When creating a digital advertisement or something to promote a product or service ,music is one of the most important aspects. Whether it is simply a jingle（短歌）,musical note or any other use of sound，music can play a huge role in attracting a customer’s attention or being noticed by your target audience.
Music can work hand-in-hand with what you are advertising. Many times the advertising jingle, or saying, is what the audience remembers. Companies such as McDonald’s and Subway have used this method many times with different jingles and little sayings that are easy to remember and fun to sing along with.
Usually concepts that are part of a jingle would sound conceited(自负的) and pompous(浮夸的) when said in a normal conversation. When put to music however, and sung in a rhythm，it suddenly sounds attractive. For example, if someone said,” No one does it better than me” in a normal statement, this would sound very conceited. Add music and a tune to this statement and it becomes attractive and fun for others to sing along with.
While understanding how important music is for your advertising needs, it is also important for you to know the best way to get special music.
Having people from many different backgrounds all over the world write something specifically for you is one of the best ways to get songs written just for you. You simply choose which one you believe is best for the project. So instead of hiring a single songwriter to compose your music, you can run a contest for you advertising jingle and songwriters around the world write you a finished jingle in an attempt to win your contest.What does the passage mainly tell us?
| A．How to use music in advertising. |
| B．Advertising music can help sell products. |
| C．How to get an advertising jingle. |
| D．Advertisements are important in promoting. |
What makes concepts of an advertising jingle sound attractive?
| A．Wonderful sayings. | B．Word and pictures. |
| C．Beautiful voice. | D．Music and tune. |
According to the writer, the best way to get an advertising jingle is____.
| A．to collect works from public | B．to invite a famous singer |
| C．to get advice from experts | D．to hire a top songwriter |
What’s the advantage of your running a contest for an advertising jingle?
| A．It will save much time. | B．You can get the best works. |
| C．It will cost less money. | D．You can sell more products. |
Wine drinkers tend to buy healthier food than beer drinkers, according to a Danish study published on Tuesday on the website of a weekly medical magazine.
People who bought wine at the store were also more likely to buy fruit, vegetables, fish, lean meat (瘦肉) and milk than beer buyers did, said the study.
Beer buyers were more likely to buy frozen dinners, cold cuts, pork, sugary products, and soft drinks.
The study was conducted by four researchers from the National Institute of Public Health over the course of six months.
Alcohol researchers Erik Schulenburg and Marten Greenback and two other doctors collected 3.5 million receipts from 98 stores. The customers at the stores represented a large number of Danish people, they said.
“Our results confirm international studies which show that wine drinkers tend to eat more fruit, vegetables and fish and rarely eat fats, compared to those who like other kinds of alcoholic drinks,” they concluded.
Wine buyers also tended to have higher education levels, higher earnings and be in better mental health, they added.
Their interest in consumers’ shopping bags followed a series of studies in the Danish media. The studies suggested that wine drinkers ran a lower risk of cardiovascular (心血管的) disease and some types of cancer than beer drinkers.The passage mainly tells us that wine drinkers ______.
| A．eat more vegetables than beer drinkers |
| B．usually buy healthier food than beer drinkers |
| C．are mostly healthier than beer drinkers |
| D．run a lower risk of diseases than beer drinkers |
According to the passage, beer buyers are less likely to buy ______.
| A．cold cuts | B．pork | C．soft drinks | D．vegetables |
The researchers did the study mainly by means of ______.
| A．handing out papers with a list of questions |
| B．collecting receipts from stores |
| C．watching what customers bought at stores |
| D．visiting some families throughout the country |
Which of the following is NOT a feature of wine drinkers according to the passage?
| A．Rarely eating fats. | B．Being in better mental health. |
| C．Exercising more. | D．Having higher education levels. |
Someday a stranger will read your e-mail without your permission or scan the Website you've visited，Or perhaps someone will casually glance through your credit card purchases or cell phone bills to find out your shopping preferences or calling habits.
