In recent months, a catchy song, A Little Apple, has become such a hit that it has even inspired square-dancing troupes(团) to mimic(模仿) its music video.
When Old Boys: The Way of the Dragon, an adventure comedy featuring the song, was released on July 10, the unusual publicity strategy was applauded. Ticket sales of Old Boys: The Way of the Dragon surpassed 150 million yuan in the first week of hitting the big screen.
Interactive online campaigns involving fans have become a popular way to promote a movie. The first two episodes(集) of Tiny Times, the directing debut(处女作) of author, Guo Jingming, made 800 million yuan at the box office last year, in spite of criticism for its portrayal(描绘) of lavish(奢华的) lifestyles. Before the third episode was shown, fans donated a small sum of money online as “investors” in the movie. Some of the people who donated received film souvenirs, or the chance to visit the film set.
Han Han, Guo’s major competitor, has just released his directorial debut, road-trip comedy, The Continent. Han has over 38 million followers on Sina Weibo, China’s major micro-blogging platform. He has broadcast the filming process of the movie to his followers since he began shooting. The film’s trailer(预告片)was released online in May, only three days after shooting and it has been viewed 4.7 million times.
“I don’t care too much about the surprising numbers online, and what matters more is whether the movie is good or not,” Han once said.
However, when he invited popular singer, Pu Shu, to write the closing song for the movie, he must have had another idea in mind.
Pu, who has been away from the public eye for some 11 years, also brings a new element for the movie claiming to be devoted to young people. The song became very popular as soon as it was released online.
No one knows what other trump cards will be thrown on the table during the tense online campaign this summer.How does the author develop the text?
| A．By giving examples. |
| B．By cause and effect. |
| C．By following the order of time. |
| D．By making comparison. |
How does Guo promote his film Tiny Times?
| A．He takes advantage of his fans to support the movie. |
| B．He has a luxurious lifestyle to attract the attention of people. |
| C．He gives presents to his fans to encourage them to watch it. |
| D．He organizes online activities to increase its popularity. |
Why did Han invite Pu Shu to write the closing song for the movie?
| A．Pu Shu had the same experience as the hero in the film. |
| B．Pu Shu could help increase the popularity of his film. |
| C．Han is a big fan of Pu Shu. |
| D．It was a good chance for Pu Shu’s comeback. |
Where may this article be found?
| A．In a fashion magazine. |
| B．In the advertisement section of a newspaper. |
| C．From an entertainment report in a newspaper. |
| D．From a finance journal. |
After lunch,I walked back home. I was just to cross the street when I heard the sound of a coin dropping. It wasn’t much but,as I turned, my eyes caught the heads of several other people turning too. A woman had dropped what appeared to be a dime.
The tinkling sound of a coin dropping on pavement is an attention-getter．It Can be nothing more than a penny．Whatever the coin is，no one ignores the sound of it．It got me thinking about sounds again．We are surrounded by so many sounds that attract the most attention．
People in New York City seldom turn to look when a fire engine，a police car or an ambulance comes screaming along the street．When I’m in New York，I’m a New Yorker．I don’t turn either．Like the natives，I hardly hear a siren(警报)there．
However，at home in my little town in Connecticut，it’s different．The distant sound of a police car, all emergency vehicle or a fire siren brings me to my feet if I’m seated and brings me to the window if I’m in bed．It’s the quietest sounds that have most effect on us．not the loudest．In the middle of the night, I can hear a dripping tap a hundred yards away thigh three closed doors．I’ve been hearing little creaking noises and sounds which my imaginnation turns into footsteps in the middle of the night for twenty-five years in our house．How come I never hear those sounds in the daytime?
I’m quite clear in my mind what the good sounds are and what the bad sounds are,I’ve turned against whistling，for instance：I used to think of it as the mark of a happy worker but lately I’ve been associating the whistler with a nervous person making unconscious noises．The tapping，tapping，tapping of my typewriter as the keys hit the paper is a lovely sound to me．I often like the sound of what I write better than the looks of it．The sound of a coin dropping makes people________
| A．think of money | B．look at each other |
| C．pay attention to it | D．stop crossing the street |
The author dislikes whistling because__________
| A．he has got tired of it | B．it reminds him of tense people |
| C．he used to be happier | D．he doesn’t like workers |
What kind of sound does the author find pleasant?
| A．Tapping sound of his typewriter． | B．Clinking sound of keys |
| C．Tinkling sound of a coin dropping． | D．Creaking sound of footsteps |
How does the author feel about sounds in general?
| A．They make him feel al home． | B．He thinks they should be ignored |
| C．He prefers silence to loud noises． | D．He believes they are part of our life |
Hilton English Language Center
Information for New Students
CLASS TIME: 8:30a.m.—10:00a.m., 10:30a.m.—12:00a.m., 1:30p.m.—3:00p.m..
