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更新 2022-09-03
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You're in a department store and you see a couple of attractive young women looking at a sweater. You listen to their conversation:
"I can't believe it-----a Lorenzo Bertolla! They are almost impossible to find. Isn't it beautiful? And it's a lot cheaper than the one Sara bought in Rome."
They leave and you go over to see this incredible sweater. It's nice and the price is right. You've never heard of Lorenzo Bertolla, but those girls looked really stylish. They must know. So, you buy it. You never realize that those young women are employees of an advertising agency. They are actually paid to go from store to store, talking loudly about Lorenzo Bertolla clothes.
Every day we notice what people are wearing, driving and eating. If the person looks cool, the product seems cool, too. This is the secret of undercover marketing. Companies from Ford to Nike are starting to use it.
Undercover marketing is important because it reaches people that don't pay attention to traditional advertising. This is particularly true of the MTV generation ---- consumers between the age of 18 and 34. It is a golden group. They have a lot of money to spend, but they don't trust ads.
So advertising agencies hire young actors to "perform" in bars and other places where young adults go. Some people might call this practice deceptive (骗人的), but marketing executive Jonathan Ressler calls it creative. "Look at traditional advertising. Its effectiveness is decreasing." However, one might ask what exactly is "real" of young women pretending to be enthusiastic about a sweater? Advertising executives would say it's no less real than an ad. The difference is that you know an ad is trying to persuade you to buy something. You don' t know when a conversation you overhear is just a performance.
The two attractive young women were talking so that they could _____.

A．get the sweater at a lower price

B．decide on buying the sweater

C．be admired by other shoppers

D．be heard by people around

Lorenzo Bertolla is _____.

A．a very popular male singer

B．an advertising agency

C．the brand name of a sweater

D．a clothing company in Rome

Which of the following can be inferred from the passage?

A．Traditional advertising will soon disappear in the market.

B．The MTV generation tend to be more easily influenced by ads.

C．Undercover marketing will surely be banned soon by the government.

D．Traditional advertising is becoming less effective because it's too direct.

Which of the following would be the best title for the text?

A．Two Attractive Shoppers

B．Lorenzo Bertolla Sweaters

C．Undercover Marketing

D．Ways of Advertising

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Guangzhou （Xinhua）——12 people were killed and 20 injured early yesterday morning when they jumped from a burning train car into the path of an oncoming goods train in Southern China. When No. 247 Wuchang——Guangzhou passenger train was passing the Dayaoshan Tunnel in Guangdong Province， South China at 00 ：17 yesterday， a fire caused by passengers' smoking broke out on No. 17 car. They wanted to extinguish fire. As the train stopped some frightened passengers jumped from windows. 12 people were crushed to death and 20 others injured by a northward passing goods train（No. 1766）。
1. In which direction did the passenger train travel？
A. Northward. B. Southward. C. Eastward. D. Westward.
2. When did the accident happen？
A. At 00：17 am.           B. At 00：17 pm.
C. At seventeen past one. D. At seventeen to one.
3. Where did the accident happen？
A. In Wuchang. B. In Guangzhou.
C. In Hubei.   D. In Guangdong.
4. What was the cause of the fire？
A. A heavy rain.   B. High temperature. C. Carelessness. D. Fear.

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More and more often we heard of people talking about Karaoke（卡拉OK）。 But what on earth it is about， still remains a question for many people. Karaoke is a sort of acoustic equipment which was invented in Japan around the middle of the 1970's. It means "a band without people" in Japanese. In fact， it is just a music tape without words. This equipment first appeared in some public houses and snack bars， and mainly for the customers to enjoy themselves. Most of the music in Karaoke was popular music. Therefore， at times， when anyone felt like it， he might sing songs to the accompaniment of the music that came from the equipment. Shortly after its invention， Karaoke was spread to the whole world. It was introduced to China and was welcomed by many people. Although you are not a good singer， or even sometimes you may sing out of tune， you can always enjoy yourself by singing Karaoke.
1. In this passage "band" means "group of persons ________."
A. who play games on the sports ground
B. who play music together
C. living in the same neighborhood
D. doing things together under a leader and with a common purpose
2. Karaoke is just a ______.
A. cassette tape with only music
B. cassette tape recorder
C. band from Japan
D. voice recording equipment
3. Karaoke was spread to the whole world ________.
A. as soon as it was invented
B. long before
C. not long after it was invented
D. before long
4. The main idea of this passage is ______.
A. all persons like to play Karaoke
B. to introduce Karaoke to the people
C. Karaoke is a wonderful equipment
D. Karaoke is used everywhere including snack bars

