B
Haagen-Dazs from Europe started in 1989 and is 5-10 times more expensive than regular ice cream．There is no real advantage．However, it adopted a unique marketing strategy(策略), and quickly occupied the market as a top ice cream brand．
Haagen-Dazs did not set up shops in ordinary supermarkets or grocery stores. Haggen-Dazs leisure fashion shops are located in busy sections of malls．The layout(布局) is carefully planned to create an elegant atmosphere, and sometimes, a flagship（旗舰） store will cost several million dollars．
Compared to other ice cream brands, Haagen-Dazs consumers are tightly grouped．It is understood that Haagen-Dazs seldom does television advertising．The majority of ads are highly visual impact of the print ads．In particular many advertisements target the wealthy consumers. Moreover, if the consumer spends 500 Yuan, they can become a member. These members will be regularly sent advertisements by direct mail．Praise of customers is a powerful weapon for Haagen Dazs．
There is always much creative ingenuity(独创性) in Haagen-Dazs advertising, so it is remembered by the people:
☆ Initial advertisements such as: "Delicious Haagen-Dazs, like 24K gold, Kobe beef from Japan, original palm oil, mushroom truffles（松露） and Chinese ceramics（制陶术）…what 'ice cream' was waiting for．"
☆"love her, let her eat Haagen-Dazs" This classic advertisement attracted numerous Haagen-Dazs lovers who became regulars．
Today, Haggen Dazs has about 700 stores in 55 countries with annual sales of more than 1 billion US dollars．Haagen-Dazs has become the world's most popular ice cream brand．In the United States, its market share is 6．1%, 1%in France, 4．6% in Japan, 4% in Singapore, and 5% in Hong Kong．
Determined to win the majority of wealthy customers they combined positioning in the marketplace with dedicated brand goals．This is the real secret of success．
How is the text organized?
| A．Main idea-Comparison-Supporting examples- Conclusion |
| B．Topic- Supporting examples- Conclusion |
| C．Opinion-Discussion- Description- Conclusion |
| D．Topic-Argument-Explanation-Conclusion |
According to the initial advertisements of Haagen-Dazs , it stresses that it is _____
| A．expensive | B．excellent |
| C．special | D．popular |
Why does Haagen-Dazs seldom do television advertisements? _____
| A．Because it can't afford to do television advertisements. |
| B．Because it doesn't think television advertising attracts consumers. |
| C．Because it focuses on its target consumers by using other media. |
| D．Because its design isn't suitable to be broadcast on the television. |
What is the best title for the passage?
| A．The origin of Haagen-Dazs, |
| B．The creative advertisements of Haagen-Dazs. |
| C．The Influence of Haagen-Dazs. |
| D．The marketing strategy of Haagen-Dazs. |
Peanuts to This
Proudly reading my words, I glanced around the room, only to find my classmates bearing big smiles on their faces and tears in their eyes. Confused, I glanced toward my stone-faced teacher. Having no choice, I slowly raised the report I had slaved over, hoping to hide myself. “What could be causing everyone to act this way?”
Quickly, I flashed back to the day Miss Lancelot gave me the task. This was the first real talk I received in my new school. It seemed simple: go on the Internet and find information about a man named George Washington. Since my idea of history came from an ancient teacher in my home country, I had never heard of that name before. As I searched the name of this fellow, it became evident that there were two people bearing the same name who looked completely different! One invented hundreds of uses for peanuts, while the other led some sort of army across America. I stared at the screen, wondering which one my teacher meant. I called my grandfather for a golden piece of advice：flip (掷) a coin. Heads—the commander, and tails—the peanuts guy. Ah! Tails, my report would be about the great man who invented peanut butter, George Washington Carver.
Weeks later, standing before this unfriendly mass, I was totally lost. Oh well, I lowered the paper and sat down at my desk, burning to find out what I had done wrong. As a classmate began his report, it all became clear, “My report is on George Washington, the man who started the American Revolution.” The whole world became quite! How could I know that she meant that George Washington?
Obviously, my grade was awful. Heartbroken but fearless, I decided to turn this around. I talked to Miss Lancelot, but she insisted: No re-dos; no new grade. I felt that the punishment was not justified, and I believed I deserved a second chance. Consequently, I threw myself heartily into my work for the rest of the school year. Ten months later, that chance unfolded as I found myself sitting in the headmaster’s office with my grandfather, now having an entirely different conversation. I smiled and flashed back to the embarrassing moment at the beginning of the year as the headmaster informed me of my option to skip the sixth grade. Justice is sweet!What did the author’s classmates think about his report?
| A．Controversial. | B．Ridiculous. |
| C．Boring. | D．Puzzling. |
Why was the author confused about the task?
