Oprah Winfrey, born in 1954, is an American talk show host, best known for her multi-award-winning talk show. She is also, according to some assessments, the most influential woman in the world. It's no surprise that her endorsement(认可)can bring overnight sales fortune that defeats most, if not all, marketing campaigns. The star features about 20 products each year on her “Favorite Things” show. There’s even a term for it: the Oprah Effect.
Her television career began unexpectedly. When she was 16 year old, she had the idea of being a journalist to tell other people’s stories in a way that made a difference in their lives and the world. She was on television by the time she was 19 years old. And in 1986 she started her own television show with a continuous determination to succeed at first.
TIME magazine wrote, “People would have doubted Oprah Winfrey’s swift rise to host of the most popular talk show on TV. In a field dominated by white males, she is a black female of big size. As interviewers go, she is no match for Phil Donahue. What she lacks in journalistic toughness, she makes up for in plainspoken curiosity, rich humor and, above all understanding. Guests with sad stories to tell tend to bring out a tear in Oprah’s eye. They, in turn, often find themselves exposing things they would not imagine telling anyone, much less a national TV audience.”
“I was nervous about the competition and then I became my own competition raising the bar every year, pushing, pushing, pushing myself as hard as I knew. It doesn't matter how far you might rise. At some point you are bound to fall if you’re constantly doing what we do, raising the bar. If you're constantly pushing yourself higher, higher the law of averages, you will at some point fall. And when you do, I want you to know this, remember this: there is no such thing as failure. Failure is just life trying to move us in another direction” as Oprah addressed graduates at Harvard on May 30, 2013.The Oprah Effect refers to _______.
| A．the effect on a business |
| B．the power of Oprah’s opinions |
| C．the impact on talkshows |
| D．the assessment of Oprah’s talk show |
What can be inferred about Oprah’s television career?
| A．She once gave up on her choice |
| B．Her swift success has been expected. |
| C．It lives up to her parents’ expectation. |
| D．She must have been challenged by white males. |
The message from Oprah to graduates at Harvard is that _______.
| A．failure is nothing to fear |
| B．success comes after failure |
| C．there is no need to set goals too high |
| D．pushing physical limits makes no sense |
Which of the following best describes Oprah Winfrey?
| A．Dull and pushy. | B．Honest but tough. |
| C．Curious but weak. | D．Caring and determined. |
One morning in Philadelphia, the sun shone bright through all the thick jungles and the tall churches. John, 6, wearing the worn-out clothes, walked from afar, his dark small hands holding a piece of stolen bread.
John stopped for a moment at the entrance to the sacred church and then left tightlyholding the bread,
He was an orphan(弧儿), whose parents were killed in World War Illeaving him alonein the orphanage for five years, Like many children in the orphanage, he had a lot of free time. Mostly no one took care of them, so they had to learn how to steal those they wanted.
John believed the existence of God, so every Sunday morning in any case be would go to the cburch to have a look and listen to those people singing inside or reciting the Bible.He felt only at this moment he was the child of God and so close to God. But he couldn'tenter because his clothes were so dirty. John himself knew it.
John was quietly counting. This was his 45th Sunday at the entrance to the church. He stood on tiptoe for a while and walked away.
As time passed, the pastor(牧师) noticed John and learned from others that he was thesmall boy who liked stealing things in the orphanages.
On the 46th Sunday, the sun was shining and John came still holding a piece of bread with his dark small hands. When he just stood there, the pastor came out. He felt like running away, but he was carried by the pastor's friendly smile.
The pastor walked up to his side, clearly seeing John's small hands tremble.
"Are you John?"
John didn't answer, but looked at the pastor and nodded.
"Do you believe in God?" the pastor petted John on his head stained with dust.
"Yes,l do!" This time John told him loudly.
"So you believe in yourself?"
John looked at the pastor, without a word.
The pastor went on saying, "At the first sight of you, I find you're different from other kids because you have a good heart."
His face tunung red, John said timidly, "In fact, I'm a thief." With that, he loweredhis head.
The pastor didn't speak, but held John's dark small hands, slowly opened them andput them against his wrinkled face.