The Language Center is open Monday to Friday. Each class has one afternoon free per week. On the first day, go to the lecture hall to check your timetable.
SELF-ACCESS: The language laboratory (Room 1110) is open Monday to Friday from 3:15p.m. to 5:00p.m. for all full-time students.
You can learn how to use computers for language games or word-processing（文字处理）. There are tapes for students to borrow to practice their English. Go in and ask the teacher to show you. If you plan to take public examinations, there are dictation and listening comprehension tapes for you to practice with. There are cloze exercises on the computers. Ask your class teacher for a list of past exam essays. Students can borrow tapes to take home but they must be returned after two days.
ATTENDANCE（出勤）：All students are expected to attend classes as it is required. Students who do not attend classes will be reported to OSS. Eighty percent attendance is required for students to receive their certificates（证书）when they finish their courses. It is also required by OSS for an extension to your visa.
BOOKS: If students are given course books, the books are their responsibility. If a book is lost, the student will be expected to pay for it.
If students wish to buy books, there is a bookshop in the college specializing in English books (Room 3520).When do classes begin and end on a full day?
| A．8:30a.m.—1:30p.m.. | B．8:30a.m.—3:00p.m.. |
| C．8:30a.m.—3:15p.m.. | D．3:15p.m.—5:00p.m.. |
Which of the following statements is TRUE?
| A．No teachers are in the language lab. |
| B．90% attendance is required for the students. |
| C．Books can’t be taken out of the center. |
| D．Students can prepare for exams by listening to tapes. |
Timetable can be seen in _____.
| A．the lecture hall | B．Room 3520 |
| C．the classroom | D．Room 1110 |
The books which the students wish to buy are in the _____.
| A．library | B．bookshop in the college |
| C．street | D．classroom |
At the end of my senior year of high school, I got a job working at a local coffee shop．I thought the job would be easy and stress-free．I pictured myself pouring the best coffees, making delicious doughnuts (炸面包圈), and becoming friends with regular customers．
I wasn’t expecting the people with enormous orders, the women who complained that the coffee was much too creamy (含乳脂的), or the men who wanted their iced coffees remade again and again until they reached perfection．I couldn’t seem to please anyone．
One rainy day, one of my regular customers came in looking upset．He said he felt like getting in bed, pulling the sheets up over his head, and staying there for a few years．I knew exactly how he felt．
Before he left, I handed him a bag along with his iced coffee．He was surprised, since he hadn’t ordered anything but coffee．I had given him his favorite type of droughnut．
“It’s on me,” I told him．“Have a nice day．”
He smiled and thanked me before heading back out into the rain．
The next day, it was still raining．I spent my afternoon hanging out the window handing people their orders．I was completely wet and freezing cold．Worse, no one was tipping that day．Every time I looked into our empty tip jar, I grew more depressed．
In the evening, the customer from the day before drove up to the window．He handed me a pink rose and a note．He said that not many people took time to care about others and he was glad there were still people like me in the world．With a friendly wave, he drove away．
I ran to the back of the shop and read the note．It read:
Christine,
Thanks for being so sweet, kind and thoughtful yesterday．It is so nice to meet someone who’s indeed nice．Please don’t change your ways! Have a great day! –Hank
After that, whenever I felt depressed or sick of coffee, I thought of Hank and his kindness．Then I would smile, hold my head up high, clear my throat and ask politely, “How can I help you?”Why wasn’t the writer happy with her job at first?
| A．The customers didn’t tip her enough |
| B．It was difficult to make iced coffee perfect |
| C．Everybody had an enormous order |
| D．The job didn’t turn out as she had expected |
The man came to the coffee shop to ______
| A．buy his favorite doughnut | B．complain to the author |
| C．buy a cup of iced coffee | D．get out of the rain |
The man felt thankful for the writer because ______
| A．she was indeed kind to him in a time of need |
| B．she knew exactly how the man felt |
| C．she offered him coffee and food for free |
| D．she comforted him by sharing his pain |
What can we learn from the passage?
| A．Don’t count your eggs until they are hatched |
| B．If you light a lamp for somebody, it will also brighten your path |
| C．The quality of your life is the quality of your relationships |
| D．A man is happy so long as he chooses to be happy |
THE BRONTE FAMILY
Yorkshire, England was the setting for two great novels of the 19th century. One of them is Jane Eyre written by Charlotte Bronte.
