仔细阅读下面的短文，短文中有10个空格。请按照每小题的具体要求完成语法填空。答案写在答题卷上标号为1-10的对应位置。
The Olympic motto is "faster, higher, stronger." The ___( intend) meaning is that one's focus should be on bettering one's achievements, rather than on coming in first.
The motto ___ （be） with the Games from the _
(found) of the International Olympic Committee in 1894. It was proposed by the father of the modern Olympic Games, Pierre de Coubertin, who got ___
from a speech given by a friend of his.
___ of the five Olympic rings is ___
different color. Together, they represent the five inhabited continents, although no particular ring ___
(mean) to represent ___
specific continent. The rings are interconnected to represent the idea that the Olympics are universal, __
（bring）athletes from the entire world together.
The Olympic flag places the Olympic rings on a white background. ____ every national flag in the world contains at least one of the flag's six colors (black, blue, green, red, yellow, white), this further symbolizes the universality of the Olympics.
| Book 1 Elixir written by Eric Walters Twelve-year-old Roth becomes a friend of Dr．Banting and his assistant, Mr．Best, who are in search of a cure for diabetes （糖尿病）．She finds herself torn between her sympathy for the animals being experimented on and her friendship with Banting and Best． |
| Book 2 George Washingtion Carver written by Elizabeth Macleod Meet the “Peanut（花生）Specialist”, George Washington Carver, the inventor and professor who made over 325 products out of peanuts．Through his agricultural research, he also greatly improved the lives of countless black farmers in the southern United States．See also Macleod’s Albert Einstein: A Life of Genius. |
| Book 3 The Inuit Thought of It: Amazing Arctic Innovations written by Alootook Ipellie & David MacDonald Explore more than 40 ideas necessary to Inuit survival．From ideas familiar to us today to inventive concepts that shaped their lives, celebrate the creativity of a remarkably intelligent people．Also see other books: The Chinese Thought of It by Tingxing Ye and A Native American Thought of It by Rocky Landon and David MacDonald． |
| Book 4 Made in Canada:101 Amazing Achievements written by Bev Spencer What things do we use daily that have a Canadian connection? Here are 101 common things that were invented in Canada or by a Canadian, including the Blackberry, alkaline（碱性）batteries and the Blue Box recycling program． |
| Book 5 Newton and the Time Machine written by Michael McGowan Ten-year-old boy Newton has invented a time machine to see dinosaurs up close．But it disappears on a test run with his two huge friends, King Herbert and Queen Certrude, in it! Can he save them before time runs out? |
Which of the following best describes Roth’s feeling in Book 1?
| A．Painful. | B．Curious. | C．Frightened. | D．Disappointed. |
In Book 5, King Herbert and Queen Gertrude are_______.
| A．the names of the time machine |
| B．Newton’s human friends |
| C．two dinosaurs |
| D．the inventors of the time machine |
Which of the following is TRUE according to the passage?
| A．Alkaline batteries were invented by Dr. Banting. |
| B．Book 3 introduces 40 inventive concepts. |
| C．Animals are mentioned in Book 1 and Book 5. |
| D．George Washington Carver was a black farmer in the US. |
The need to feed a growing population is putting much pressure on the world's supply of water. With 97% of the world's water too salty to be drunk or used in agriculture, the worldwide supply of water needs careful management, especially in agriculture. Although the idea of a water shortage(短缺)seems strange to someone fortunate enough to live in a high rainfall country, many of the world's agricultural industries experience constant water shortages.
Although dams can be built to store water for agricultural use in dry areas and dry seasons, the costs of water redistribution(重新分配)are very high. Not only is there the cost of the engineering itself, but there is also an environmental cost to be considered. Where valleys(山谷)are flooded to create dams, houses are lost and wildlife homes destroyed. Besides, water may flow easily through pipes to fields, but it cannot be transported from one side of the world to the other. Each country must therefore rely on the management of its own water to supply its farming requirements.
This is particularly troubling for countries with agricultural industries in areas dependent on irrigation (灌溉). In Texas, farmers' overuse of irrigation water has resulted in a 25% reduction of the water stores. In the Central Valley area of southwestern USA, a huge water engineering project provided water for farming in dry valleys, but much of the water use has been poorly managed.
