基础训练篇（15）
As well as reaching the right audience with the right technique, advertisers must also place their ads in the right medium. Obviously, cost will play __(1)______ big part in this decision. Television adverts are expensive to make __(2)_____to show. You have to be a big corporation with a big budget to afford television ads. Advertisements in newspapers, on the other hand, are __(3)______cheaper.
As well as worrying about the expense, advertisers must also consider _____(4)_ media are most appropriate for their product and which their target audience is most likely to see or hear. __(5)_______most cars have radios, ads broadcast via radio can reach a lot of drivers very __(6)______(easy). For this reason, ______(7)_would be appropriate to use radio to advertise goods and services relating to cars. _(8)______, it would be no use __(9)_ _____(advertise) products on radio if the ad relies on visual effects. Television adverts are great for generating emotional responses to a product, but magazines and newspapers can have __(10)_ ____details.
Dear Debby, you let the world know that kind people still exist.
I was on my way to . Not , I was nervous, so before getting off the train, I took my phone out of my bag, the address was right. Then I called the interviewer. A short walk later, I reached the subway, when I wanted to get money for my ticket, I found that my was gone. Suddenly I realized that I might have lost it when I on the train.
I ran back to the of the train station and asked the conductor if had found my wallet. The answer was . I was disappointed. At this time, a woman told me that the train . Her name was Debby, and she was a shopkeeper in the train station. I to see if any of the passengers had found my wallet. , it seemed that someone had taken it.
I returned to the counter . Not only I miss the interview, but I was trapped into the situation of having no money. I burst into tears I explained my situation to Debby. To my surprise, she reached into her bag and handed me $7. “ It’s I have right now.” she said, “Use it to get to your interview.” After I finished my interview with the $7, I came back to thank her, but she had .
I was by the woman’s kindness. And just when my day couldn’t get , I received a call. It seemed that a conductor had found my wallet and would meet me on the train the next day.
I just want to with others that kindness can happen when we least expect it. When it happens, we should pay it forward.
A．the subway B．the school C．home D．the job interview
A．surprisingly B．angrily C．curiously D．surely
A．proving B．turning out C．making sure D．picking out
A．and B．but C．so D．then
A．money B．address C．pocket D．wallet
A．phoned B．walked C．ate D．slept
A．platform B．waiting room C．ticket office D．information
A．someone B．anyone C．who D．anyone who
A．right B．wrong C．no D．yes
A．had left B．had stopped C．hadn’t come D．hadn’t left
A．continued B．hurried C．attended D．promised
A．Besides B．Cheerfully C．Unluckily D．Fortunately
A．heartbroken B．silent C．happy D．rude
A．should B．must C．would D．shall
A．once B．until C．as D．before
A．all B．something C．that D．which
A．missed B．lost C．died D．gone
A．paid off B．moved C．attracted D．controlled
A．better B．more C．worse D．less
A．doubt B．argue C．bear D．share
Imagine being born without arms. No arms to hug someone, and no hands to touch. Or what about being born without legs? Having no to dance, walk, run, or even stand on two feet. Now put both of those scenes together: no arms and no legs. How would that one’s everyday life?
Without any medical explanation, Nick Vujicic came into the world with neither arms nor legs. Imagine the his parents felt when they saw their baby being what the world would consider imperfect and . Little did they know that this beautiful limbless baby would one day be someone who would and motivate people from all walks of life.
Throughout his childhood Nick dealt with the of self-respect, and struggled with depression and . As Nick grew up he learned to deal with his and started to be able to do more and more things on his own. He to his situation and found ways to tasks that most people could only do by using their limbs, such as cleaning teeth, hair, typing on a computer, etc. As time , Nick began to eagerly accept his and achieve greater things.
Nick got a double bachelor’s degree in accounting and financial planning. By the age of 19, Nick had started to his dream of encouraging others by sharing his story through speaking. He found the purpose of his . Now at 27 years old, he has accomplished more than most people. He has travelled around, his story with millions of people. He is a true inspirational and motivational .
