The right name is important in the business world. All you have to do is think of the names for some of the products you buy every day and you’ll agree that the name and the product are connected in the everyone’s mind.
In many countries, successful trade or brand names are protected by law. This is so that other companies cannot make a product and, in fact, be buying something different. Businesses register a company or a product name with the government. In fact, more than 1,000 product and company names are registered every hour. Many companies spend a lot of money to find the right name for their products. A good example of this is in the car industry. Some successful names for cars have powerful associations （联系）.The Ford Mustang and the Jaguar are only two examples of choosing the names of animals that are fast and strong.
When a U. S company decides to sell its product in another country, it has to make sure that the product name translates properly. When Coca-Cola introduced its soft drink to China, it looked for the right name. It wanted a name that would do two things. One was to present its image（形象）in Chinese and the second was to be close to its first brand name—Coke. It took some efforts before finding the right word —which sounds similar and translates as “happiness in the mouth”. Asian company names are not new to the United States. The brand names of Samsung and Sony have been successful. Finding the right brand name is a big business. Asian companies that sell to foreign markets pay to find a name that will connect with its customers. There are even naming companies that specialize in inventing product names. These companies can charge （要价）up to $100,000 a word for their creations. But it’s worth it. Successful companies know how important the right brand names are for their development. Why are trade names protected by law in many countries?
| A．To make companies pay for naming service. |
| B．To help people choose the best products |
| C．To present good images of the products. |
| D．To prevent good images from being copied |
What can we learn from the passage?
| A．Many companies care about the cost of finding the right names |
| B．Creative trade names can help companies to have a larger sale |
| C．The government often does business with naming companies |
| D．It is considered necessary for cars to be names after animals |
What’s the best title for the passage?
| A．The Business of Names |
| B．The Development of Names |
| C．The Rules of Naming Business |
| D．The Methods of Choosing Names |
Where can you probably read this article?
| A．In an economic magazine. |
| B．In a storybook. |
| C．In a sports newspaper. |
| D．In a science book. |
请阅读下面短文。根据短文内容从下面方框内的七个选项中，选择五个还原到文中，使短文意思通顺、结构完整。（每小题2分）
A hobby can be almost anything that a person likes to do in his spare time. Hobbyists（沉溺于某嗜好之人）raise pets, watch birds, paint pictures, play the piano and grow flowers. They collect everything from books to butterflies and from boxes to stamps.
People take up(从事) hobbies because these activities offer enjoyment, friendship and relaxation. Hobbies help people relax after a long time of hard work, and provide（提供） a balance (平衡) between work and play. Hobbies offer（提供） interesting activities for the old. Some hobbies can make a child grow as a person, develop his interest and help him learn new skills. Doctors have found that hobbies are useful in helping patients (病人) recover (恢复) from illness. Hobbies give patients who can’t move around something to do, and provide interests that keep them from thinking about themselves. Many hospitals treat (治疗) patients by having them take up interesting hobbies.
In early times, most people were too busy making a living to have many hobbies. But some persons who had spare time did enjoy hobbies. People today have more time than ever before for hobbies. Machines have now reduced much time that people must spend on their jobs.
Those who have developed(发展) hobbies never need to worry about what to do with their newly-found free time hours.
Sir William Osler, a famous Canadian doctor expressed the value (价值) of hobbies by saying, “No man is really happy or safe without a hobby.”
| A. More people retire at an earlier age than before. B. Hobbies can also help a patient to keep healthy. C. Hobbies can help kids to keep healthy. D. The ancient Egyptians played games with balls made of wood. E. Anyone, old or young, sick or well, rich or poor, can follow a good hobby, in spite of(尽管) his age, health or money. F. They also go to concerts, climb mountains, go fishing, skate and swim. G.Many people have nothing to do in their spare time. |
Prana was a beautiful dog, whose name means “breath of life”. Although he died several years ago, I can still remember the days we spent together and what he has taught me about love.
I have two apple trees in the garden. Prana loved apples. When he went outside, he’d catch an apple and take it into the house to eat later. The apples had been on the ground and were often dirty so I wasn’t always happy that Prana had brought them into the house.
It was an autumn day in America, but it was very cold. A big snow fell and we had not done anything for its coming. On that special day, Prana went outside and I watched him through the window. I noticed that he was madly digging(挖) holes and bringing the apples to the ground so they could be seen above the snow. I did not know why he was doing this. He seemed to want to do something special.
