The iPhone, the iPad, each of Apple’s products sounds cool and has become a fad (一时的风尚). Apple has cleverly taken advantage of the power of the letter “i” – and many other brands are following suit. The BBC’s iPlayer – which allows Web users to watch TV programs on the Internet –adopted the title in 2008. A lovely bear – popular in the US and UK – that plays music and video is called “iTeddy”. A slimmed-down version of London’s Independent newspaper was launched last week under the name “i”.
In general, single-letter prefixes (前缀) have been popular since the 1990s, when terms such as e-mail and e-commerce first came into use.
Most “i” products are targeted at young people and considering the major readers of Independent’s “i”, it’s no surprise that they’ve selected this fashionable name.
But it’s hard to see what’s so special about the letter “i”. Why not use “a”, “b”, or “c” instead? According to Tony Thorne, head of the Language Center at King’s College, London, “i” works because its meaning has become ambiguous. When Apple uses “i”, no one knows whether it means Internet, information, individual or interactive, Thorne told BBC Magazines. “Even when Apple created the iPod, it seems it didn’t have one clear definition,” he says.
“However, thanks to Apple, the term is now associated with portability (轻便) .”adds Thorne.
Clearly the letter “i” also agrees with the idea that the Western World is centered on the individual. Each person believes they have their own needs, and we love personalized products for this reason.
Along with “Google” and “blog”, readers of BBC Magazines voted “i” as one of the top 20 words that have come to define the last decade.
But as history shows, people grow tired of fads. From the 1900s to 1990s, products with “2000” in their names became fashionable as the year was associated with all things advanced and modern. However, as we entered the new century, the trend inevitably disappeared.People use iPlayer to __________.
| A．listen to music | B．make a call |
| C．watch TV programs online | D．read newspapers |
We can infer that the Independent’s “i” is aimed at __________.
| A．young readers | B．old readers |
| C．fashionable women | D．engineers |
The underlined word “ambiguous” means “__________”.
| A．popular | B．uncertain |
| C．definite | D．unique |
Nowadays, the “i” term often reminds people of the products which are __________.
| A．portable | B．environmentally friendly |
| C．advanced | D．recyclable |
The writer suggests that __________.
| A．“i” products are often of high quality |
| B．iTeddy is alive bear |
| C．the letter “b” replaces letter “i” to name the products |
| D．the popularity of “i” products may not last long |
Despite the high technology and investment in flood defences by the Environment Agency, there is no way to stop all flooding -- sooner or later nature will produce something that will beat even the strongest defences.
Warning people of this danger is very important if we are to prevent the great loss of life seen fifty-three years ago. Indeed if the Flood Warning System that currently exists had been around on that cold, stormy night in January 1953, many lives would have been spared.
The Environment Agency took over the role of flood warning in 1995 from the police who had to go door to door or sound alarms to get the news out. The service is being constantly improved and a combination of better technology and increased investment following the Easter Floods of 1998 has led to the creation of Floodline and an automatic messaging system that can warn thousands of people in very little time.
Floodline 0845 988 1188 offers information and advice 24 hours a day and if warnings are in place, callers can get information either from local updates or by using a quickdial code for their area.
The Flood Warning team in Kent has also sent letters to the people living close to the rivers or the sea and invited them to join the AVM (automated voice messaging) system. Anyone choosing to take up this free service will receive a recorded message directly to their home, business or pager telling them of the level of warning, giving them as much time as possible to carry out their flood plan and save items that cannot be replaced if lost or damaged, such as photographs or children’s favorite toys.Choose the correct statements from the following according to the passage.
a. Many people lost their lives in the flood in 1953.
b. The Flood Warning system was already in use in 1953.
c. Flood defences can stop all flooding.
d. The Environment Agency began to warn people of flood in 1995.
e. Floodline was created after the Easter Floods of 1998.
| A．a, b, c | B．b, c, d |
| C．a, d, e | D．a, c, e |
What does the underlined word "pager" mean in the passage?
| A．A piece of equipment designed to receive and show messages. |
| B．A boy employed to carry luggage in hotels. |
| C．A page of papers written to offer messages. |
| D．A person, invited to write pages of messages. |
People can easily get information and advice about flood any time of the day from____.
| A．automatic messaging system |
| B．automated voice messaging system |
| C．the Flood Warning team in Kent |
| D．Floodline 0845 988 1188 |
The best title for this passage may probably be ____.
| A．Environment Agency | B．Flood Warning System |
| C．Technology In Flood Defences | D．Easter Floods |
Researchers are placing robotic dogs in the homes of lonely old people to determine whether they can improve the quality of life for humans. Alan Beck, an expert in human-animal relationship, and Nancy Edwards, a professor of nursing, are leading the animal-assisted study concerning the influence of robotic dogs on old people's depression, physical activity, and life satisfaction. “No one will argue that an older person is better off being more active, challenged, or stimulated (刺激),” Edwards points out. “The problem is how we promote that, especially for those without friends or help. A robotic dog could be a solution.”