| A．He was unfamiliar with American history. |
| B．He followed the advice and flipped a coin. |
| C．He forgot his teacher’s instruction. |
| D．He was new at the school. |
The underlined word “burning” in Para. 3 probably means _______.
| A．annoyed | B．ashamed |
| C．ready | D．eager |
In the end, the author turned things around _______.
| A．by redoing his task |
| B．through his own efforts |
| C．with the help of his grandfather |
| D．under the guidance of his headmaster |
The Basics of Math—Made Clear
Basic Math introduces students to the basic concepts of mathematics, as well as the fundamentals of more tricky areas. These 30 fantastic lectures are designed to provide students with an understanding of arithmetic and to prepare them for Algebra(代数) and beyond.
The lessons in Basic Math cover every basic aspect of arithmetic. They also look into exponents(指数), the order of operations, and square roots. In addition to learning how to perform various mathematical operations, students discover why these operations work, how a particular mathematical topic relates to other branches of mathematics, and how these operations can be used practically.
Basic Math starts from the relatively easier concepts and gradually moves on to the more troublesome ones, so as to allow for steady and sure understanding of the material by students. The lectures offer students the chance to “make sense” of mathematical knowledge that may have seemed so frightening. They also help students prepare for college mathematics and overcome their anxiety about this amazing—and completely understandable—field of study.
By the conclusion of the course, students will have improved their understanding of basic math. They will be able to clear away the mystery(神秘性) of mathematics and face their studies with more confidence than they ever imagined. In addition, they will strengthen their ability to accept new and exciting mathematical challenges.
Professor H. Siegel, honored by Kentucky Educational Television as “the best math teacher in America,” is a devoted teacher and has a gift for explaining mathematical concepts in ways that make them seem clear and obvious. From the basic concrete ideas to the more abstract problems, he is master in making math lectures learner-friendlier and less scary.
With a PhD in Mathematics Education from Georgia State University, Dr. Siegel teaches mathematics at Central Arizona College. His courses include various make-up classes and a number of lectures for future primary school teachers.
If the course fails to provide complete satisfaction to you, you can easily exchange it for any other course that we offer. Or you can get your money back.What does the course Basic Math mainly cover?
| A．Algebra. | B．College Mathematics. |
| C．Arithmetic. | D．Mathematics Education. |
What benefits can students expect from Basic Math?
| A．Stronger imaginative ability. |
| B．Additional presentation skills. |
| C．More mathematical confidence. |
| D．Greater chances of becoming teachers. |
What can we learn about Professor H. Siegel?
| A．He is a guest lecturer at Kentucky Educational Television. |
| B．He is to deliver 30 lectures in Basic Math. |
| C．He works in Georgia State University. |
| D．He specializes in training teachers. |
Where is the passage most likely to have been taken from?
| A．A news report. | B．A book review |
| C．A lesson plan. | D．An advertisement |
阅读下面短文并回答问题
[1]Stamp collectors usually collect stamps only from certain countries or regions. The traditional method of stamp collecting is to organize stamp collection according to the issue dates.
[2]Of course, there are many ____________. You can collect stamps relating to a particular theme. For example, sport lovers may choose the Olympic theme. They try their best to find Olympic stamps issued by various parts of the world every four years. Some of them may want to concentrate on even more specific sport activities like ball games, gymnasium, swimming, etc.
[3]If you like astronomy, you may be keen on collecting stamps describing the stars, planets, spacecraft, spacemen, etc. once you have fixed the topic, you no longer need to bother about stamps other than the theme you selected. Then, you can put all your effort to collect the stamps around it.
[4]China issues zodiac animal stamps (十二生肖邮票) every year to celebrate the Lunar New Year. They are extremely popular and a lot of collectors wait patiently for 12 years to collect a full set of them. Hong Kong’s Lunar New Year special stamp series began in 2000 with the Year of Dragon and the twelfth and final set was issued in 2011, the Year of Rabbit. Recently some Western countries have issued zodiac animal stamps, which attract a lot of attention as well.
[5]You may choose any theme you like. However, you should bear in mind an essential point. The topic you choose should not be too narrow. Otherwise, it is very difficult to accumulate stamps around the topic. You will be depressed and even lose your interest in collecting stamps.
[6]Collecting stamps with themes is especially popular among teenagers because there is a wide range of choices for them. The main challenge is how you organize and expand your collection around your theme.What is the main idea of the passage? （no more than 5 words）
___________________________________________________________________________Fill in the blanks in Paragraph 2 with proper words． （no more than 5 words）
Of course, there are many ____________________________________________.What should you do if you want to collect a full set of zodiac animal stamps? （no more than 7 words）
_______________________________________________________________________________List the three general themes in collecting stamps mentioned in the passage． （3 words）
_______________________________________________________________________________What does the word "them" （Line2, Paragraph6） probably refer to? （1 word）
_______________________________________________________________________________
For those who make journeys across the world, the speed of travel today has turned the countries into a series of villages．Distances between them appear no greater to a modern traveler than those which once faced men as they walked from village to village. Jet planes fly people from one end of the earth to the other, allowing them a freedom of movement undreamt of a hundred years ago.