"Ah:" Just at the same time, John shouted and was about to take out his dark smallhands. Yet the pastor tightly held his small hands and spread them out in the sun.
"Do you see, John?"
"What?"
"You're cupping the sunshine in your hands."
John blankly looked at his hands: when did they become so beautiful?
"In God's eyes, all cluldren are the same. When they are willing to spread out their hands to greet the sun, the sun will naturally shine on them. And you have two things more than they do. First is courage and the second is kindness." With that, the pastor led him into the church. It was the first time that John went into this sacred place, and at this moment he didn't feel inferior, but the unspeakable warmth.
On that morning embracing the sunshine, John found himself again, along with the confidence, satisfaction, happiness, dreams he had never had.
Twenty years have passed. Now the boy who ever tightly held the bread with his dirt hands has been the most famous chefin Philadelphia and made many popular dishes.
Every Sunday morning, he would personally send the bread he baked to the orphanage. Those children who greeted him with cheers were used to consciously spreading their palms before they got the bread.
Because they all knew when we are willing to spread out our hands to greet thesunshine, the sun will naturally shine on us.The method the writer uses to develop Paragraph lis
| A．presenting contrasts | B．showing causes |
| C．offering analyses | D．providing explanations |
Why didn't John go inside whenever he went to the church?
| A．He was frightened to be recognized by the pastor |
| B．He was not welcomed by those singing in the church. |
| C．He was ashamed of his dirty clothes and identity as a thief. |
| D．He was left alone in the orphanage and nobody cared for him. |
John felt when the pastor walked up to him.
| A．excited | B．nervous | C．satisfied | D．angry |
Which of the following questions did John respond to firmly?
| A．6'Are you John?" | B．"Do you see, John?" |
| C．"So you believe in yourself?" | D．"Do you believe in God?" |
Which of the following can best reflect the pastor's great influence on John?
| A．John became a famous chef. |
| B．John admitted his bad behavior. |
| C．John believed the existence of God. |
| D．John spread warmth to other orphans. |
According to the passage, the sunshine cupped in hands can bring
A. cheers and confidence B, dreams and imagination
C. courage and lindness D. orgiveness and satisfaction
You are careful with your money: you collect all kinds of coupons; look for group-buy deals if you eat out; you don't buy clothes unless in a sale. Does all this make you a wise consumer?
Let's do the math first: you walk into a coffee shop and see two deals for a cup of coffee. The first deal offers 33 percent extra coffee. The second takes 33 percent off the regular price. What's the better deal? Well, they are about the same, you'd think. And you'd be wrong. The deals appear to be equal, but in fact, they are different. Here's the math: Let's say the standard coffee is 10 yuan and let's divide the amount of coffee into three portions(部分). That makes about 3.3 yuan per portion, The first deal gets you 4 portions for 10 yuan (2.5 yuan per portion) and the second gets you 3 portions of coffee for 6.6 yuan (2.2 yuan per portion) and is therefore a better deal.
In a new study published by the Journal of Marketing, participants were asked the same question, and most of them chose the first deal, the Atlantic website reported. Why? Because getting something extra for free feels better than getting the same for less. The applications of this view into consumer psychology(心理) are huge. Instead of offering direct discounts, shops offer larger sizes or free samples.
According to the study, the reason why these marketing tricks work is that consumers don't really know how much anything should cost, so we rely on parts of our brains that aren't strictly quantitative.
There are some traps we should be aware of when shopping. First of all, we are heavily influenced by the first number. Suppose you are shopping in Hong Kong. You walk into Hermes, and you see a 100,000 yuan bag. "That's crazy." You shake your head and leave. The next shop is Gucci, a handbag here costs 25,000 yuan. The price is still high, but compared to the 100,000 yuan price tag you just committed to your memory, this is a steal. Stores often use the price difference to set consumers' expectation.
Another trap we often fall to Is that we are not really sure what things are worth. And so we use clues(暗示) to tell us what we ought to pay for them. US economist Dan Ariely has done an experiment to prove this. According to the Atlantic, Ariely pretended he was giving a lecture on poetry. He told one group of students that the tickets cost money and another group that they would be paid to attend. Then he informed both groups that thelecture was free. The first group was anxious to attend, believing they were getting something of value for free. The second group mostly declined, believing they were being forced to volunteer for the same event without reward.
