What is the first thing you notice when you walk into a shop? The products displayed at the entrance? Or the soft background music?
But have you ever noticed the smell? Unless it is bad, the answer is likely to be no. But while a shop’s scent may not be outstanding compared with sights and sounds, it is certainly there. And it is proving to be an increasingly powerful tool in encouraging people to purchase.
A brand store has become famous for its distinctive scent which floats through the fairly dark hall and out to the entrance, via scent machines. A smell may be attractive but it may not just be used for freshening air. One sports goods company once reported that when it first introduced scent into stores, customers’ intention to purchase increased by 80 percent.
When it comes to the best shopping streets in Paris, scent is just as important to a brand’s success as the quality of its window displays and goods on sale. This is mainly because shopping is a very different experience to what it used to be.
Some years ago, the focus for brand name shopping was on a few people with sales assistants’ disproving attitude and don’t-touch-what-you-can’t-afford displays. Now the rise of electronic commerce (e-commerce) has opened up famous brands to a wider audience. But while e-shops can use sights and sounds, only bricks-and-mortar shops (实体店) can offer a full experience from the minute customers step through the door to the moment they leave. Another brand store seeks to be much more than a shop, but rather a destination. And scent is just one way to achieve this.
Now, a famous store uses complex man-made smell to make sure that the soft scent of baby powder floats through the kid department, and coconut scent in the swimsuit section. A department store has even opened a new lab, inviting customers on a journey into the store’s windows to smell books, pots and drawers, in search of their perfect scent.According to the passage, what is an increasingly powerful tool in the success of some brand stores?
| A．Friendly assistance. |
| B．Unique scent. |
| C．Soft background music . |
| D．Attractive window display. |
E-shops are mentioned in the passage to ________.
| A．show the advantages of brick-and-mortar stores |
| B．urge shop assistants to change their attitude |
| C．push stores to use sights and sounds |
| D．introduce the rise of e-commerce |
What does the underlined word “destination” in Paragraph 5 mean?
| A．A platform that exhibits goods. |
| B．A spot where travelers like to stay. |
| C．A place where customers love to go. |
| D．A target that a store expects to meet. |
Which statement would the writer agree with?
| A．Put different scents on the products on display. |
| B．Ask every shop assistant to wear light perfume. |
| C．Place fragrant flowers in the shop. |
| D．Expose some coffee bean to air inside a coffee shop. |
The main purpose of the passage is to ________.
| A．compare and evaluate | B．examine and assess |
| C．inform and explain | D．argue and discuss |
On April 20,2013, a big and powerful earthquake attacked Ya’an, Sichuan Province. A great many buildings and houses collapsed, a lot of people were killed and even more people lost their homes in the earthquake .
Death toll from the 7.0-magnitude earthquake that hit Ya’an in southwestern China's Sichuan Province has risen to 188 (as of 18:00 pm, April 22, ), according to latest calculations by local Civil Affairs Bureau. At least 11,826 were reportedly injured in the quake while 25 are still missing, the bureau said.
Experts are anticipating much less casualties in the quake than that from the 8.0 magnitude quake hit Wenchuan on May 12, 2008, also in Sichuan Province, which killed more than 80,000 and injured over 300,000.
Energy released from Wenchuan earthquake would be 30 times of that from Ya’an quake, according to Zhang Xiaonan, an expert with China's Geophysical Union. Dai Junwu with Harbin-based seismological bureau expects the death toll at less than 1,000, and economic losses from the quake could reach up to 100 billion yuan.
Police and expert teams have already rushed for rescue in the quick stricken areas, and the State Council has banned unauthorized rescue efforts and individual vehicles from going to the quake zone to avoid congestion(交通阻塞).
