IKEA is the world’s largest furniture retailer, and the man behind it is Ingvar Kamprad, one of the world’s most successful entrepreneurs. Born in Sweden in 1926, Kamprad was a natural businessman. As a child, he enjoyed selling things and made small profits from selling matches, seeds, and pencils in his community. When Kamprad was 17, his father gave him some money as a reward for his good grades. Naturally he used it to start up a business—IKEA.
IKEA’s name comes from Kamprad's initials (I.K.) and the place where he grew up (‘E’and ‘A’). Today IKEA is known for its modern, minimalist furniture, but it was not a furniture company in the beginning. Rather, IKEA sold all kinds of miscellaneous goods.
Kamprad’s wares included anything that he could sell for profits at discounted prices, including watches, pens and stockings.
IKEA first began to sell furniture through a mail-order catalogue in 1947. The furniture was all designed and made by manufacturers near Kamprad’s home. Initial sales were very encouraging, so Kamprad expanded the product line．Furniture was such a successful aspect of the business that IKEA became solely a furniture company in 1951.
In 1953 IKEA opened its first showroom in Almhult, Sweden. IKEA is known today for its spacious stores with furniture in attractive settings, but in the early1950s, people ordered from catalogues. Thus response to the first showroom was overwhelming: people loved being able to see and try the furniture before buying it. This led to increased sales and the company continued to thrive. By 1955, IKEA was designing all its own furniture.
In 1956 Kamprad saw a man disassembling(拆卸) a table to make it easier to transport. Kamprad was inspired. The man had given him a great idea: flat packaging. Flat packaging would mean lower shipping costs for IKEA and lower prices for customers. IKEA tried it and sales soared. The problem was that people had to assemble furniture themselves, but over time, even this grew into an advantage for IKEA. Nowadays, IKEA is often seen as having connotations(内涵) of self-sufficiency. This image has done wonders for the company, leading to better sales and continued expansion.
Today there are over 200 stores in 32 countries. Amazingly, Ingvar Kamprad has managed to keep IKEA a privately-held company. In 2004 he was named the world’s richest man. He currently lives in Switzerland and is retired from the day-to-day operations of IKEA. IKEA itself, though, just keeps on growing.The author states in Paragraph 6 that flat packaging___________.
| A．needs large space to assembly furniture |
| B．is a business concept inspired by Kamprad |
| C．helps reduce transportation costs |
| D．makes the company self-sufficient |
What is the main idea of the passage?
| A．Ingvar Kamprad is the richest man in the world. |
| B．IKEA is the world’s largest furniture retailer. |
| C．The advantage of IKEA’s furniture is dissembling. |
| D．Ingvar Kamprad established IKEA and led it to great success. |
What is the author’s attitude towards IKEA’s future according to the last paragraph?
| A．Indifferent | B．Optimistic |
| C．Doubtful | D．Pessimistic |
The passage is developed primarily in terms of ___________.
| A．order of events |
| B．analysis of a process |
| C．examples that illustrate(阐释) a problem |
| D．comparison and contrast |
King’s College Summer School is an annual(每年的) training programme for high school students at all levels who want to improve their English. Courses are given by the teachers of King’s College and other colleges in New York. Trips to museums and culture centres are also organized. This year’s summer school will be from July 25th to August 15th. More information is as follows.
| Application date ·Students in New York should send their application before July 18th, 2010. ·Students of other cities should send their applications before July 16th, 2010. ·Foreign students should send their applications before July 10th, 2010. |
Courses ·English Language Spoken English: 22 hours Reading and Writing: 10 hours ·American History: 16 hours ·American Culture: 16 hours |
| Steps ·A letter of self-introduction ·A letter of recommendation ·The letters should be written in English with all the necessary information. |
Cost ·Daily lessons: $200 ·Sports and activities: $100 ·Travel: $200 ·Hotel service: $400 ·You may choose to live with your friends or relatives in the same city. |
Please write to: Thompson, Sanders
1026 King’s Street New York, NY 10016, the USA
E-mail: KC-summer-School@yahoo.comYou can most probably read the above in a _____.