What's a lecture on poetry by an economist worth? The students had no idea. That's the point. Do we really know what a shirt is worth ? What about a cup of coffee? What's the worth of a life insurance.policy? Who knows? Most of us don't. As a result, our shopping brain uses only what is knowable: visual(祝觉的) clues, invited emotions, comparisons, and a sense of bargain. We are not stupid. We are just easily influenced.The first paragraph of the passage is intended to
| A．ask a question | B．introduce a topic |
| C．give some examples | D．describe a phenomenon |
The writer takes the math for example in Paragraph 2 to show . _.
| A．consumers usually fall into marketing traps |
| B．consumers' expectation is difficult to predict |
| C．consumers' purchasing power is always changing |
| D．consumers rely on their own judgment when shopping |
What consumer psychology is mentioned in the passage?
| A．The first number has little influence on which item should be bought. |
| B．Consumers never use visual clues to decide how much should be paid. |
| C．Getting something extra for free is better than getting the same for less. |
| D．Consumers never rely on parts of the brains that aren't strictly quantitative. |
According to the passage, shops use the following tricks to make more profits EXCEPT .
| A．showing price differences | B．offering larger sizes |
| C．providing free samples | D．giving direct discounts |
What can we know from US economist Dan Ariely's experiment?
| A．Ariely's free lecture enjoyed popularity among students. |
| B．The students actually didn't know what the lecture was worth. |
| C．The second group was willing to be volunteers without reward. |
| D．The first group was eager to find out the value of Ariely's lecture. |
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Booking an advice session
Sessions may be booked in advance by calling 0118 378 4242 0r emailing studyadvice@reading.ac.uk. Please include a contact phone number in any messages you leave.The underlined word "tailor_made" in Paragraph 2 most probably means .
| A．valuable | B．suitable | C．available | D．acceptable |
As sessions are time-limited,it is helpful if you can .
| A．predict what suggestion works best for you |
| B．bring some non-marked work for comments |
| C．prepare what you'd like to discuss in advance |
| D．consult with your adviser on your work by phone |
If a Chinese student plans to take an English pronunciation training course, he/she can see the guide to .
| A．Study Guides | B．Effective Proof-reading |
| C．Academic Writing | D．In-sessional English Support Programme |
What is the purpose of the passage?
| A．To give some professional subject advice. |
| B．To promote the individual advice sessions. |
| C．To stress the importance of a friendly adviser. |
| D．To provide four websites offering study guides. |
My six-year-old granddaughter stared at me as if she were seeing me for the first time.”Grandma, you are an antique(古董),”she said. "You are old. Antiques are old. You are my antique."
I was not satisfied to let the matter rest there. I took out the Webster's Dictionary and read the definition(定义)to Jenny.I explained, "An antique is not only old, it's an object existing since or belonging to earlier times...a work of art... piece of furniture. Antiques are treasured,"I told Jenny as I put away the dictionary. "They have to be handled carefully because they sometimes are very valuable. In order to qualify as an antique, the object has to be at least 100 years old."
"I'm only 67,"I renunded Jenny.
We looked around the house for other antiques, besides me. There was a desk that was handed down from rone aunt to another and finally to our family. "It's very old,"I told Jenny.“I try to keep it polished and I show it off whenever I can. You do that with antiques."
There was a picture on the wall purchased at a garage sale. It was dated 1867. "Now that's an antique," I boasted. "Over 100 years old." Of course it was marked up and scratched and not in very good condition. "Sometimes age does that," I told Jenny. "But the marks are good marks. They show living, being around. That's something to display with pride. In fact, sometimes, the more an object shows age, the more valuable it can become." It was important that I believed this for my own self-esteem.
Our tour of antiques continued. There was a vase on the floor. It had been in my house for a long time. I was not certain where it came from but I didn't buy it new. One thing about antiques, I explained to Jenny, was that they usually had a story. They'd been in one home and then another, handed down from one family to another, traveling all over the place. They'd lasted through years and years. They could have been tossed away, or ignored. or destroyed, or lost. But instead, they survived.
