You're in a department store and you see a couple of attractive young women looking at a sweater. You listen to their conversation:
"I can't believe it-----a Lorenzo Bertolla! They are almost impossible to find. Isn't it beautiful? And it's a lot cheaper than the one Sara bought in Rome."
They leave and you go over to see this incredible sweater. It's nice and the price is right. You've never heard of Lorenzo Bertolla, but those girls looked really stylish. They must know. So, you buy it. You never realize that those young women are employees of an advertising agency. They are actually paid to go from store to store, talking loudly about Lorenzo Bertolla clothes.
Every day we notice what people are wearing, driving and eating. If the person looks cool, the product seems cool, too. This is the secret of undercover marketing. Companies from Ford to Nike are starting to use it.
Undercover marketing is important because it reaches people that don't pay attention to traditional advertising. This is particularly true of the MTV generation ---- consumers between the age of 18 and 34. It is a golden group. They have a lot of money to spend, but they don't trust ads.
So advertising agencies hire young actors to "perform" in bars and other places where young adults go. Some people might call this practice deceptive (骗人的), but marketing executive Jonathan Ressler calls it creative. "Look at traditional advertising. Its effectiveness is decreasing." However, one might ask what exactly is "real" of young women pretending to be enthusiastic about a sweater? Advertising executives would say it's no less real than an ad. The difference is that you know an ad is trying to persuade you to buy something. You don' t know when a conversation you overhear is just a performance.The two attractive young women were talking so that they could _____.
| A．get the sweater at a lower price |
| B．decide on buying the sweater |
| C．be admired by other shoppers |
| D．be heard by people around |
Lorenzo Bertolla is _____.
| A．a very popular male singer |
| B．an advertising agency |
| C．the brand name of a sweater |
| D．a clothing company in Rome |
Which of the following can be inferred from the passage?
| A．Traditional advertising will soon disappear in the market. |
| B．The MTV generation tend to be more easily influenced by ads. |
| C．Undercover marketing will surely be banned soon by the government. |
| D．Traditional advertising is becoming less effective because it's too direct. |
Which of the following would be the best title for the text?
| A．Two Attractive Shoppers |
| B．Lorenzo Bertolla Sweaters |
| C．Undercover Marketing |
| D．Ways of Advertising |
I remember growing up, my mom always said, “Half the fun of doing anything is sharing it with others.” It is so true. Friends and mates allow us to enjoy our success and our joys, comfort us in our challenging moments, and provide a mirror for us to learn more about ourselves. I’ve always looked at friends as the family we choose. They enrich our lives. As Robert Louis Steven once said, “A friend is a present which you give yourself.”
To be a good friend or partner, it’s importable be a good listener. Hear what your friend or mate has to say first rather than jumping to conclusions or getting defensive. Sometimes it is useful to be their mirror, for when they hear their words repeated back to them; it can help them to realize that what they said was not exactly what they meant to say.
Patience, compassion and empathy are also important traits in being a good friend or partner. You know the old golden rule, “Care for others the way you would like them to care for you.” The support of a friend during a tough time could make the difference between success and failure. Encouragement and confidence are priceless gifts that can help change a person’s life.
Take care, though, with whom you choose to have close relationship, for they can have a tremendous impact on your self-esteem and life path. As someone once told me, “the attitude of your friends is like the buttons on an elevator. They will either take you up or down.”In order to make good friends, you should do the following except ______.
| A．Be a good listener | B．Be patient, compassionate |
| C．Be careful | D．Be generous to your friends |
What will you do to your friends according to the passage?
| A．Buy your friend a mirror. | B．Point out their mistakes if there is any |
| C．Give them encouragement and confidence. | D．Pay attention what they do |
What does the underlined sentence in the passage mean?
| A．It is different whether you have friends or not. |
| B．The support of friends counts when you have difficulties. |
| C．A friend in need is a friend indeed. |
| D．You are certain to succeed if you get the support of friends. |
Which of the following statements is not right according to the passage?
| A．It is good to share your fun with other. |
| B．The friend is a mirror for us to learn more about others. |
| C．You’d better be a good listener if you want to be a good friend. |
| D．Be careful to choose your friend. |
The University of Wales, Bangor has been rated the top university in the UK for the help and support provided for students by the Times Higher Education Supplement.We want to make sure all our students are happy and that they enjoy their time here in Bangor. We realize that you may need some support during your time here to solve some personal problems or difficulties.
Our Student Services Centre and the Students’ Union can offer the following:
● An advice service that is free and confidential.
● You’ll have a personal teacher in your department.
● A Peer Guide will welcome you to Bangor during your first week and answer any question you might have.
● Student Services and Security are on call during the day and there is a warden (管理人) on call at evenings and weekends at all our halls of residence.
● Personal support and advice on a variety of problems through the Students’ Union Welfare Advice Centre.
● Nightline, a confidential support service run during the night by students for students.
● A team of staff volunteers are available to deal with any serious incident which happens outside normal university hours.
● Health care in daily surgeries where you don’t need an appointment. You will need to register with a local General Practitioner (全科医师). We also have a nurse who can make visits to your place when necessary.
● An adviser for international students.
● A room where local postgraduate students who live at home and travel to the university each day, can spend their free time.
