Advertisinggivesusefulinformat

更新 2022-09-03
科目英语
题型阅读理解
难度中等
浏览 1820

Advertising gives useful information about which products to buy. But modern advertising does more than gives news about products and services. Today’s advertisements, or ads, try to get consumers to buy certain brands. Writers of advertising are so skillful that they can, sometimes persuade a consumer to wear a certain kind of clothing, eat a special kind of cereal, or see a movie. Consumers might never even want a product if they did not see or hear advertisements for it.
For example, you probab1y do not need the newest cereal in the supermarket. There are probably many cereal brands on your kitchen shelves. You may not have space on a shelf for another. But if you see ads about a new cereal that is your extra-tasty and has a free prize in the box, you may want it.
Advertising must get attention. To be effective, it must be exciting, entertaining, or provide some pleasure. The secret of writing good advertising copy is to offer a good idea as well as a product. The idea is what the ad is really selling. One example is an ad that says eating a certain cereal will make a person do well in sports. That cereal brand may sell better if consumers think it offers strength and energy.
What is discussed in this passage?

A．The content of modern advertising.

B．The skills of modern advertising.

C．The results of modern advertising.

D．The writing of modern advertising.

According to the passage, a good advertisement should ____________.

A．be both persuasive and effective

B．give people useful information

C．show people a product

D．show people a new idea of a product

From the passage, we know that ___________________ .

A．modern advertising has less effect on customers

B．once customers see ads about a new cerea1, they are sure to buy it

C．cereal can make people strong

D．cereal is a kind of food which is popular among people

What can we infer from the passage?

A．Customers can easily be persuaded by advertisements.

B．Customers should be persuaded by advertisements.

C．It’s impossible for customers to buy a product without advertisements.

D．Customers buy products according to their demands rather than the advertisements.

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Long bus rides are like television shows. They have a beginning, a middle, and an end with commercials (商业广告) thrown in every three or four minutes. The commercials are unavoidable. They happen whether you want them or not. Every couple of minutes a billboard glides by outside the bus window. “Buy Super Clean Toothpaste.” “Drink Good Wet Root Beer.” “Fill up with Pacific Gas.” Only if you sleep, which is equal to turning the television set off, are you spared the unending cry of “You Need It! Buy It Now!”
The beginning of the ride is comfortable and somewhat exciting, even if you’ve traveled that way before. Usually some things have changed, new houses, new buildings, sometimes even a new road. The bus driver has a style of driving and it’s fun to try to figure it out the first hour or so. If the driver is particularly reckless (鲁莽的) or daring, the ride can be as thrilling (惊心动魄的) as a suspense story. Will the driver pass the truck in time? Will the driver move into the right or the left hand lane? After a while, of course, the excitement dies down. Sleeping for a while helps pass the middle hours of the ride. Food always makes bus rides more interesting. But you’ve got to be careful of what kind of food you eat. Too much salty food can make you very thirsty between stops.
The end of the ride is somewhat like the beginning. You know it will soon be over and there’s a kind of expectation and excitement in that. The seat of course, has become harder as the hours have passed. By now you’ve sat with your legs crossed, with your hands in your lap, with your hands on the armrests, even with your hands crossed behind your head. The end comes just at no more ways to sit.
68.   The writer feels long bus rides are like TV shows because _____.
A. the commercials both on TV shows and on billboards along the road are fun
B. they both have a beginning, a middle, and an end, with commercials in between
C. the drivers are always reckless on TV shows just as they are on buses
D. both traveling and watching TV are not exciting.
69.   According to the passage, what do the passengers usually see when they are on a long bus trip?
A. Buses on the road.     B. Films on television.
C. Advertisements on the billboards.     D. Gas stations.
70.   The writer of this passage would probably favor _____.
A. bus drivers who aren’t reckless B. driving alone
C. a television set on the bus D. no billboards along the road
71.   What is the purpose of this passage?
A. To give the writer’s opinion about long bus trips.
B. To persuade you to take a long bus trip.
C. To explain how bus trips and television shows differ.
D. To describe the billboards along the road.
72.   The writer thinks that the end of the ride is somewhat like the beginning because both are _____.
A. exciting     B. comfortable       C. tiring D. boring