For a moment, Jenny looked thoughtful. “l don't have any antiques but you," she said. Then her face brightened. "Could I take you to school for show and tell?"
"Only if I fit into your backpack," I answered. And then Jenny's antique lifted her up and embraced her in a hug that would last through the years.Grandma read the definition of "antique" to Jenny in order to .
| A．list all the important characteristics of antiques |
| B．tell Jenny the importance of protecting antiques |
| C．change Jenny's shallow understanding of antiques |
| D．express her disappointment at being called "antique" |
Which of the following information did grandma convey to Jenny?
| A．The desk reminded her of her dear relatives. |
| B．The marks on the picture showed its age and value. |
| C．There was usually a sad story behind each antique. |
| D．She planned to buy a new vase to replace the old one. |
By saying "I don't have any antiques but you" (Paragraph 7), Jenny meant .
| A．grandma was a treasure to her |
| B．antiques were rare and valuable |
| C．she had nothing but a few possessions |
| D．grandma and antiques had a lot in common |
What can be inferred from the last paragraph?
| A．Grandma was too old to lift Jenny up. |
| B．Jenny had a strong desire for grandma's love. |
| C．Jenny was too young to know grandma's humor. |
| D．Grandma had a deep long-lasting love for Jenny. |
What can be the best title for the passage?
| A．Jenny's Antique | B．A Story of Antiques |
| C．A Tour of Antiques | D．Grandma's Antique |
Short and shy, Ben Saunders was the last kid in his class picked for any sports team. "Football, tennis,cricket — anything with a round ball, I was useless." he says now with a laugh. But back then he was the object of jokes in school gym classes in England's rural Devonshire.
It was a mountain bike he received for his 15th birthday that changed him. At first the teen went biking alone in a nearby forest. Then he began to cycle along with a runner friend. Gradually, Saunders set his mind building up his body, increasing his speed, strength and endurance. At age 18, he ran his first marathon.
The following year, he met John Ridgway, who became famous in the 1960s for rowing an open boat across the Atlantic Ocean. Saunders was hired as an instructor at Ridgway's school of Adventure in Scotland, where he learned about the older man's cold-water exploits (成就). Intrigued, Saunders read all he could about Arctic explorers and North Pole expeditions, then decided that this would be his future.
Journeys to the Pole aren't the usual holidays for British country boys, and many people dismissed his dream as fantasy. "John Ridgway was one of the few who didn't say, 'You are completely crazy,'" Saunders says.
In 2001, after becoming a skilled skier, Saunders started his first long-distance expedition toward the North Pole. He suffered frostbite, had a closer encounter (遭遇) with a polar bear and pushed his body to the limit.
Saunders has since become the youngest person to ski alone to the North Pole, and he's skied more of the Arctic by himself than any other Briton. His old playmates would not believe the transformation.
This October, Saunders, 27, heads south to explore from the coast of Antarctica to the South Pole and back, an 1800-mile journey that has never been completed on skis.The turning point in Saunders'life came when ________.
| A．he started to play ball games |
| B．he got a mountain bike at age 15 |
| C．he ran his first marathon at age 18 |
| D．he started to receive Ridgway's training |
We can learn from the text that Ridgway ________.
| A．dismissed Saunders' dream as fantasy |
| B．built up his body together with Saunders |
| C．hired Saunders for his cold-water experience |
| D．won his fame for his voyage across the Atlantic |
What do we know about Saunders?
| A．He once worked at a school in Scotland. |
| B．He followed Ridgway to explore the North Pole. |
| C．He was chosen for the school sports team as a kid. |
| D．He was the first Briton to ski alone to the North Pole. |
The underlined word "Intrigued" in the third paragraph probably means ________.
| A．Excited | B．Convinced | C．Delighted | D．Fascinated |
It can be inferred that Saunders' journey to the North Pole ________.
| A．was accompanied by his old playmates |
| B．set a record in the North Pole expedition |
| C．was supported by other Arctic explorers |
| D．made him well-known in the 1960s |
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