There are thousands of products of all colors and shapes in a supermarket, making you believe that they are worth a try. How? Packaging is the silent but persuading salesman.
There on the shelves, each bottle, can ,box, and jar has been carefully designed and measured to speak to the inner self of the consumer, because he/she is buying not only a product but also his/her belief in life. Scientists have studied consumer behavior recently and found that the look of the package has a great effect on the “quality” of the product and on how well it sells, because “consumers generally cannot tell between a product and its package. Many products are packages and many packages are products.”, as Louis Cheskin, the first social scientist studying consumers’ feelings for packaging, noticed.
Colors are one of the best tools in packaging. Studies of eye movement have shown that colours draw human attention quickly. Take V8 for example. For many years, the bright red color of tomatoes and carrots on the thin bottle makes you feel that is it very good for your body. And the word“green” today can keep food prices going up.
Shapes are another attraction. Circles often suggest happiness and peacefulness, because these shapes are pleasing to both the eye and the heart. That’s why the round yellow M signs of McDonald’s are inviting to both young and old.
This new consumer response to the colors and shapes of packages reminds producers and sellers that people by to satisfy both body and soul.According to the passage, _____ seems to be able to persuade a consumer to buy the product.
| A．the pleasing color of the package |
| B．he special taste of the product |
| C．the strange shape of the package |
| D．the belief in the product |
If a package or a product is round in shape, it can ____________.
A. bring excitement to the consumers
B. attract the consumers’ attention
C. catch the eye movement of the consumers
D produce a happy and peaceful feeling“And the word green today can keep food prices going up ” This sentence suggests that consumers today are _________.
| A．starting to notice the importance of new food |
| B．enjoying the beauty of nature more than before |
| C．beginning to like green vegetables |
| D．paying more attention to their health |
It can be inferred from the passage that V8 is a kind of ________.
| A．vegetable dish | B．healthy juice |
| C．iced drink | D．red vegetable |
单词拼写He's trying to i________ (说明) that there are things that we can't really know in a scientific way but we can glimpse.
They may ________ (申请) to join the organization.
Since 1978 our country has been adopting the opening and ________ (改革) policy.
It ________ (想起) me that he's right a tough nut to crack.
Turkin tapped him on the shoulder. "Sorry to________ (插话) , Colonel."
Many people feared that the governor would use the troops to________(逮捕) the leaders.
Test 1 will be a week from________(星期三) , and I will say something about that later in the week.
His ________(志向) is to sail around the world.
It was not surprising that the North showed little ________(同情心) when the fighting stopped and the South lay in ruins.
He is ________(年纪轻的) to me by two years.
British people eat less fruit and vegetables than other people in Europe. As a result, British now has one of the worst heart disease __16.______(record) in the world., and each year more and more people have other health problems such as _17_____(be) too fat. Also, children eat much _18.______(little)fruit and vegetables than before. The government is very worried about that and has to do something to change it.
With the help of the government, _19______3-year Food Dude Program began _20_______ September, 2005. The program __21_____(start) by the University of Wales Bangor. It tries to help children eat more fruit and vegetables __22______in school and at home. Over 30,000 children from 150 primary shcools have joined the program. Children wathch the six parts of the Food Dudes cartoon over 16 school days. It's just long enough to get the children ____23____(eat) fruit and vegetables again and again until they begin to like the taste.
The results show that the program has been a great success, and will soon become popular around the world. Even the US and Canada take the Food Dudes Program very ___24____(serious) and in 2006 it ___25____(win) the World Health Organization best practice award.
单词拼写 (共5小题; 每小题1分,满分5分)The cell phone s________ was poor, and my calls kept getting cut off.
I would a_________ it if you could come and help me tidy up the garden.
P________, I think he is a very good man, though you may not agree.
It is o_________ that he has been at home because he phoned us with the home telephone.
He c________ me $15 for repairing the watch, which was too much.
阅读下面的短文，在标有序号的空白处填入一个适当的词，或填入括号中动词的适当形式。
However, there was one band that 74_______ (start) in a different way. It was 75_______(call) the Monkees and began as a TV show. The 76___________ were to play 77______ on each other as 78______as play music, most of 79___________was based loosely 80_____the Beatles. The TV organizers had planned to find four musicians who could act as well as sing. They put an 81______________in a newspaper 82_________(look) for rock musicians, 83_____they could only find one who was good enough. They had to use actors for the other three members of the band.
单词拼写（共10小题；每小题0.5分，满分5分）While reading, please pay much a__________ to your pronunciation
Many rare animals are in d________, because they are being hunting for.
To be h_________, I don’t like your hairstyle, for it is quite strange.
A special machine was made to s_________ difficult problems.
If we combine health with a balanced d_______, we will be full of energy every day.
He expressed it in the __________ （形式）of music.
They achieved their ___________ (目标)of increasing sales by five percent.
The government insists that the plan will not do any________(伤害) to the environment.
You should a__________ （道歉）for your rudeness to the teacher in the class.
With the government’s aid，those________(影响)by the earthquake have moved to the new settlements.
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