A．understand B．experience C．know D．prevent
A．chance B．interest C．reason D．ability
A．limit B．affect C．improve D．design
A．shock B．excitement C．calmness D．eagerness
A．abnormal B．unique C．extraordinary D．unqualified
A．teach B．organize C．inspire D．comfort
A．challenge B．management C．question D．load
A．tiredness B．loneliness C．disappointment D．relief
A．fault B．disability C．shortage D．willpower
A．devoted B．attended C．adapted D．stuck
A．accomplish B．attain C．find D．reduce
A．wearing B．cutting C．brushing D．losing
A．went up B．went ahead C．went away D．went by
A．position B．situation C．state D．emergency
A．researching B．majoring C．aiming D．choosing
A．finish B．undertake C．support D．realize
A．meaningful B．significant C．motivational D．strong
A．action B．existence C．behavior D．communication
A．telling B．recalling C．writing D．sharing
A．doctor B．driver C．speaker D．writer
Many times we do something positive or say something kind, but we don’t see the influence it has on other people. We may ______ these “random(随意的) acts of kindness”, but we never know what happens next. One time, I was lucky enough to ______out.
I was returning from a trip _____ I stopped to refuel and get snack at a gas station. It was late. I was ______, and home was still more than two hours away. I was feeling______, and my back hurt from all the ______.
I went ______. The clerk smiled at me, and we ______ for a moment. I don’t remember ______ what she said, but I do remember the ______ she showed me. I was ______ by her kindness. It kept me going on my journey home.
The next week, I was cleaning my purse, and I ______ the receipt. The receipt(收据) reminded me of the clerk’s ______, and it had the address of the store. I decided to ______ a thank-you note to her manager. In the letter I told the manager that his employee’s kind words and caring attitude stood out to me, ______ my trip home.
A ______later, that clerk wrote me back. As a result of my note, she got a(n) ______ from her manager and a company award. I was ______. Robin’s kindness inspired me to return her positivity.
Mother Teresa ______ us to “do small things with great love”. Oftentimes, when we do such small things, we don’t get to see the effects of our kind words or deeds, _____every so often, we’re blessed to discover the positive outcome.
A．imagine B．practice C．devote D．dream
A．work B．figure C．make D．find
A．when B．why C．whether D．that
A．clever B．tired C．lazy D．poor
A．down B．well C．upset D．disappointed
A．driving B．running C．swimming D．walking
A．outside B．away C．off D．inside
A．smiled B．quarrelled C．discussed D．chatted
A．exactly B．surprisingly C．carelessly D．unluckily
A．interest B．kindness C．shame D．pity
A．fascinated B．refreshed C．crazy D．angry
A．came across B．dropped off C．picked up D．looked for
A．feelings B．warmth C．strength D．encouragement
A．send B．give C．write D．convey
A．designing B．repairing C．taking D．brightening
A．year B．week C．hour D．day
A．dismissal B．prize C．employment D．praise
A．successful B．shocked C．satisfied D．convenient
A．advised B．forced C．suggested D．demanded
A．as B．though C．so D．but
Once upon a time, there was a great fakir(苦行者) who lived a simple life. The king was so impressed with the fakir’s unpretentious(谦逊的) behavior he invited the fakir to live with him in the .
The fakir agreed gladly, which the king, who was expecting that the fakir would have to be a lot to accept the invitation. , the king made luxurious arrangements for his stay.
The fakir quickly and started enjoying all the luxuries of the palace. Soon, the king started that perhaps he was being deceived by the fakir. But he kept his thoughts to himself and continued to the fakir. Six months later, the fakir was still enjoying his stay.
By now, the king had decided to confront him. On meeting the fakir, the king said, “When I first met you, I was by your lifestyle and minimum needs. But what I see now is totally the . So, what is the difference between you and me?” The fakir smiled and said, “I was for you to ask me this question, but I will answer you tomorrow morning.”
