An entire industry has been built upon the assumption that image is everything, but when it comes to it, an appealing image is not enough．If there is no substance（事实）behind the image, the product, service or person will fail eventually．
First of all, one should consider how important image is in the selling of products and services．Advertising agencies have raised the art of creating an image to a state of near perfection．Public concept of that product or service is certainly managed by the images created by the advertising agencies．But if the product or service does not live up to the image that was created, the customer will be very dissatisfied and possibly ask for their money back．For example, the Arthur Andersen accounting firm had spent decades building up an image of trustworthiness．But the recent scandal（丑闻）showed that behind that image, it cheated in business practices．Despite the previous positive image, the firm is being accused of criminal actions and it will probably not survive as a business unit．Although the image had been nearly perfect, the reality, behind the image has led to the downfall of the word-famous accounting firm．
Similarly, personal advisers can build up a public image for politicians and movie stars．Putting out positive news releases, making sure that only the best photographs are published, and ensuring that the person is seen in all the right places can build up a very positive image in the view of the general commons．But once again, history is filled with examples of both politicians and movie stars that fell from grace like the story of the Hollywood actor giving in to the pressures of fame and fortune．With people, just as with products and services, image is certainly important, but without positive substance behind the image, failure is close．
To summarize, it is clear that an appealing image is extremely important to success, whether that image is related to selling a product or service or to the “selling” of a person．But image is only half of the equation（等式）．What lies behind that image is every bit as important as the image itself—the person or product must deliver truth on that image or there is little chance for long-term success．The down fall of the Arthur Andersen accounting firm is due to ________．
| A．its previous images． | B．its dishonesty in business． |
| C．its bad management． | D．its poor service． |
Why did some famous people fall from grace?
| A．They failed to live up to their images． |
| B．Their images were not well built up． |
| C．They felt much pressure from the public． |
| D．They paid little attention to fame and fortune． |
The structure of the passage is _________．
A：Argument P：Point C．Conclusion
The author tries to argue that ________．
| A．image creates everything． |
| B．image is the key to success． |
| C．truth is unlikely ever to be equaled． |
| D．truth and image are equally important． |
M When Paul was a boy growing up in Utah, he happened to live near a copper smelter(炼铜厂), and the chemicals that poured out had made a wasteland out of what used to be a beautiful forest. One day a young visitor looked at this wasteland and called it an awful area. Paul knocked him down. From then on, something happened inside him.
Years later Paul was back in the area, and he went to the smelter office. He asked if they had any plans or if they would let him try to bring the trees back.. The answer from that big industry was “No.”
Paul then went to college to study the science of plants. Unfortunately, his teachers said there weren't any birds or squirrels to spread the seeds. It would be a waste of his life to try to do it. Everyone knew that, he was told. Even if he was knowledgeable as he had expected, he wouldn’t get his idea accepted.
Paul later got married and had some kids. But his dream would not die. And then one night he did what he could with what he had. As Samuel Johnson wrote, “It is common to overlook what is near by keeping the eye fixed on something remote. Attainable good is often ignored by minds busied in wide ranges.” Under the cover of darkness, he went secretly into the wasteland and started planting.
And every week, he made his secret journey into the wasteland and planted trees and grass. For fifteen years he did this against the plain common sense. Slowly rabbits appeared. Later, as there was legal pressure to clean up the environment, the company actually hired Paul to do what he was already doing.
Now the place is fourteen thousand acres of trees and grass and bushes, and Paul has received almost every environmental award Utah has. It took him until his hair turned white, but he managed to keep that impossible vow he made to himself as a child.When Paul was a boy, _____.
he had decided never to leave his hometown
the economy of Utah depended wholly on the copper smelter
no laws were made to protect the environment against pollution
he had determined to stop the copper smelter polluting the areaWhy did Paul go to college to study the science of plants?
He wanted to find out the best way to save the area himself.
He was interested in planting trees since he was young.
He wanted to get more knowledgeable people to help him.
He thought his knowledge would make his advice more persuasive.What does the underlined phrase “the plain common sense” probably refer to?
That it was impossible for trees to grow on the wasteland.
That his normal work and life would be greatly affected.
That no one would like to join him in the efforts.
That he had to keep everything he did secret.The message of the passage is that _____.
action speaks louder than words
perseverance(持之以恒) will work wonders
God helps those who help themselves
many hands make light work
Most people want to know how things are made. They honestly admit, however, that they hardly know a thing when it comes to understanding how a piece of music is made. Where a composer （作曲家） begins, how he manages to keep going - in fact, how and where he leams his trade -all are covered in complete darkness. The composer, in short, is a man of mystery. （神秘）.