Rescue efforts were carried “timely and orderly”, said Chinese Premier Li Keqiang who flew to the quicken-stricken area on Sunday, the second day of the quake. He was quoted as saying that “the current priority is to save lives”.When did Ya’an earthquake occur?
| A．April 22,2008 | B．April 20,2013 | C．May 12,2008 | D．May.22 2013 |
How many people injured in the earth(as of 18:00 pm, April 22 ) according to the passage?
| A．About188 | B．At least 11,826 |
| C．More than 80,000 | D．Over 300,000. |
What does the underlined word “ collapsed”( in para.1) mean?
| A．fell down suddenly | B．broke up |
| C．burnt to the ground | D．turned into pieces |
Why did the State Council has banned unauthorized rescue efforts and individual vehicles from going to the quake zone?
| A．Because Ya’an earthquake was not as disastrous as Wenchuan earthquake. |
| B．Because the people of Ya’an could save themselves. |
| C．Because the State Council wanted to avoid being overcrowded. |
| D．Because the State Council wanted to protected the rescuing people |
Which one is NOT true according to the passage?
| A．Wenchuan earthquake released 30 times energy of Ya’an earthquake. |
| B．Premier Li Keqiang who flew to the quicken-stricken area on April,21,2013. |
| C．Wenchuan earthquake killed around 80000 people. |
| D．Zhang Xiaonan expected the economic losses from the quake could reach up to 100 billion yuan. |
Once upon a time there was a crook（骗子）who only thought about how to get money. What he hated most was when people were polite to each other, saying things like “please”, “thank you”, and “don’t mention it”.
The crook thought all those kinds of words were a waste, so he spent a lot of time inventing a machine which could steal words. With this machine, he planned to steal “please”, “thank you”, “don’t mention it”, and similar words people used to be polite. After he stole these words, he intended to take them apart and sell the letters to book publishers. After he started up his machine, people would open their mouths, intending to say kind and polite things, but nothing came out. All those words ended up inside the big machine.
The crook was happy with his success, but he didn’t count on (料想到)a couple of very special little girls. Those girls were deaf, and had to communicate with sign language. Because the machine couldn’t steal gestures, these girls continued being kind and polite. Soon they realized what had been happening to everyone else, and they found out about the crook and his plan. The girls followed him and found the machine busy separating all the words into letters. They approached the machine and started being polite to each other.
Try as it might, the machine couldn’t steal those words, and it started to suffer a power overload(超载). Finally, it exploded, sending all the letters it had gathered flying into the sky. These letters started coming down, like rain, and most ended up in the sea. After that, everyone could be polite again.
Seeing all those letters fall into the sea, those little girls had an idea. A little while later they opened a factory, making alphabetic spaghetti soup!What the crook hated most was ______.
| A．his machine | B．money | C．language | D．politeness |
The crook spent a lot of time inventing a machine to ______.
| A．publish books | B．steal words |
| C．write letters | D．make alphabetic soup |
Why did the machine have no effect on the two girls?
| A．Because they were kind and polite. |
| B．Because they were very clever. |
| C．Because the machine couldn’t steal gestures. |
| D．Because there was something wrong with the machine. |
Notice
Dear Degree-doing International Students,
According to the University’s regulations governing the Curriculums (课程) of General Education, the curriculum-choosing procedures (程序) are as follows:
Who
All degree-doing international students are required to choose the curriculums related to Chinese Language and Culture. Refer to Item 3 for different arrangements for undergraduate students (本科生) ,master and doctor students.
What curriculum to choose
You are required to choose two curriculums related to Chinese Language and Culture that suit your own level and program. The curriculum consists of Elementary Chinese, Intermediate （中级的）Chinese, and Chinese Culture (Taught in Chinese and English ). Please refer to Attachment 1 for details.
How many credits
You are required to complete 6 credits for each curriculum within a term.
When and How
A. Undergraduate students: you are required to complete the curriculum selection process (The system will be reopened next week) by 5:00 p.m. on June 22, 2013. About how to choose the courses, you can refer to Attachment 2 (It is in Chinese; turn to your Chinese friends or teachers for help if you cannot follow the procedures of the attachment) for the instructions.
B. Master and Doctor Students: you won’t have to complete the curriculum selection until early September; please wait for further notice on the arrangement.
Your cooperation will be highly appreciated.
Attachment 1: Chinese Language & Culture for International Students
Attachment 2: Handbook for Curriculum Selection
School of International Education
Chongqing University
June 13, 2013This notice is mainly about _______.
| A．course selection | B．how to study elective courses |
| C．regulations of learning Chinese | D．Learning arrangements for elective courses |
The courses which can be chosen don’t include _______.
| A．Chinese Culture | B．Advanced Chinese |
| C．Elementary Chinese | D．Intermediate Chinese |
According to the arrangement, who must finish choosing curriculums in June?
| A．Doctor students | B．Master students |
| C．Undergraduate students | D．International students |
You can learn the instructions in the course selection from_______.
| A．your friends | B．your teachers | C．Attachment One | D．Attachment Two |
From the beginning of human history, wild animals provided food, clothing and sometimes medicine. We may not depend so much on wild animals now. But we hear about them every day. Americans use the names of animals in many ways. Automobile manufacturers (制造商) and gasoline companies especially like to use big cats to sell their products. They like lions, tigers and wildcats. When Americans say wildcat, they usually mean a lynx, an ocelot or a bobcat. All these cats attack quickly and fiercely. So wildcats represent something fast and fierce.
