Cultureisoneofthemostchallengi

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更新 2022-09-03
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Culture is one of the most challenging elements of the international marketplace. This system of learned behavior patterns characteristic of the members of a given society is constantly shaped by set of dynamic variables: language, religion, values and attitudes, manners and customs, aesthetics, technology, education, and social institutions. To cope with this system, an international manager needs both factual and interpretive knowledge of culture. To some extent, the factual knowledge can be learned; its interpretation comes only through experience.
The most complicated problems in dealing with the cultural environment stem from the fact that one cannot learn culture—one has to live it. Two schools of thought exist in the business world on how to deal with cultural diversity. One is that business is business the world around, following the model of Pepsi and McDonald’s. In some cases, globalization is a fact of life; however, cultural differences are still far from converging.
The other school proposes that companies must tailor business approaches to individual cultures. Setting up policies and procedures in each country has been compared to an organ transplant; the critical question centers around acceptance or rejection. The major challenge to the international manager is to make sure that rejection is not a result of cultural myopia or even blindness.
Fortune examined the international performance of a dozen large companies that earn 20 percent or more of their revenue(税收) overseas. The internationally successful companies all share an important quality: patience. They have not rushed into situations but rather built their operations carefully by following the most basic business principles. These principles are to know your adversary, know your audience, and know your customer.
According to the passage, which of the following is true?

A．All international managers can learn culture.

B．Business diversity is not necessary.

C．Views differ on how to treat culture in business world.

D．Most people do not know foreign culture well.

What does the underlined word “myopia” (in para. 3) mean?

A．difference	B．similarity
C．foresight	D．shortsightedness

We can infer from the passage that this article is supposed to be most useful for those_______

A．who are interested in researching the topic of cultural diversity

B．who have connections to more than one type of culture.

C．who want to travel abroad.

D．who want to run business on International Sale

According to Fortune, successful international companies___________ .

A．earn 20 percent or more of their revenue overseas

B．all have the quality of patience

C．will follow the overseas local cultures

D．adopt the policy of internationalization

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On September 22, 1986, Jay Brunkella, a police officer in the Rogers Park district in Chicago, was shot during a drug arrest and died. Shortly afterwards, fellow officer Ken Knapcik, a 20-year veteran（老警官）of the force, returned home after work to find a note from his 15 year old daughter on the dining table.
Dad—This poem came directly from my heart. I love you so much! It scares and amazes me that you go out every day and risk everything to provide us with all that we have. I wrote this to express how much I love you and how much lost I’d be without you ---Laura. PS: Hey, let’s be careful out there.
Titled The Ultimate Cop, Laura’s poem was dedicated “To all the cops in the world who have daughters who love them with all their hearts. And especially to my dad”. It was about a police officer’s daughter who sees on the night time news that her father has been shot. Part of poem: “Daddy, my Daddy, can you hear me cry? Oh, God, I need my Daddy, please don’t let him die.”
Ken Knapcik stood alone as he read the poem. “It took me several minutes,” he said. “I’d get through part of it and have to stop before I could go on. I was weeping. She had never told me she was scared.” He took the poem to work the next day and showed it to his fellow officers. I’ve never seen so many grown men cry. Some couldn’t finish it.”
Knapcik keeps Laura’s poem in the pocket of his police jacket. He takes it with him every time he leaves the house for a new shift. “I don’t want to be out there without it,” he said. “I’ll probably carry it with me forever.”
51. Laura wrote the poem ____________.
A. in memory of her father who was shot in the drug arrest
B. to show her great sorrow in losing her father
C. to show her respect to all the cops who lost their lives
D. to tell Officer Ken Knapcik how much she loved him
52. All the officers cried because ____________.
A. Jay Brunkella was shot and died
B. they were greatly touched by the poem
C. the poem was so sad that they couldn’t hold back their tears
D. they thought of their dangerous life
53. Knapcik keeps Laura’s poem in his pocket ______________.
A. to treasure her daughter’s love and to value his own life
B. to keep it from getting lost
C. because he can’t go out without it
D. to mourn over the death of Officer Jay Brunkella
54. Which of the following is the best title for the passage?
A. Poem for a cop B. An officer’s death
C. A cop’s daughter D. Love my job, love my daughter

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How men first learned to invent words is unknown, in other words, the origin of language is a mystery. All we really know is that men, unlike animals, somehow invented certain sounds to express thoughts and feelings, actions and things, so that they could communicate with each other; and that later they agreed upon certain signs, called letters, which could be combined to represent those sounds and which could be written down. Those sounds, whether spoken, or written in letters, we call words.
The power of words, then, lies in their association—the thing they bring up before our minds. Words become filled with meaning for us by experience; and the longer we live, the more certain words recall to us the glad and the sad events of our past; and the more we read and learn, the more the number of words that mean something to us increase.
Great writers are those who not only have great thoughts but also express these thoughts in words which appeal powerfully to our minds and emotions. This charming and telling use of words is what we call literary style. Above all, the real poet is a master of words. He can convey （表达，传递）his meaning in words which sing like music, and which by their position and association can move men to tears. We should, therefore, learn to choose our words carefully and use them accurately, or they make our speech silly and vulgar.（粗俗的）
48. Which of the following about a real poet is NOT true?
A. He is less than a master of words.
B. His style is always charming.
C. His poem can move men to tears.
D. He can express his ideas in words that sing like music.
49. Where does the real power of the words come from?
A. From the words themselves.
B. From their characteristics.
C. From their curiosity.
D. From their association.
50. What is the main idea of the passage?
A. The importance of choosing words.
B. Where the real power of words come from.
C. What great writers are like.
D. We should learn to choose words carefully.