The Bronte family had three girls and a boy. Charlotte was born in 1816, Emily was born in 1818 and Anne in 1820. Their brother Branwell was born in 1817. The children wrote and told stories and walked over the hills. They grew up largely self-educated. Branwell showed a great interest in drawing. The girls took positions as teachers or taught children in their homes. The girls were determined to earn money for Branwell's art education.
As children, the girls had all written many stories. Charlotte alone wrote 22 books, each with 60 to 100 pages of small handwriting. Therefore, they turned to writing for income. By 1847, Charlotte had written The Professor; Emily, Wuthering Heights; and Anne, Agnes Grey. After much difficulty, Anne and Emily found a publisher (出版商), but there was no interest shown in Charlotte's book. ( It was not published until 1859. ) However, one publisher expressed an interest in seeing more of her work. Jane Eyre was already started, and she hurriedly finished it. It was accepted at once; thus each of the sisters had a book published in 1847.
Jane Eyre was immediately successful; the other two, however, did not do so well. Emily lived only a short while after the publication of her book, and Anne died in 1849.
Charlotte published Shirley in 1849, and Villette in 1853. In 1854 she married Arthur Bell Nicholls. But only a year later, she died of tuberculosis (肺结核) as her sisters had.What did the Bronte sisters want to do for Branwell Bronte?
| A．Help him write stories. |
| B．Help him get trained in art. |
| C．Teach him how to draw well. |
| D．Teach him how to educate himself. |
We know from the text that
| A．Jane Eyre was published in 1847 |
| B．Charlotte Bronte wrote 22 books in all |
| C．the Bronte sisters received good education |
| D．the father helped his daughters with their writing |
The underlined words "the other two" in Paragraph 4 refer to ________.
| A．Shirley and Villette |
| B．The Professor and Agnes Grey |
| C．Agnes Grey and Wuthering Heights |
| D．The Professor and Wuthering Heights |
What do we know about the Bronte sisters from the text?
| A．Their novels interested few publishers. |
| B．None of them lived longer than 40 years. |
| C．Emily was the least successful of the three. |
| D．None of them had more than two books published. |
My favorite English teacher could draw humor out of the driest material. It wasn't forced on us either. He took Samuel Johnson's dictionary, Addison's essays, and many other literary wonders from the eighteenth century and made them hilarious, even at eight o'clock in the morning. The thing that amazed me most was that the first time I read these works on my own some of them seemed dead, but the second time, after his explanation, I couldn't believe that I hadn't seen the humor. The stories and poems and plays were suddenly filled with allusions (典故) and irony (反讽) and hilarious moments. I learned more from him than from any other teacher.
My least favorite English teacher also made people laugh. Some students found him to be funny. Many others did not. He assigned journals over a six week period, to be written every day. At the end of the six weeks I had a notebook full of bits and pieces about my ideas, short stories, reactions to what we had read, and so on. Our teacher announced that we would be grading each other's journals. Mine was passed to Joe, that class clown, who always behaved in a funny or silly way. He saw it fit to make joke of and said, " This writing isn't fit to line (衬垫) the bottom of a birdcage. " Our teacher laughed at that funny remark. It hurt me so much that the anger from it has driven my writing and teaching ever since.
So what makes the difference? Humor is one of the most powerful tools teachers or writers have. It can build up students and classes and make them excited about literature and writing, or it can tear them apart. It is true that humor is either productive or counter-productive and self-defeating.The passage mainly discusses ________.
| A．teaching | B．literature |
| C．humor | D．knowledge |
The underlined word "hilarious" in Paragraph 1 probably means ________.
| A．funny | B．tiring |
| C．inspiring | D．brilliant |
The English teacher the writer disliked most ________.
| A．was not able to make students laugh |
| B．hurt his students' feelings |
| C．didn't let his students do the grading |
| D．had no sense of humor |
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