You're in a department store and you see a couple of attractive young women looking at a sweater. You listen to their conversation: "I can't believe it—a Lorenzo Bertolla! They are almost impossible to find. Isn't it beautiful? And it's a lot cheaper than the one Sara bought in Rome."
They leave and you go over to see this incredible sweater. It's nice and the price is right. You've never heard of Lorenzo Bertolla, but those girls looked really stylish. They must know. So, you buy it. You never realize that those young women are employees of an advertising agency. They are actually paid to go from store to store, talking loudly about Lorenzo Bertolla clothes.
Every day we notice what people are wearing, driving and eating. If the person looks cool, the product seems cool, too. This is the secret of undercover marketing. Companies from Ford to Nike are starting to use it.
Undercover marketing is important because it reaches people that don't pay attention to traditional advertising. This is particularly true of the MTV generation—consumers between the age of 18 and 34. It is a golden group. They have a lot of money to spend, but they don't trust ads.
So advertising agencies hire young actors to "perform" in bars and other places where young adults go. Some people might call this practice deceptive (骗人的), but marketing manager Jonathan Ressler calls it creative. "Look at traditional advertising. Its effectiveness is decreasing."
However, one might ask what exactly is "real" about of young women pretending to be enthusiastic about a sweater? Advertising managers would say it's no less real than an ad. The difference is that you know an ad is trying to persuade you to buy something. You don' t know when a conversation you overhear is just a performance.The two attractive young women were talking so that they could _____.
| A．get the sweater at a lower price | B．be heard by people around |
| C．be admired by other shoppers | D．decide on buying the sweater |
Lorenzo Bertolla is _____.
| A．the name of a popular singer | B．an advertising agency |
| C．a clothing company in Rome | D．the brand name of a sweater |
Which of the following would be the best title for the text?
| A．Two Attractive Shoppers | B．Lorenzo Bertolla Sweaters |
| C．Ways of Advertising | D．Undercover Marketing |
三、阅读理解（共20小题，每小题2分，满分40分）
阅读下列短文，从每题所给的四个选项（A、B、C和D）中，选出最佳选项。
In one way of thinking , failure is a part of life . In another way , failure may be a way towards success . The “ spider st
ory” often told , Robert Bruce , leader of the Scots in the 13th century , was hiding in a cave from the English . He watched a spider spinning a web . The spider tried to reach across a rough place in the rock . He tried six times without success . On the seventh time he made it and went on to spin his web . Bruce is said to have taken heart and to have gone on to defeat the English …Edison , the inventor of the light bulb , made hundreds of models that failed before he found the right way to make one .
So what ? First , always think about your failure . What caused it ?Were conditions right ? Were you in top form yourself ? What can you change so things will go right next time ?
Second , is the goal(目标)you’re trying to reach the right one ? Try to do some thinking about what your real goals may be . Think about this qu
estion .“ If I do succeed in this , where will it get me ?” This may help you prevent failure in things you shouldn’t be doing anyway .
The third thing is to bear in mind that failure is a part of life . Learn to “ live with yourself” even though you may have failed . Remember , “You can’t win them all .”
1．This passage deals with two sides of failure . In paragraph 1 , the author talks mainly about
_____________
A．the value of failure B．how people would fail
C．famous failures D．the cause of failure
2．The lesson the spider taught Robert Bruce seems_______________.
A．productive B．straight forward C．sad D．deep
3．The 
author tells you to do all things except______________.
A．to think about the cause of your failure
B．to check out whether your goals are right for you
C．to consider failure as a part of life
D．to bear in mind that you will never fail in your life
4．Which of the following is NOT true ?
A．Bruce and Edison were successful examples .
B．Failure may be regarded as a way towards success .
C．Edison learned a lot from the lesson the spider taught Robert Bruce .
D．One may often raise a question whether his goals are worth trying .
In a great many cities, hundreds of people ride bicycles to work everyday. In New City, some bike riders have even formed a group called Bike for a Better City. They declare that if more people rode bicycles to work, there would be fewer automobiles(汽车) in the downtown part of the city and so less dirty air from car engines. For several years this group has been trying to get the city government to help bicycle riders. For example. They want the city to draw special lanes(通道) for bicycles only on some of the main streets, because when bicycle riders must use the same lanes as cars, there are accidents. Bike for a Better city feels that if there were special lanes more people would use bikes.