In the study, the robot, called AIBO, is placed for six weeks in the houses of some old people who live alone. Before placing AIBO in the home, researchers will collect baseline data for six weeks. These old people will keep a diary to note their feelings and activities before and after AIBO. Then, the researchers will review the data to determine if it has inspired any changes in the life of its owner.
“I talk to him all the time, and he responds to my voice,” says a seventy-year-old lady. “When I'm watching TV, he'll stay in my arms until he wants down. He has a mind of his own.”
The AIBOs respond to certain orders. The researchers say they have some advantages over live dogs, especially for old people. Often the elderly are disabled and cannot care for an animal by walking it or playing with it. A robotic dog removes exercise and feeding concerns.
“At the beginning, it was believed that no one would relate to the robotic dog because it was metal and not furry,” Beck says. “But it's amazing how quickly we have given up that belief.”
“Hopefully, down the road, these robotic pets could become a more valuable health helper. They will record their masters’ blood pressure, oxygen levels, or heart rhythms. AIBOs may even one day have games that can help stimulate older people's minds.”The purpose of Beck and Edwards’ study is to ____.
| A．understand human-animal relationship |
| B．find the causes of old people’s loneliness |
| C．make lonely old people’s life better |
| D．promote the animal-assisted research |
In the research, the old people are asked to ____.
| A．note the activities of AIBOs |
| B．keep AIBOs at home for 12 weeks |
| C．analyze the collected information |
| D．record their feelings and activities |
What is the advantage of AIBO over live dogs?
| A．It can watch TV with its owner. |
| B．It can help the disabled people. |
| C．It responds to all the human orders. |
| D．It is easier to keep at home. |
The author seems to suggest that the future robotic dogs may ____.
| A．keep old people active |
| B．cure certain diseases |
| C．change people's beliefs |
| D．look more like real dogs |
The historic center of Vienna has been added to UNESCO's World Cultural Heritage list. Thus, St. Stephen's Cathedral, the Imperial Palace and many other historic buildings are now recognized as being among the 700 outstanding cultural and natural monuments of mankind - others include the Pyramid Fields from Giza to Dahshur, the historic center of Rome, the Kremlin with the Red Square, the Chinese Wall, the Taj Mahal and the Grand Canyon.
Vienna's historic center, in its unity, is considered one of the most beautiful city landmarks in Europe. Three eras left their mark on the former residence of the Habsburgs: the Middle Ages with Gothic St. Stephen's Cathedral whose spire points toward heaven, one of Vienna's landmarks; the Baroque whose most important achievement is the Imperial Palace with its sumptuous cupolas (奢华的圆顶). And the Ring Boulevard era of the late nineteenth century, when such splendid buildings as the Vienna State Opera and the Museum of Fine Arts were built to replace the former city walls.
The imperial flair of the center of Vienna is enhanced (加强) by numerous churches, mansions and parks, as well as by rich art collections gathered by wealthy rulers. And the centuries-old musical tradition ranges from the Court Chapel of the Imperial Palace to Mozart's immortal (不朽的) music and the waltzes of Johann Strauss. Also inseperably linked to the center of the city are the delights of Viennese cuisine, the gemütlichkeit of Viennese coffeehouses and nostalgic shopping at former purveyors (伙食承办商) to the imperial court.Which of the following is not mentioned as cultural and natural monuments ofman-kind?
| A．the Taj Mahal |
| B．the Pyramid Fields |
| C．the Kremlin with the Red Square |
| D．the Court Chapel |
The second paragraph is developed mainly by ____.
| A．following the order of place | B．providing examples |
| C．making comparisons | D．analyzing causes |
What does the underlined words “imperial flair” in the last paragraph mean?
| A．culture atmosphere | B．art style |
| C．royal style | D．royal palace |
What is the passage mainly about ?
| A．The universal value of the world heritage in Vienna |
| B．Vienna’s becoming one of the cultural and natural monuments of mankind |
| C．The introduction of the historic center of Vienna |
| D．The special culture atmosphere of the historic center of Vienna |
Experience the newly opened Grand Canyon (大峡谷) West Skywalk in Colorado. Departing from Grand Canyon's South Rim by Airplane to Grand Canyon's West Rim, you will land and take a ground tour to the Skywalk! Walk on air for 70 feet over the edge of Grand Canyon West.
