The iPhone, the iPad, each of Apple’s products sounds cool and has become a fad (一时的风尚). Apple has cleverly taken advantage of the power of the letter “i” – and many other brands are following suit. The BBC’s iPlayer – which allows Web users to watch TV programs on the Internet –adopted the title in 2008. A lovely bear – popular in the US and UK – that plays music and video is called “iTeddy”. A slimmed-down version of London’s Independent newspaper was launched last week under the name “i”.
In general, single-letter prefixes (前缀) have been popular since the 1990s, when terms such as e-mail and e-commerce first came into use.
Most “i” products are targeted at young people and considering the major readers of Independent’s “i”, it’s no surprise that they’ve selected this fashionable name.
But it’s hard to see what’s so special about the letter “i”. Why not use “a”, “b”, or “c” instead? According to Tony Thorne, head of the Language Center at King’s College, London, “i” works because its meaning has become ambiguous. When Apple uses “i”, no one knows whether it means Internet, information, individual or interactive, Thorne told BBC Magazines. “Even when Apple created the iPod, it seems it didn’t have one clear definition,” he says.
“However, thanks to Apple, the term is now associated with portability (轻便) .”adds Thorne.
Clearly the letter “i” also agrees with the idea that the Western World is centered on the individual. Each person believes they have their own needs, and we love personalized products for this reason.
Along with “Google” and “blog”, readers of BBC Magazines voted “i” as one of the top 20 words that have come to define the last decade.
But as history shows, people grow tired of fads. From the 1900s to 1990s, products with “2000” in their names became fashionable as the year was associated with all things advanced and modern. However, as we entered the new century, the trend inevitably disappeared.People use iPlayer to __________.
| A．listen to music | B．make a call |
| C．watch TV programs online | D．read newspapers |
We can infer that the Independent’s “i” is aimed at __________.
| A．young readers | B．old readers |
| C．fashionable women | D．engineers |
The underlined word “ambiguous” means “__________”.
| A．popular | B．uncertain |
| C．definite | D．unique |
Nowadays, the “i” term often reminds people of the products which are __________.
| A．portable | B．environmentally friendly |
| C．advanced | D．recyclable |
The writer suggests that __________.
| A．“i” products are often of high quality |
| B．iTeddy is alive bear |
| C．the letter “b” replaces letter “i” to name the products |
| D．the popularity of “i” products may not last long |
“Experience may possibly be the best teacher, but it is not a particularly good teacher.” You might think that Winston Churchill or perhaps Mark Twain spoke those words, but they actually come from James March, a professor at Stanford University and a pioneer in the field of organization decision making. For years March( possibly be wisest philosopher of management) has studied how humans think and act, and he continues to do so in his new book The Ambiguities of Experience.
He begins by reminding us of just how firmly we have been sticking to the idea of experiential learning :“Experience is respected；experience is sought；experience is explained.” The problem is that learning from experience involves（涉及）serious complications（复杂化），ones that are part of the nature of experience itself and which March discusses in the body of this book.
In one interesting part of book，for example，he turns a double eye toward the use of stories as the most effective way of experiential learning. He says “The more accurately（精确的）reality is presented，the less understandable the story，and the more understandable the story, the less realistic it is.”
Besides being a broadly knowledgeable researcher. March is also a poet, and his gift shines though in the depth of views he offers and the simple language he uses. Though the book is short, it is demanding；Don’t pick it up looking for quick, easy lessons. Rather, be ready to think deeply about learning from experience in work and life.According to the text, James March is ____________.
| A．a poet who uses experience in his writing |
| B．a teacher who teachers story writing in university |
| C．a researcher who studies the way humans think and act |
| D．a professor who helps organizations make important decisions |
According to James March, experience ______________.
| A．is overvalued |
| B．is easy to explain |
| C．should be actively sought |
| D．should be inactively sought |
What can we learn from Paragraph 3?
| A．Experience makes stories more accurate. |
| B．Stories made interesting fail to fully present the truth. |
| C．The use of stories is the best way of experiential learning. |
| D．Stories are easier to understand when reality is more accurately described. |
What’s the purpose of this text?
