Does your local town have a nickname (绰号)? If so, what does it say about the area and the people who live there?
Many cities are recognized across the world by their unofficial titles. New York is the Big Apple, London is the Big Smoke, and Los Angles is famously called La La Land (used to mean that the people who live there are slightly crazy).
Now Britain’s national mapping agency, Ordnance Survey, and the British linguistics charity (语言学慈善机构), the English Project, are launching a project to uncover the nicknames people use for local places.
The project, which got started last week to coincide with English Language Day, is called Location Lingo. It aims to identify the names people use every day, whether it’s a term of endearment(昵称) or a hate name.
The University of Winchester’s Professor Bill Lucas is a supporter of the English Project. He explains that unofficial place names often show what people think about a place. “The name that people create for a place forms an emotional connection,” he says. “So Basingstoke becomes Amazingstoke, Swindon is known as Swindump and Padstow, hometown of chef Rick Stein, is nicknamed Padstein.”
Basingstoke is a town in central England. The local nickname, Amazingstoke, shows the affection that locals seem to have for the area Swindon, on the other hand, is sometimes called, Swindump, showing that some people think it’s a dump (垃圾场). Stanford Le Hope in Essex is called Stanford No Hope by locals. And Padstow in Cornwall is so closely associated with the local celebrity Rick Stein that it’s become known as Padstein.
Since launching the online database last week, the creators have already received 3,000 alternative titles for places and famous buildings.
Glen Hart, Ordnance Survey’s head Of research, says the information could be very helpful to the emergency services. For example, “By having the most complete set of nicknames we could help the emergency services quickly locate the right place, and maybe even save lives,” he says.According to Bill Lucas, unofficial place names ___________.
| A．are mostly positive |
| B．make many people confused |
| C．don’t show the real condition of a place |
| D．are a good way for people to express their feelings |
We can learn from the passage that Swindump is probably ___________.
| A．a hate name | B．a place of interest |
| C．a term of endearment | D．a famous person’s name |
In the opinion of Glen Hart, Britain’s nickname survey ___________.
| A．is of little value |
| B．has a practical use |
| C．will face lots of difficulties |
| D．will honor local celebrities |
Which of the following is TRUE according to the passage?
| A．London is called La La Land. |
| B．Swindon has many nicknames. |
| C．People consider Basingstoke a dangerous place. |
| D．People in Stanford Le Hope are disappointed with it. |
What’s the main idea of the passage?
| A．Organizations collect unofficial place names. |
| B．Cities across Britain have special features. |
| C．Unofficial titles are bringing cities trouble. |
| D．People have a great affection for their cities. |
| THYSSEN ELEVATORS is one of the leading elevators companies in the world with more than 120 branch companies around the globe. GUANGDONG THYSSEN ELEVATORS LTD. In Zhongshan produces high-quality elevators. We are offering the following positions: ● Plant Manager Excellent Senior Engineer with experience in this field to manage our plant in Zhongshan ● Senior Engineers (Mechanical and Electrical) For production and Engineering Department, good command of the Internet ● Junior positions For those who wish for success ● One purchaser(购货员) Preferably with experience in a mechanical engineering company and international markets ● Cost Accountant(会计) 5 years experience in mechanical factory costing, good knowledge in Office 2013, CET level. For these senior level Positions, we expect preferably a university degree or an excellent job Record 3-5 years of experience on the job and good command of English. If you are ready to work with us, we will offer attractive salary packet and bright future. THYESSEN GUANDONG THYESSEN ELEVATORS LTD LONGHCAN HUANCHENG Zhongshan(5284655) Guangdong Province |
| (1) Secretary ● University graduate ● Good at English speaking, writing＆translating ● Good PC knowledge and typing skill ● Pleasant character with good personal skill (2) Accountants ● College or university graduate ● Good command of English and PC operation ● Work experience (3) Production Trainees ● College or university graduate ● Food engineering, machinery or chemistry ● Good command of English ● 1－2 years experience in food factory ● Leadership ability and PC knowledge (4) Production workers ● Polytechnic school(中专) graduate ● Food technology or chemistry ● Knowledge of basic English ●1-2 years experience in food factory NESTLE DONGGUAN NESTLE COMPANY LTD |
If you don’t know how to use a computer, you had better ask for the position of _______.
| A．a secretary in NESTLE |
| B．a production worker in NESTLE |
| C．a senior engineer in THYSSEN |
| D．a cost accountant in THYSSEN |
From the passage we can learn that _______.
| A．THYSSEN is a successful company with many branches |
| B．NESTLE is a company only producing chemical products |
| C．NESTLE asks for good command of English in every Position |
| D．THYSSEN needs a senior sales manager to sell its products in Asia |
As a graduate from university this year, you can probably get a job as _______.
| A．a cost accountant in THYSSEN |
| B．a purchaser in THYSSEN |
| C．a secretary in NESTLE |
| D．an accountant in NESTLE |
Recently I spoke to some of my students about what they wanted to do after they graduated, and what kind of job prospects they thought they had.