The university welcomes applications from disabled students and aims to provide equal opportunities for all. For more information please see our Student Services pages.The passage is mainly about _______ at the University of Wales, Bangor.
| A．health service and welfare | B．education and training |
| C．the student service organizations | D．the daily life of students |
The University of Wales, Bangor is well-known for _______.
| A．the care and support offered to students |
| B．its super teachers and star students |
| C．its attention to disabled students |
| D．teaching quality and achievements |
The following are all services offered by the Student Services Centre and the Students’ Union EXCEPT that _____.
| A．a personal tutor can help you in your department |
| B．Student Services and Security works around the clock |
| C．you can ask for personal support and advice on a variety of problems |
| D．a free career center can help you find a job |
The author’s main purpose of writing the passage is to ________.
| A．show that the university treats all students equally |
| B．inform students with disabilities about the university |
| C．attract more students to the university to study |
| D．introduce student organizations of the university |
School violence is in the headlines again after recent shootings at schools in Pennsylvania, Wisconsin, and Colorado. After hearing the news, it’s natural for students — no matter how old they are or where they go to school — to worry about whether this type of incident may someday happen to them.
So how safe are schools? It’s actually safer to be in a school than in a car. Twice as many 15-to-19-year-olds die in car accidents than in shootings (and that’s all shootings, not just the ones that happen in schools). According to the Centers for Disease Control and Prevention, less than 1% of all homicides (杀人罪) among school-age children happen on school grounds or on the way to and from school. So the vast majority of students will never experience violence at school.
However, some schools have re-evaluated their safety needs in response to the concerns of families and communities. Some now require that guests check in at the office or have more guards on duty. Some schools have fixed metal detectors. Another thing that helps make schools safer is greater awareness of problems like bullying and discrimination. Many schools have practiced programs to fight these problems and to help teachers and administrators know more about protecting students from this type of violence.
The cause of school violence isn’t easy to understand. There is no single reason why students become violent. Some are just copying behavior they’ve seen at home, in the streets, or in video games, movies, or television. There’s one thing experts do agree on, though: Having access to guns or other weapons makes it easier for some people to lash out against the things or people they don’t like.Which of the following statements can prove that schools are safe?
| A．About 99% of 15- to-19-year-olds are safe at school. |
| B．Fewer students have died in car accidents than in shootings. |
| C．Students shot to death at school are half of all students. |
| D．Fatal shootings of students are less than 1% of all homicides. |
After schools have re-evaluated their safety needs, ________.
| A．families will be more concerned about schools |
| B．communities will be responsible for schools |
| C．teachers will pay more attention to shootings |
| D．administrators will arrange to have more guards on duty |
From the last paragraph we can conclude that ______.
| A．experts have found no reason for school violence |
| B．students with weapons are easily upset about things |
| C．school violence could be copied from violence in society |
| D．no single reason makes students violent |
We could probably see this passage in ______.
| A．an analysis report | B．a realistic novel |
| C．a case investigation | D．a news journal |
McGill Comedy Club
Important meetings today. Discussion on putting on Blazing Saddles. Union room 302, 3-4pm. New members (both actors and non-actors, living and dead) are welcome.
History Students’ Association
Prof. Michael Cross of Dalhouseie University will be speaking on “Unskilled Labor on Rivers and Canals in Upper Canada, 1820-1850: The beginning of Class Struggle” at 10am. in Peacock 230.
Design Mirror Sale
All types and sizes of design mirrors priced to please. Sale today in Union room 108.
McGill Teaching Assistants’ Association
A general meeting, for all the Tas will be held at 4pm. in peacock 116.
Women’s Union
Important general meeting at 6pm. Union room 423. Speaker on “Importance of Deciding Basic Goals of the Women’s Union.” Everyone ----old, new and those interviewed, please attend.
Film Society
Last meeting of the term for all members. All managers are required to be present at 6pm. sharp, Union room 434.
Canadian University Students Overseas
CUSO presents “Guess Who’s Coming to Breakfast” at 7pm. newman Centre, 3848 Peel. Find out about CUSO here and overseas. Everyone welcome.Which of the following is the name of a play?
| A．Blazing Saddles. | B．Guess Who’s Coming to Breakfast. |
| C．Important of Deciding Basic Goals of the Women’s Union. | |
| D．Unskilled Labor on Rivers and Canals in Upper Canada, 1820-1850. |
If you are interested in arts, where can you go for a visit?
| A．Peacock 116 | B．Union room 423 |
| C．Union room 108 | D．Newman Centre, 3848 Peel |
Which of the following will occupy Union room 423?
| A．Film Society. | B．Canadian University Students Overseas |
| C．Women’s Union | D．Design Mirror Sale |
Where can you probably find this text?
| A．In a school magazine. | B．In a national paper. |
| C．In a guide book. | D．In a university daily newspaper. |
There are many types of reports. A report is simply an account of something that has happened. The commonest are new reports. We get them in newspapers, over the radio and on television. Sometimes cinemas also show us newsreels(新闻影片).
The main purpose of a newspaper is to provide news. If you examine a newspaper closely, you will find that there are all types of news: accidents, floods, fires, wars, fashions, sports, books, etc. The news covers everything that happens to people and their surroundings. Sometimes there are news items which are very amusing.
A news report is usually very short, except when it is about something very important, but it contains a lot of information. It is also written in short paragraphs. The first paragraph is, in fact, a summary of the news item. It gives all the necessary information—what, when, where, how and why. The other paragraphs give full details of the subject. There may also be interviews with people. The words actually spoken by them are within inverted commas(引号).
Often there are photographs with the news to make it more interesting.In this passage, which of the following is mentioned as sources of new reports?
| A．Cinemas, television and Internet. | B．Television, Internet and newspapers. |
| C．Internet, newspapers and cinemas. | D．Radios, television and newspapers. |
According to this passage, the main purpose of a newspaper is to ________.
| A．earn money | B．make the readers happy |
| C．provide news | D．draw attention |
We can learn from this passage that news reports ________.
| A．are never amusing | B．are always written in short paragraphs |
| C．are always written in the first paragraph | |
| D．give details of events in the first paragraph |
粤公网安备 44130202000953号