Advertising gives useful information about which products to buy. But modern advertising does more than gives news about products and services. Today's advertisements, or ads, try to get consumers(消费者) to buy certain brands(品牌) .Writers of advertising are so skillful that they can sometimes persuade(说服) a consumer to wear a certain kind of clothing, eat a special kind of cereal(麦片), or see a movie . Consumers might never even want a product if they did not see or hear advertisements for it.
For example, you probably do not need the newest cereal in the supermarket. There are probably many cereal brands on your kitchen shelves. You may not have space on your shelf for another. But if you see ads about a new cereal that is your extra -tasty and has a free prize in the box, you may want it. Advertising must get attention. To be effective(有效), it must be exciting, entertaining, or provide some pleasure. The secret of writing good advertising copy is to offer a good idea as well as a product. The idea is what the ad is really selling. One example is an ad that says eating a certain cereal will make a person do well in sports. That cereal brand may sell better if consumers think it offers strength and energy.What is discussed in this passage?
| A．The content（内容） of modern advertising. |
| B．The skills of modern advertising. |
| C．The results of modern advertising. |
| D．The writing of modern advertising. |
From the passage, we can infer that _________
| A．modern advertising has less influence on customers |
| B．once customers see ads about a new cereal, they are sure to buy it |
| C．cereal can make people strong |
| D．cereal is a kind of food which is popular among people |
What can we infer from the passage?
| A．Customers can easily be persuaded by advertisements. |
| B．Customers should be persuaded by advertisements. |
| C．It's impossible for customers to buy a product without advertisements. |
| D．Customers buy products according to their demands rather than the advertisements. |
Hi! I’m a Chinese girl. My name is Liu Wei. My English name is Sally. I’m twelve. I’m in Class 8, Grade 1. My English teacher is Mr. Lee. He is from New York. He is a good teacher. I don’t know how old he is. My good friend is Jane. She is from Canada. She is in Class 8, Grade 1, too. She is eleven. Who’s Linda? She is Jane’s sister. Her name is Linda. She is six.Sally is a __________.
| A．China | B．Chinese | C．Japan | D．Canada |
Mr. Lee is an ___________.
| A．Chinese teacher | B．English student | C．Linda’s teacher | D．English teacher |
What grade are Liu Wei and Jane in?
| A．They are in Class 8, Grade 1. | B．They are in the dame class. |
| C．I don’t know. | D．They are not in the same class. |
How old is Jane?
| A．12. | B．11. | C．6. | D．8. |
Linda is ____________.
| A．Chinese | B．a boy | C．from Canada | D．11 |
| Name: |
Julia |
 |
Name: |
Paul |
 |
Name: |
Linda |
 |
| From: |
Cuba |
From: |
England |
From: |
Canada |
|||
| Look: |
long hair, round face, big eyes |
Look: |
short blond hair, long face, small blue eyes |
Look: |
long red hair, round face, big brown eyes |
|||
| Clothes: |
green dress, white shoes |
Clothes: |
yellow jacket, blue pants, brown shoes |
Clothes: |
white dress, brown shoes |
|||
| QQ number: |
3746360 |
QQ number: |
7364851 |
QQ number: |
51053867 |
|||
| Tel: |
543752 |
Tel: |
874599 |
Tel: |
4358390 |
Where is Julia from?
| A．Cuba. | B．England | C．China | D．Japan |
What’s Julia’s telephone number?
| A．3746360 | B．543752 | C．874599 | D．4358390 |
Does Paul have long blond hair?
| A．Yes, he is. | B．Yes, he does. | C．No, he isn’t. | D．No, he doesn’t. |
Does Linda wear a white dress?
| A．Yes, she is. | B．Yes, she does. | C．No, she isn’t. | D．No, she doesn’t. |
Is Linda’s QQ number 51053867?
| A．Yes, it is. | B．Yes, she does. | C．No, it isn’t. | D．No, she doesn’t. |
I was quite close to my grandmother, Julia. We lived with her and then she lived with us. She was a very nice person, both kind and patient. She taught me to read and write when I was young and helped me to be interested in stories and poems.
