ShowroomingOneofthebiggestchal

更新 2022-09-03
科目英语
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难度中等
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Showrooming
One of the biggest challenges facing brick-and-mortar retailers(实体零售店) in recent years has been the “showrooming”．Driven by the desire to get the best prices, many shoppers are now visiting brick-and-mortar stores to personally check on products that interest them, only to leave and then buy the items online．The new trend is forcing retailers to find out new ways to keep consumers from leaving their store for cheaper prices online.
Recent research found that 40 percent of U.S．shoppers have showroomed previously, with big-box retailers suffering the most．Specifically, the study shows that Best Buy, Walmart and Target are the most likely brick-and-mortar stores to have shoppers test out a product in-store and then purchase it online later, while Amazon is benefiting most from the practice, with nearly 60 percent of shoppers using the online retail giant(巨人) most often to make their showrooming purchases.
Smartphones have pushed showrooming into the front．Shoppers no longer have to wait until they get home to see if they can find a cheaper price for the products they’re considering buying．With smartphones, consumers can now compare virtual prices, at both other brick-and-mortar stores and online ones while still inside a retail store．If they can find what they’re seeking for less online, the majority will be seeking the first exit．A recent study showed that 45 percent of customers shopping at brick-and-mortar stores walk out and buy their purchase online for a discount of as little as 2.5 percent．
This puts pressure on retailers to provide both an in-store experience worth staying for and an online presence that can attract shoppers who are showrooming in other businesses.
To cut down on showrooming, many retailers are adopting new methods to keep shoppers in their stores．Among the steps they’re taking are price-matching guarantees that allow shoppers to pay a discounted price if they find it cheaper online．This ensures that even a showrooming shopper can make the purchase in the store—regardless of whether they find the cheaper price online.
Another popular method to fight against showrooming is to give shoppers the ability to buy something online and pick it up at the store．This reduces shipping costs and gets customers in the store, where they may be encouraged to make an additional purchase．
It is also important for businesses to take into consideration what makes shoppers purchase something in-store rather than online, and meet those needs．Research has found that more than 8 in 10 Americans consider being able to take the goods home immediately and the ability to touch and feel them—the most important aspects when deciding to purchase in a store rather than online.
According to the passage, a showrooming shopper tends to ______.

A．pay for everything online

B．have better bargaining skills

C．rush to buy things in a store

D．purchase online for a lower price

What contributes to the growing popularity of showrooming?

A．The wide use of smartphones．

B．The competition between big stores.

C．The advertisement by online retail giants.

D．The decline of the brick-and-mortar stores.

The underlined words “seeking the first exit” in Paragraph 3 probably mean ______.

A．searching for lower prices

B．leaving as soon as possible

C．locating the first exit quickly

D．making a purchase on the spot

The last three paragraphs mainly talk about ways of ______.

A．increasing sales at stores

B．preventing purchase online

C．satisfying customers’ needs

D．advising shoppers to buy more

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B
Do you have a sore throat, a running nose and a headache? Do you keep coughing and sneezing? If you do, the chances are that you have a cold or perhaps flu — but which one? Although both colds and flu are caused by viruses, they are very different illnesses.
Colds, which usually last about a week, affect the nose most. They commonly cause a running nose and sneezing. Sometimes, they cause a headache, a cough and slightly aching muscles.
Flu is a much more serious illness and is caused by different group of viruses. People with flu usually get all the symptoms described above. However, they also get a high fever, a dry cough and much worse aching. Fever is one of the characteristic symptoms of the flu for all ages. The symptoms also last much longer. Sometimes they don’t disappear for at least two weeks.
Flu can be a deadly disease. The elderly, who are weaker and less healthy than most younger people, can die from flu. This is one reason why old people are advised to have a flu injection (预防针) before the start of winter when flu is most common. This injection is inexpensive and definitely worth it.
If you have a cold or flu, you must always deal with used tissues (纸巾)carefully. Don’t leave dirty tissues on your desk or on the floor. Someone else has to pick these up and viruses could be passed on. And finally, remember to cover your nose and mouth when you sneeze! You don’t want to see the small drop of liquids blown out of your nose and mouth when you sneeze, do you? Disgusting, eh? Now you can understand why it’s a good idea to cover your nose and mouth when you sneeze!
60. According to the passage, people with colds hardly get _______.
A. a headache               B. a high fever                     C. a running nose          D. aching muscles
61. In paragraph 4, we learn that _______.
A. flu injection can cause death                                 B. most old people die from flu
C. flu is most common in summer                             D. flu can kill old people easily
62. Dealing with used tissues properly is important because _______.
A. it helps keep your classroom tidy                          B. people hate picking up dirty tissues
C. it prevents the spread of colds and flu                       D. picking up lots of tissues is hard work
63. Which of the following statements is true according to the passage?
A. Both colds and flu last the same time.
B. Both colds and flu can be prevented by injection.
C. Both colds and flu are caused by the same viruses.
D. Both colds and flu have an aching symptom.