Yet some people wonder if the revolution in travel has gone too far. A price has been paid, they say, for the conquest (征服) of time and distance. Travel is something to be enjoyed, not endured (忍受). The boat offers leisure and time enough to appreciate the ever-changing sights and sounds of a journey. A journey by train also has a special charm about it. Lakes and forests and wild, open plains sweeping past your carriage window create a grand view in which time and distance mean nothing. On board a plane, however, there is just the blank blue of the sky filling the narrow window of the airplane. The soft lighting, in-flight films and gentle music make up the only world you know, and the hours progress slowly.
Then there is the time spent being "processed" at a modern airport. People are conveyed like robots along walkways; baggage is weighed, tickets produced, examined and produced yet again before the passengers move to another waiting area. Journeys by rail and sea take longer, yes, but the hours devoted to being "processed" at departure and arrival in airports are luckily absent. No wonder, then, that the modern high-speed trains are winning back passengers from the airlines.
Man, however, is now a world traveler and cannot turn his back on the airplane. The working lives of too many people depend upon it; whole new industries have been built around its design and operation. The holiday maker, too, with limited time to spend, patiently endures the busy airports and limited space of the flight to gain those extra hours and even days, relaxing in the sun. speed controls people's lives; time saved, in work or play, is the important thing-or so we are told. Perhaps those first horsemen, riding free across the wild, open plains, were enjoying a better world than the one we know today. They could travel at will, and the clock was not their master.
| 1． |
What does the writer try to express in Paragraph 1?
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| 2． |
How does the writer support the underlined statement in Paragraph 2?
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| 3． |
According to Paragraph 3, passengers are turning back to modern high-speed trains because．
|
| 4． |
What does the last sentence of the passage mean?
|
| 5． |
What is the main idea of the passage?
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Big Brothers Big Sisters is based on the simplicity and power of friendship．It is a program which provides friendship and fun by matching vulnerable young people (ages 7-17) with a volunteer adult who can be both a role model and a supportive friend.
Volunteer tutors come from all walks of life—married, single, with or without children. Big Brothers and Big Sisters are not replacement parents or social workers. They are tutors: someone to trust, to have fun with, to talk and go to when needed.
A Big Sister and Little Sister will generally spend between one and four hours together three or four times each month for at least twelve months. They enjoy simple activities such as a picnic at a park, cooking, playing sport or going to a football match. These activities improve the friendship and help the young person develop positive self-respect, confidence and life direction.
Big Brothers Big Sisters organizations exist throughout the world. It is the largest and most well-known provider of tutor services internationally and has been operating for 25 years.
Emily and Sarah have been matched since 2008. Emily is a 10-year-old girl who has experienced some difficulties being accepted by her schoolmates at school. “ I was pretty sure there was something wrong with me.”
Emily’s mum came across Big Brothers Big Sisters and thought it would be of benefit to Emily by “providing different feedback (反馈) about herself other than just relying on schoolmates to measure her self-worth.
Sarah wanted to get involved in a volunteer program. “I googled it and found out how to be a part of it. I thought it would be fun for me to get involved in making time to do something because sometimes it is all work and no play.”
Big Brothers Big Sisters has been of great benefit and enjoyment to both Emily and Sarah. They love and look forward to their time together and the partnership has certainly helped Emily be more comfortable in being the wonderful, happy and unique girl she is!What is the aim of Big Brothers Big Sisters?
| A．To offer students public services． |
| B．To help students improve their grades． |
| C．To organize sport activities for young people． |
| D．To provide partnership and fun for young people． |
A volunteer is usually expected to work within a year for at least______．
| A．24 hours | B．36 hours | C．48 hours | D．72 hours |
According to Emily’s mother, this program may provide Emily with______．
| A．advice from her teachers |
| B．a new way to assess herself |
| C．a new way to judge her schoolmates |
| D．more comments from her schoolmates |
Why did Sarah want to get involved in the program?
| A．She used to be a volunteer. |
| B．She needed a part-time job. |
| C．She felt a bit bored with her life. |
| D．She wanted to get a challenging job. |
According to the passage, “vulnerable young people” are probably those who are _________.
| A．popular at school | B．rather weak physically |
| C．easily hurt emotionally | D．confident in themselves |
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