Would you like to be a king or queen? To have people waiting on you hand and foot? Many Americans experience this royal treatment every day. How? By being customers. The American idea of customer service is to make each customer the center of attention. Need proof? Just listen to the commercials. Most of them sound like the McDonald’s ad: “We do it all for you.” Actually, not all stores in America roll out the red carpet for their customers. But wherever you go, good customer service means making customers feel special.
People going shopping in America can expect to be treated with respect from the very beginning. Most places don’t have a “furniture street” or a “computer road” which allow yo
u to compare prices easily. Instead, people often “let their fingers do the walking” through the store hot lines. From the first “hello”, customers receive a satisfying response to their questions. This initial contact can help them decide where to shop.
When customers get to the store, they are treated as honored guests. Customers don’t usually find store clerks sitting around watching TV or playing cards. Instead, the clerks greet them warmly and offer to help them find what they want. In most stores, the clear signs that label each department make shopping a breeze. Customers usually don’t have to ask how much items cost, since prices are clearly marked. And unless they’re at a flea market or a yard sale, they don’t bother trying to
bargain.
When customers are ready to check out, they find the nearest and shortest checkout lane. But as Murphy’s Law would have it, whichever lane they get in, all the other lanes will move faster. Good stores open new checkout lanes when the lanes get too long. Some even offer express lan
es for customers with 10 items or less. After they pay for their purchases, customers receive a smile and a warm “thank you” from the clerk. Many stores even allow customers to take their shopping carts out to the parking lot. That way, they don’t have to carry heavy bags out to the car. By quoting (引用) the McDonald’s ad: “We do it all for you”, the author intends to_______.
| A．suggest that customers believe what commercials say deeply |
| B．show readers the American idea on good customer service |
| C．express all the stores pay much attention to the customers |
| D．persuade readers to choose the stores with ads correctly |
In the USA, what may you do at first if you want to do some shopping?
| A．To visit a professional street with lots of similar stores. |
| B．To compare prices in many shops in the same street. |
| C．To make phone calls and get better shopping choices. |
| D．To receive other customers’ answers to the questions. |
The Underlined words “a breeze” in Para.3 most probably means _________.
| A．an easy job | B．a trouble | C．a funny thing | D．a boring task |
Which of the followings shows American stores offer convenience to customers in this passage?
| A．The store clerks don’t usually sit around watching TV or playing cards. |
| B．Some stores offer price bargain to the customers like a yard sale. |
| C．The clerks give customers a smile and a warm “thank you” after paying. |
| D．Some stores open new checkout lanes when the lanes are crowded. |
B
Multitasking
People who multitask all the time may be the worst at doing two things at once, a new research suggests. The findings, based on performances and self-evaluation by about 275 college students, indicate that many people multitask not out of a desire to increase productivity, but because they are easily distracted (分心) and can’t focus on one activity. And “those people turn out to be the worst at handling different things,” said David Sanbonmatsu, a psychologist at the University of Utah.
Sanbonmatsu and his colleagues gave the students a set of tests and asked them to report how often they multitasked, how good they thought they were at it, and how sensation-seeking (寻求刺激) or imperative (冲动) they were. They then evaluated the participants’ multitasking ability with a tricky mental task that required the students to do simple mathematical calculations while remembering a set of letters.
Not surprisingly, the scientists said, most people thought they were better than average at multitasking, and those who thought they were better at it were more likely to report using a cellphone while driving or viewing multiple kinds of media at once. But those who frequently deal with many things at the same time were found to perform the worst at the actual multitasking test. They also were more likely to admit to sensation-seeking and impulsive behavior, which connects with how easily people get bored and distracted.
“People multitask not because it’s going to lead to greater productivity, but because they’re distractible, and they get sucked into things that are not as important.” Sanbonmatsu said.
Adam Gazzaley, a researcher at the University of California, San Francisco, who was not a member of the research group, said one limitation of the study was that it couldn’t find out whether people who start out less focused toward multitasking or whether people’s recognizing and understanding abilities change as a result of multitasking.
The findings do suggest, however, why the sensation-seeker who multitask the most may enjoy risky distracted driving. “People who are multitasking are generally less sensitive to risky situations.” said Paul Atchley, another researcher not in the group. “This may partly explain why people go in for these situations even though they’re dangerous.”
