For several years, Americans have enjoyed teleshopping—watching TV and buying things by phone. Now teleshopping is starting in Europe. In some European countries, people can turn on their and shop for clothes (jewelry, food, toys and other things.
Teleshopping is becoming popular in Sweden. ,the biggest Swedish company sells different kinds of things on TV in fifteen European countries. In France, there are two teleshopping channels, and the French spend about $ 20 million a year in buying things through those channels. In Germany, last year teleshop-ping was only possible on one channel for one hour every day. Then the government allowed more teleshopping. Other channels can for telebusiness, including the largest American teleshopping company and a 24-hour teleshopping company. German are hoping these will help them sell more things.
Some people like teleshopping because it allows them to do their shopping without going out. But other Europeans don't like this new way of buying things. They call "junk on the air". Many Europeans usually worry about the quality of the things for sale on TV. They think high quality is the most important thing, and they don't believe they can be sure about the quality of the things .
The need of high quality means that European teleshopping companies will have to be different from the American companies. They will have to be more careful about the of the things they sell. They will also have to work harder to sell things that the buyers cannot touch or see by themselves.
A.lights B.computers C.radios D.TVs
A.Such as B.For example C.In fact D.In general
A.people B.women C.businessmen D.officials
A.teleshopping B.shopping C.products D.telephones
A.in the shop B.on TV C.by much D.by this way
A.number B.quality C.places D.buyers