An early American use of the word wildcat was quite different. It was used to describe members of Congress who declared war on Britain in 1812. A magazine of that year said the wildcat congressmen went home. It said they were unable to face the responsibility of having involved their country in an unnecessary war.
Wildcat also has been used as a name for money. At that time, some states permitted banks to make their own money. One bank in the state of Michigan offered paper money with a picture of a wildcat on it. Some banks, however, did not have enough gold to support all the paper money they offered. So the money had little or no value. It was called a wildcat bill or a wildcat bank note.
The banks which offered this money were called wildcat banks. A newspaper of the time said those were the days of wildcat money. It said a man might be rich in the morning and poor by night.
Wildcat then was used for an oil well or gold mine that had almost no oil or gold in it. Dishonest developers would buy such property. Then they would sell it and leave town with the money. The buyers were left with worthless holes in the ground. Today, wildcat oil wells are in areas that are not known to have oil.What is the main idea of the passage?
| A．Wildcats and their stories. | B．Wildcats and their characters. |
| C．Varieties of animal species. | D．Relationship between animals and humans. |
From the passage we can know that ______.
| A．wildcats represent the state of Michigan. |
| B．the use of wildcats was not always the same |
| C．wildcats are the best friend of human beings |
| D．honest developers never buy wildcat oil wells |
The underlined words “a lynx, an ocelot or a bobcat”in Paragraph 1 may refer to ______.
| A．gasoline companies | B．automobile manufacturers |
| C．names of wildcats | D．brands of automobile |
It can be inferred that during the days of wildcat money ______.
| A．people couldn’t buy anything with the money |
| B．people didn’t know how to save money |
| C．the rich invested too much on oil wells |
| D．people complained and suffered a lot |
I suppose that the most basic and powerful way to connect to another person is to listen. Just listen. Perhaps the most important thing we ever give each other is our attention. And especially if it’s given from the heart. When people are talking, there’s no need to do anything but receive them. Listen to what they’re saying. Care about it. Most times caring about it is even more important than understanding it. Most of us don’t value ourselves or our love enough to know this. It has taken me a long time to believe in the power of simple saying “I’m so sorry,” when someone is in pain.
One of my patients told me that when she tried to tell her story people often interrupted to tell her that they once had something just like that happening to them. Her pain became a story about them. Eventually, she stopped talking to most people. We connect through listening. When we interrupt what someone is saying to let them know that we understand, we move the focus of attention to ourselves. When we listen, they know we care.
I have even learned to respond to someone crying by just listening. In the old days I used to reach for the handkerchiefs, until I realized that passing a person a handkerchief may be just another way to shut him down, to take them out of their experience of sadness. Now I just listen. When they have cried all they need to cry, they find me there with them.
This simple thing has not been that easy to learn. It certainly went against everything I had been taught since I was very young. I thought people listened only because they were too shy to speak or did not know the answer. But now I know that a loving silence often has far more power to heal than the kindest words.What does the author value most in the communication with each other?
| A．Deep understanding | B．Saying “I’m Sorry”. |
| C．Attention from heart. | D．Doing nothing. |
The woman patient stopped telling her story to most people because ______.
| A．She didn’t get enough respect from others |
| B．she was discouraged by being often interrupted |
| C．people often told her their own opinions |
| D．people couldn’t understand her sad situation |
If you hand a handkerchief to someone crying, you may ______.
| A．hurt his feelings | B．make him embarrassed |
| C．encourage him to continue to cry | D．stop him from letting out his sorrow |
It can be inferred from the passage that while communicating, ______.
| A．listening is a perfect way to respond to others |
| B．people keep silent because they don’t know the answer |
| C．keeping silent means being too shy to speak |
| D．it is easy to form the habit of listening silently |
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