Saudi Arabia's attempts to grow wheat in desert areas have seen the pumping of huge quantities of irrigation water from underground reserves. Because there is no rainfall in these areas, such reserves can only decrease, and it is believed that fifty years of pumping will see them run dry.What is most likely to be discussed in the paragraph that follows?
| A．Ways to reduce the costs of building dams. |
| B．Steps to improving water use management. |
| C．Measures to deal with worldwide water shortages. |
| D．Approaches to handling the pressure on water supply. |
From the first two paragraphs we learn that________.
| A．much of the world's water is available for use |
| B．people in high rainfall countries feel lucky |
| C．the costs of water redistribution should be considered |
| D．water can be easily carried through pipes across the world |
The text is mainly about________.
| A．water supply and increasing population |
| B．water shortages and environmental protection |
| C．water redistribution and wildlife protection |
| D．water use management and agriculture |
Homestay provides English language students with the opportunity to speak English outside the classroom and the experience of being part of a British home.
What to Expect
The host will provide accommodation and meals. Rooms will be cleaned and bedcovers changed at least once a week. You will be given the house key and the host is there to offer help and advice as well as to take an interest in your physical and mental health.
Accommodation Zones
Homestays are located in London mainly in Zones2,3 and 4 of the transport system. Most hosts do not live in the town center as much of central London is commercial and not residential（居住的）.Zones3 and 4often offer larger accommodation in a less crowed area. It is very convenient to travel in London by Underground.
Meal Plans Available
♢Continental Breakfast
♢Breakfast and Dinner
♢Breakfast, Packed Lunch and Dinner
It’s important to note that few English families still provide a traditional cooked breakfast.Your accommodation includes Continental Breakfast which normally consists of fruit juice, cereal (谷物类食品), bread and tea or coffee. Cheese, fruit and cold meat are not normally part of a Continental Breakfast in England. Dinners usually consist of meat or fish with vegetables followed by desert, fruit and coffee.
Friends
If you wish to invite a friend over to visit, you must first ask your host’s permission. You have no right to entertain friends in a family home as some families feel it is an invasion of their privacy.
Self-Catering Accommodation in Private Homes
Accommodation on a room-only basis includes shared kitchen and bathroom facilities and often a main living room. This kind of accommodation offers an independent lifestyle and is more suitable for the long-stay student. However, it does not provide the same family atmosphere as an ordinary homestay and may not benefit those who need to practice English at home quite as much. What can be inferred from Paragraph3?
| A．Zone 4 is more crowded than Zone 2. |
| B．Hosts dislike travelling to the city centre. |
| C．The business centre of London is in Zone1. |
| D．Accommodation in the city center is not provided. |
According to the passage, what does Continental Breakfast include?
| A．Dessert and coffee. |
| B．Bread and fruit juice. |
| C．Fruit and vegetables. |
| D．Centre and cold meat. |
Why do some people choose self-catering accommodation?
| A．To experience a warmer family atmosphere. |
| B．To enrich their knowledge of English. |
| C．To enjoy much more freedom. |
| D．To entertain friends as they like. |
When I was seven my father gave me a Timex, my first watch. I loved it, wore it for years, and haven’t had another one since it stopped ticking a decade ago. Why? Because I don’t need one. I have a mobile phone and I’m always near someone with an iPod or something like that. All these devices（装置）tell the time—which is why, if you look around, you’ll see lots of empty wrists; sales of watches to young adults have been going down since 2007.
But while the wise have realized that they don’t need them, others—apparently including some distinguished men of our time—are spending total fortunes on them. Brands such as Rolex, Patek Philippe and Breitling command shocking prices, up to £250.000 for a piece.
This is ridiculous. Expensive cars go faster than cheap cars. Expensive clothes hang better than cheap clothes. But these days all watches tell the time as well as all other watches. Expensive watches come with extra functions—but who needs them? How often do you dive to 300 metres into the sea or need to find your direction in the area around the South Pole? So why pay that much of five years’ school fees for watches that allow you to do these things?
