A lady named Mary from California flew to Japan, in her favourite jeans and a casual jacket, to give her first speech. Fourteen hours later, four perfectly dressed Japanese gentlemen greeted her at the airport. Smiling and bowing low, they handed her their business cards. With her bag in one hand, Mary took their cards with the other. She thanked them, glanced briefly at the cards, and put them into her jeans pocket quickly.
When the five of them arrived at the hotel, they invited Mary to tea in the lobby (大厅). While sipping tea, the gentlemen presented her with a small gift which she eagerly opened. She was thrilled with the gift and shouted excitedly, “Oh, it's beautiful！”
At this point, the four Japanese gentlemen stood up and, bowing only very slightly, said “Sayonara” and left immediately. Poor Mary was left astonished. What did she do wrong?
Everything! Her jeans were the first gaffe. Even if you're coming off a bicycle in Japan, you do not meet clients (客人) casually dressed. The second mistake was Mary's handling of their business cards rudely. In Japan, the business card is one of the most important communicative tools. It is always presented and accepted respectfully with both hands. However, Mary put their cards away much too quickly. In Japan, people use business cards as a conversation starter. You chat about each other's cards and work and do not put theirs away until they gently and respectfully place yours in safe keeping. Putting it carelessly into her jeans pocket was the ultimate disrespect.
Then, the fourth horror of horrors was that Mary should not have opened the gift in front of her clients. In a land where saving face is critical, it would be embarrassing to discover the gift they gave was not as nice as the one they received. What is worse, Mary hadn't even given them a gift!Why did the four Japanese gentlemen leave Mary suddenly?
| A．Because they had finished the task. |
| B．Because Mary had something more important to do. |
| C．Because they couldn't bear Mary 's behavior any longer. |
| D．Because Mary felt embarrassed. |
What does the underlined word “gaffe” in Paragraph 4 probably mean?
| A．ignorance | B．carelessness |
| C．sadness | D．mistake |
The third mistake Mary made was that she ________.
| A．kept her clients' cards in a wrong place |
| B．took her clients' cards with one hand |
| C．met her clients in jeans |
| D．used her own card as a conversation starter |
What lesson can we draw from this story?
| A．Think twice before you take any action. |
| B．When in Rome, do as the Romans do. |
| C．To save time is to lengthen life. |
| D．One false move may lose the game. |
You’re in a department store and you see a couple of attractive young women looking at a sweater. You listen to their conversation:
“I can’t believe 
it —a Lorenzo Bertolla! They are almost impossible to find. Isn’t it beautiful? And it’s a lot cheaper than the one Sara bought in Rome.”
They leave and you go ove
r to see this incredible sweater．It's nice and the price is right．You've never heard of Lorenzo Bertolla, but those girls looked really stylish．They must know．So, you buy it．You never realize that those young women are employees of an advertising agency．They are actually paid to go from store to store, talking loudly about Lorenzo BertoHa clothes.
Every day we notice what people are weari
ng, driving and eating．If the person looks cool, the product seems cool, too．This is the secret of undercover（暗中影响的） marketing．Companies from Ford to Nike are starting to use it.
Undercover marketing is important because it reaches people that don't pay attention to traditional advertising．This is particularly true of the MTV generation----consumers between the age of 18 and 34．It is a golden group．They have a lot of money to spend, but they don't trust ads.
So advertising agencies hire young actors to "perform" in bars an
d other places where young adults go．Some people might call this practice deceptive, but marketing executive Jonathan Ressler calls it creative．"Look at traditional advertising．Its effectiveness is decreasing."
However, one might ask what exactly is "real" about of young women pretending to be enthusiastic about a sweater? Adverting executives would say it's no less real than an ad．The difference is that you know an ad is trying to persuade you to buy something．You don' t know when a conversation you overhear is just a performance.The two attractive young women were talking so that they could ________.
| A．get the sweater at a lower price | B．be heard by people around |
| C．be admired by other shoppers | D．decide on buying the sweater |
Lorenzo Bertolla is __________．
| A．a very popular male singer | B．an advertising agency |
| C．a clothing company in Rome | D．the brand name of a sweater |
Which of the following can be inferred from the passage?
