【原创】The latest Chinese "god song" (an Internet term to describe pop songs that spread virally(病毒性地) through Internet) is still stirring fierce d______ between those who view it as a milestone for Chinese pop music going global and those who regard it as bad for China's image.
Last week, Little Apple, written and_____(表演) by the Chopsticks Brothers, won the AMA International Song Award and the duo performed the song at the 2014 American Music Awards in Los Angeles. Another Chinese pop ______, Zhang Jie, won the International Artist Award.
But while fans of these singers are thinking h______ of the awards and the performance by the Chopsticks Brothers at the AMA celebration as significant, there are others who are less excited. They have questioned the ______(价值) of the awards and what effect it will have on Chinese culture's "going abroad", claiming it may leave foreign audiences with a p______ impression of Chinese pop music, and even Chinese culture.
The Little Apple phenomenon, both home and______, can be more easily understood and judged if we look at it from a business perspective rather than a cultural perspective. The professional promoters behind the duo have developed a clear ______(策略) to promote the duo and their work, not just this particular song. Little Apple was originally released to promote the duo's film Old Boys: The Way of the Dragon.
From the very beginning a viral marketing strategy was used to p______  the song, which immediately went viral on the Internet due to its repetitive rhythm, easy-to-remember lyrics, simple and funny dance and, most importantly, grassroots nature. The video ______(积累) more than 1 billion hits on China's major video website.
Although the song was generally dismissed by music professionals who criticized it as musical "junk food", Little Apple's popularity nationally paved the way for promoting the duo internationally.