| A．newspaper | B．travel guide | C．telephone book | D．textbook |
If you live in your uncle’s home in New York, you just need to pay the school _____.
| A．$200 | B．$300 | C．$500 | D．$900 |
It’s true that______.
| A．trips to museum and culture centers are part of the program |
| B．only the top students can take part in the program |
| C．King’s College Summer School isn’t in New York |
| D．only the teachers of King’s College give courses |
We can learn the following from the passage except _____.
| A．the time of this year’s summer school |
| B．the courses of this year’s summer school |
| C．the address of King’s College Summer School |
| D．the telephone number of King’s College Summer School |
When I was in primary school, sometimes I would meet a girl of the same age as me. Lisa was never active, but she was always very sweet and nice. In the 5th grade she came to my class.
She was absent(缺席) a lot , and one day I had the courage to ask why. She told me she was sick, and she explained she wore a wig(假发) because her medicine made her lose her hair. We left it at that. Anytime Lisa came to class—seldom—I would hang around with her on the playground.
I received much ridicule (嘲笑) from my friends for this because they thought I was ignoring them for Lisa. My family education taught me to be nice, and I felt Lisa’s needs were much more important than others I knew.
It had been months since Lisa was in our class, and one day our teacher was crying. She explained Lisa died the day before and would no longer be our classmate. She told us Lisa had fought a battle (斗争)with cancer for years.
I was shocked. Lisa never spoke of her illness as if it could kill her. Well, all these years I have kept Lisa in my mind and heart. When I go through the important events in my life, I think of Lisa.
I’ve had a strong wish recently to find her mother and father. I’d like to tell them that though they never met me, their daughter had a sweet effect on my life. I have no idea what her parents’ first names are. I write to your column (栏目)and hope you can point me in the right direction.
Lisa was such a lovely girl. Maybe her parents would be comforted by the fact that after all these years they are not the only ones who remember her.The underlined sentence in Para 2 probably means ________________.
| A．we discussed the topic and then left together |
| B．we just stopped talking about her illness |
| C．we went away after talking about her illness |
| D．we kept on talking about her illness later |
Why was the author being laughed at?
| A．Because she lost her friends because of Lisa. |
| B．Because she wore a wig to school. |
| C．Because she cried in the classroom. |
| D．Because she always played with Lisa. |
What did the author learn from Lisa?
| A．To put others’ needs above yours. | B．To keep your illness a secret. |
| C．To be nice to everyone everywhere. | D．To face challenges in life bravely. |
The author wrote this passage mainly to __________.
| A．ask for help to find a friend’s parents | B．remember a true friend |
| C．tell her experience of fighting cancer | D．show her concern for a friend |
As you are probably aware, the latest job markets news isn’t good: Unemployment is still more than 9 percent, and new job growth has fallen close to zero. That’s bad for the economy, of course. And it may be especially discouraging if you happen to be looking for a job or hoping to change careers right now. But it actually shouldn’t matter to you nearly as much as you think.
That’s because job growth numbers don’t matter to job hunters as much as job turnover(人员更替) data. After all, existing jobs open up every day due to promotions, resignations, terminations(解雇), and retirements. (Yes, people are retiring even in this economy.) In both good times and bad, turnover creates more openings than economic growth does. Even in June of 2007, when the economy was still moving ahead, job growth was only 132,000, while turnover was 4.7 million!
And as it turns out, even today — with job growth near zero — over 4 million job hunters are being hired every month.
I don’t mean to imply that overall job growth doesn’t have an impact on one’s ability to land a job. It’s true that if total employment were higher, it would mean more jobs for all of us to choose from (and compete for). And it’s true that there are currently more people applying for each available job opening, regardless of whether it’s a new one or not.