| A．The two girls are in fact employed by the Lorenzo Bertolla Company. |
| B．The MTV generation tend to be more easily influenced by ads. |
| C．Traditional advertising is becoming less effective because it's too direct. |
| D．Undercover marketing will surely be banned soon by the government. |
Which of the following would be the best title for t
he text?
| A．Two Attractive Shoppers | B．Lorenzo Bertolla Sweaters |
| C．Ways of Advertising | D．Undercover Marketing |
It was once thought that air pollution 
affec
ted only the area immediately around large c
ities with factories and/or heavy automobile traffic. Today, we know that although these are the areas with the worst air pollution, the problem is literally worldwide. On several occasions over the past decade, a heavy cloud of air pollution has covered the entire eastern half of the United States and led to health warnings even in rural areas away from any major concentration of manufacturing and automobile traffic. In fact, the very climate of the entire earth may be affected by air pollution. Some scientists feel that the increasing concentration of carbon dioxide in the air resulting from the burning of fossil fuels(coal and oil) creating a greenhouse effect-holding in heat reflected from the earth and raising the world’s average temperature. If this view is correct and the world’s temperature is raised only a few degrees, much of the polar ice cap will melt and cities such as New York, Boston, Miami, and New Orleans will be under water.
Another view, less widely held, is that increasing particulate matter in the atmosphere is blocking sunlight and lowering the earth’s temperature-a result that would be equally disastrous（灾难的）. A drop of just a few degrees could create something close to a new ice age, and would make agriculture difficult or impossible in many of our top farming areas. At present we do riot know for sure that either of these conditions will happen(though one recent government report prepared by experts in the field concluded that the greenhouse effect is very likely). Perhaps, if we very lucky, the two tendencies will offset each other and the world’s temperature will stay about the same as it is now.As pointed out at the beginning of the passage, people used to think that air pollution ______.
| A．caused widespread damage in the countryside |
B．affected the entire eastern half of the United States |
C．al most brought worldwide effect |
| D．existed merely in urban and industrial areas |
As far as the greenhouse effect is concerned, the author _____________.
| A．shares the same view with the scientists |
| B．is uncertain of its occurrence |
| C．rejects it as being ungrounded（无根据的） |
| D．thinks that it will increasingly destroy the world soon |
It can be inferred from the passage that .
| A．raising the world’s temperature a little would not do much harm to life on the earth |
| B．lowering the world’s temperature a little would lead to agricultural disasters |
| C．almost no temperature variations have occurred over the past decade |
| D．the world’s temperature will remain stable forever |
This passage is primarily concerned with .
| A．the greenhouse effect in the world |
| B．the measures to adjust the climate |
| C．the potential effect of air pollution |
| D．the measures to protect the environment |
Net Library Is a library that lends out digital books．It treats a digital like a pap
erback copy．It charges libraries per book per copy and gives publishers a cut of the total income．
From the consumer's point of view, this means that if more than, say, five people want the latest Danielle Steel romance novel, other people who request that book will get a message saying the title can't be found．
It's a model many publishers seem to have embraced．More than 350 gave the company rights to hand out their digital works and McGraw-Hill Corporation and Houghton Mifflin Corporation have put money in the company．The California public libraries and about 1,800 others across the US
are trying out the Net Library service．
Some librarians criticize the New Library model．Stanford University librarian Michael Keller argues that the company is creating an unnatural fear of digital woks; which is contrary to the ideas of the Internet．
Keller and some other librarians argue for the e-book vision set forth by E-Brary．E-Brary is starting a service mat lets us users read books for free．
But it will charge about 25 cents a page when a person tries to print out material or copy and paste it into a different file 
or tries to download copy onto a computer．
Christopher Warnock, chief executive of E-Brary, believes most consumers won't want to buy entire books, only the parts that interest them．
"There's not really a lot of good m owning an electronic file and having to store it and manage it．It doesn't make sense．" he said．How do publishers get money from the Net Library?
| A．They get money from selling their books to the Net Library. |
| B．They share the money with the Net Library. |
| C．They get money by cutting the cost of the books. |
| D．They get the money from the readers. |
The underlined word "embraced" in the 3rd paragraph means _ ___.
| A．taken something willingly | B．held something tightly |
| C．disliked something badly | D．tried out something hard |
From the 2nd paragraph we can see consumers .
