There are thousands of products of all colors and shapes in a supermarket, making you believe that they are worth a try．How? Packaging is the silent but persuading salesman．
There on the shelves, each bottle, can ,box, and jar has been carefully designed and measured to speak to the inner self of the consumer, because he/she is buying not only a product but also his/her belief in life．Scientists have studied consumer behavior recently and found that the look of the package has a great effect on the “quality” of the product and on how well it sells, because “consumers generally cannot tell between a product and its package．Many products are packages and many packages are products．”, as Louis Cheskin, the first social scientist studying consumers’ feelings for packaging, noticed．
Colors are one of the best tools in packaging．Studies of eye movement have shown that colours draw human attention quickly．Take V8 for example．For many years, the bright red color of tomatoes and carrots on the thin bottle makes you feel that it is very good for your body．And the word “green” today can keep food prices going up．
Shapes are another attraction．Circles often suggest happiness and peacefulness, because these shapes are pleasing to both the eye and the heart．That’s why the round yellow M signs of McDonald’s are inviting to both young and old．
This new consumer response to the colors and shapes of packages reminds producers and sellers that people by to satisfy both body and soul．According to the passage, _____ seems to be able to persuade a consumer to buy the product．
| A．the pleasing color of the package |
| B．he special taste of the product |
| C．the strange shape of the package |
| D．the belief in the product |
If a package or a product is round in shape, it can ____________．
| A．bring excitement to the consumers |
| B．attract the consumers’ attention |
| C．catch the eye movement of the consumers |
| D．produce a happy and peaceful feeling |
“And the word green today can keep food prices going up ” This sentence suggests that consumers today are _________．
| A．starting to notice the importance of new food |
| B．enjoying the beauty of nature more than before |
| C．beginning to like green vegetables |
| D．paying more attention to their health |
It can be inferred from the passage that V8 is a kind of ________．
| A．vegetable dish | B．healthy juice |
| C．iced drink | D．red vegetable |
Boiler rooms are often dirty and steamy, but this one is clean and cool. Fox Point is a very new47-unit living building in South Bronx, one of the city's poorest areas. Two-thirds of the people living there are formerly (以前) homeless people, whose rent is paid by the government. The rest are low-income families. The boiler room has special equipment, which produces energy for electricity and heat. It reuses heat that would otherwise be lost to the air, reducing carbon emissions(碳排放)while also cutting costs.
Fox Point is operated by Palladia, a group that specializes in providing housing and services to needy, people. Palladia received support from Enterprise Community Partners (ECP), which helps build affordable housing by providing support to housing developers.
ECP has created national standards for healthy, environmentally (环境方面) clever and affordable homes which are called, the Green Communities Standards. These standards include water keeping, energy saving and the use of environmentally friendly building materials. Meeting the standards increases housing construction costs by 2%, which is rapidly paid back by lower running costs. Even the positioning of a window to get most daylight can help save energy.
Michael. Bloomberg, New York's mayor, plans to create 165,000 affordable housing units for500,000 New Yorkers. Almost 80% of New York City's greenhouse-gas emissions come from buildings, and 40% of those are caused, by housing. . So he recently announced that the city's Department of Housing and Preservation and Development (DHPD) , whose duty is to develop and keep the city's supply of affordable housing, will require all its new projects to follow ECP's green standards.
Similar measures have been taken by other cities such as Cleveland and Denver, but New York's DHPD is the largest city developer of affordable housing in the country.What is the purpose of describing the boiler room in the first paragraph?
| A． To explain the measures the city takes to care for poor people. |
| B． To suggest that affordable housing is possible in all areas. |
| C． To show how the environment-friendly building works. |
| D． To compare old and new boiler rooms. |
What is an advantage of the buildings meeting the Green Communities Standards?
| A． Lower running costs. |
| B． Costing less in construction. |
| C． Less air to be lost in hot days. |
| D． Better prices for homeless people. |
It can be learned from the text that,
| A．New York City is seriously polluted |
| B．people's daily life causes many carbon emissions in New York City |
| C．a great number of people in New York City don't have houses to live in |
| D．some other cities have developed more affordable housing than New York City |
What is the main purpose of this text?