In fact, it's likely that some of these things have already happened to you. Who would watch you without your permission? It might be a spouse, a girl friend, a marketing company, a boss, a cop or a criminal. Whoever it is, they will see you in a way you never intended to be seen ---- the 21st century replacement of being caught naked.
Psychologists tell us boundaries are healthy, that it's important to reveal yourself to friends, family and lovers in stages, at appropriate times. But few boundaries remain. The digital bread crumbs(碎屑) you leave everywhere make it easy for strangers to reconstruct who you are, where you are and what you like. In some cases, a simple Google search can reveal what you think. Like it or not, increasingly we live in a world where you simply cannot keep a secret.
The key question is: Does that matter?
For many Americans, the answer apparently is "no."
When opinion polls ask Americans about privacy, most say they are concerned about losing it. A survey found a strong bad feeling about privacy, with 60 percent of respondents saying they feel their privacy is "slipping away, and that bothers me."
But people say one thing and do another. Only a tiny part of Americans change any behaviors in an effort to preserve their privacy. Few people turn down a discount at tollbooths(收费站) to avoid using the EZ-Pass system that can track automobile movements. And few turn down supermarket loyalty cards. Privacy economist Alessandro Acquisti has run a series of tests that reveal people will give away personal information like Social Security numbers just to get their hands on a pitiful 50-cents-off coupon(优惠卷)。
But privacy does matter ---- at least sometimes. It's like health: When you have it, you don't notice it. Only when it's gone do you wish you'd done more to protect it.
51. What does the author mean by saying "the 21st century replacement of being caught naked"?
A) People's personal information is easily accessed without their knowledge.
B) In the 21st century people try every means to look into others' secrets.
C) People tend to be more frank with each other in the information age.
D) Criminals are easily caught on the spot with advanced technology.
52.What would psychologists advise on the relationships between friends?
A) Friends should open their hearts to each other.
B) Friends should always be faithful to each other.
C) There should be a distance even between friends.
D) There should be fewer arguments between friends.
53. Why does the author say "we live in a world where you simply cannot keep a secret"？
A) Modern society has finally developed into an open society.
B) People leave traces around when using modern technology.
C) There are always people who are curious about others' affairs.
D) Many search engines benefit from giving away people's identities.
54. What do most Americans do as for privacy protection?
A) They change behaviors that might disclose their identity.
B) They use various loyalty cards for business transactions(交易).
C) They rely most and more on electronic devices.
D) They talk a lot but hardly do anything about it.
55. According to the passage, privacy is like health because ___.
A) people will make every effort to keep it.
B) its importance is rarely understood
C) it is something that can easily be lost
D) people don't treasure it until they lose it
This is John Roberts reporting from Cardiff. The result of the match which finished at four this afternoon between France and Wales was a draw. Neither side scored. The Dutch referee（裁判）did not allow the one goal which France managed to kick. The reason for this was that a French player was unfortunately off side. So both teams went home disappointed with the game. They particularly admired the French forwards, who were always fast and often threatened the Welsh defense. Once it looked as if the Welsh goalkeeper was in serious trouble. He dived to his right to save a shot from the French centre forward and crashed his head against the goal post. A doctor examined him and he soon began to play again. Of course the large, friendly crowd cheered for him. Wales will certainly welcome another visit from this splendid team.This passage is__________.
| A．a piece of sports news broadcast over radio |
| B．a piece of sports news in a newspaper |
| C．an advertisement about sports |
| D．an essay about sports |
The underlined word “draw” in this passage means ?
| A．An act of pulling. |
| B．Taking money from a bank. |
| C．A state in which neither side wins. |
| D．Making pictures with a pencil or a pen. |
Which of the following sentence is NOT TRUE according to the passage?
| A．The French team is a visiting team while the Welsh team is the home team. |
| B．The French goalkeeper was brave and he didn’t quit the match even after he had his head seriously injured in the game. |
| C．People liked the French forwards for they were very active on the field. |
| D．A French player did kick a goal but the referee refused to admit it. |
Most people think of zoos as safe heavens for animals, where problems such as difficulty finding food and avoiding predators (食肉动物) don’t exist. Therefore, animals in zoos should live to a ripe old age.
