The Internet is full of headlines that grab your attention with buzzwords (流行词). But often when we click through, we find the content hardly delivers and it wastes our time. We close the page, feeling we've been cheated. These types of headlines are called "click bait".
A headline on Busin,esslnsider.com reads: "This phrase will make you seem more polite". First, when you click through, you find another headline: "Four words to seem more polite." Then, on reading the article, you find it's actually an essay about sympathy. And what are the four words? They're "Wow, that sounds hard." On some video websites, you might encounter headlines such as "Here's what happens when six puppies visited a campus". Turns out it's just some uneventful dog footage (镜头).
Nowadays, with the popularity of social media, many news outlets tweet (推送) click bait links to their stories. These tweets take advantage of the curiosity gap or attempt to draw the reader into a story using a question in the headline. These click bait headlines are so annoying that someone is attempting to save people time by exposing news outlet click bait through social media. The Twitter account @SavedYouAClick, run by Jake Beckman, is one such example.
Beckman's method is to grab tweets linking to a story and retweet them with a click-saving comment. For example, CNET tweeted "So iOS 8 appears to be jailbreakable but...", with a link to its coverage of Apple's product announcements. Beckman retweeted it with this comment attached: "... it hasn't been jailbroken yet."
Since founding the account, Beckman's Twitter experiment has brought him more than 131,000 followers. Beckman said that @SavedYouAClick is "just my way of trying to help the Internet be less temble." Asked about his goal, he said, "I'd love to see publishers think about the experience of their readers first. I think there's an enormous opportunity for publishers to provide readers with informative updates that include links so you can click through and read more.The article on Businesslnsider.com turns out to be___.
| A．useful suggestions on politeness |
| B．an essay about another topic |
| C．an article hard to understand |
| D．a link to a video website |
Why are readers often cheated by tricky headlines?
| A．Social media has become more popular. |
| B．Readers have questions to be solved. |
| C．Such headlines are fairly attractive. |
| D．There're always stories behind them. |
Beckman attached his comment to CNET's tweet to ___
| A．criticize CNET |
| B．save readers' time |
| C．advertise apple's new product |
| D．tell readers something about iOS 8 |
In the last paragraph, Beckman appeals that _____
| A．publishers be more responsible for the link |
| B．readers think about their needs before reading |
| C．publishers provide more information for readers |
| D．people work together to make the Internet less temble |
In November of 2007, NBC Universal launched its first official Green Week． Throughout the week, NBC Universal presented over 150 hours of environmentally themed content across multiple platforms．
Now, NBC Universal is proud to present Green Week 2009． With a new theme and message of "Green Your Routine," Here at NBC and NB C．com we celebrate our talent in the "The More You Know" PSA campaign, presenting green-themed tips in several of our daytime life, among several other features here on the "Green Your Routine" site．
Fashion & Beauty
Throw a clothes swap party! Dying for that sweater your friend wore the other day? Well, maybe she’ll trade for that old T-shirt you have． Here’s a website that helps you organize a swap party （www．swapstyle．com）, or just plan your own!
Go natural with organic make-up． Applying unnatural products directly on your skin wasn’t exactly what nature intended． Try switching to a line of organic make-up and cosmetics for a different way to bring out your natural beauty．
Home
Drop a brick in your toilet tank! Literally! According to the EPA, flushing（冲洗）makes up 30 percent of a household’s water use （about three to six gallons per flush）． By placing a brick in your toilet tank, you can help to conserve the amount of water used during each flush．
Work
Print smarter． Printing and copying can be one of the most costly operations in any office． To save on ink and paper costs, print double-sided and try to fit more than one page on a sheet． More printing tips can be found here: lifehacker．com
Turn off your computer． Do you leave your computer on overnight? If so, you’re using up a good amount of electricity． When you can, try turning off your computer and the power strip it’s connected to． If you can’t, at least shut off your monitor．
Transportation
Organize a carpool． There are many benefits to carpooling（拼车）． You save on gas, reduce wear and tear on your car, and you get to ride in the HOV lanes． Get connected with your neighbors and co-workers to start sharing rides and check out this website for more tips: www．erideshare．com．
Lose the car, get a bike． If you live close to where you work, try taking a bike instead of driving． You’ll keep in shape and save on gas!
