Advertising gives useful information about which products to buy. But modern advertising gives more than news 16 products and services .Today’s advertisements, or ads, try to get consumers to buy certain brands .Writers of advertising are so skillful 17 they can sometimes persuade a consumer ___18___(wear) a certain kind of clothing, eat a special kind of cereal (麦片) ,or see a movie. Consumers might never even want a product if they did not see or hear advertisements for it.
For example, you probably do not need the ___19___(new) cereal in the supermarket. There are probably many cereal brands on your kitchen shelves. You may not have space on your shelf for __20__. But if you see ads about a new cereal that is your extra - tasty and has a free prize in the box, you may want __21_. Advertising must get attention. To be 22__ (effect), it must be exciting, entertaining, or provide some pleasure. The secret of writing good advertising copy is to offer____23__ good idea as well as a product. The idea is ___24___ the advertisement is really selling. One example is an ad that says eating a certain cereal will make a person do well in sports. That cereal brand may sell better if consumers think it ____25__ (offer) strength and energy.
根据句意及首字母或汉语提示写出单词。 If the s get worse, consult your doctor.
He a a stamp to the letter.
In the second experiment they o a very clear result.
It's impossible to e these results without knowing more about the research method employed.
Journalists were frantically(疯狂地) r the new Prime Minister's background, family and interests.
The operation p a complete success.
People highly praise e because they contribute a lot to the cause of education
The guests present at the party yesterday were (主要) our son's classmates.
You need to double check the data when you have finished in order to avoid any possible I (不准确性)．
If you have any questions, you can turn to the dictionary for ______．
If you open up any medicine cupboard in the world, there is a high p that you will find aspirin and penicillin.
My neighbour r her own daughter as an excellent secretary.
Your homework is d to be handed in tomorrow. You will be punished if you can’t finish it by then.
He n that mould had grown on a special transparent jelly that had bacteria on it.
They were able to produce it in large q .
These points are called （针灸） points.
The new secretary will （减轻）us of some of the paperwork.
The bridge was （命名） after the hero who gave his life for the cause of the people.
Penicillin rapidly became the powerful “w drug” which saved millions of lives.
I will put you through to the （接待员) and she can take down your details.
-----Would you please give me a hand?
-----With p ． Large q of water are needed for cooling purpose.
The f of a hammer is to hit nails into wood.
The room is 10 metres in l and 5 in width.
U to sleep at night, I got up to make myself a glass of milk.
I made five a for jobs but got nothing.
The old man recovered r and was soon able to go outside again.
He likes the （当代的）art．
This matter has (潜在的) danger. You should deal with it soon.
We must make （安排） for the meeting.
根据句意及首字母或汉语提示写出单词。 The old man’s e grew so bad that he could hardly see.
Dear, you cannot cut the grass with a knife that is not S ．
The doctor listened to his breathing and checked his p .
His hand shook slightly as he I the key into the lock.
U to sleep at night,l got up to make myself a glass of milk.
I tried to get through, but there were too many people b my way.
An （可调节的）electric lamp can be placed in various positions.
Take the medicine to （缓解） the headache.
The hurricane caused （广泛的) damage,making crops drop in production
There is no （有魔力的)formula for passing exams –only by hard work.
根据下列各句句意和空白之后的汉语提示词，在答题卡指定区域的横线上写出对应单词的完整的正确形式，每空只写一词。
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