Endless playing of songs like All I want for Christmas in shops during the festive season doesn’t just drive us mad —the songs also make us more careless with our money, research has warned.
While repeated performance of Jingle Bells may seem like an innocent attempt to raise customers’ spirits during the nightmare of Christmas shopping, the songs also have a more delicate impact.
“Background music, or “Muzak”, can be used by marketers to impose cultures ---such as the commercialization of Christmas--- onto consumers and influence their behaviour,” experts said.
Dr. Alan Bradshaw of Royal Holloway, University of London, said, “Festive jingles are force-fed to Christmas shoppers in a bid to change their mood, influence their sense of time and what sort of products they buy. In other words, this is an attempt to control your shopping habits in a way that you might hardly be aware of.”
“Often we are told that we have the freedom to choose where we want to shop, but during Christmas the use of music in this way is so common that our freedom to choose disappears.”
Dr. Bradshaw and Prof Morris Holbrook of Columbia University examined the phenomenon and found that retailers often “dumb down” the music played in shops to relax customers, meaning it is easier to control their behaviour.
It is thought that slowing down the rhythm of music in shops can trick customers into thinking less time has passed, and therefore spend more time examining the shelves, for example.
Some providers of background music have been known to promote their services by claiming they can boost profits by controlling the behaviour of customers.
“A common trick is to take a popular current song and record an instrumental version which can be slowed down or sped up at different time of the day to influence behaviour in different ways,” Dr. Bradshaw said.
Background music is often classed as “Muzak” in honor of the Seattle-based company which began producing its soft-sounding melodies in the 1930s.According to Dr. Bradshaw, in what ways does Christmas music influence customers?
①their mood ②their income ③their sense of time ④ the sort of products they buy
| A．①②③ | B．①③④ | C．②③④ | D．①②④ |
Shopkeepers slow down the rhythm of music in shops to ___________.
| A．let customers spend more time shopping |
| B．make customers and sales assistants relaxed |
| C．let customers enjoy the beautiful music |
| D．help customers find what they really want |
What kind of music is now often adapted to influence customers in shops?
| A．Classical music | B．Popular modern songs. | C．Folk songs. | D．Jazz music. |
What is the best title of the passage?
| A．Music makes happy Christmas |
| B．Christmas “Muzak” |
| C．How to make Christmas music? |
| D．Christmas music makes us spend more |
Garden building is considered an important part of Chinese culture. Some people say that if you have never walked through a Chinese garden, you cannot say that you have really visited China.
Traditional Chinese gardens are located(位于)in North China in such places as Beihai Park, the Summer Palace, the Forbidden City. In larger imperial gardens, the main buildings are connected by an imaginary（虚构的） line in the middle of the garden on the north-south axis(轴). Other features (特征)of imperial gardens are colored-paintings, man-made hills and lakes.
Most private gardens are found in the south, especially in cities south of the Yangtze River. Private gardens were mostly built at one side or at the back of the houses. Around the beautiful scene are small open areas with beautiful shaped-doors through which visitors can enjoy the sights. They are open on all sides and are often near the water so that the whole scene can be enjoyed. Suzhou, known as the home of gardens, displays the most and the best Chinese traditional private gardens. Different parts of it are examples of the garden style of the Song, Yuan, Ming and Qing Dynasties.[
The landscape garden contains a number of pleasant natural scenes and some fairy tales. The ancient Chinese used to call the garden landscape “Jing” , which means “scene” in English. Good examples include the ten West Lake Scenes in Hangzhou, the twenty-four slim West Lake in Yangzhou and the eight Daming Lake Scenes in Jinan. The passage tells mainly about ________.
| A．an important part of Chinese culture |
| B．the characteristics (特征) of different style of Chinese garden building |
| C．where foreigners can find Chinese gardens |
| D．how to appreciate Chinese gardens |
Which of the following is NOT a feature of the imperial garden?
| A．There is a north-south axis in the center of garden |
| B．There are man-made hills and lakes in the gardens. |
| C．They were built because of some fairy tales. |
| D．They have colored-paintings. |
In the third paragraph, the underlined word “They” refer to ______.
| A．private gardens | B．beautiful scenes |
| C．the houses | D．rivers and lakes |
According to the passage, which of the following is TRUE?
| A．Chinese people often invite foreigners to visit a Chinese garden. |
| B．The landscape garden reflects different styles of the Song, Yuan, Ming and Qing Dynasties. |
| C．All three kinds of gardens make up the important part of Chinese culture which is appreciated by the people all over the world. |
| D．People enjoy the private gardens more than other two styles. |
The garden landscape “Jing” which the ancient Chinese used to call actually means in English _________.
| A． well | B．tight | C．garden | D．scene |
The whole morning we just checked our own things. We were looking for items to give away. We thought of blankets, food and clothing. Our aim was not to find things we no longer wanted, but things we use every day and would be useful to others.