If justice were done, the Swiss watch industry should have closed down when the Japanese discovered how to make accurate watches for a five-pound note. Instead the Swiss reinvented the watch, with the aid of millions of pounds’ worth of advertising, as a message about the man wearing it. Rolexes are for those who spend their weekends climbing icy mountains; a Patek Philippe is for one from a rich or noble family; a Breitling suggests you like to pilot planes across the world.
Watches are now classified as“investments”(投资). A 1994 Philippe recently sold for nearly £350, 000, while 1960s Rolexes have gone from £15, 000 to £30, 000 plus in a year. But a watch is not an investment. It's a toy for self-satisfaction, a matter of fashion. Prices may keep going up—they’ve been rising for 15 years. But when fashion moves on, the owner of that £350, 000 beauty will suddenly find his pride and joy is no more a good investment than my childhood Timex.
It seems ridiculous to the writer that_______________.
| A．people dive 300 metres into the sea |
| B．expensive clothes sell better than cheap ones |
| C．cheap cars don’t run as fast as expensive ones |
| D．expensive watches with unnecessary functions still sell |
What can be learnt about Swiss watch industry from the passage?
| A．It’s hard for the industry to beat its competitors. |
| B．It targets rich people as its potential customers. |
| C．It wastes a huge amount of money in advertising. |
| D．It’s easy for the industry to reinvent cheap watches. |
Which would be the best title for the passage?
| A．Watches? Not for Me! |
| B．My Childhood Timex |
| C．Timex or Rolex? |
| D．Watches—a Valuable Collection |
Everyone in business has been told that success is all about attracting and retaining(留住) customers. It sounds simple and achievable. But, 41 , words of wisdom are soon forgotten. Once companies have attracted customers they often 42 the second half of the story. In the excitement of beating off the competition, negotiating prices, securing orders, and delivering the product, managers 43 become carried away. They forget what they regard as the boring side of business--- 44 that the customer remains a customer.
45 to concentrate on retaining as well as attracting customers costs business huge amounts of money annually. It has been estimated that the 46 company loses between 10 and 30 percent of its customers every year. In constantly changing 47 , this is not surprising. What is surprising is the fact that few companies have any idea how many customers they have lost.
Only now are organizations beginning to wake up to these lost opportunities and calculate the 48 implications. 49 the number of customers a company loses can make a big 50 in its performance. Research in the US found that a five percent decrease in the number of defecting(流失的) customers led to 51 increases of between 25 and 85 percent.
In the US, Domino’s Pizza estimates that a regular customer is 52 more than five thousand dollars over ten years. A customer who receives a poor quality product or 53 on their first visit and 54 never returns, is losing the company thousands of dollars in 55 profits (more if you consider how many people they are likely to tell about their bad experience).
The logic behind cultivating customer 56 is impossible to deny. “In practice most companies’ marketing effort is focused on getting customers, with little attention paid to 57 them”, says Adrian Payne of Cornfield University’s School of Management. “Research suggests that there is a close relationship between retaining customers and making profits. 58 customers tend to buy more, are predictable and usually cost less to service than new customers. Furthermore, they tend to be less price 59 , and may provide free word-of-mouth advertising. Retaining customers also makes it 60 for competitors to enter a market or increase their share of a market.”
A．in particular B．in reality C．at least D．first of all
A．emphasize B．doubt C．overlook D．believe
A．tend to B．contribute to C．appeal to D．devote to
A．denying B．ensuring C．arguing D．proving
A．Moving B．Hoping C．Starting D．Failing
A．average B．ordinary C．normal D．usual
A．markets B．tastes C．prices D．expenses
A．cultural B．social C．financial D．economical
A．Cutting up B．Cutting through C．Cutting in D．Cutting down
A．promise B．plan C．mistake D．difference
A．cost B．opportunity C．profit D．budget
A．worthy B．worth C．value D．price
A．service B．delivery C．order D．promotion
A．as a result B．on the whole C．in conclusion D．on the contrary
A．huge B．potential C．extra D．reasonable
A．beliefs B．loyalty C．interest D．habits
A．altering B．understanding C．keeping D．attracting
A．Established B．Assumed C．Respected D．Unexpected
A．Sensitive B．friendly C．flexible D．agreeable
A．unfair B．convenient C．difficult D．essential
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