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第三部分  阅读理解（共20小题；每小题2分，满分40分）
阅读下列短文，从每题所给的四个选项（A、B、C和D）中，选出最佳选项，并在答题卡上将该项涂黑。
A
My father and I were very close .I loved pleasing him ,and he was always proud of my success .If I won a spelling contest at school, he was on top of the world .Later in life whenever I got a promotion（提升）,I’d call my father right away and he’d rush out to tell all his friends .In 1970,when I was named President of the Ford Motor Company ,I don’t know which of us was more excited .Like many native Italians ,my parents were very open with their feelings and their love—not only at home ,but also in public .Most of my friends would never hug their fathers .But I hugged and kissed my dad at every opportunity—nothing could have felt more natural .He was a curious man who was always trying new things .He was the first person in Allentown to buy a motorcycle. Unfortunately, my father and his motorcycle didn’t get along too well .He fell off it so often that he got rid of it just a month after buying it. As a result, he never again trusted any vehicle with less than four wheels, Because of that motorcycle. I wasn’t allowed to have a bicycle when I was growing up .Whenever I wanted to ride a bike, I had to borrow one from a friend .On the other hand ,my father let me drive a car as soon as I turned sixteen.
56．When I won a contest at school, my father would___________.
A．tell all his friend about it                 B．feel most happy over it
C．get very surprised at it                  D．be much more excited than I
57．Which of the following statement shows that my father was a curious man?
A．I wasn’t allowed to have a car when I was growing up.
B．He was the first person in town to buy a motorcycle.
C．He was always proud of my success.
D．He was very open with his feelings and his love.
58．My father trusted no vehicle with less than four wheels because___________.
A．he did not like the way I always borrowed bicycles from friends
B．he thought that cars were faster than motorcycles
C．he liked every new model made by the Ford Motor company
D．he had trouble in riding his motorcycle
59．Which of the following statements is NOT true?
A．My father loved his motorcycle .He rode through the dirty streets of Allentown every day.
B．I wasn’t allowed to have a bicycle when I was young, but when I was just 16 I was allowed to drive a car .
C．My father was always proud of what I did .He was very pleased when I won a spelling contest at school.
D．My father bought a motorcycle, but got rid of it because he fell off it so often.

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E
I came to live here where I am now between Wounded Knee Greek and Grass Greek. Others came too, and we made these little grey houses of logs that you see, and they are square. It is a bad way to live, for there can be no power in a square.
You have noticed that everything an Indian does is in a circle, and that is because the Power of the World always works in circles, and everything tries to be round. In the old days when we were a strong and happy people, all our power came to us from the respectful circle of the nation, and so long as the circle was unbroken, the people were getting rich. The flowering tree was the living center of the circle, and the circle of the four quarters nursed it. The east gave peace and light, the south gave warmth, the west gave rain, and the north with its cold and strong wind gave strength and continuous power. This knowledge came to us from the outer world with our brief. Everything the Power of the World does is done in a circle. They sky is round, and I have heard that the earth is round like a ball, and so are all the stars. Birds make their nests in circle, for theirs are the same as ours. The sun comes forth and goes down again in a circle. The moon does the same, and both are round. Even the seasons from a great circle in their changing, and always come back again to where they were. The life of a man is a circle from childhood to childhood, and so it is in everything where power moves. Our places were like the nests of birds, and these were always set in a circle, the nation’s a nest of many nests, where the Great Spirit meant for us to nurse our children.
But the Wasichus (Indian word for “white people”) have put us in these square boxes. Our power is gone and we are dying, for the power is not in us any more. You can look at our boys and see how it is with us. Where we were living by the power of the circle in the way we should boys were men at twelve or thirteen years of age. But now it takes them very much longer to be bull-grown.
57. According to the passage, the Indians ____.
A. don’t have modern instruments in their homes
B. refused to move from round places
C. lived in round places, but were forced to live in square houses
D. lived in round places, but then decided to move into square houses
58. Two things being compared in the passage are ____.
A. the Indians’ past and present living conditions   B. the Indians’ past and modern beliefs
C. the Indians’ old and new power              D. people and nature
59. In the second paragraph “ the four quarters” refers to ____.
A. the four rooms of the Indian’s house B. the four kinds of natural power
C. the four seasons                  D. the four directions
60. According to the author, once the Indians moved into square houses, ____.
A. they had to move to other houses     B. boys took more time to grow into men
C. they forgot the old way of life        D. everyone was not happy