When I called him back, he had his usual one apple in his mouth. About five minutes later, I looked outside. The garden was completely covered with birds. Prana had dug up all those apples for his bird friends to eat. He knew that they wouldn’t have stored enough food for the coming winter!I wasn’t always happy because ____________.
| A．Prana loved apples |
| B．Prana caught an apple and ate it |
| C．the apples fell on the ground and were dirty |
| D．Prana brought the dirty apples into the house |
On the snowy day, Prana ____________.
| A．ate up all the apples |
| B．dug holes to put the apples in them |
| C．brought the apples under the snow to the ground |
| D．left the house and died |
The birds flew to the garden to ______________.
| A．look for Prana | B．eat the apples |
| C．make new homes | D．store food for the winter |
The topic of the story is about __________.
| A．apples | B．animals | C．love | D．Life |
When you cough or sneeze(打喷嚏), please turn your head away from others and cover your mouth with the full part of your hand. Afterwards, you should say, “Excuse me.” This is a rule I set for my students. It is so simple, but many kids have never been told to do this. In fact, I noticed adults cough and sneeze in public without putting a hand over the mouth. I hate traveling by subway in New York during cold and flu season, because it is certain that someone is going to stand right behind me and cough or sneeze on my neck.
One important thing I point out to the kids is that after they sneeze or cough on their hand, they should wash their hands as soon as possible. Otherwise, they will be passing those germs(细菌) along to everything and everyone they touch. In order to help the kids remember this rule, I tell them about an old story. It says that when you sneeze, evil spirits jump into your body. If you don’t cover your mouth, the spirits will enter, but if you cover your mouth, you will keep them out. We say “God bless you” when someone sneezes, and in Germany you should say “Gesundheit.” That means “Good health to you.” Both expressions are said—just in case you didn’t cover your mouth in time and the spirits were able to enter your body. The kids love finding out the origins(起源) of these expressions and it encourages them to put advice to use more often.The writer of this article must be _________.
| A．a reporter | B．a teacher | C．a doctor | D．an officer |
What does the underlined word “this” mean?
| A．Don’t cough or sneeze in front of people. |
| B．Don’t stand beside someone who coughs or sneezes. |
| C．Many people cough or sneeze on the underground train. |
| D．Cover your mouth when coughing or sneezing and say sorry. |
After coughing or sneezing on their hand, students are advised to _________.
| A．say “God bless you” immediately |
| B．wash their hands as soon as possible |
| C．go to see a doctor as soon as possible |
| D．go home and have a good rest |
According to the article, the writer would like the kids _________.
| A．to be polite to adults | B．to be in better health |
| C．to have good manners | D．to do well in exams |
When Mr. Jones went to a restaurant one day, he left his coat near the door. There was nothing in the pockets of the coat when he left it, so he was very surprised when he took his coat after his meal and found the pockets full of jewelry(珠宝).There was a waiter near the door, so Mr. Jones said to him, “Somebody has made a mistake. He has put some jewelry in my coat. Take it, and when he comes back, give it to him.” The waiter took it and went away. Suddenly another man came in with a coat just like Mr. Jones’s. “I’m sorry ”,said this man. “but I made a mistake. I mistook your coat and you have got mine. Please give me my coat and jewelry .”Mr. Jones answered, “I gave the jewelry to the waiter. He will give it to you.” Mr. Jones called the manager of the restaurant at once, but the manager said, “We have no waiter here. We only have waitresses.” “You gave the jewelry to a thief ！” Shouted the other man. “I shall call the police!” Mr. Jones was frightened and paid the man a lot of money for the jewelry.Who took the jewelry?
| A．The waiter. | B．Mr. Jones. | C．The manager. | D．The thief. |
Which of the following is the best title for the passage?
| A．We have no waiters here. | B．Mr. Jones. |
| C．Jewelry in Mr. Jones’ coat. | D．A clever waiter. |
Which of the following statements is right?
| A．Mr. Jones had put some jewelry in his pocket. |
| B．Mr. Jones was an honest man. |
| C．The man who came later was the thief. |
| D．Mr. Jones was punished by the police. |
Why was Mr. Jones frightened?
| A．The man wanted to beat him. | B．He was afraid of the police. |
| C．He had no money to pay. | D．He was afraid of the manager. |
Simon is reading his e-friend’s views on the net. Let’s have a look!
| Topic |
Writer |
Time |
Reply/Click |
| I don’t like to have training classes at weekends. But my mother says I should have, or I can’t keep up with others. |
Mike |
21:32 21/05 |
8/65 |
| I like playing the piano. But my parents let me practice it for a long time every day, so I begin to hate playing the piano. |
Kitty |
22:20 22/05 |
4/32 |
| I watched the two matches last night. I slept very late, but I’m feeling energetic today, because the England won. |
Nick |
18:46 23/05 |
26/132 |
| The football match on CCTV-5 last night was very bad. The striker(前锋) missed all the chances. He made my favorite team lose the game. |
Jim |
21:25 23/05 |
11/28 |
Whose topic was read by the most students?
| A．Mike’s. | B．Nick’s. | C．Kitty’s. | D．Jim’s. |
Why does Kitty begin to hate playing the piano?
| A．Because she has no time to play it. |
| B．Because she can’t watch matches. |
| C．Because she has to play it for a long time every day. |
| D．Because she can’t keep up with others. |
Which of the following is NOT true?
| A．Mike has training class at weekends. |
| B．Kitty doesn’t like playing the piano at all. |
| C．Nick is a fan of the England team. |
| D．Jim is not pleased with the striker. |
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