But what often distinguishes those who land jobs from those who don’t is their ability to stay motivated. They’re willing to do the hard work of identifying their valuable skills; be creative about where and how to look; learn how to present themselves to potential employers; and keep going, even after repeated rejections. The Bureau of Labor Statistics data shows that 2.7 million people who wanted and were available for work hadn’t looked within the last four weeks and were no longer even classified as unemployed.
So don’t let the headlines fool you into giving up. Four million people get hired every month in the U.S. You can be one of them.The author tends to believe that high unemployment rate ______.
| A．discourages many people from landing jobs |
| B．prevents many people from changing careers |
| C．should not stop people from looking for a job |
| D．does not mean the U.S. economy is worsening |
Where do most job openings come from?
| A．Job growth. | B．Job turnover. |
| C．Improved economy. | D．Business expansion. |
What does the author say about overall job growth?
| A．It doesn’t have much effect on individual job seekers. |
| B．It increases people’s confidence in the economy. |
| C．It gives a ray of hope to the unemployed. |
| D．It doesn’t mean greater job security for the employed. |
What is the key to landing a job according to the author?
| A．Education. | B．Intelligence. | C．Persistence. | D．Experience. |
What do we learn from the passage about the unemployment figures in the US?
| A．They clearly indicate how healthy the economy is. |
| B．They provide the public with the latest information. |
| C．They warn of the structural problems in the economy. |
| D．They don’t include those who have stopped looking for a job. |
Next Stop: Planet Mars
Fly me to the moon? That’s not far enough. On September 14, 2011, NASA released designs for a superrocket, the Space Launch System (SLS). This time the final destination will be Mars.
The SLS is a huge, liquid-fuelled rocket. If it is fully developed, it will be the most powerful rocket ever built. Its lift capability will be much bigger than that of the space shuttle of Saturn 5, the rocket that sent the Apollo missions to the moon.
NASA is planning to launch its first unmanned test flight in 2017. It is hoped that the first crew will fly in 2021 and astronauts will make it to a nearby asteroid(小行星) in 2025. NASA hopes to send the rocket and astronauts to Mars from the asteroid by the 2030s, according to the Associated Press (AP).
NASA used liquid rockets to send Apollo, Gemini and Mercury into space, but later changed to solid rockets boosters(助推火箭) because they were cheaper. Tragically, however, a booster flaw(缺陷) caused the space shuttle Challenger to crash in 1986. The new project plans to return to liquid fuel.
According to AP, the rockets will at first be able to carry 77 to 110 tons of payload(净载重量). Eventually they will be able to carry 143 tons into space, maybe even as many as 165 tons, NASA officials said. By comparison, the Saturn 5 booster could lift 130 tons and the space shuttle just 27 tons.
However, unlike reusable shuttles, these powerful rockets are mostly one use only. New ones have to be built for every launch. This will be very costly.
NASA estimates that it will cost about $3 billion (19 billion yuan) per year, or $18 billion until the first test flight in 2017. NASA hopes to make money by allowing private companies to send astronauts to the International Space Station like giant taxi services, so that the program can be “sustainable”.
“This is perhaps the biggest thing for space exploration in decades,” said Senator Bill Nelson, a former astronaut. “The goal is to fly humans safely beyond low-Earth orbit(轨道) and deep into outer space where we cannot only survive, but one day also live.”What is the outstanding feature of the SLS?
| A．It’s equipped with an advanced control system. |
| B．It’s the first unmanned space shuttle in the world. |
| C．It’s the only vehicle that can fly astronauts to the moon. |
| D．It can send a lot more goods and passengers into space. |
What is Saturn 5?
| A．An aircraft that had a deadly flaw and crashed in 1986. |
| B．A series of rockets that once sent astronauts to the moon. |
| C．An unmanned space shuttle that was once famous in the world. |
| D．A kind of launch vehicle that will be used to carry astronauts to Mars. |
NASA plans to use liquid fuel in the new project because ______ than solid rockets boosters.
| A．it is less costly |
| B．it is much safer |
| C．it can last longer |
| D．it is more environmentally friendly |
According to NASA’s schedule, it will take ______ years to fully complete the SLS program.