The next morning the fakir before the king. The fakir said, “I am for an unknown destination. you really want the answer, you will have to leave your palace, your family, your kingdom and me.” The king was stunned. He said, “You know I can’t do that!”
The fakir smiled and replied, “Yes, I know. And that is the between you and me. I can leave all pleasures and comforts behind I want because I am not attached to them, but you are. I hope you have your answer now.”
The king finally understood. He pleaded with him to stay on, but the fakir had his mind. As he was leaving, he said to the king, “Remember, what you hold on to you. And since I hold on to nothing, I have to give up. I am forever free.”
A．which B．whether C．what D．that
A．house B．city C．palace D．village
A．bothered B．excited C．surprised D．embarrassed
A．instructed B．persuaded C．changed D．believed
A．Nevertheless B．Besides C．Otherwise D．Moreover
A．set down B．laid down C．looked down D．settled down
A．commenting B．confirming C．suspecting D．admitting
A．observe B．understand C．support D．predict
A．interested B．impressed C．disappointed D．curious
A．relevant B．absent C．same D．opposite
A．wondering B．caring C．waiting D．considering
A．appeared B．served C．described D．performed
A．taking B．leaving C．standing D．expecting
A．As B．Unless C．Once D．If
A．recommend B．charge C．acknowledge D．accompany
A．connection B．problem C．similarity D．difference
A．whenever B．however C．wherever D．whatever
A．set up B．made up C．put up D．kept up
A．gets B．leaves C．holds D．sticks
A．everything B．anything C．something D．nothing
A Strange Greeting, a True Feeling. Last week I was invited to a doctor’s meeting at the Ruth hospital for incurables. In one of the wards, a patient, an old man, got up shakily from his bed and moved towards me. I could see that he hadn't long to____, but he came up to me and placed his right foot close to mine on the floor.
“Frank！” I cried in astonishment. He couldn’t____, as I knew, but all the time____his foot against mine.
My____raced back more than thirty years to the____days of 1941, when I was a student in London. The____was an air-raid shelter, in which I and about one hundred other people slept every night. Two of the regulars were Mrs. West and her son Frank.
____ wartime problems, we shelter-dwellers got to____each other very well. Frank West____me because he wasn’t ____, not even at birth. His mother told me he was 37 then, but he had____of a mind than a baby has. His “____” consisted of rough sounds——sounds of pleasure or anger and ____more. Mrs. West, then about 75, was a strong, capable woman, as she had to be, of course, because Frank ____on her entirely. He needed all the____of a baby.
One night a policeman came and told Mrs. West that her house had been flattened by a 500-pounder (炮弹). She____nearly everything she owned.
When that sort of thing happened, the rest of us helped the ____ones. So before we____that morning, I stood beside Frank and____my right foot against his. They were about the same size. That night, then, I took a pair of shoes to the shelter for Frank. But as soon as he saw me he came running and placed his right foot against mine. After that, his____to me was always the same.
A．work B．live C．stay D．expect
A．answer B．speak C．smile D．laugh
A．covering B．moving C．fighting D．pressing
A．minds B．memories C．thoughts D．brains
A．dark B．better C．younger D．old
A．cave B．place C．sight D．scene
A．Discussing B．Solving C．Sharing D．Suffering
A．learn from B．talk to C．help D．know
A．needed B．recognized C．interested D．encouraged
A．common B．normal C．unusual D．quick
A．more B．worse C．fewer D．less
A．word B．speech C．sentence D．language
A．not B．no C．something D．nothing
A．fed B．kept C．lived D．depended
A．attention B．control C．treatment D．management
A．lost B．needed C．destroyed D．left
A．unlucky B．troublesome C．angry D．unpopular
A．separated B．went C．reunited D．returned
A．pushed B．tried C．showed D．measured
A．nodding B．greeting C．meeting D．acting
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