After he came out of lock-up(拘留所), he hated her very much and the woman had to leave him. It was New Year’s Day. Mr. Lang didn’t go to work. He felt lonely and wanted to gamble again. He called his friends and they came soon. But they were afraid the police would come. He told his five-year-old son to go to find out if there were the policemen outside. They waited for a long time and didn’t think the police would come and began to gamble. Suddenly a few policemen opened the door and came in.
“I saw there weren’t any policemen outside, Daddy” said the boy “So I went to the crossing and asked some to come.”Mr. Lang was paid much because _______.
| A．he was a worker |
| B．he worked in a factory |
| C．he was a driver and had a lot of work to do |
| D．he had worked there for a long time |
Mrs. Lang did all housework because _______.
| A．she couldn’t find any work |
| B．she thought her husband was tired |
| C．her husband spent all time in gambling |
| D．she wouldn’t stop her husband gambling |
The woman had to leave Mr. Lang because _______.
| A．he didn’t love her any longer |
| B．he wouldn’t stop gambling |
| C．he had been put into lockup |
| D．he was nearly sent away by the factory |
Which of the following is right? _________.
| A．The boy hoped his father would be put into lockup again |
| B．The boy thought his father needed some policemen |
| C．The boy hoped his father would stop gambling soon |
| D．The boy hoped his mother would come back to do housework |
Everyone knows about straight-A students. We see them frequently in TV situation comedies and in movies like Revenge(报复)of the Nerds. They get high grades, all right, but only by becoming dull laborers, their noses always stuck in a book. They are not good at social communication and look clumsy while doing sports.
How, then, do we account for Domenica Roman or Paul Melendres?
Roman is on the tennis team at Fairmont Senior High School. She also sings in the choral group, serves on the student council and is a member of the mathematics society. For two years she has maintained A’s in every subject. Melendres, a freshman at the University of New Mexico, was student-body president at Valley High School in Albuquerque. He played soccer and basketball well, exhibited at the science fair, and meanwhile worked as a reporter on a local television station. Being a speech giver at the graduation ceremony, he achieved straight A’s in his regular classes, plus bonus points for A’s in two college-level courses.
How do super-achievers like Roman and Melendres do it? Brains aren’t the only answer. “Top grades don’t always go to the brightest students, ” declares Herbert Walberg, a professor of education at the University of Illinois at Chicago, who has conducted major studies on super-achieving students. “Knowing how to make the most of your innate(天生的)abilities counts for more. Much more.”
In fact, Walberg says, students with high IQ sometimes don’t do as well as classmates with lower IQ. For them, learning comes too easily and they never find out how to get down.
Hard work isn’t the whole story, either. “It’s not how long you sit there with the books open, ” said one of the many-A students we interviewed. “It’s what you do while you’re sitting.” Indeed, some of these students actually put in fewer hours of homework time than their lower-scoring classmates.
The kids at the top of the class get there by mastering a few basic techniques that others can readily learn.The underlined word “nerds” can probably be________ .
| A．dull bookworms lacking sports and social skills |
| B．successful top students popular with their peers |
| C．students with certain learning difficulties |
| D．born leaders crazy about social activities |
What can we conclude from the first paragraph?
| A．Most TV programs and films are about straight-A students. |
| B．People have unfavorable impression on straight-A students. |
| C．Everyone knows about straight-A students from TV or films. |
| D．Straight-A students are well admired by people in the society. |
Some students become super-achievers mainly because_________ .
| A．they are born cleverer than others |
| B．they work longer hours at study |
| C．they make full use of their abilities |
| D．they know the shortcut to success |
What will be talked about after the last paragraph?
| A．The interviews with more students. |
| B．The role IQ plays in learning well. |
| C．The techniques to be better learners. |
| D．The achievements top students make. |
What can we infer from the passage?
| A．IQ is more important than hard work in study. |
| B．The brightest students can never get low grades. |
| C．Top students certainly achieve all-around developments. |
| D．Students with average IQ can become super-achievers. |
As a senior, my future is always on my mind. To be exact, thoughts of the future have kept me up countless nights and made me worry enough to do poorly on more than one test. Because of this, words of wisdom are a source of comfort. Steve Jobs gave a speech to Stanford’s graduating class in 2005 and his words resound repeatedly in my mind whenever I think about my future.
It wasn’t always like that, though. It started when I became a junior, when college came into view. It’s the first big step to making your life your own. So when Jobs discussed his life as a student, some fears were eased. He, too, felt the need to attend college to make something of himself. He faced what many are extremely afraid of: uncertainty. His lack of understanding caused him to stop attending college and focus on what he felt was important. His story had a happy ending, of course, since he certainly turned out well.