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D
Many of the snacks are high in sugar, fat and salt. Vending machines(自动售货机) filled with unhealthy snacks in leisure centres run the risk of fuelling childhood obesity.
The British Heart Foundation found that despite being banned from schools and children’s TV, crisps and chocolate are on sale where children exercise. And children’s meals on offer at the 35 venues spot-checked were mostly chips, chicken nuggets(鸡肉块), sausages and burgers.
The charity (慈善机构) wants stricter regulation over the food choices available.
The report was prepared by the Food Commission, which looked at leisure centres, bowling clubs, ice skating centres and park cafes.
The average calorie content of vending machine snacks was 203 calories, which would take a seven-year-old 88 minutes of swimming to use up.
Fresh fruit was displayed at less than half of the places visited, and nutritional information was displayed at just two of the places visited. The BHF said this severely limits children’s and parents’ ability to assess the nutritional values of the products they are buying.
BHF’s chief executive Peter Hollins said: “It’s fantastic that these kids are getting fit and having fun at the same time but this is being undermined by junk food sold to them.
“Councils and leisure providers need to reconsider the food choices they are providing and make it easier for parents and children to make healthier choices.”
The charity is now calling for public and private sector providers to lead the way in ensuring healthy food choices available and easily identifiable(可辩认的). It says it should be made a requirement that vending machines in publicly owned facilities be stocked with healthier products.
A spokeswoman of the Department of Health said: “We fully encourage the adoption of healthy vending machines across the country and expect local authorities to make sure there are healthy food options available in their leisure centres.”
53. Children’s meals offered at leisure centres mostly consist of ____.
A. snacks, vegetables, chips and burgers
B. chips, chicken nuggets, sausages and burgers
C. fresh fruit, vegetables, sausages and burgers
D. fresh fruit, vegetable, crisps and snacks
54. Which of the following can make the children and their parents aware of the nutritional values of the products they are purchasing?
A. Displaying the nutritional information.     B. Displaying fresh fruit.
C. Selling junk food to them.               D. Reconsidering food options.
55. It is implied in the passage that ____.
A. vending machines sell a lot of unhealthy food that causes obesity.
B. leisure centres provide children with food that is not healthy.
C. there isn’t a requirement yet that vending machines sell healthier products.
D. it’s fantastic that kids are getting fit and having fun in leisure centres.
56. The underlined word “fuelling” in the first paragraph most probably means_____.
A. preventing     B. filling with gas    C. increasing    D. Planning

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C
We can achieve knowledge either actively or passively（被动地）．We achieve it actively by direct experience, by testing and proving an idea, or by reasoning.
We achieve knowledge passively by being told by someone else．Most of the learning that takes place in the classroom and the kind that happens when we watch TV or read newspapers or magazines is passive．Conditioned as we are to passive learning, it’s not surprising that we depend on it in our everyday communication with friends and co-workers.
Unfortunately, passive learning has a serious problem．It makes us tend to accept what we are told even when it is little more than hearsay and rumor（谣言）.
Did you ever play the game Rumor? It begins when one person writes down a message but doesn’t show it to anyone．Then the person whispers it, word for word, to another person．That person, in turn, whispers it to still another, and so on, through all the people playing the game．The last person writes down the message word for word as he or she hears it．Then the two written statements are compared．Typically, the original message has changed.
That’s what happens in daily life．The simple fact that people repeat a story in their own words changes the story．Then, too, most people listen imperfectly．And many enjoy adding their own creative touch to a story, trying to improve on it, stamping（打上标记）it with their own personal style．Yet those who hear it think they know.
This process is also found among scholars and authors: A statement of opinion by one writer may be re-stated as fact by another, who may in turn be quoted by yet another; and this process may continue, unless it occurs to someone to question the facts on which the original writer based his opinion or to challenge the interpretation he placed upon those facts.
49．According to the passage, passive learning may occur in _______.
A．doing a medical experiment        B．solving a math problem
C．visiting an exhibition          D．doing scientific reasoning
50．The underlined word “it” in Paragraph 2 refers to _____.
A．active learning     B．knowledge     C．communication    D．passive learning
51．The author mentions the game Rumor to show that _____.
A．a message may be changed when being passed on
B．a message should be delivered in different ways
C．people may have problems with their sense of hearing
D．people tend not to believe in what they know as rumor
52．What can we infer from the passage?
A．Active learning is less important.
B．Passive learning may not be reliable.
C．Active learning occurs more frequently.
D．Passive learning is not found among scholars.

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