认真阅读短文，根据所读内容在下面表格中的空格里填入最恰当的单词。
注意：每个空格1个单词，不得用原文中的单词。
Traditionally，customers may consider more about what they buy the product for．However，the image of product and the consuming circumstance have become the key points to attract customer awareness（意识） and stimulate （刺激）their buying needs．Frequently，customers buy goods just because they are cute，lovely and unique．With a less emphasis on functional utilities，the experience and imaginative space are placed into an increasingly important role．The image of product is emphasized，as well as the communication between products and consumers．“Customer behavior，which appears to be focused and directed at the object and at pleasure，in fact responds to quite different objectives：displaced expression of desire，and the production of a code of social values through the use of differential signs”(Baudrillard)．The reason for image—oriented customer behavior is probably that customers’lifestyle has been continuously virtualized by paying much attention to“Virtual Reality”．The evidences can be traced from computer games and Hollywood movies，in which customers’preference for fleeing reality is perfectly matched．
This change requires US to take efforts to enhance product image by
integrating style，color，taste，shape and material，and communicate with customers creatively，imaginatively and innovatively，and enable them to enjoy the distinctive experience image brings．“A need is not a need for a particular object as much as it is a‘need’for difference”(Baudrillard)．The typical example is Apple Computer’S IMAC，which has strong visual impact and outstanding dynamics．By this way，customer relationship can be set up through image，and brand can be treated as living that can transform people．Other examples commonly used are Disney Fairyland and Las Vegas，where new experience and imagination are fully demonstrated．In sum，consumption is negotiation，a never ending conversation held in the languages of advertising，packaging，branding，fashion,and entertainment．
More Attention to the Image of Product
| Main comparisons |
Contexts |
| Different aspects |
In the past，people think more about the ______of the goods． |
| People today are more easily buying atmosphere． |
|
| Different promote sales |
Traditionally，producers may focus more on the functional utilities of goods． |
| Nowadays．product image should be and there should be more effective |
|
| More details worth noticing |
|
| The centered behaviour |
Influenced by computer games and Hollywood movies，people’s |
prove the’importance of image |
Apple Computer’s IMAC，Disney Fairyland， Las Vegas |
__________ __________ __________ __________ __________
__________ __________ _________ __________ __________
请认真阅读下面短文，并根据所读内容在文章后表格中的空格里填放最恰当的单词。
注意：每个空格只填1个单词。请将答案写在答题卡上相应题号的横线上。
AIDS (Acquired Immune Deficiency Syndrome ) is a medical condition caused by HIV (Human Immunodeficiency Virus), a virus which damages people’s natural defenses against disease. So far, no cure has been found for it.
In the early mid-1980s, while other parts of the world were beginning to deal with the serious disease, Asia remained relatively unaffected by this newly discovered health problem. By the early 1990s, however, HIV and AIDS had hit several Asian countries, and by the end of that decade, HIV was spreading rapidly in many areas of the continent. Today, HIV and AIDS are a growing problem in every region of Asia. The latest statistics produced by UNAIDS suggest that in 2008, over 5 million people were living with HIV or AIDS in Asia.
Various factors cause the spread of HIV, including poverty, inequality, unequal status of women, cultural myths about sex and high levels of migration（移民）. Although it’s useful to understand the situation of AIDS in Asia as a whole, each country in the region faces a different situation. In Cambodia and Thailand, there has been evidence of declines in HIV infection levels. In Indonesia, Pakistan and Vietnam, meanwhile, the number of people living with HIV has rapidly increased. In China, the number of people newly infected with HIV and AIDS is also rising although at a much slower pace.
Much improvement is needed to prevent HIV and AIDS around Asia. New guidelines and policy documents have been continually issued over the years. Most of the successful programs do have at least three features in common. Firstly, these programs encourage HIV and AIDS education among the general population to teach people how to avoid infection and to face discrimination. Secondly, they are every practical and they involve the infected people themselves in program design and implementation（实施）. Last but not least, strong leadership is essential for HIV prevention. If all of the leaders truly committed themselves to this cause, them a great many lives would be saved.
| Overview of HIV and AIDS in Asia |
|
| The ( |
HIV, a virus( |
| The past situation |
◇In the early mid-1980s, with other parts of the world troubled with the serious disease, Asia remained( unaffected by this newly discovered health problem. ◇In the early 1990s, HIV and AIDS( |
| The （ |
◇AIDS/HIV is a growing problem in every region, over 5 millions people living ( ◇Asian courtiers are facing( |
| The improvement to prevent HIV and AIDS including three ( most of the successful programs have in common |
◇( ◇being practical and getting the infected people. ( ◇Leaders’ taking an active part in the cause. |
Section C (12 points)
Directions: Complete the following passage by using ONE word that fits the context.