The research led by Sanbonmatsu indicates that people who multitask .
| A．seek high productivity constantly |
| B．prefer handling different things when getting bored |
| C．are more focused when doing many things at a time |
| D．have the poorest results in doing various things at the same time |
When Sanbonmatsu and his colleagues conducted their research, they .
| A．assessed the multitasking ability of the students |
| B．evaluated the academic achievements of the students |
| C．analyzed the effects of the participants’ tricky mental tasks |
| D．measured the changes of the students’ understanding ability |
According to Sanbonmatsu, people multitask because of their _.
| A．limited power in calculation |
| B．interests in doing things differently |
| C．inability to concentrate on one task |
| D．impulsive desire to try new things |
From the last paragraph, we can learn that multitaskers usually____ .
| A．drive very skillfully |
| B．go in for different tasks |
| C．fail to react quickly to potential dangers |
| D．refuse to explain the reasons for their behavior |
阅读下列短文，从每题所给的A、B、C、D四个选项中，选出最佳选项，并在答题卡上将该项涂黑。
A
The Brown Bear
My wife Laura and I were on the beach, with three of our children, taking pictures of shore birds near our home in Alaska when we spotted a bear. The bear was thin and small, moving aimlessly.
Just a few minutes later, I heard my daughter shouting, “Dad! The bear is right behind us!” An agreesive bear will usually rush forward to frighten away its enemy but would suddenly stop at the last minute. This one was silent and its ears pinned back---- the sign (迹象) of an animal that is going in for the kill. And it was a cold April day. The bear behaved abnormally, probably because of hunger.
I held my camera tripod (三脚架) in both hands to form a barrier as the bear rushed into me. Its huge head was level with my chest and shoulders, and the tripod stuck across its mouth. It bit down and I found myself supporting its weight. I knew I would not be able to hold it for long.
Even so, this was a fight I had to win: I was all that stood between the bear and my family, who would stand little chance of running faster than a brown bear.
The bear hit at the camera, cutting it off the tripod. I raised my left arm to protect my face; the beast held tightly on the tripod and pressed it into my side. My arm could not move, and I sensed that my bones were going to break.
Drawing back my free hand, I struck the bear as hard as I could for five to six times. The bear opened its mouth and I grasped its fur, trying to push it away. I was actually wrestling (扭打) with the bear at this point. Then, as suddenly as it had begun, the fight ended. The bear moved back toward the forest, before returning for another attack----- The first time I felf panic.
Apparently satisfied that we caused no further threat, the bear moved off, destroying a fence as it went. My arm was injured, but the outcome for us could hardly have been better. I’m proud that my family reminded clear-headed when panic could have led to a very different outcome.The brown bear approached the family in order to _______.
| A．catch shore birds |
| B．start an attack |
| C．protect the children |
| D．set up a barrier for itself |
The bear finally went away after it _______.
| A．felt safe | B．got injured |
| C．found some food | D．took away the camera |
The writer and his family survived mainly due to their ______ .
| A．pride | B．patience |
| C．calmness | D．cautiousness |
D
In today’s world of cellphones, mini laptops and MP3 players, most people have at least one timetelling tool with them. Since these devices are so common, is time running out for the 500yearold watch? According to some consumers, yes. New Jersey teenager Charlie Wollman says a watch is “an extra piece of equipment with no necessary function”. Many young adults agree — and use their cellphones to tell time. Louis Galie, a senior vice president at Timex, said that fewer young people wear watches today than five years ago. As a result, some people claim that the watch industry is at a crossroads.
However, watchmakers optimistically say that watches regain popularity when consumers reach their 20s and 30s. By then, they are willing to spend money on a quality timepiece that doesn't just keep good time. Fifty years ago, watchmakers boasted about their products' accuracy. But in recent years, the watch industry has transformed itself into an accessory business. And for many today, the image a watch communicates has become more important than the time it tells.
“Complications” — features that go beyond simple timekeeping — are an important part of a watch's image. Today's watches offer a lot of features that suit almost any personality. These features include altitude trackers, compasses, lunar calendars, USB drives, and even devices that measure the effectiveness of golf swings!
Creativity is also a key element in today's watches. For example, Japanese watchmaker Tokyoflash makes watches that don't even look like watches. The company's popular Shinshoku model uses different color lights to tell time. It looks more like a futuristic (未来主义的) bracelet than a watch. Another Japanese watchmaker, EleeNo, makes a “handless” watch. Using a ring of circles to keep time, this watch makes an excellent conversation piece.
Whether a watch communicates fashion sense, creative flair or a love of sports, consumers want their timepieces to stand out. Nowadays, everyone has the same kind of gadget (小玩意儿) in their bags, so people want to make a statement with what's on their wrists. Will this interest in wrist fashion last? Only time will tell!
Why aren't watches popular with young people as before?
| A．Because watches cannot keep good time as cellphones, mini laptops and MP3 players. |
| B．Because watches are featured by the disadvantages of simple function. |
| C．Because watches are too expensive to afford. |
| D．Because watches don't have beautiful appearance as other modern timetelling tools. |
What does the underlined sentence in Paragraph 1 mean?
| A．Watchmaking becomes the sunrise industry. |
| B．Watchmaking is faced with the developing opportunity. |
| C．Watchmaking is facing a survival crisis challenge. |
| D．Watchmaking has a specific development target. |
It can be implied that ________.
| A．people will gradually lose interest in watches as they grow older |
| B．watchmakers scarcely change the development strategy for watches |
| C．today's watches are better than those in the past in quality |
| D．customers used to be more concerned with the quality of a watch than with its image |
The following qualities can make a watch popular EXCEPT ________.
| A．multifunction | B．accuracy |
| C．nice design | D．low price |
C
Eating 40 percent less food could extend a person`s life by 20 years, according to scientists.