| A．To introduce a book. | B．To describe a researcher. |
| C．To explain experiential learning. | D．To discuss organizational decision making. |
L1PITOR
| ABOUT LIPITOR Lipitor is a prescription medicine．Along with diet and exercise，it lowers “bad” cholesterol(胆固醇)in your blood．It can also raise “good'’ cholesterol. Lipitor can lower the risk of heart attack in patients with several common risk factors， including family history of early heart disease，high blood pressure，age and smoking. |
| WHO IS LIPITOR FOR? Who can take LIPITOR： ．People who cannot lower their cholesterol enough with diet and exercise · Adults and children over l0 Who should NOT take LIPITOR： ．Women who are pregnant，may be pregnant，or may become pregnant. Lipitor may harm your unborn baby. ．women who are breast-feeding．Lipitor can pass into your breast milk and may harm your baby. · People with liver(肝脏)problems |
| POSSIBLE SIDE EFFECTS OF LIPITOR Serious side effects in a small number of people： ．Muscle(肌肉)problems that can lead to kidney(肾脏)problems，including kidney failure ．Liver problems．Your doctor may do blood tests to check your liver before you start Lipitor and while you are taking it． Call your doctor right away if you have： ．Unexplained muscle pain or weakness，especially if you have a fever or feel very fired ．Swelling of the face，lips，tongue，and／or throat that may cause difficulty in breathing or swallowing · Stomach pain Some common side effects of LIPITOR are： · Muscle pain · Upset stomach · Changes in some blood tests |
| HOW TO TAKE LIPITOR DO： ．Take Lipitor as prescribed by your doctor. ．Try to eat heart-healthy foods while you take Lipitor. ．Take Lipitor at any time of day, with or without food. ．If you miss a dose(一剂)，take it as soon as you remember.[But if it has been more than 12 hours since your missed dose，wait．Take the next dose at your regular time. Don’t： ．Do not change or stop your dose before talking to your doctor. ．Do not start new medicines before talking to your doctor. |
What is a major function of Lipitor?
| A．To help quit smoking. |
| B．To control blood pressure. |
| C．To improve unhealthy diet. |
| D．To lower "bad" cholesterol. |
Taking Lipitor is helpful for .
| A．breast-feeding women |
| B．women who are pregnant |
| C．adults having heart disease |
| D．teenagers with liver problems． |
If it has been over 12 hours since you missed a dose, you should
| A．change the amount of your next dose | B．eat more when taking your next dose |
| C．have a dose as soon as you remember | D．take the next dose at your regular time |
Which of the following is a common side effect of taking Lipitor?
| A．Face swelling. | B．Upset stomach. |
| C．Kidney failure. | D．Muscle weakness. |
What is the main purpose of the passage?
| A．To teach patients ways for quick recovery. |
| B．To present a report on a scientific research. |
| C．To show the importance of a good lifestyle. |
| D．To give information about a kind of medicine. |
Cyberspace,data superhighway,multimedia,for those who have seen the future,and the linking of computers,televisions and telephones will change our lives for ever.Yet for all the talks of a forthcoming technological utopia,little attention has been given to the implications of these developments for the poor.As for all the new high technology,the West concerns itself with the “how”,while the question of “for whom” is put aside once again.
Economists are only now realizing the full extent to which the communication revolution has affected the world economy.Information technology allows the extension of trade across geographical and industrial boundaries,and transnational corporations take full advantage of it. Terms of trade and exchange, interest rates and money movements are more important than the production of goods.The electronic economy made by information technology allows the haves to increase their control on global markets — with a destructive impact on the have-nots.
For them the result is unstable. Developing countries which rely on the production of a small range of goods for export are made to feel like small parts in the international economic machine. As “futures” are traded on computer screens, developing countries simply have less and less control of their destinies.
So what are the options of regaining control？One alternative for developing countries is to buy in the latest computers and telecommunications. Yet this leads to long-term dependency and perhaps permanent constraints on developing countries’ economies.
Communication technology is generally exported from the US, Europe or Japan；the patents, skills and ability remain in the hands of a few industrialized countries. It is also expensive, therefore imported products and services must be bought on credit usually provided by the very countries whose companies stand to gain. From the passage we know that the development of high technology is in the interests of________.
| A．the rich countries | B．scientific development |
| C．the local elites | D．the world economy |
It can be inferred from the passage that________.
| A．international trade should be expanded |
| B．the interests of the poor countries have not been given enough consideration |
| C．the exports of the poor countries should be increased |
| D．communication technology in developing countries should be modernized |
Why does the author say that the electronic economy may have a destructive impact on developing countries?
| A．Because it enables the developed countries to control the international market. |
| B．Because it destroys the economic balance of the poor countries. |
| C．Because it violates the national boundaries of the poor countries. |
| D．Because it inhibits the industrial growth of developing countries. |
The development of modern communication technology in developing countries may________.
| A．hinder their industrial production |
| B．cause them to lose control of their trade |
| C．force them to reduce their share of exports |
| D．cost them their economic independence |
The author’s attitude towards the communication revolution is________.
| A．positive | B．critical |
| C．indifferent | D．tolerant |
The China Daily newspaper group is looking for English-language senior business editors,senior copy editors,copy editors and graphic designers to strengthen its international team.We offer a competitive salary package,free accommodation with utilities paid for,90 per cent medical reimbursement,a seven-day paid leave,elevenday public holidays and a return ticket to the country of residence.