Shopping habits in the United States have changed greatly in the past few decades. 48 in the 1900s most American towns and cities had a Main Street. Main Street was always in 49 heart of a town. This street was built on both sides with many varied businesses. Here, shoppers walked into stores to look at all sorts of goods. _50__in the 1950s, a change began to take place .Too many automobiles had crowded into Main Street while too__51_parking places were available for shoppers. _52__the streets were crowded, merchants began to look with interest at the open spaces from the city limits. Open space is what their car-driving customers needed.
An open space is 53 they got when the first shopping centre was built. Shopping centres, or rather malls, were set __54_ as a collection of small new stores near crowded city centres. Towards the late 1970s,many shopping malls had almost developed into small cities themselves. In addition to providing the cheapness of one stop shopping, malls were transformed into landscaped parks, _55__benches, fountains, and outdoor entertainment.
第二节语法填空(共10小题；每小题l 5分．满分l5分)
阅读下面短文，按照句子结构的语法性和上下文连贯的要求，在空格处填入一个适当的词或使用括号中词语的正确形式填空，并将答案填写在答题卡标号为16—25的相应位置上。
Keeping a diary in English is one of the 16__________ (effect) ways to improve our English writing ability.
17._____________ (compare) with other forms of writing, it is shorter and takes 18.____________ time. It can help us to develop the habit of thinking in English. 19.____________ we persist in this practice, gradually we’ll learn how to express ourselves in English. In keeping a diary in English, we certainly run up against many 20.__________. In the first place, 21.____________ often happens that we have trouble finding appropriate words and phrases to give expression to our mind. Secondly, there are many idiomatic ways of saying things in Chinese. And it is extremely hard for us to put them into English properly.
As far as I _22. ______________ (concern), my 23._____________(suggest) is that we should always have a notebook and a Chinese-English dictionary within easy reach. Whenever something beats us, we can first put it down in our notebook and then consult our dictionary. We can also turn to our English teacher for help, if necessary. In short, I believe that it is 24.___________ great use to keep a diary in English for 25.___ ________ development of our writing skills.
第二节语法填空(共10小题；每小题l 5分．满分l5分)
阅读下面短文，按照句子结构的语法性和上下文连贯的要求，在空格处填入一个适当的词或使用括号中词语的正确形式填空，并将答案填写在答题卡标号为16—25的相应位置上。
Once upon a time there was a rich merchant 16 __ _____ had four wives. He loved the 4th wife the most. He took great care of her and gave her nothing 17___ _______ the best. He also loved the 3rd wife very much. He was very 18 __ (pride) of her and always wanted to show off her to his friends. He also loved his 2nd wife. She is __ 19 ___________very considerate person, always patient and in fact is the merchant’s close friend. __20__________ the merchant faced some problems, he always turned to his 2nd wife and __21____________ would always help him out and tide(帮助渡过) him 22__________ difficult times. Now, the merchant’s 1st wife is a very loyal partner and has made great 23___________ (contribute) in maintaining his wealth and business as well as 24____________ (take) care of the household. _ 25 ________, the merchant did not love the first wife and although she loved him deeply, he hardly took notice of her.
第二节语法填空(共10小题；每小题l 5分．满分l5分)
阅读下面短文，按照句子结构的语法性和上下文连贯的要求，在空格处填入一个适当的词或使用括号中词语的正确形式填空，并将答案填写在答题卡标号为16—25的相应位置上。 In order to know a foreign language thoroughly, four things are necessary. Firstly, we must understand the language when we hear 16. spoken. Secondly, we must be able to speak it ourselves correctly with confidence and without hesitation. 17. , we must be able to read the language, and fourthly, we must be able to write it. We must be able to make sentences that are grammatically correct.
There is no easy way to success 18. language learning. 19. good memory is a great help, but it is not enough only 20. (memorize) rules from a grammar book. It is not much use learning by heart long lists of words and 21. meanings, studying the dictionary and so on. We must learn by using the language. 22 . we are satisfied with only a few rules we have memorized, we are not really learning the language. “Learn through use” is a good piece of 23. (advise) for those 24. are studying a new language. Practice is important. We must practise speaking and 25. (write) the language whenever we can.
粤公网安备 44130202000953号