| A．about 6 | B．about 10 |
| C．less than 14 | D．more than 19 |
It can be inferred from the passage that ______.
| A．the SLS program is planning to make reusable rockets |
| B．the goal of the SLS program is to enable humans to live on the moon |
| C．the US government may not have provided enough money for the SLS program |
| D．NASA will use SLS as a space taxi between the Earth and Mars |
The aims of the Illustrators’(插图画家的) Exhibition, staged as part of the Bologna Children’s Book Fair, organized by BolognaFiere and held from 23 to 26 December 2012, are to bring illustrators and publishers together and to promote illustrators and their works among publishers.
QUALIFICATIONS
• Individual illustrators or groups of illustrators of any nationality, if they were born before 31st December 1992, whose artwork is intended for use in children’s books, are qualified to enter the Exhibition, either directly or through publishing houses or schools.
• Please state in the application form whether you are entering work for the Fiction or Nonfiction Category. Illustrators may only enter one category.
• Artwork previously presented to the Exhibition may not be re-entered.
• The confirmation(确认) form must be filled in and a photograph attached, then presented together with illustrations no later than 15 October 2012.
SHIPMENT
Entries may be delivered by post, express delivery service or by hand. From abroad, please use the following forms: Form “A” for registered mail or post by air; Form “B” if using an international forwarding agent or airline.
To avoid delays, material should not be sent by normal post. Material should be sent “carriage(运费) paid”, including any customs and delivery costs.
BolognaFiere may not be held responsible for the non-arrival or late arrival of artwork. All published works must be accompanied by a declaration bearing the ISBN number, publisher’s name and address.
REQUIREMENTS
The illustrations (i.e. the size of the sheet) must not exceed(超过) the following dimensions:
Fiction:
32 × 42 cm (or 42 × 32 cm)
Non-fiction:
50 × 70 cm (or 70 × 50 cm)
Illustrations in larger formats will not be considered, nor will they be returned by BolognaFiere. The illustrations must be on paper or flexible board, maximum thickness 2 mm (for scanner separation purposes).
SELECTION PROCESS
All artwork received by the stated deadline and meeting the specified requirements will be examined and selected by an international group (whose decision is final), including five members (from publishing house and art schools) appointed each year by BolognaFiere.
EXHIBITIONS ABROAD
After the Bologna event, the Illustrators Exhibition will travel to Japan under the supervision of JBBY. The Illustrators Exhibition may afterwards be transferred to other venues(场馆) in other countries. The exhibitions of illustrations held abroad follow the same rules and regulations as the Illustrators Exhibition, and the provisions(条款) of the regulations are extended to the organizers of the exhibitions held abroad.
RETURN OF ARTWORK
All the works will be returned to their owners by BolognaFiere or directly by the organizers of the exhibitions and held abroad by the end of July 2013.Which of the following of the Illustrators’ Exhibition is TRUE?
| A．It will last five days in all in July every other year. |
| B．It is intended for college students who are good at painting. |
| C．It is held by the Bologna Children’s Book Fair in BolognaFiere. |
| D．It can strengthen the relationship between illustrators and publishers. |
The illustrators of the Illustrators’ Exhibition ______.
| A．should be at least 16 and no more than 25 |
| B．may re-enter their artwork after it is returned |
| C．should state the category of their artwork clearly |
| D．may choose to attach a photo to the application form |
Which of the following is unacceptable for delivering entries?
| A．Normal post. | B．Airline post. | C．Registered mail. | D．Express delivery. |
What is BolognaFiere responsible for?
| A．Paying for the delivery costs. |
| B．Late arrival of artwork. |
| C．Confirmation of ISBN number. |
| D．Returning the illustrators’ works. |
The illustrators’ works will not be considered if they ______.
| A．are received after the day of 15 October 2012 |
| B．are smaller than the required size |
| C．have already been published abroad before |
| D．don’t meet the demands of the international experts |
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