A．don’t ca re if they are charged money |
| B．enjoy the service of the Net Library |
C．don’t like other peo ple borrowing books |
| D．complain about the limited number of the new books |
What does the last paragraph mean?
| A．Net Library is not a good way for the consumers. |
| B．There is no need for consumers to have a whole book. |
| C．E-Brary is not a good library for the consumers. |
| D．It’s reasonable to charge the consumers money for copying some pages. |
"Time is a problem for children," states a news report for a new Swiss watch．Children in some countries "learn time slowly" because "they don't wea
r watches" and "parents don't really know how to teach them time．" The children grow up with this handicap and become adults-and then can't get to work on time．Is there an answer to this problem? Of course-it's the Flick Flak, made by a famous Swiss watch company．
The Flick Flak is being marketed as something teaching watch for children aged 4 to 10．The watch itself does not teach children how to tell time, of course; it merely "takes their imagination" by presenting the "hour" hand as a beautiful red girl named Flak and the "minute" hand as a tall blue boy named Flick．Flick points to related "blue" minutes on the 
dial, while Flak points to "red" hour numbers．The characters and colors combined with parental help, are supposed to teach young children how to tell time．
The watch comes equipped with a standard battery and a nylon band （尼龙表带）．Peter Lipkin, the United States sales manager for the Flick Flak, calls it "childproof: if it gets dirty you can throw the whole watch in the washing machine．" The product is being sold in select department stores in Europe, Asia and the United States for a su
ggested price of $25．Parents who buy the watch may discover that it is one thing to tell time; it's quite another for them to be on time．From the news report we know that ____ .
| A．parents are patient when teaching children time |
| B．parents have little idea of how to teach children time |
| C．children are likely to learn time quickly |
| D．children enjoy wearing the Flick Flak watch |
The author doesn't seem to believe____ .
| A．children will be on time if they have not learnt how to tell time |
| B．a Flick Flak can help parents teach their children how to tell time |
| C．the Flick Flak can take children's imagination |
| D．children usually have trouble telling time if they don't wear watches |
The underlined word handicap （Para．1） means ____ .
| A．displeasure | B．discouragement |
| C．disappointment | D．disadvantage |
The United State sales manager calls the new watch “childproof” because ___ .
| A．it is designed to teach children to be on time |
| B．it proves to be effective in teaching children time |
| C．it is made so as not to be easily damaged by children |
| D．it is the children's favorite watch |
Read the following reviews for movies that are showing at the moment．And then answer questions．
Happiness（Romance）★★★★
Happiness tells the story of two people （Lisa Turbot and Danny Roy） who work for different advertising companies．They talk on the phone all the time and don't like each other．But then they correspond by email and fall in love．This movie will be very popular with teenagers and people who like romances．It also has beautiful music．
I Scream （Thriller）★★
In I Scream, Paul （Colin Jacks） is a young man who joins a thriller club．Each of the members tries to frighten the others．Paul is told to stay in an old house for the night．This movie is very frightening but also quite silly．It doesn't make sense for Paul to stay m the house when things start to go wrong．Only for people who like thrillers．
Paul's Heroes （Comedy）★★★
This is a very funny war movie set in World War Two．Six soldiers （including Sammy Turblow） have to get to Italy to take secret messages to the American army there．During the movie, they dress up as women and fight with Italian workers．You can guess the ending, but it's great
fun getting there．
_____（Drama）★★★★
This is a very good drama with Jack Ross, who pays a hard-working truck driver．His wife becomes ill and he has to find a doctor who can help her．m his travels he meets Dr．Lloyd （Phil Driver） who has found the cure for the illness, but Jack Ross has only twelve hours to get the medicine back to his wife on the other side of America．This is an excellent movie, which is 
very exciting．Which of the four movies is the least popular with people?
| A．The 1st one. | B．The 2nd one. |
| C．The 3nd one. | D．The 4th one. |
The underlined word "correspond" can be replaced by _________.
| A．date | B．exchange | C．write | D．communicate |
A thriller is most probably a film which tells something _________.
| A．frightening | B．instructive | C．humorous | D．interesting |
Which of the following is the best title for the fourth film?
| A．A Hard-working Truck Driver | B．Medicine |
| C．A Strange Illness | D．Twelve Hours |
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