Given that I teach students who are training to be doctors, I was surprised to find that most thought that they would not be able to get the jobs they wanted without “outside help”. “What kind of help is that?” I asked, expecting them to tell me that they would need a relative or family friend to help them out.
“Surgery(外科手术)”, one replied. I was pretty alarmed by that response. It seems that the graduates of today are increasingly willing to go under the knife to get ahead of others when it comes to getting a job. One girl told me that she was considering surgery to increase her height. “They break your legs, put in special extending screws, and slowly expand the gap between the two ends of the bone as it regrows, you can get at least 5cm taller!”
At that point, I was shocked. I am short, I can’t deny that, but I don’t think I would put myself through months of agony(痛苦) just to be a few centimeters taller. I don’t even bother to wear shoes with thick soles, as I’m not trying to hide the fact that I am just not tall!
It seems to me that there is a trend toward wanting “perfection”, and that is an ideal that just does not exist in reality.
No one is born perfect, yet magazines, TV shows and movies present images of thin, tall, beautiful people as being the norm. Advertisements for slimming aids, beauty treatments and cosmetic surgery clinics fill the pages of newspapers, further creating an idea that “perfection” is a requirement, and that it must be purchased, no matter what the cost. In my opinion, skills, rather than appearance, should determine how successful a person is in his chosen career.We can know from the passage that the author works as ______.
| A．a doctor | B．a model | C．a teacher | D．a reporter |
Many graduates today turn to cosmetic surgery to______.
| A．marry a better man or woman |
| B．become a model |
| C．get an advantage over others in job-hunt |
| D．attract more admirers |
According to the passage, the author believes that ______.
| A．everyone should pursue perfection, whatever the cost is |
| B．it’s right for graduates to ask for others to help them out in hunting for jobs |
| C．media are to blame for misleading young people in their seeking for surgery |
| D．it is one’s appearance instead of skills that really matters in one’s career |
What does the author think of his height?
| A．He hates to be called a short man. |
| B．He tries to increase his height through surgery. |
| C．He always wears shoes with thick soles to hide the fact. |
| D．He just accepts it as it is |
Long ago in a small town, there was a place known as the House of 1,000 Mirrors. A small, happy little dog learned of this place and decided to visit.
When he arrived, he bounced(跳) happily up the stairs to the doorway of the house. He looked through the doorway with his ears lifted high and his tail wagging as fast as it could. To his great surprise, he found himself staring at 1,000 other happy little dogs with their tails wagging just as his. He smiled a great smile, and was answered with 1,000 great smiles just as warm and friendly. As he left the house, he thought to himself, “ This is a wonderful place. I will come back and visit often.”
In this same village, another little dog, who was not quite as happy as the first one, decided to visit the house. He slowly climbed the stairs and hung his head low as he looked into the door. When he saw the 1,000 unfriendly looking dogs staring back at him, he growled at them and was horrified to see 1,000 little dogs growling back at him. As he left, he thought to himself, “This is a horrible place, and I will never go back there again.”
All the faces in the world are mirrors. What kind of reflections do you see on the faces of the people you meet? Why was the first dog surprised when he entered the house?
| A．Because he didn’t expect to see so many happy dogs. |
| B．Because he didn’t know there were 1,000 mirrors in the house. |
| C．Because he was always in a mixed mood. |
| D．Because he saw so many dogs smiling at him. |
Why did the first dog like the house?
| A．Because there were 1,000 mirrors in the house. |
| B．Because he thought he could keep himself warm in the house. |
| C．Because he liked everything presented to him. |
| D．Because he felt he was welcome here. |
The underlined word “ growled” probably means ______.
| A．make an unfriendly noise | B．smile | C．say hello | D．stare |
Which of the following is the most suitable title for the passage?
| A．A Small Happy Little Dog | B．The House of 1,000 Mirrors |
| C．The Wonderful Place and the Horrible Place. | D．Two Little Dogs |
It’s really a tough job for automakers doing marketing and sales in China, where competition is acute and customers have little loyalty. They have tried a range of tricks in recent years.
But there should be a moral bottom line. Unfortunately, a Buick dealership used the tragedy of a two-month-old infant to advertise its cars last week on Weibo – Micro blog. And Hyundai Motor followed suit.
On March 4, an SUV was stolen with the infant left inside alone in the northeastern city of Changchun. The news spread widely on Weibo after the baby’s father called the local police and radio station for help. The next day it was revealed that the infant was choked to death and buried in snow by the thief. The online community expressed its deeply felt sympathy and condolences.