Every small step and effort makes a difference! Be sure to GREEN YOUR ROUTINE! NBC Universal holds Green Week activities ___________．
| A．in a university | B．in a park |
| C．in an office | D．on the internet |
This year, Green Week welcomes ____________．
| A．advice on how to improve the website |
| B．suggestions about how to make their activities more interesting |
| C．tips on what to do to make our life greener |
| D．opinions on whether we should have campaigns |
If you want to carpool with somebody, you can find more advice and information at______．
A． www．swapstyle．com
B． www．erideshare．com
C． www． lifehacker．com
D． www． NBC．comWhich is NOT recommended by Green Week this year?
| A．Using things like cucumbers to beautify your skin． |
| B．Reducing the room of your toilet tank to save water when flushing． |
| C．Giving away your old clothes to those in need of them． |
| D．Printing and using computers in an economical way． |
Motorists over the age of 75 face compulsory tests of their eyesight and ability to drive under proposals being considered by ministers．
The biggest overhaul of motoring law in a generation could also lead to all drivers having to give assurances（保证） of their fitness to get behind the wheel every 10 years．
Other changes under consideration include issuing（发放） daylight driving licenses for motorists with night blindness, together with stricter checks on all drivers whose medical condition brought a threat to other road users．
It is understood that the proposals will be part of a review of the law governing the medical fitness of drivers that will be announced publicly by the summer．
The Driver and Vehicle Licensing Agency is dealing with a rising number of motorists who are concerned that they have conditions---from failing eyesight to epilepsy---that could affect their driving．
In 2006, the DVLA dealt with 600,000 motorists whose physical ability to drive needed to be recertified（重新认证）, a 20 per cent rise on the previous year． With an ageing population, the biggest challenge is dealing with the rising number of elderly motorists． By 2021, there will be an estimated three million drivers over the age of 70 on Britain’s roads．
Drivers must renew their licenses at the age of 70 and every three years thereafter． The applicant is legally required to tell the DVLA of any conditions that could weaken their ability behind the wheel．
Ministers have ruled out a compulsory maximum age for driving but will instead rely on tightening up the checks on motorists over the age of 75． The most likely option would be tests to ensure motorists were fit to drive． They would include an eyesight test and a cognitive（认知） test that would prove a driver’s ability to react to road signs, driving conditions, pedestrians and vehicles．
However, checks are likely to be tightened at all ages． The strictest controls are expected to be imposed（强制） on motorists of any age who have had a heart attack or stroke． They could have to produce a doctor’s approval to resume（重新得到） driving． Anyone making a false declaration would be guilty of a criminal offence． Which of the following statements is TRUE according to the passage?
| A．The new motoring law will come into effect by the summer． |
| B．Drivers over the age of 75 must renew their licenses every three years． |
| C．Doctors will decide whether one can get their driving licenses． |
| D．Drivers at all ages will be expected to provide their medical condition． |
What is the biggest challenge to the traffic safety in Britain according to the writer?
| A．Ageing population． |
| B．Increasing number of cars． |
| C．Increasing number of elderly motorists． |
| D．Driving conditions． |
The underlined word “overhaul” in Paragraph 2 means _______．
| A．change | B．consideration | C．concern | D．challenge |
What can be learned from the passage?
| A．There will be more and more aged drivers in Britain． |
| B．Anyone can get a driving license as long as he/she is in good health． |
| C．Health tends to decline as one gets old． |
| D．It will be guilty to make a false declaration． |
Many people know the names Alexander Graham Bell and Thomas Edison. However, most people don’t know the name of the man who invented the television, Philo Farnsworth.
Philo Farnsworth was born in 1906 and grew up on a potato farm. As a boy, he loved to learn about science, and he read a lot of science books. When he was only thirteen years old, he drew a picture of a machine that could send pictures as radio sends sounds. He got the idea from the way the potatoes were planted in the field. The potatoes grew in long lines, side by side. This made a shape in Philo’s mind. This shape helped Philo think of a way to send the TV picture onto a piece of glass. But he was poor, so Philo could not try to make his idea into a machine at that time.
Later, Philo worked at many different jobs. He worked with trees. He worked on broken radios. He worked on trains. He also worked as a street cleaner. At last, two rich men heard about his idea for television, and they gave him the money to make it. On September 7th, 1927, they watched Philo test the machine he built. When Philo turned on the machine, a small line could be seen on the glass. Philo said, “There you have it, electric television.”