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What makes one person more intelligent than another? What makes one person a genius, like the brilliant Albert Einstein, and another person a fool? Are people born intelligent or stupid, or is intelligence the result of where and how you live? These are very old questions and the answers to them are still not clear.
We know, however, that just being born with a good mind is not enough. In some ways, the mind is like a leg or an arm muscle. It needs exercise. Mental exercise is particularly important for young children. Many child psychologists (心理学家) think that parents should play with their children more often and give them problems to think about. The children are then more likely to grow up bright and intelligent. If, on the other hand, children are left alone a great deal with nothing to do, they are more likely to become dull and unintelligent.
Parents should also be careful with what they say to young children. According to some psychologists, if parents are always telling a child that he or she is a fool or an idiot, then the child is more likely to keep doing silly and foolish things. So it is probably better for parents to say very positive things to their children, such as “That was a very clever thing you did.” or “You are such a smart child.”
65.   A person ________ is more likely to become a genius.
A. whose parents are clever
B. often thinking about difficult problems
C. often helped by his parents and teachers
D. born with a good brain and putting it into active use
66.   It is better for parents ________
A. to praise and encourage their children more often
B. to be hard on their children
C. to leave their children alone with nothing to do
D. to give their children as much help as possible
67.   Which of the following is NOT true according to the article?
A. Parents play an important part in their children’s growth.
B. The less you use your mind, the duller you may become.
C. Intelligence is obviously the result of where and how you live.
D. What makes a person bright or stupid is still under discussion.

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I don' t know if I am missing the greatest pleasure of my life. I am no fan of computer games. Some guys forget themselves and forget day and night when they play games. For example, a colleague has been playing since 1 o’clock this morning and now it is 7 o'clock. He is still commanding his army of little people to attack strange-looking animals. Some games could be fun, 1 admit, and it is therefore understandable that such a game catches players. For example, games like Red Storm or some role-play games, you do something and try to outwit(智胜) your computer. You get some fun out of these games. It is understandable that such a game pushes you into a pitfall(陷阱) of pleasures. But some games look quite stupid and simple. Again for example, my colleague has been interested in Stone Age, a cartoon-like game rooted in prehistoric time. The game is well made, full of strange people and animals and you can play on line with partners. You can have reference books to study so as to shortcut your rivals(对手) and increase your own conquering power.
I believe some kinds of games are really created for adults. But seeing these adults play the simple games with such interest, I just wonder if there is something wrong with me and if I am losing the greatest possible fun of my life. I ask why I don’t bother playing such games and why I seem to have some aversion(讨厌) to such games. I have no answers. Certainly computer games is no my idea of a good time. I would rather listen to some music or read a book. Take music for example. Good music tops my list of pleasures. Nothing could beat music, all in a harmony of sounds and emotions. But how about games? Why am I so strongly biased(偏见) against such games?
61.   From the passage we know that ______.
A. the author is a fan of computer games
B. the author spends much time playing computer games
C. the author once played a whole night
D. the author doesn't like playing computer games
62.   In this passage, the author tells us a fact that ______.
A. some computer games are interesting enough to attract people
B. many people fall into a dangerous pitfall
C. many people are suffering a lot from the computer games
D. computer games are pitfalls for most players
63.   The underlined word "bother" here means ______.
A. make trouble     B. take an interest in      C. disturb       D. confuse
64.   The author has a pleasure to ______.
A. make a computer game     B. read books
C. listen to good music D. ask himself questions