We made up boxes with the things and added some small toys. Inside the boxes a simple letter was placed, reading:
“Please take these items and know that your life is important. Times are difficult but they will pass. We share what we have, believing it will matter. Use the blanket to stay warm. Be safe and know that the human spirit can overcome（战胜） anything. Don’t hold your head down. Someday please do the same when you can. How you do it and when, your heart will tell you.
This kind act was not because the phone rang or for any reason. It was simply because it was the right time to do. We have often seen homeless people at the park where we left the belongings. The city would say that it isn’t a problem but I see the lives walking to and from it.
I noticed that my wife had put her favorite green coat into one of the boxes. I asked if she was sure about it and she simply replied that it had a hood (风帽). She liked the coat but knew the hood could shelter (遮挡)someone from the rain.
We don’t know where these gifts of compassion（同情）will go. We never go back and see what happens. It’s unimportant. The right things will find the right people and that is all that counts. On the way my wife started to cry. When I asked why, she said because some things felt so right. What can we learn from the first paragraph about the couple？
| A．They had deep feelings of their work |
| B．They often threw the useless daily items away |
| C．They liked helping others by sharing their things |
| D．They often gave away the daily items they didn’t use |
The couple placed the letter inside the box mainly to_______________.
| A．help the poor go through the difficulties |
| B．let the poor know who gave away the things |
| C．tell the poor how to use the items correctly |
| D．tell the poor to pass on the spirit to others |
Why did the author ask his wife if she was sure about giving away her green coat? _________.
| A．Because he thought the coat was very valuable |
| B．Because he thought the coat was of a very high price |
| C．Because he thought he liked the coat very much himself |
| D．Because he thought she liked the coat very much herself |
The couple liked this kind act because _______.
| A．they thought it was the right thing to do |
| B．they had a good habit of saving things |
| C．they often received telephone calls for help |
| D．they hated being troubled by homeless people |
What’s the best title for this passage?
| A．Boxes filled with compassion | B．Good behavior leading to happiness |
| C．The most important thing in our life | D．Happiness coming from sharing things |
In America, when the eighth graders leave the middle school, they are often worried about moving to the high school. It is a hard time for them, but it can be an exciting one as well. To make it easier, students need to get familiar with their school.
Even though they’ve done this already in the middle school, it’s still important to find where their classrooms are. Most schools take students to the high school for a visit at the end of their eighth grade year. And, most schools also have a freshman (新生) speech for parents and students before the first year begins. Sometimes the main office will give away a map of the school. This can help students and parents to find different places in the school.
One way to know your high school more and make new friends is to join a club or play a sport. Schools often offer chances to join different clubs and sports. Fall activities begin in August before the first day of school. If you are not interested in sports, there are clubs for any interest, such as drama, dance, chess, photography, community service, etc. These clubs allow students from different grades. By joining an activity, students can find new friendships, not to mention improving their chances in future college applications (申请). The school office will have a list of activities offered at the school and information on how to join them.
What’s more, to have a great start to a high school year, students can write down some of their worries, and ask for help from teachers and school workers.According to the text, most students feel ________ when entering the high school.
| A．excited | B．nervous | C．lonely | D．disappointed |
Which of the following is TRUE about the school clubs?
| A．There are fewer students from higher grades in the school clubs. |
| B．The school clubs in high school only welcome sports fans. |
| C．Summer activities begin before school starts. |
| D．The school office can help new students join school clubs. |
When do many schools take students to visit their new high school?
| A．Before the eighth grade year starts. |
| B．Right after the high school year starts. |
| C．At the beginning of the new term in the high school. |
| D．At the end of their eighth grade year |
The main offices will give away maps of their schools________.
| A．only to help students to find different places of the schools |
| B．only to help parents to find different places of the schools |
| C．to help students and parents to find different classrooms of the schools |
| D．to help students and parents to find different places of the schools |
What is the purpose of this text?
| A．To tell the new students how to learn in high school |
| B．To introduce new schools. |
| C．To give the teachers some advice. |
| D．To give advice to new high school students. |
Imagine a classroom missing the one thing that's long been considered a necessary part to reading and writing ? Paper. No notebooks, no textbooks, no test paper. Nor are there any pencils or pens, which always seem to run out of ink at the critical (关键的) moment.