Later, a big company, RCA, said they had made the first television. Philo had to spend a lot of money on lawyers to fight them. Finally, he won. Then, World War Two started in 1939. During the war, Philo spent a lot of money helping the US army instead of building up his television company. After the war, other bigger, richer companies started making televisions. In the end, Philo had to sell his company.Why does the author mention Bell and Edison at the beginning of the text?
| A．To remember both of them. | B．To prove their wisdom. |
| C．To introduce the topic of the text. | D．To explain their relationships. |
According to the text, how old was Philo when he finished his invention of TV?
| A．27 years old. | B．21 years old. | C．33 years old | D．39 years old |
Philo Farnsworth got the idea for TV from ______.
| A．the radio | B．science books | C．potato fields | D．a machine |
The underlined part “building up” in the last paragraph probably means “______”.
| A．starting | B．selling | C．putting up | D．making bigger |
Which is the correct order of the following events?
a. Two rich men gave Philo money to do experiments.
b. Philo sold his own company.
c. Philo beat RCA in law.
d. Philo fixed broken radios.
e. Philo showed his invention to others.
| A．d, a, e, c, b | B．e, d, c, b, a | C．d, c, e, b, a | D．a, c, b, d, e |
Everyone has got two personalities (性格) —the one that is shown to the world and the other that is secret and real. You don’t show your secret personality when you’re awake because you can control yourself, but when you’re asleep, your sleeping position shows the real you. In a normal night, of course, you often change your sleeping positions. The important position that best shows your secret personality is the one that you go to sleep.
If you go to sleep on your back, you’re a very open person. You normally trust people and you are easily influenced by new ideas. You don’t like to make people unhappy, so you never express your real feelings. You’re quite shy and you aren’t very confident.
If you sleep on your stomach, you are a person who likes to keep secrets. You worry a lot and you’re always easily becoming sad. You never want to change your ideas, but you are satisfied with your life the way it is. You usually live for today not for tomorrow.
If you sleep on curled up (蜷缩), you are probably a very nervous person. You have a low opinion of yourself and often protect yourself from being hurt, so you are very defensive. You’re shy and you don’t usually like meeting people. You like to be on your own.
If you sleep on your side, you have usually got a well-balanced (平衡的) personality. You know your strengths and weaknesses. You’re usually careful. You have a confident personality. You sometimes feel worried, but you don’t often get unhappy. You always say what you think, even if it makes people angry.You may find the passage in_____.
| A．a science magazine | B．a guide book |
| C．a sports newspaper | D．a story book |
When does the sleeping position best show your secret personality?
| A．In the daytime. | B．At the beginning of sleep. |
| C．At night. | D．During the deep sleep. |
Tina hardly tells her secrets to her friends. She probably goes to sleep _______.
| A．on curled up | B．on her stomach |
| C．on her back | D．on her side |
What does the word "defensive" mean in the passage?
| A．易怒的 | B．攻击性的 | C．外向的 | D．有戒心的 |
What does the passage tell us?
| A．Sleeping on your side is the best way of sleeping. |
| B．Changing positions will cause sleeping problems. |
| C．Sleeping positions show people’s secret personalities. |
| D．Enough sleep makes people look better and healthier. |
Directions: Read the following three passages. Each passage is followed by several questions or unfinished statements. For each of them there are four choices marked A, B,C and D. Choose the one that fits best according to the information given in the passage.
A
Food
British people like good food, and more than half of them go to a restaurant every month. Fast food is also very popular---30% of all adults have a hamburger every three months, but 46% have fish and chips!
Sports
British people don’t do a lot of sports. Only 17% of people go swimming every week, about 9% go cycling and 8% play golf--- and only 6% of people play football (but 32% go to watch it).
Cinema and TV
Films are very popular in Britain, and about 60% of the young people go to the cinema every month. At home, men watch TV for about three hours every day ---30 minutes more than women.
Holidays
British people love going on holiday, and have 56 holidays every year. Most of these holidays aren’t spent in the UK---27% are in Spain. 10% are in the USA, and 9% are in France. Maybe this is because the weather in Britain isn’t very good!
Presents
British people don’t send others expensive presents like other Europeans. They often send chocolates, wine and flowers of good quality. Which food could be more popular among British adults, a hamburger or fish and chips?
| A．A hamburger. | B．Fish and chips. | C．Both. | D．Neither. |
Those who are interested in movies are _____.
| A．men | B．women | C．young people | D．old people |
How long do British women spend watching TV every day?
| A．Three hours. | B．Three hours and a half. | C．Two hours. | D．Two hours and a half. |
British people’s favorite country for a holiday is _____.
| A．Spain | B．France | C．America | D．Australia |
What present don’t British people often send?
| A．Chocolates. | B．Wine. | C．Flowers. | D．Money. |
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