Chocolate has come a long way through history, and one of the reasons is the Ferrero family, the creators of the world-famous Ferrero Rocher chocolate treats. The history of this family business starts back in the 1940s, when Pietro Ferrero and his wife, Piera, transformed a pastry shop into a factory. There, Pietro and his son, Michele, let their creativity lead them to form the building blocks of the company. Eventually, Michele took over the operation and set his sights on making the best products possible.
Michele’s efforts paid off. He turned his father’s creations into globally sold and consumed products. One of their most successful products, Nutella, had become a staple food in many homes. The third generation now runs the company. Michele’s sons, Pietro and Giovanni worked side by side as managing directors for ten years until an accident resulting in Pietro’ death. Still inspired by his family and their hard work and determination, Giovanni is guiding Ferrero into the future.
While staying true to the Ferrero motto of “work, create, and donate”, he is making sure his family’s business is an example of success in the past, present, and future.
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