In my mind, my grandmother was a great cook. She cooked more delicious food than anything you can eat in a restaurant today. She always cooked for family and friends.
My grandmother was also a hard worker both at home and at work. I can still remember the difficult time when we were very poor. At that time, my grandmother was already sixty years old but she worked in a hospital for a long time every day –not in the office but doing the cleaning outside and taking care of me at the same time while my mom was at work!
My brother and sisters also love her. We will never forget our grandmother. She is really important in our lives and is always there for all of us in one way or another. I am proud to be her grandson.The writer’s grandmother taught him to when he was young.
| A．read and write | B．sing and dance |
| C．draw and sing | D．play and learn |
His grandmother always made for family and friends.
| A．cakes | B．cards | C．clothes | D．meals |
While his mom was ___ , his grandmother took care of him.
| A．at home | B．at work | C．out of work | D．in hospital |
At the age of 60, his grandmother in a hospital for a long time every day.
| A．cooked meals | B．worked in the office |
| C．did the cleaning | D．stayed with his mother. |
Which of the following is not TRUE?
| A．His grandmother is hard-working. |
| B．Her grandchildren all love her. |
| C．His grandmother could read. |
| D．His grandmother worked in a hospital for taking care of him. |
Some children wish to be writers some day. They want to write stories or books for people to read. That's good! It's good to write something for people to read! But they should know that they need to be good readers first before they are really good writers. They should read a lot of books, instead代替 of watching TV and spending a lot of time playing games when they are free.
There is more fun in reading, you want to look for more books to read. Before you decide to be a good writer, you'd better say to yourself, "I must read more and more!"This article mainly主要 tells us that .
| A．some children wish to be writers some day |
| B．it is good to write something for people to read |
| C．reading books is fun |
| D．reading can be helpful for us to become a good writer |
Reading more books may .
| A．help you to be a good writer |
| B．help you play well |
| C．make you work better |
| D．make you watch more TV at home |
It's good for children .
| A．to do a lot of reading | B．to watch TV in the evening |
| C．to be good writers right now | D．to have wishes only |
Some children want to be writers .
| A．because they want to be good readers |
| B．to get more money and buy a lot of good things. |
| C．to write stories or books for people to read |
| D．to find good work some day |
From the passage， we know that .
| A．all children like to be writers |
| B．people like to read for children |
| C．children need to read more and more books |
| D．all writers are children |
Life in the future will be different from life today. Between then and now many changes will happen. But what will the changes be?
The population is growing fast. There will be many people in the world and most of them will live longer than people live now.
Computers will be much smaller and more useful，and there will be at least one in every home. And computer studies will be one of the important subjects in schools then. People will work fewer hours than they do now and they will have more free time for sports，watching TV and traveling. Traveling will be much cheaper and easier. And many more people will go to other countries for holidays.
There will be changes in our food，too. More land will be used for building new towns and houses for all the people. Then there will be less room for cows and sheep，so meat will be more expensive. Maybe no one will eat it every day. Instead，they will eat more fruits and vegetables. Maybe people will be healthier. Work in the future will be different，too. Robots will do dangerous and hard work. Because of this，many people will not have enough work to do. This will be a problem.In the future there will be ______.
| A．much more fruit | B．fewer people |
| C．less vegetables | D．less people |
Every family will have at least a ______ in the future.
| A．robot | B．cow | C．TV set | D．computer |
In the future people don't have to ______.
| A．work long hours | B．work fast | C．walk on foot | D．eat meat |
People may not eat ______ as much as they do today.
| A．fruit | B．fish | C．meat | D．rice |
One big problem in the future is that ______.
| A．many people don't have to work |
| B．many people will not be able to find work |
| C．people have to work fast |
| D．all the work will be done by robots |
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