But that may not be true for the largest land animals on earth. Scientists have known that elephants in zoos often suffer from poor health. They develop diseases and they are even unable to have babies.
To learn more about how captivity (圈养) affects elephants, a team of international scientists compared the lifespans (寿命) of the zoo-born elephants with the lifespans of thousands of wild elephants. They also compared some Asian elephants living in zoos with some Asian elephants which work in logging camp (伐木场), over almost the same time period.
The team found that elephants born in zoos lived an average of 16.9 years, but elephants that died of natural causes lived an average of 56 years. Asian elephants followed a similar pattern. In zoos, they lived 18.9 years, while those in the logging camp lived 41.7 years.
Scientists don’t yet know why wild elephants seem to live so much better than their zoo-raised counterparts (同类). Georgia Mason, a biologist at the University of Guelph in Canada, who led the study, thinks stress and obesity (肥胖) may be to blame. Zoo elephants don’t get the same kind of exercise they would in the wild. Elephants’ social lives are also much different in zoos than in the wild, where they live in large family groups.Most people believe that________.
| A．animals in zoos should live a longer life |
| B．zoos are not good for animals to live in |
| C．zoos are not suitable for large animals |
| D．captivity can affect animals in many ways |
The purpose of the international scientists is_________.
| A．to compare the lifespans of different animals |
| B．to find out how captivity affects elephants |
| C．to learn the lifespans of male and female elephants |
| D．to compare the lifespans of elephants in different places |
Which elephants live the longest according to the study?
| A．Elephants born in zoos. |
| B．Elephants that live in the wild. |
| C．Elephants that work in logging camps. |
| D．Female Asian elephants in logging camps. |
We can infer from the passage that_________.
| A．elephants in zoos suffer less stress than those in the wild |
| B．elephants in zoos live an easy life |
| C．social lives are not important to elephants |
| D．zoo life can be stressful to elephants |
What are the advantages to elephants in the wild according to the passage?
| A．They face fewer problems. | B．They can find food more easily. |
| C．They live in large social groups. | D．They are freer to move. |
On a cold evening I was waiting for a taxi in New York. About 5 minutes later, I was picked up by a driver, and he said how horrible some people were. I knew there was a part of me that wanted to be silent, but I had to listen out of kindness.
The man told me that he had just come from JFK Airport without a customer. Over the course of that taxi ride, what started as anger changed slowly and he mentioned that he had read an article which said that the happiest people are the ones that give, so he hoped he’d have more chance to give in his life. I was really starting to enjoy being with this man.
As we arrived at the place where I wanted to go, I paid my money by credit card. I pulled out an extra $20 and said, “Sir, since we’ve been talking about giving this whole time, I want to share that feeling with you. I’ve already paid my money, but here’s an extra little bit. You can tell the next passenger in this taxi that their ride is a gift from another.”
I thought I was pretty cool at this point. But he turned toward me, tears in his eyes, and he said, “Sir, I have a better idea. You give that $20 to a homeless person around here and I will give the next passenger a free ride myself.”
It was a great honor meeting that man and learning the lesson of how everyone gives and adds joy to another with their generosity.According to the text, when the author got in the taxi, the taxi driver was________.
| A．angry | B．nervous | C．worried | D．regretful |
The author gave the driver an extra $20 in order to_________.
| A．help him to get out of trouble | B．know what he was really like |
| C．experience the joy of giving | D．learn how to get along with others |
What can be inferred from the taxi driver’s words in Paragraph 4?
| A．A driver should be willing to help. |
| B．People should understand each other. |
| C．The driver was deeply moved. |
| D．One needs to keep an optimistic attitude (乐观态度). |
What would be the best title for the text?
| A．A cold evening in New York | B．Learning from a taxi driver |
| C．A gift to a generous stranger | D．Always being a happy person |
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