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第三部分阅读理解（共20小题；每小题2分，满分40分）
James Cleveland Owens was the son of a farmer and the grandson of black slaves. His family moved to Cleveland when he was 9.There, a school teacher asked the youth his name.
“J.C.,” he replied.
She thought he had said “Jesse”, and he had a new name.
Owens ran his first race at age 13. After high school, he went to Ohio State University. He had to work part time so as to pay for his education. As a second year student, in the Big Ten games in 1935, he set even more records than he would in the Olympic Games a year later.
A week before the Big Ten meet, Owens accidentally fell down a flight of stairs. His back hurt so much that he could not exercise all week, and he had to be helped in and out of the car that drove him to the meet. He refused to listen to the suggestions that he give up and said he would try, event by event. He did try, and the results are in the record book.
The stage was set for Owens’ victory at the Olympic Games in Berlin the next year, and his success would come to be regarded as not only athletic but also political. Hitler did not congratulate any of the African American winners.
“It was all right with me,” he said years later. “I didn’t go to Berlin to shake hands with him, anyway.”
Having returned from Berlin, he received no telephone calls from the president of his own country, either. In fact, he was not honored by the United States until 1976, four years before his death.
Owens Olympic victories made little difference to him. He earned his living by looking after a school playground, and accepted money to race against cars, trucks, motorcycles and dogs.
“Sure, it bothered me,” he said later. “But at least it was an honest living. I had to eat.”
In time, however, his gold medals changed his life. “They have kept me alive over the years,” he once said. “Time has stood still for me. That golden moment dies hard.”
56.   Owens got his other name “Jesse” when _____.
A. he went to Ohio State University     B. his teacher made fun of him
C. his teacher took “J. C.” for “Jesse”   D. he won gold medals in the Big Ten meet
57.   In the Big Ten meet, Owens _____.
A. hurt himself in the back    B. succeeded in setting many records
C. tried every sports event but failed    D. had to give up some events
58.   We can infer from the text that Owens was treated unfairly in the US at that time because _____.
A. he was not of the right race      B. he was the son of a poor farmer
C. he didn’t shake hands with Hitler
D. he didn’t talk to the US president on the phone
59.   When Owens says “They have kept me alive over the years”, he means that the medals_____.
A. have been changed for money to help him live on
B. have made him famous in the US
C. have encouraged him to overcome difficulties in life
D. have kept him busy with all kinds of jobs
60.   What would be the best title for the text?
A. Jesse Owens, a Great American Athlete
B. Making a Living as a Sportsman
C. Golden Moment — a Life Time Struggle
D. How to Be a Successful Athlete

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In the last 500 years, nothing about people — their clothes, ideas, or languages—has changed as much as what they eat. The original chocolate drink was made from the seeds of the cocoa tree(可可树)by South American. Indians. The Spanish introduced it to the rest of the world during the 1500’s. And although it was very expensive, it quickly became fashionable. In London, shops where chocolate drinks were served became important meeting places. Some still exist today.
The potato is also from the New World. Around 1600, the Spanish brought it from Peru to Europe, where it soon was widely grown. Ireland became so dependent on it that thousands of Irish people starved when the crop failed during the "Potato Famine (饥荒)" of 1845—1846, and thousands more were forced to leave their homeland and move to America.
There are many other foods that have traveled from South America to the Old World. But some others went in the opposite direction. Brazil is now the world’s largest grower of coffee, and coffee is an important crop in Colombia and other South American countries. But it is native to Ethiopia, a country in Africa. It was first made into a drink by Arabs during the 1400’s.
according to an. Arabic legend, coffee was discovered when a person named Kaldi noticed that his goats were attracted to the red berries on a coffee, bush. He tried one and experienced the " wide-awake" feeling that one third of the world’s population now starts the day with.
72. according to the passage, which of the following has changed the most in the last 500 years?
A. Food.     B. Clothing.           C. Ideology.           D. Language.
73. The word "some" in the last sentence of the first paragraph refers to________.
A. some cocoa trees                  B. some chocolate drinks.
C. some shops                          D. some South American Indians
74. Thousands of Irish people starved during the " Potato Famine" because________
A. they were so dependent on potatoes that they refused to eat anything else
B. they were forced to leave their homeland and move to America
C. the weather conditions in Ireland were not suitable for growing potatoes
D. the potato harvest was bad
75. according to the passage, which of the following statements is NOT true?
A. One third of the world’s population drinks coffee.
B. Coffee is native to Colombia.
C. Coffee can keep one awake.
D. Coffee drinks were first made by Arabs

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