One of the first things the common man wants to know about is the part inspiration （灵感） plays in a composer' s work. He finds it difficult to believe that composers are not much interested in that question. Writing music is as natural for the composer as eating or sleeping for all. Music is something that the composer happens to have been born for.
The composer, therefore, does not say to himself: "Do I feel inspired?" He says to himself:
"Do I feel like working today?" And if he feels like working, he does. It is more or less like saying to himself: "Do I feel sleepy?" If you feel sleepy, you go to sleep. If you don't feel sleepy, you stay up. If the composer doesn' t feel like working, he doesn' t work. It' s as simple as that. What would be the best title for the text?
| A．Composer: a man of mystery |
| B．Practice makes good music |
| C．Relation between sleeping and music |
| D．Music: product of nature |
The words "covered in complete darkness" underlined in Paragraph I most probably mean
| A．difficult to be made |
| B．without any light |
| C．black in color |
| D．not known |
Most people seem to think that a composer _______ .
| A．finds it difficult to write music |
| B．considers it important to have a good rest |
| C．should like to talk about inspiration |
| D．never asks himself very simple questions |
The author will most probably agree that composers _______
| A．are born with a gift for music |
| B．are people full of mystery |
| C．work late at night for their music |
| D．know a lot about eating and sleeping |
SANTO DOMINGO, Domincan Republic ---An infant girl born with a second head bled to death Saturday after complex surgery (外科手术) to remove her partially formed twin , her parents and doctors said.
A medical team completed the 11- hour operation Friday night and said 8-week-old Rebecca Martinez died seven hours later. Doctors had warned after the surgery that the girl would be at great risk of death.
“ We knew this was a very risky surgery , and now we accept what God has decided , “ Rebecca’s father , 29-year-old Frankin Martinez, said at a news conference with his wife. “ Rebecca is no longer with us physically , but no one will forget her.”
Martinez said the family would bury Rebecca in a private funeral later in the day.
The girl lost a lot of blood in the operation, which apparently ( 明显地) caused her to suffer a heart attack , said Dr. Jorge Lazareff , the lead surgeon . Friends and family donated (捐赠) almost 4 gallons of blood for surgeons to use Rebeca’s operation
“This was not a failure or an error ,” Lazareff said . “ When we left here last night the girl was in stable condition. At some point in the middle of the night , she started to bleed.”
Rebecca was born Dec. 10 with the undeveloped head of her twin, an exteremely rare condition known as craniopagus parasticus . Rebecca was the eighth documented case in the world of craniopagus parasiticus, doctors said.
All the other infants documented to have had the condition died before birth , making Rebecca\s surgery the first known operation of its kind.
Without an operation , Rebecca would have barely been able to lift her head at 3 months old. Her doctors said the pressure from the second head would have prevented her brain from developing.
“ We always saw Rebecca without the extra part of her body, ”er father said after her death.
Rebecca was their third child-----along with a 4-year-old boy and a 1-year-old girl.The underlined word “infant “ most probably means____________________.
| A．a disabled child |
| B．a newly-born child |
| C．a 2-headed child |
| D．a very young child |
Rebecca Martinez died ________________________after she went to the operation table.
| A．8 weeks | B．11 hours | C．7 hours | D．18 hours |
Which of the following statements is NOT true according to the text?
| A．Rebecca died because mistakes happened during the operation |
| B．Rebecca most probably died of bleeding |
| C．Rebecca was her parents’ third child |
| D．Without an operation , Rebecca would have little hope of living |
Which of the following would be the best title of the passage?
| A．Infant Girl Dies After 2nd Head Removed |
| B．Rebecca , Hiciano’s Third Child |
| C．The Death of a Gril With two Heads |
| D．Rebecca’s Surgery, the First Known Operation |
My husband, Tom, is a born shopper. He loves to look at things and to touch them. He likes to compare prices between the same things in different stores. He would never think of buying anything without looking around in several stores. I, on the other hand, am not a shopper. I regard shopping as boring and unpleasant. If I like something and can afford it, I buy it immediately. I never take a time to look around for a good sale or a better deal (交易). Of course my husband and I never go shopping together. Doing shopping together would be too painful for both of us . When it comes to shopping, we go our separate ways.
Sometimes I ask my son Jimmy to buy some food in the shop not far from our home. But he is always absentminded. This was his story.
One day I said to him , “ I hope you won’t forget what I have told you to buy.” “No,” said Jimmy. “ I won’t forget . You want three organs, six eggs and a pound of meet.”
