You’re in a department store and you see two fashionable young women, looking at a sweater. You listen to their conversation:
“I can’t believe it—a Lorenzo Bertolla! They are hard to find. It’s much cheaper than the one Sara bought in Rome.”
They leave and you go over to see this sweater. You’ve never heard of Lorenzo Bertolla, but those girls looked really fashionable. They must know. So, you buy it. You never realize that those young women are employees of an advertising agency. They are actually paid to go from store to store, talking loudly about Lorenzo Bertolla clothes.
Every day we notice what people are wearing, drinking and eating. If the person looks cool, the product seems cool, too. This is the secret of undercover marketing (秘密行销). Companies from Ford to Nike are starting to use it. It can reach people that don’t pay attention to traditional advertising. For example, consumers between the age of 18 and 34. They have a lot of money to spend, but they don’t believe ads.
So advertising agencies hire (雇佣) young actors to “perform” in bars and other places where young adults go. Some people might call this practice misleading, but the marketing manager Jonathan Reseller calls it creative. “Look at traditional advertising. Its effectiveness is decreasing”
根据材料内容选择最佳答案，并将其标号填入题前括号内。Why do the two fashionable young women make the conversation in the store?
| A．Because they want to buy the clothes. |
| B．Because they are the owners of the store. |
| C．Because they want to draw other customers’ attention. |
| D．Because they are excited to find the clothes. |
What is Lorenzo Bertolla?
| A．The name of a clothing store. |
| B．The brand name of a sweater. |
| C．The name of a fashionable girl. |
| D．The name of an advertising agency. |
The undercover marketing mainly aims at .
| A．teenagers | B．the old |
| C．young adults | D．young women |
According to the passage, which sentence is wrong?
| A．The two fashionable young women are hired by an advertising agency. |
| B．Some companies begin to use the undercover marketing. |
| C．The customers between 18 and 34 don’t believe the ads. |
| D．The undercover marketing is not as good as the traditional advertising. |
What’s the passage mainly about?
| A．Lorenzo Bertolla clothes. |
| B．Undercover marketing. |
| C．Traditional advertising. |
| D．Companies about Ford and Nike. |
阅读表达 (答案不超过6个字)
Today is Saturday. It is Children’s Day, I get up very early. I go to school at about six. Our school is very clean and beautiful. Birds in the trees sing all the time. Every student wears a white coat. Girls wears beautiful skirts. We sing and dance, run and jump. We look like happy birds.
Our party begins at half past seven. First, we listen to our teachers, and then the programme(节目) begins. Many people sing together on the stage(舞台) . They sing and dance very well. All the teachers and students like watching and listening to them. After the party we play games in the classroom . All of us enjoy the day very much.What day is it today?
____________________________________________When does the party begin?
_____________________________________________What do the children do after the party?
_____________________________________________Do the children have a good time?
_____________________________________________What does the school look like?
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阅读下面短文，并根据短文内容内容填表格。
I am Lily. I have a piece of good news to tell you. We have a new apartment(公寓).The rooms are small, but they are all comfortable. There are more rooms here than in our old apartment. This is good because I have my own（自己的）room now. In the old apartment, I must share（分享） a room with my sister.
My bedroom is my favourite（最喜欢的）in our apartment. I can be alone in it. I can read and draw. I can listen to music. I can play games and send my friends e-mails on my computer.
My second favourite room is the kitchen. I like helping my mother cook my meals. She is a very good cook and often teaches me how to make many different kinds of dishes. She lived in Morocco when she was a girl, and she can cook Morocco food. It is delicious.
| Lily’s apartment |
|
| The old apartment |
It has fewer rooms and I share a room |
| The new apartment |
The rooms are small, but they are all |
| ·My favourite room is my be ·The |
People eat different things in different parts of the world.
In some countries, people eat rice every day. Sometimes they eat it two or three times a day for breakfast, lunch and supper. They eat rice with meat, fish and vegetables. Some people do not eat some kinds of meat. Muslims (穆斯林)，for example, do not eat pork. Japanese eat lots of fish. They are near the sea. So it is easy for them to get fish.
In Western countries such as Britain, Australia and the USA, the most important food is bread and potatoes. People there can cook potatoes in many different ways.
Some people eat only fruit and vegetables. They do not eat meat or fish or anything from animals. They eat only food from plants (植物). Some people say that food from plants is better than meat. These people are called Vegetarians.What does the underlined word “vegetarians” mean in Chinese?
| A．肉食主义者 | B．生食主义者 |
| C．果食主义者 | D．素食主义者 |
do not eat pork.
| A．Chinese | B．Japanese |
| C．Muslims | D．Americans |
Why do Japanese eat lots of fish?
| A．Because they like fish better than the other food. |
| B．Because it is easy for them to get fish. |
| C．Because fish can give them lots of calories. |
| D．Because they think eating fish can make them clever. |
What is the most important food in Australia?
| A．Fish. | B．Bread. |
| C．Vegetables. | D．Fruit. |
Which one of the following sentences is true?
| A．People in different countries eat different food. |
| B．If you only eat food from animals, you are a vegetarian. |
| C．Food from animals is better than food from plants. |
| D．People in some Western countries can only cook potatoes in one way。 |
以下是Wendy对班上同学们课外活动喜欢程度的调查。请根据调查表选择最佳答案。
√=like × =" doesn’t" like
| Activities Names |
Play basketball |
Read comic books |
Fly kites |
Play Computer games |
| Millie |
× |
√√ |
√√ |
√ |
| Alice |
× |
× |
√√ |
√ |
| Peter |
√√ |
√√ |
× |
√ |
| Kate |
× |
√√ |
√√ |
√ |
| Tom |
√√ |
√ |
× |
√ |
All the boys and girls like .
| A．playing basketball | B．reading comic books |
| C．flying kites | D．playing computer games |
______ like flying kites.
| A．Alice and Peter | B．Kate and Alice |
| C．Kate and Millie | D．Millie, Alice and Kate |
_______doesn’t like reading comic books.
| A．Alice | B．Peter | C．Tom | D．Kate |
No girls like________________.
| A．playing basketball | B．reading comic strips |
| C．flying kites | D．playing computer games |
________ and________ have the same likes and dislikes.
| A．Alice; Kate | B．Peter; Millie |
| C．Millie; Kate | D．Peter; Tom |
Strange，but the green sea turtle is not that green． It’s certainly not as green as a tree． In fact，its shell(壳)is nearly black or brown．The largest hard-shelled sea turtle is between 200 and 300 pounds heavy and a shell is between 36 and 43 inches(英尺)long．But its head is smaller than other turtles．
Little baby green sea turtles are only two inches long．As the turtle grows up，its shell keeps mostly black while the body turns orange or brown．Young turtles like living in the sea，especially in areas with 1ots of sea grasses．
Green sea turtles，like all sea turtles，are very different from land or river turtles．All sea turtles can swim through the water faster．Instead of feet for walking，sea turtles have flippers(鳍状肢)which are better for swimming．The flippers aren’t good on land，however，and walking is hard for a sea turtle because they are usually big and heavy．
One other interesting thing about a sea turtle’s flippers is that they cannot be pulled into their shells．Land turtles can pull their feet into their shells for protection．but a sea turtle can’t．
阅读短文，完成下列任务。
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