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Mrs. Blake teaches English in a large school in the inner area of a big city on the west of coast. Even since she was a young girl,she has wanted to become a teacher. She has taught eight years now and hasn‘t changed her mind. After she graduated from high school， she went on to college. Four years later， she received her bachelor’s degree （B A） in English and her teaching certificate（证书）。 Then she went to teach in the secondary schools of her state. In the summers， Mrs. Blake takes more classes； she hopes to get a master‘s degree （M A）。 With an MA， she will receive a higher salary and if possible， she hopes to get a doctor’s degree as well. The school day at Mrs. Blake‘s high school， like that in many high schools in the United States， is divided into one hour each. Mrs. Blake must teach five of these periods. During her free period， which for her is from 2 to 3 P.M. ， Mrs. Blake must meet with parents， make out examinations， check assignments at all， Mrs. Blake works continuously from the time she arrives at school in the morning till the time she leaves for home late in the afternoon.
1. How long is it since Mrs. Blake graduated from middle school？
A. four years B. eight years C. twelve years d. twenty years
2. According to the article， which is the right order of the degrees a person can receive after going to university？
A. a doctor‘s degree – a bachelor’s degree – a master‘s degree
B. a bachelor’s degree – a master‘s degree – a doctor’s degree
C. a master‘s degree—a bachelor’s degree – a doctor‘s degree
D. a bachelor’s degree – a doctor‘s degree—a master’s degree
3. How many degrees has Mrs. Blake achieved so far？
A. one B. two C. three D. none
4. Which of the following sentences is not true？
A. Mrs. Blake teaches in the inner area of big city on the east of the United Sates
B. Mrs. Blake has turned her wish of becoming a teacher into reality.
C. Mrs. Blake is still studying in her holidays in order to get higher degrees.
D. The working hours in the school where Mrs. Blake works are similar to those of many other high schools in the states.

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Plants are very important living things. Life could not go on if there were no plants. This is because plants can make food from air， water and sunlight. Animals and man cannot make food from air， water and sunlight. Animals get their food by eating plants and other animals. Therefore animals and man need plants in order to live. This is why we find that there are so many plants around us. If you look carefully at the plants around you， you will find that there are two kinds of plants： flowering plants and non-flowering plants. Flowering plants can make seeds. The seeds are protected by the fruits. Some fruits have one seed， some have two， three or four， and some have many seeds. But a few fruits have no seeds at all. An example of a fruit without seeds is the banana fruit. Most non-flowering plants do not grow from seeds. They grow from spores（胚芽）。 Spores are very small. Some spores are so small and light that they can float in the air. We may say that spores are quite the same as seeds. When these spores are all on wet and shady places， they usually grow into new plants.
1. The main idea of the first paragraph is that ______.
A. plants are important for life B. plants cannot grow without air
C. there are many plants in the world D. we can not live without water
2. Plants can make food from______.
A. flower， water and air B. water， sunlight and air
C. air， water and soil     D. air， sun and light
3. What can we infer（推断）from the passage ？
A. Of all living things animals are most important
B. Spores are seeds
C. All fruits of flowering plants have seeds
D. Without plants， man will die out
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A. a medicine book            B. a novel
C. a science magazine         D. an experiment report

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第三部分:阅读理解(共20小题;每小题2分,满分40分)
阅读下列短文，从每篇短文后所给各题的四个选项（A、B、C和D）中，选出最佳选项
Valencia is in the east part of Spain. It has a port on the sea， two miles away on the coast. It is the capital of a province that is also named Valencia. The city is a market centre for what is produced by the land around the city. Most of the city‘s money is made from farming. It is also a busy business city， with ships， railways， clothes and machine factories. Valencia has an old part with white buildings， coloured roofs， and narrow streets. The modern part has long， wide streets and new buildings. Valencia is well known for its parks and gardens. It has many old churches and museums. The university in the centre of the city was built in the 13th century. The city of Valencia has been known since the 2nd century. In the 8th century it was the capital of Spain. There is also an important city in Venezuela（委内瑞拉） named Valencia.
1.From the text， how many places have the name Valencia？
A. one   B. two   C. three   D. four
2. What is the main difference between the two parts of Valencia？
A. The colour of the building B. The length of the streets
C. The age of the buildings    D. The colour of the roofs
3. What is Valencia famous for？
A. Its seaport                 B. Its university
C. Its churches and museums    D. Its parks and gardens
4. The main income of the city of Valencia is from its ______.
A. markets B. business   C. factories   D. farming

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