This doesn’t mean that students shouldn’t attend college, but rather that they shouldn’t worry so much. You’ll get where you need to go, even if your path is a bit more winding（蜿蜒的）than you’d like.
Jobs talked about the hardships in his work. His love of his work helped him carry on and he got where he was meant to be, which restates the point: don’t panic.
One particular part of his speech stayed with me. Steve Jobs quoted（引用）the saying “Stay hungry, stay foolish” and it has become my motto. Staying foolish is realizing that you are still a fool, no matter how much you’ve learned or experienced. There is always more to explore. Staying hungry is wanting to find those things about which you are still uneducated.
Steve Jobs’s level of success is attainable, and I aim to prove that. With the will power to go into the world living every day like it’s my last and allowing the future to take care of itself, I will do great things. In the last moments of my life, I’ll be proud of what I have done and hope to have all the wisdom a person could wish for.The author felt worried when _________.
| A．he had to take tests at school |
| B．he thought about his future |
| C．he had lots of sleepless nights |
| D．he searched for words of wisdom |
It is suggested in Paragraphs 1 and 2 that _________.
| A．Steve Jobs didn’t attend college |
| B．Steve Jobs failed because of his decision |
| C．the author is a college student |
| D．the author cares much about his future |
What did the author gain from Jobs’s speech?
| A．Courage to drop out of school. |
| B．Confidence in defeating Jobs. |
| C．Interest in computer industry. |
| D．Bravery to face uncertainties. |
What did NOT Steve Jobs encourage students to do in his speech?
| A．Have the desire to learn more. |
| B．Be content with what they know. |
| C．Stay calm in the face of hardships. |
| D．Be modest so as to learn more. |
The passage is mainly about _________.
| A．the wisdom drawn from a speech |
| B．the most impressive quote in life |
| C．a memorable meeting with Jobs |
| D．an experience of a speech |
When I was a kid, I used to spend hours listening to Adam Carolla and Dr. Drew Pinsky on their Sunday night radio show Loveline. I listened so often that I began to use one of their well-known phrases—“good times”—in my daily conversations. Scientists have a name for this phenomenon: behavioral mimicry.
You’ve probably experienced this before: after spending enough time with another person, you might start to pick up on his or her behavior or speech habits. You might even start to develop your friend’s habits without realizing it. There is a large body of literature concerning this sort of phenomenon, and it regularly happens for everything from body postures to accents to drink patterns. For example, one study found that young adults were more likely to drink their drink directly after their same-sex drinking partners, than for the two individuals to drink at their own paces.
And the effect isn’t limited to real-life face-to-face activities. Another study found that the same you-drink-then-I-drink pattern held even when watching a movie! In other words, people were more likely to take a drink of their drinks in a theater after watching the actors on the screen enjoy a drink. At least I don’t feel so strange anymore, having picked up on Adam Carolla’s “good times”.
New research published today in the journal PLOS ONE indicates that the same sort of behavioral mimicry is responsible for social eating, at least among university-age women of normal weight. That’s right: the young women were more likely to adjust their eating according to the eating pace of their same-sex dining companion.
As with most experiments, these results raise a whole new set of questions. Still, the finding that behavioral mimicry may at least partly account for eating behavior is important, and has real effects on health. The researchers note that “as long as people don’t fully recognize such important influences on intake, it will be difficult to make healthy food choices and keep a healthy diet, especially when people are exposed to the eating behavior of others”.The author takes his own example of using “good times” to _________.
| A．express his love for radio shows |
| B．prove the popularity of the show |
| C．show the influence of the hosts’ words |
| D．introduce the topic of the passage |
The underlined word “mimicry” in Paragraph 1 is closest in meaning to _________.
| A．copying |
| B．adjusting |
| C．recognition |
| D．observation |
Which of the following is NOT an example of behavioral mimicry?
| A．A boy eats his popcorn after watching the actor eat. |
| B．A boy buys a Nike shirt when he finds his desk-mate has one. |
| C．A girl unconsciously sits straight just as others do. |
| D．A girl takes on the Yorkshire accent after a month’s stay. |
It can be inferred from the last paragraph that _________.
| A．behavioral mimicry is beneficial to our health |
| B．behavioral mimicry decides our eating behavior |
| C．there are doubts on the research results |
| D．there are people always exposed to bad eating habits |
What is probably the author’s purpose of writing this passage?
| A．To draw readers’ attention to popular radio shows. |
| B．To introduce behavioral mimicry and its influence. |
| C．To appeal to readers not to fall into others’ habits. |
| D．To advocate healthy food choices among readers. |
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