Senior Business Editor
You must：
assist the business editor in setting goals and working on achieving them；
be an excellent team person who can generate ideas and think creatively and be able to rewrite totally if needed and mentor junior staff；
ideally have been working or have worked in a position of responsibility and understand what leadership entails；
have had at least five years’ editing experience working on editing the Business Desk and be familiar with industry software.
Senior Copy Editor
You must：
work on shifts in the Business Desk and usually have the last word before the page is sent to print；
edit or rewrite copy and give snappy headlines and captions；
have had at least two years’ editing experience working on editing desks and be familiar with industry software.
Copy Editor
You must：
be good at editing or rewriting copy and writing snappy headlines and captions；
be able to work on shifts for different pages,and usually have the last word before the page is sent to print；
have two years of editing experience working on copy desks,and be familiar with industry software.
Graphic Designer
You must：
have excellent skills in information graphics；
be good at illustrations and freehand drawings；
be experienced in newspaper or magazine layouts；
have a good sense of typography；
have good news judgment；
be well-versed with Macintosh software, including InDesign, Illustrator and Photoshop；
be fluent in English.
For enquiries or to apply,write to job @ chinadaily.com.cn.
What is the purpose of this passage?
| A．To describe the positions of the China Daily newspaper group. |
| B．To describe the working conditions of the China Daily newspaper group. |
| C．To advertise for recruiting some good employees. |
| D．To tell you how to become part of this group. |
What is not required about Graphic Designer?
| A．Be well-versed with Photoshop. |
| B．Have excellent skills in information graphics. |
| C．Having a good sense of typography. |
| D．Writing snappy headlines and captions. |
How many positions need editing experience?
| A．2. | B．1. | C．3. | D．4. |
Which can be the title of the advertisement?
| A．China Daily：New Employees Wanted |
| B．China Daily：Newspaper |
| C．China Daily：An International Team |
| D．China Daily：The Best Working Condition |
Which of the following is TRUE according to the passage?
| A．Free accommodations are available to the workers. |
| B．The workers there can enjoy a seven-day leave without pay. |
| C．The employees have the right to enjoy elevenday public holidays. |
| D．The senior business editor’s only job is to help the business editor to set goals. |
One of the worst feelings you have as a professional athlete is the feeling after losing a game to a team that you should have beaten. That happened last night against the lowly Boston Celtics. They had only won 13 games the whole year and were really struggling. We had just come off a very good win against the Orlando Magic on the road and were feeling good about ourselves.
The day did not start out good for us when we learned that T-Mac was going to miss the game with the flu. When you lose your best players (Yao, T-Mac) everyone must play a little harder and do a little bit more on the floor. We inserted Bonzi Wells into the lineup (he was the only one to have a good game for us), in place of T-Mac.
It was a nasty game. We are usually one of the best three point shooting teams in the NBA and we only made 1 of 22 three point shots! I have never seen that happen. Never! Rafer Alston, Luther Head, and me combined to shoot 5 of 33 from the field. Ouch! You aren't going to win too many games like that. Even as poorly as we shot the ball, we STILL had a chance to win the game in the fourth quarter but failed to make the winning plays that you must make to leave the floor victorious.
In the locker room after the game, everybody felt terrible. When we play a bad game, we feel that we let our teammates down. There is a bad feeling in the pit of your stomach when you leave the gym and you just want to go home and not talk to anyone. It is a terrible feeling, but it is a feeling that makes you want to try harder and do better the next time.
I'll talk to you guys later.
Shane What is the passage mainly about?
| A．To blame the team for losing the game. |
| B．To tell the readers about the feeling after losing the game |
| C．To explain why they played poorly in the game. |
| D．To blame Yao Ming and T—Mac for being absent from the game. |
What can the readers learn from the text?
A. The Boston Celtics is one of the top teams in NBA.
B. The Boston Celtics had a big win over the writer’s team.
C. Every one of the team played poorly with no energy.
D. Bonzi Wells starts in the game with T-Mac out. How do you think the writer might describe his performance that night?
| A．Tough | B．Relaxing | C．Terrible | D．Efficient |
The text most probably comes from the writer’s _________ .
| A．blog | B．telephone message | C．note | D．interview |
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