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Rules for the University Entrance Examination
●You must be at the examination center ten minutes before the examination starts. If you are more than ten minutes late, you may not enter the examination center. The examination takes place at the same time in different states.
●You must have proof of your name and grade as well as official examination number. Show these when you come to the examination center.
●Depending on which examination you are taking, you may bring certain items into the examination center. Mathematics examinations may allow you to use electronic calculators (计算器). Other subjects may allow you to use dictionaries and other reference material. Please read the notes sent with your timetable carefully.
●You must bring your own pencils. None will be provided for you. The following items are not allowed in the examination center: walkmans and radios, head sets, any food or drink, schoolbags, electronic equipment (unless specifically permitted for various subjects), and mobile phones.
●Once in the center, you must sit at the desk with your examination number on it. When you sit down, place your examination number at the top corner of your desk.
●You must remain silent during the examination. You must not disturb other people who are taking the test.
●If you need a drink or toilet break, you should raise your hand and wait for the supervisor (监督者) to speak to you. You will be given water or the supervisor will take you to the bathroom. You are not allowed to talk with anyone during the break.
●You must write your answers in the official answer sheet. Your supervisor will provide extra paper if you wish to make notes.
●You may leave the examination room at any time if you do not plan to return. If you finish early and want to leave, please move well away from the examination center.
●The supervisor will warn you fifteen minutes, five minutes and one minute before the end of the examination. When the supervisor says that the time is up, you must put down your pencil and wait at your desk until your paper is collected.
44. What kind of examination are these rules probably for?
A. A local exam.                     B. A final exam.
C. A college exam.                    D. A national exam.
45. What are you allowed to have with you when you take mathematics examination?
A. Related material.                 B. Proof of yourself.
C. A cell phone.                     D. A dictionary.
46. What should you do if you finish the test early and want to get a better result?
A. Take some notes carefully.        B. Leave the room immediately.
C. Remain in your seat and check again.
D. Raise your hand to inform your teacher.
47. What can be provided for you during the exam?
A. Pencils.       B. Food and drink.         C. Extra paper.             D. Calculators.

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WILD WEATHERMAN
Name: Sam Champion
Hot job: TV Weatherman
Where: ABC-TV, New York City
When you were a child, did you plan to forecast wind, rain, and snow on TV?
I wanted to be a foreign journalist. I took courses in weather science at Eastern Kentucky University, but I majored in broadcasting news.
How did you finally become a weatherman?
My first job in the early 1980s was at the local TV station in Paducah, Kentucky. I did everything from turning on the lights in the morning to writing and delivering morning news. I put together weather forecasts, and became interested in them.
Back then, how did you forecast weather?
Independent companies collected computer information that showed, for example, how a single weather system might split into snow or snow mixed with rain. The information was often opposite and the job of a weatherman was to study the information and make the best educated guess about the storm.
Has weather forecasting changed much with new technology?
Advanced computers, satellites, and Doppler radar (sound waves used to track storms) have made forecasting more exact. But we still know very little about how weather is shaped. So far, we just have theories.
Any advice for children who’d like to become weather scientists?
To me, weather is the most exciting field in the world. There are still so many more questions about weather than answers. After all, if we can’t foresee floods or hurricanes, how safe a society are we? Weather forecasting is wide open for scientists who love to solve puzzling problems. The next generation of meteorologists (weather scientists) will unlock many of Earth’s weather secrets. So get a general knowledge of Earth science, and study meteorology in college.
   Thanks, Sam.
40. Judging from the writing style, the text is _________.
A. a diary        B. an interview      C. a news story       D. an announcement
41. As a child, ABC-TV’s Sam Champion wanted to be a____________.
A. space scientist    B. weatherman      C. news reporter      D. meteorologist
42. Present weather forecasting technology___________.
A. has made weather report more exact than ever
B. is still not perfect
C. hasn’t changed much in the last 50 years
D. both A and B
43. The study of weather science is called____________.
A. meteorology       B. forecasting        C. geography       D. Earth science

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My mother through her fine example instilled(慢慢灌输) within me the desire to help others. She taught me to notice those whom others ignore.
The railroad tracks were within a mile of our house. Beggars frequently would knock at the doors in our neighborhood in summer asking for food. They were often turned away. Others simply ignored the knocks.
My mum always went to the door smiling. She would invite them to stay and have something to eat. She would have me open up the card table and carry a chair out onto the covered side porch(走廊). There was a nice view into the flower gardens, and it was cool even on the hottest days.
She would bring a red and white tablecloth and set the table as carefully as she did for any company. She would pour their coffee and pile their plates with food and dessert. Usually she sent a packed lunch with them when they were ready to go, too. Sometimes she would take the newspapers to those who asked about work.
She listened to those who wanted to talk. She never asked what would lead them to be in this difficult situation. It did not matter. She saw only the need. Some thought she did too much for them. She would say, “In the depression(萧条时期) when my father was searching around for any work to feed us, thoughtful people fed him. I am just repaying their kindness. I cannot offer them money, but I can see they do not leave hungry and discouraged,” My mum was quite a lady.
36. The writer’s house was frequently visited by beggars because___________.
A. they seemed to be very rich        B. his mother was known to be generous
C. they lived near a railway station     D. there was a railway near their house
37. How did the writer’s mother treat beggars?
A. She was on guard against them.     B. She looked down upon them.
C. She respected them equally.        D. She took pride in them.
38. The writer’s mother sometimes took out newspapers_________.
A. for the beggars to kill the time       B. to teach the beggars how to read
C. to help the beggars who asked about work
D. to help the beggars to find their families
39. Which of the following can make an explanation for the mother’s attitude to beggars?
A. Her father was once helped by others.
B. Her father liked to help beggars.
C. She was once a beggar herself.
D. Her mother taught her to help beggars.

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