The Buick dealership posted a photo of the baby and two of its cars on its official Weibo account to advertise its GPS system that can locate the stolen car. “A few thoughts on the Changchun stolen car and baby incident: when buying a car it’s entirely OK to choose a brand with advanced technology,” said the post. Though the post was made before tragic fate of the infant was known, the action generated a storm of outrage on Weibo. Some online commentators said it is “marketing at the cost of lives” and “extremely despicable.”
Worse was the post on Hyundai’s official Weibo account that advertised the anti – theft system on its new SUV Santa Fe, an entry made after the child was known to have died. The action also enraged micro bloggers.
Both posts were soon deleted. The Buick dealership made an apology on Weibo to the family of the victim and the public. But screenshots saved by users continued to be posted and the negative impact on both brands persists.
The two brands probably didn’t expect such a firestorm of fury from the Internet community, but they really made a big mistake sinking below the moral bottom line. They certainly ruined their own brand images.
The Chinese have the same proverb as the English language – a little leak will sink a great ship. It takes decades to build the great ship of a respectable brand but it can take just a moment of negligence to make it fail completely.
For those in corporate marketing, two lessons should be learned: first, be careful in the era of social media when one wrong can be easily magnified and have disastrous impacts in just a few clicks.
Second and more importantly, think with your brain and heart. Never break the moral bonds of respect for human life and sympathy for our fellow man.Who is to blame for the tragedy of Changchun infant according to the passage________?
| A．The baby’s father | B．Buick and Hyundai dealership |
| C．Weibo | D．Not clear |
Which of the following statements is correct________?
| A．The missing infant was found alive in the stolen car. |
| B．Micro blog marketing of tragic infant death fuels firestorm of criticism. |
| C．People can’t see the two posts any more because they were deleted. |
| D．The two car brands mentioned in the passage spoiled their own reputation by selling the stolen car. |
What does the underlined word – “despicable” in paragraph 4 mean________?
| A．Immoral | B．Important | C．Distinguished | D．Considerable |
The reason why Hyundai’s post was worse than Buick’s is that _________.
| A．Hyundai dealership didn’t make an apology on Weibo |
| B．Buick dealership expressed its deeply sympathy and condolences |
| C．Hyundai’s post was made after people knew the infant had died |
| D．Buick’s car was more advanced on its GPS system |
In the last paragraph, the author encourages people __________.
| A．not to sink below the moral bottom line |
| B．not to sympathize our fellow man |
| C．to think twice before making decision |
| D．to magnify the mistakes people make |
Wanted, Someone for a Kiss
We're looking for producers to join us on the sound of London Kiss 100 FM. You'll work on the station's music programmes. Music production experience in radio is necessary, along with rich knowledge of modern dance music. Please apply in writing to Producer Vacancies, Kiss 100.
Father Christmas
We're looking for a very special person, preferably over 40, to fill our Father Christmas suit.
Working days: Every Saturday from November 24 to December 15 and every day from December 17 to December 24 except Sundays, 10∶30－16∶00.
Excellent pay.
Please contact the Enterprise Shopping Centre, Station Parade, Eastbourne.
Accountants Assistant
When you join the team in our Revenue Administration Unit, you will be providing assistance within all parts of the Revenue Division, dealing with post and other general duties. If you are educated to GCSE grade C level, we would like to talk to you. This position is equally suitable for a school leaver or for somebody who has office experience.
Wealden District Council
Software Trainer
If you are aged 2445 and have experience in teaching and training, you could be the person we are looking for. You should be good at the computer and have some experience in programme writing. You will be allowed to make your own decisions, and to design courses as well as present them. Pay upwards of ￡15,000 for the right person. Please apply by sending your CV (简历) to Mrs R. Oglivie, Palmlace Limited.Who should you get in touch with if you hope to work in a radio station?
| A．Producer Vacancies, Kiss 100. | B．Mrs Oglivie, Palmlace Limited. |
| C．The Enterprise Shopping Centre. | D．Wealden District Council. |
We learn from the ads that the Enterprise Shopping Centre needs a person who________.
| A．is aged between 24 and 40 | B．can work for about a month |
| C．should deal with general duties | D．may do some training work |
Which position is open to recent school graduates_______?
| A．Producer, London Kiss. | B．Father Christmas. |
| C．Accountants Assistant. | D．Software Trainer. |
What kind of person would probably apply to Palmlace Limited________?
| A．One with GCSE grade C level. |
| B．One with some office experience. |
| C．One having good computer knowledge. |
| D．One trained in producing music programmes. |
Which of the following sentences is TRUE________?
| A．You can apply for Software Trainer by calling Mrs. R Oglivie, Palmlace Limited. |
| B．To be a producer of London Kiss 100FM, you just need music production experience. |
| C．Revenue Administration Unit prefers school leavers to those who have office experience. |
| D．You will get good pay if you are employed as Father Christmas. |
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