| A．To call on people to pay more attention to housing problems. |
| B．To prove that some standards are needed for affordable housing. |
| C．To ask society to help homeless people and low-income families. |
| D．To introduce healthy, environmentally clever-and affordable housing. |
On a February day during an unusually mild winter, I found myself missing the snowy beauty. I enjoyed the feeling that comes from watching snow fall gently from heaven while I'm cosy inside with a good fire burning in the stove．But there were more serious concerns, like the lack of rainfall making our woods more accessible to summer forest fires．Local ski fields and hotels, all dependent on a snowy season, felt sorry for the vacant lifts, empty restaurants and unused snowmobiles．
Then I happened to see three little robins （知更鸟） fly into our yard．What were they doing here? West of us, in the Willamette Valley, wild flowers burst this time of year．But here in central Oregon, even if a groundhog （ 土拨鼠） had wanted to appear, it couldn't have broken through the frozen earth．And yet, these robins had arrived．
Their presence brought me a flow of happiness．It felt like a celebration as I dug into my bag of birdseed and spread a handful on the ground．Above me, the deep blue sky was cloudless, perfectly quiet but for some smoke from a neighbor's chimney．The lively cold made the air fresh and clean． My robins jumped lightly toward the seed．My soul jumped with them, feeling equally carefree．
Caught up in the moment of spring fever, I checked our snowless flower beds．To my delight, I spotted a green branch sticking out through the brown soil．
Despite the cold, I wasn't ready to go back inside．Just a short meeting with those robins had renewed my spirit．The next day I would return to my outdoor work with a cheerful heart and a hopeful eye for these signs of spring．The author missed a snowy winter because snow could _
| A．prevent forest fires |
| B．boom his business |
| C．promise an early spring |
| D．bring him a good feeling |
The author felt happy when finding ______．
| A．the sky was deep blue with clouds |
| B．three little robins flew into his yard |
| C．wild flowers burst in the Willamette Valley |
| D．a groundhog appeared through the frozen earth |
We can infer from the passage that the author _____．
| A．would enjoy wild flowers the next day |
| B．thought winter was already over |
| C．longed for the coming of spring |
| D．loved robins the most |
| Glendale City Parks Ranger Club Welcome to the Glendale City Parks Ranger Club. We are happy you have decided to volunteer to help keep Glendale City’s five parks clean and attractive. With assistance from local youth, Glendale City can continue to keep its parks beautiful all year long.
Working as a Glendale City Parks Ranger |
The Glendale City Parks can be the following EXCEPT ____________.
| A．a picnic area for families to eat |
| B．a place for people to walk dogs |
| C．a place for teenagers to have classes |
| D．a playground for children to have fun |
In Sunnyside Park, the volunteer rangers’ duty is to ___________.
| A．plant flowers |
| B．water the grass |
| C．paint the benches |
| D．check the equipment |
The park benches need painting in ____________.
| A．Oak Hill Park and Valley Park |
| B．Valley Park and Blue Ridge Park |
| C．Sunnyside Park and Oak Hill Park |
| D．Mill Street Park and Sunnyside Park |
The purpose of the passage is to ________________.
| A．attract tourists |
| B．explain park rules |
| C．find volunteer rangers |
| D．introduce park activities |
Elizabeth Freeman was born about 1742 to African American parents who were slaves. At the age of six months she was acquired, along with her sister, by John Ashley, a wealthy Massachusetts slaveholders. She became known as “Mumbet” or “Mum Bett.”
For nearly 30 years Mumbet served the Ashley family. One day, Ashley’s wife tried to strike Mumbet’s sister with a spade. Mumbet protected her sister and took the blow instead. Furious, she left the house and refused to come back. When the Ashleys tried to make her return, Mumbet consulted a lawyer, Theodore Sedgewick. With his help, Mumbet sued(起诉) for her freedom.