Researchers at the Institute of Health Ageing at University College London are developing a treatment that they hope will fight the `disease` of getting older.
They are looking into how genetics（遗传学） and lifestyle can affect ageing and add years, possibly decades, to a person`s life.
Age-related diseases such as cardiovascular disease, cancer and neuro degeneration can also be treated, it is claimed.
They want to find out how the life of a rat can be increased by up to 30 percent simply by reducing its food intake.
Researcher Dr. Piper told the Independent : `If you reduce the diet of a rat by 40 percent it will live for 20 or 30 percent longer. So we would be talking 20 years of human life. This has shown on all sorts of animals, even Labradors(a kind of dog).`The scientists are also studying fruit flies, which share 60 percent of human genes and age in a similar manner, and mice.
They have already made the healthy lifespan(寿命) longer in both flies and mice by using drug treatments and a balanced diet. It is hoped that this combination will also work to extend(延长) human life. Dr. Piper said: `If we discover the genes involved with ageing, we should be able to delay ageing itself. This is what we`ve found.`
He added that the field of research into extending life is only a decade old, so remains `in theory . It is their special approach to treating all age-related diseases caused by the `disease` of ageing itself that sets their research apart.The author writes this text in order to_____.
| A．encourage people to eat as little as possible |
| B．tell people how harmful food is to their health |
| C．introduce an on-going research on delaying ageing |
| D．show how similar mice and humans are to each other |
How can people live longer according to the text?
| A．Exercise regularly. |
| B．Reduce their diet properly. |
| C．Vary their lifestyles constantly. |
| D．Change their genes completely. |
What does the underlined sentence in the last paragraph suggest?
| A．The research is effort-taking. |
| B．The result of the research is reliable. |
| C．The research has been done for a long time. |
| D．There’s a long way to go to put the theory into practice. |
B
Does Fame Drive You Crazy?
Although being famous might sound like a dream come true, today’s star, feeling like zoo animals, face pressures that few of us can imagine. They are at the center of much of the world’s attention. Paparazzi (狗仔队) camp outside their homes, cameras ready. Tabloids (小报) publish thrilling stories about their personal lives. Just imagine not being able to do anything without being photographed or interrupted for a signature.
According to psychologist Christina Villareal, celebrities — famous people — worry constantly about their public appearance. Eventually, they start to lose track of who they really are, seeing themselves the way their fans imagine them, not as the people they were before everyone knew their names. “Over time,” Villareal says, “they feel separated and alone.”
The phenomenon of tracking celebrities has been around for ages. In the 4th century B.C., painters followed
Alexander the Great into battle, hoping to picture his victories for his admirers. When Charles Dickens visited America in the 19th century, his sold-out readings attracted thousands of fans, leading him to complain (抱怨) about his lack of privacy. Tabloids of the 1920s and 1930s ran articles about film-stars in much the same way that modern tabloids and websites do.
Being a public figure today, however, is a lot more difficult than it used to be. Superstars cannot move about without worrying about photographers with modern cameras. When they say something silly or do something ridiculous, there is always the Internet to spread the news in minutes and keep their “story” alive forever.
If fame is so troublesome, why aren’t all celebrities running away from it? The answer is there are still ways to deal with it. Some stars stay calm by surrounding themselves with trusted friends and family or by escaping to remote places away from big cities. They focus not on how famous they are but on what they love to do or whatever made them famous in the first place.
Sometimes a few celebrities can get a little justice. Still, even stars who enjoy full justice often complain about how hard their lives are. They are tired of being famous already.It can be learned from the passage that stars today___.
| A．are often misunderstood by the public |
| B．can no longer have their privacy protected |
| C．spend too much on their public appearance |
| D．care little about how they have come into fame |
What is the main idea of Paragraph 3?
| A．Great heroes of the past were generally admired. |
| B．The problem faced by celebrities has a long history. |
| C．Well-known actors are usually targets of tabloids. |
| D．Works of popular writers often have a lot of readers. |
What makes it much harder to be a celebrity today?
| A．Availability of modern media. |
| B．Inadequate social recognition. |
| C．Lack of favorable chances. |
| D．Huge population of fans. |
What is the author’s attitude toward modern celebrity?
| A．Sincere. | B．Sceptical. |
| C．Disapproving. | D．Sympathetic. |
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