He went running down the street to the shop. As he ran , he said to himself over and over again , “ Three organs , six eggs and a pound of meat.”
In the beginning he remembered everything but he stopped several times. Once he saw two men fighting outside a clothes shop until a policeman stopped them. One of them was badly hurt. Then he stopped to give ten cents to a beggar. Then he met some of his friends and he played with them for a while. When he reached the shop, he had forgotten everything except six eggs.
As he walked home, his face became sadder and sadder. When he saw me he said, “ I’m sorry , mum . I have forgotten to buy oranges and the meat . I only remembered to buy six eggs , but I’ve dropped three of them.”The husband loves shopping necause_________________.
| A．he has much money |
| B．he likes the shops |
| C．he likes to compare the prices between the same items |
| D．he has nothing to do but do shopping |
The wife doesn’t like shopping because___________________.
| A．she has no money |
| B．she has no tome |
| C．she doesn’t love her husband |
| D．she feels it boring to go shopping |
They never go shopping together because_____________________.
| A．their ways of shopping are quite different |
| B．they hate each other |
| C．they needn’t buy anything for the family |
| D．they don’t have time for it |
Jimmy didn’t buy what his mother wanted because_____________________.
| A．the shop was closed that day |
| B．the policeman stopped him |
| C．he forgot some of them |
| D．he gave all the money to the beggar |
What’s On
Stage
An acrobatic（杂技）soul: To celebrate its 50th anniversary , the China Acrobatic Troupe will present “The Soul of China”, where the seemingly impossible is made real . Chills（寒战）will run down your spine（脊柱）as you watch breathlessly as performers take their art and their bodies to the edge .
Time : 7:30 p.m , September13—19
Place : Capital Theatre , 22 Wangfujing Dajie , Dongcheng District
Exhibitions
Joint Show : A group ink painting exhibition is running at the Huangshicheng Art Gallery in Beijing . About 50 works by 25 young artists including Ge Yun and Yu Yang are on display .
Time : 9 a .m —5p. m. until September 10
Place : Huangshicheng Gallery , 136 Nanchizi Dajie , Dongcheng Distirct
Oil paintings : The Wanfung Art Galley will host a joint show of oil paintings by 10 young and middle-aged artists . On display are more than 30 of their latest works , which capture（捕捉）the wondrous variety of life in unique（独特的）styles .
Time : 9 a.m. —4p.m until September 15
Place: 136 Nachizi Street , Dongcheng District
Literature（文学）museum : The National Museum of Modern Chinese Literature offers an indepth study of the evolution of Chinese contemporary literature from 1919 to 1949 .
Time : 9 a. m —4 p.m , daily
Place: 45 Anyuan Donglu , Chaoyang District（Shaoyaoju area ）
Concerts
Beijing rocks : “ The Fashionow Night of Chinese Rock” is set to bring rock fans out by the thousands next month . Nine Chinese rock bands will perform at the concert , including older generation bands , middle generation and some recent arrivals. The audience（听众）will be given a chance to decide what songs they want to hear , which is sure to bring a storm .
Time: September 16
Place: The Olympic Center
Belgium Orchestra（管弦乐队）:La Petite Bande , the Baroque Orchestra of Belgium will perform in Beijing at the Grand Theatre of the Cultural Palace of Nationalities as part of activities across the world to commemorate（纪念）the 250th anniversary of Bach’s death .
Time: 7:30 p.m . September11—14
Place: Grand Theatre of the Cultural Palace of Nationalities What do you think of the acrobatic show mentioned here ?
| A．When you watch it , you will certainly feel cold . |
| B．Something strange will puzzle everyone , including scientists . |
| C．Unexpected things will make you excited and surprised . |
| D．Even the bravest ones will be too frightened to go on watching . |
The most characteristic thing about the Fashionow Night of Chinese Rock is that_______ .
| A．it will let the audience choose the performers and the music |
| B．it is to bring thousands of rock fans out of their homes |
| C．it will certainly cause a rock storm throughout China |
| D．it is to be held in memory of one of the greatest musicians |
Suppose it is September 14 today , how many activities can people choose to attend ?
| A．2 | B．3 | C．4 | D．5 |
On the whole ,we can conclude _________________.
| A．people in Beijing prefer modern culture to something traditional |
| B．there are usually more cultural activities in September than in any other month |
| C．most of the cultural activities in Beijing are for foreign visitors only |
| D．we can enjoy a large variety of cultural activities in Beijing |
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