While serving the Ashleys, Mumbet had listened to many discussions of the new Massachusetts constitution. If the constitution said that all people were free and equal, then she thought it should apply to her. Eventually, Mumbet won her freedom---- the first slave in Massachusetts to do so under the new constitution.
Strangely enough, after the trial, the Ashleys asked Mumbet to come back and work for them as a paid employee. She declined and instead went to work for Segdewick. Mumbet died in 1829, but her legacy lived on in her many descendants(后裔). One of her great-grandchildren was W.E.B. Du Bois, one of the founderｓ of the NAACP, and an important writer and spokesperson for African American civil rights.
Mumbet’s tombstone still stands in the Massachusetts cemetery where she was buried. It reads, in part: “She was born a slave and remained a slave and remained a slave for nearly thirty years. She could neither read nor write, yet in her own sphere she had no superior or equal.”What do we know about Mumbet according to Paragraph 1?
| A．She was born a slave |
| B．She was a slaveholder |
| C．She had a famous sister |
| D．She was born into a rich family |
Why did Mumbet run away from the Ashleys?
| A．She found an employer |
| B．She wanted to be a lawyer |
| C．She was hit and got angry |
| D．She had to take care of her sister |
What did Mumbet learn from discussions about the new constitution?
| A．She should always obey her owners’ orders |
| B．She should be as free and equal as whites |
| C．How to be a good servant |
| D．How to apply for a job |
What did Mumbet do after the trial?
| A．She chose to work for a lawyer |
| B．She foundｅｄ the NAACP |
| C．She continued to serve the Ashleys |
| D．She went to live with her grandchildren |
What is the test mainly about?
| A．A story of a famous writer and spokesperson |
| B．The friendship between a lawyer and a slave |
| C．The life of a brave African American woman |
| D．A trial that shocked the whole world |
It was one of those terribly hot days in Baltimore. Needless to say, it was too hot to do anything outside. But it was also scorching in our apartment. This was 1962, and I would not live in a place with an air conditioner for another ten years. So my brother and I decided to leave the apartment to find someplace indoors. He suggested we could see a movie. It was a brilliant plan.
Movie theaters were one of the few places you could sit all day and—most important —sit in air conditioning. In those days, you could buy one ticket and sit through two movies. Then, the theater would show the same two movies again. If you wanted to, you could sit through them twice. Most people did not do that, but the manager at our theater. Mr. Bellow did not mind if you did.
That particular day, my brother and I sat through both movies twice, trying to escape the heat. We bought three bags of popcorn and three sodas each. Then, we sat and watched The Music Man followed by The Man Who Shot Liberty Valance. We’d already seen the second movie once before. It had been at the theater since January, because Mr. Bellow loved anything with John Wayne in it.
We left the theater around 8, just before the evening shows began. But we returned the next day and saw the same two movies again, twice more. And we did it the next day too. Finally, on the fourth day, the heat wave broke.
Still, to this day I can sing half the songs in The Music Man and recite half of John Wayne and Jimmy Stewart’s dialogue from The Man Who Shot Liberty Valance! Those memories are some of the few I have of the heat wave of 1962. They’re really memories of the screen, not memories of my life.In which year did the author first live in a place with an air conditioner?
| A．1952 | B．1962 | C．1972 | D．1982 |
What does the underlined word“It” in Paragraph 3 refer to?
| A．The heat | B．The theater. |
| C．The Music Man | D．The Man Who Shot Liberty Valance |
What do we know about Mr. Bellow?
| A．He loved children very much. |
| B．He was a fan of John Wayne. |
| C．He sold air conditioners. |
| D．He was a movie star. |
Why did the author and his/her brother see the same movies several times?
| A．The two movies were really wonderful. |
| B．They wanted to avoid the heat outside. |
| C．The manager of the theater was friendly. |
| D．They liked the popcorn and the soda at the theater. |
What can we learn from the last paragraph?
| A．The author turned out to be a great singer. |
| B．The author enjoyed the heat wave of 1962. |
| C．The author’s life has been changed by the two movies. |
| D．The author considers the experience at the theater unforgettable. |
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