This Skywalk has been open since March 28, 2007. Daily visitorship to the Skywalk has been over 4,000 people. Please be patient to enjoy your moment on the Skywalk.
After you have experienced the one and only Grand Canyon Skywalk Glass Bridge, you will return to the Grand Canyon West Airport and take your Airplane for a flight back to the South Rim of the Canyon. This is a tour never to be forgotten as you will have walked on air over the Grand Canyon.
Tour Itinerary (行程)
| Tour Duration |
5.7 Hours |
The Grand Canyon Adventure Skywalk |
| Flight from Grand Canyon South Rim to Grand Canyon West |
1 Hour |
Experience a bird's-eye view of the Grand Canyon as you make your way to Grand Canyon West. |
| Light Lunch at Guano Point at Grand Canyon West |
2 Hours |
You'll be taken by bus to Guano Point with breathtaking views of the western part of the Grand Canyon where the Calorado River makes its way into Lake Mood. Every table for lunch has a view. |
| Walk on the World Famous Skywalk |
1.5 Hours |
Finally you'll board your bus to Eagle Point, home of the Grand Canyon Skywalk. Now it is time for you to walk on air for 70 feet over the Grand Canyon. |
| Flight Back to Grand Canyon South Rim |
1.2 Hours |
After time on the Skywalk, you'll return to the Grand Canyon West Airport and return to Grand Canyon South Rim in time for dinner and sunset. |
This advertisement is for ____.
| A．Grand Canyon West | B．the Skywalk |
| C．Grand Canyon | D．Grand Canyon South |
The package fee does NOT cover the cost of ____.
The Grand Canyon Skywalk Bridge is made of glass because ____.
| A．it looks stranger |
| B．it is cheaper to build |
| C．it gives you a better view |
| D．it looks more beautiful |
According to the Tour Itinerary, the route is ____.
| A．South Rim→West Airport→Guano Point→Eagle Point→West Airport→South Rim |
| B．South Rim→Guano Point→West Airport→Eagle Point→West Airport→South Rim |
| C．South Rim→West Airport→Eagle Point→Guano Point→West Airport→South Rim |
| D．South Rim→West Airport→Eagle Point→West Airport→Guano Point→South Rim |
“Soon, you’re going to have to move out!” cried my neighbor upon seeing the largest tomato plant known to mankind, or at least known in my neighborhood.
One tiny 9-inch plant, bought for $1. 25 in the spring, has already taken over much of my rose bed, covering much of other plants, and is well on its way to the front door.
Roses require a good deal of care, and if it weren’t for the pleasure they give, it wouldn’t be worth the work. As it is, I have a garden full of sweet-smelling roses for most of the year. Bushes must be pruned(剪枝) in early spring, leaving ugly woody branches until the new growth appears a few weeks later. It was the space available in the garden that led me into planting just one little tomato plant. A big mistake.
Soil conditions made just perfect for roses turn out to be even more perfect for tomatoes. The daily watering coupled with full sun and regular fertilizing(施肥) have turned the little plant into a tall bush. The cage I placed around it as the plant grew has long since disappeared under the thick leaves.
Now the task I face in harvesting the fruit is two fold(方面): First, I have to find the red ones among the leaves, which means I almost have to stand on my head, and once found I have to reach down and under, pick the tomatoes and withdraw my full fist without dropping the prize so dearly won. Second, I found two full-blown white roses completely hidden as I picked tomatoes in June, but they were weak and the leaves already yellow for lack of light.
Here I am faced with a painful small decision: To tear up a wonderful and productive tomato plant that offers up between ten and twenty ripe sweet tomatoes each day or say goodbye to several expensive and treasured roses. Like Scarlett in Gone With the Wind, I’ll think about that tomorrow.What are the requirements for the healthy growth of roses?
| A．Frequent pruning and fertilizing. |
| B．Tomato plants grown alongside. |
| C．Cages placed around the roots. |
| D．A lot of care and the right soil. |
The writer planted the tomato because ____.
| A．there was room for it in the garden |
| B．it cost only $1. 25 |
| C．the soil was just right for it |
| D．the roses’ branches needed to be covered |
This year the writer’s roses were ____.
| A．removed from the rose bed |
| B．picked along with the tomatoes |
| C．largely hidden under the tomato plant |
| D．mostly damaged by too much sunlight |
By saying “the prize so dearly won” in paragraph 5, the writer wants to ____.
| A．show the hardship of growing the roses |
| B．show the difficulty in picking the tomatoes |
| C．express her liking for the roses |
| D．express her care for the tomatoes |
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