A "paperless classroom" is what more and more schools are trying to achieve.
Students don't do any handwriting in this class. Instead, they use palm (手掌) size, or specially-designed computers. The teacher downloads texts from Internet libraries and sends them to every student's personal computer.
Having computers also means that students can use the Web. They can look up information on any subject they're studying ? from maths to social science.
High school teacher Judy Herrell in Florida, US, described how her class used the Web to learn about the war in Afganistan (阿富汗) over one year ago.
"We could touch every side of the country through different sites ? from the forest to refugee camps (难民营)," she said. "Using a book that's three or four years old is impossible."
And exams can go online too. At a high school in Tennessee, US, students take tests on their own computers. The teacher records the grades on the network for everyone to see and then copies them to his own electronic grade book.
A paperless classroom is a big step towards reducing the waste of paper. High school teacher Stephanie Sorrell in Kentucky, US, said she used to give about 900 pieces of paper each week to each student.
"Think about the money and trees we could save with the computers," she said.
But, with all t
his technology, there's always the risk (危险) that the machines will break down. So, in case of a power failure or technical problems, paper textbooks are still widely available (可用的) for these hi-tech students. What does the part of the last sentence in the first paragraph, “run out of ink at the critical
moment”, mean?
| A．Pens may not write well at the critical moment. |
| B．Pens get lost easily, so you may not find them at the critical moment. |
| C．Pens may have little or no ink at the critical moment. |
| D．Pens use ink, while pencils don't. |
In a paperless classroom, what is a must?
| A．Pens. | B．Computers. | C．Information. | D．Texts. |
The high school teacher, Judy Herrell, used the example of her class to show that _______.
| A．the Web could take them everywhere | B．the Web taught them a lot |
| C．the Web is a good tool for information | |
| D．the Web, better than the textbooks, can give the latest and comprehensive (全面的) information |
The paperless classrooms will benefit _____ the most.
| A．students | B．teachers | C．trees | D．computers |
What does the phrase in the last paragraph, “break down”, mean?
| A．Break into pieces. | B．Stop working. | C．Fall down. | D．Lose control. |
In American schools there is something called Home-coming Day. Many high schools and colleges with a football team have a homecoming game. This can be the most important event of the year except graduation(毕业) or commencement(授奖典礼) day. Students plan homecoming day for many weeks in advance(预先).
Several days before Homecoming, students start to decorate(装饰) the school. There are signs to wish luck to the team, and many other signs to welcome all the graduates. Many people still come to Homecoming twenty or thirty years after their graduation.
The members of school clubs build booths(摊位) and sell lemonade,apples and sandwiches. Some clubs help to welcome visitors.
During the day people like to look for teacher
s that they remember from long ago. Often they see old friends and they talk together about those happy years in school.
Everyone soon comes to watch the football game. When the game is half over, the bandcomes onto the field and plays school songs. Another important moment is when the Home-corning Queen or King appears. All the students vote a most popular student Homecoming Queen or King. It is a great honor to be chosen.
Homecoming is a happy day, but it is not perfect unless the football team wins the game. Even if the team loses, the students still enjoy Homecoming. Some stay at the school to dance, and others go to a party. For everyone it is a day worth remembering.The most important event of the year in high schools and colleges is ________.
| A．homecoming | B．the football game | C．graduation | D．winning the game |
When do students begin to arrange everything for Homecoming?
| A．The day before Homecoming. | B．Many wee ks before the day. |
| C．when the guests arrive. | D．In the days before Homecoming. |
Which of the following is NOT done on Homecoming?
| A．To see old friends. | B．To call on teachers they remember. |
| C．To watch the football game. | D．To go home to see their family. |
The underline words “vote” in the fifth paragraph means ________.
A．attend a  meeting |
B．elect or choose |
| C．hold a celebration(庆祝) | D．have a football match |
Who can probably become Homecoming Queen or King?
| A．The students who is liked most by the others. |
| B．The guest who is most popular with the students. |
| C．The students who is most liked by the guests. |
| D．The player who plays best in the football game. |
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