But no bicycles lanes have been drawn. Not everyone thinks they are a good idea-----they say it will slow traffic. Some store owners on the main streets don't like the idea------they say that if there is less traffic, they will have less business.
The city government has not yet decided what to do. It wants to keep everyone happy. On weekends
, Central Park----the largest place of open ground in New York----is closed to cars, and the roads may be used by bicycles only. But Bike for a Better City says that this is not enough and keeps fighting to get bicycle lanes downtown.
1. The bike riders suggest that _____________.
A. bicycles should be used instead of cars B. bicycle lanes should be drawn
C. fewer buses or cars should be used D. the number of special lanes should be increased
2. The advantage(好处) of the special lanes is that _______.
A. they will make cars and buses run slowly
B. they will make it easier for bike riders to go to parks
C .they will make the city more beautiful
D. the lanes will prevent accidents
3. The government has not decided whether special lanes should be drawn ______.
A. so that everyone is disappointed B. because there are different opinions
C. because most people travel by train D. because Bike for a Better City is not strong enough
The British are the most voracious(如饥似渴的) newspaper readers in the world.
They read newspapers at breakfast ; they walk to the bus reading a newspaper; they read a newspaper on bus, as they go to work; and on the way back home, after work, they are engaged in reading an evening newspaper.
There are many" morning papers", both national and provincial. The most famous is The Times. Different from what many foreigners believe, this is not a government newspaper. The various newspapers usually have their own views of the Communist Morning Star. The Labor Party and the Trades Union Congress no longer have a daily newspaper to represent them.
Bold headlines and a variety of photographs are features of the British press. Some newspapers, such as the sober Daily Telegraph and The Times, use photographs sparingly(节省). The more“popular”newsp
apers, using the small or "tabloid"(小报) format, such as the Daily Express, the Mail, the Daily Mirror and the Sun, use pictures extensively and also run strip cartoons and humorous drawings, some of which present striking pictorial comment on politics.
Besides offering features common to newspapers all over the world, British newspapers specialize in pages devoted to criticism of the arts and a woman's page. One feature found in many foreign newspapers is missing in British papers：the serial(连载).
Nearly all papers pay special attention to the reporting of sports and athletics. The evening newspapers are often bought because the buyer wants to know the winner of a race, or to get good tip for a race that is still to be run. There is no censorship(审查) of the press in Britain (except in wartime), though of course all newspapers—like private persons—are responsible for what they publish, and can be sued for libel （为诽谤而被起诉） for publishing articles that go beyond the bounds of decency(正派), or for ignorance of court”. (e.g. calling a man a murderer while he is still being tried．Such cases are not often)
1．Which of the following does NOT serve as an evidence(证据) that the British are the great newspaper readers?
A．They read newspapers at breakfast. B．They read newspapers at work.
C．They read newspapers on bus. D．They read newspapers on the way back home.
2．Many of foreigners think that_______.
A．The Times is an organ (喉舌) of the government
B．The Times has its own views on politics
C．The Times is the most famous newspaper in the world
D．The Times pays too much attention to the reporting of political events
3．British newspapers are characterized by ________.
A．bold headlines B．various kinds of photographs
C．striking pictorial comment on politics D．both A and B
4．Which of the following conclusions can NOT be drawn from the passage?
A．Englishmen always take every possible
chance to read newspapers.
B．In Britain, newspapers must be carefully examined by the authorities(当局) before their publication for fear that they present anything offensive.
C．Few British newspapers publish libelous articles.
D．The Times is one of the world-famous newspapers.
South Korean films
Beijing audience(观众) can view five new South Korean films, all with Chinese subtitles(中文字幕), until April 19 at the Tuixin Cinema on the Beijing National Library grounds.
Two other South Korean films completed their full runs（展出） at the Tuixin Cinema earlier this month.
Location：Tuixin Cinema, Beijing National Library, 39 Baishiqiao Road, Haidian District Telephone：86425566
My love, My Bride
April 15： 9: 00, 13: 00, 15: 30, 17:30, 19:30
Kim's War
April 16： 9:00, 13:00, 18:15
Because You Are a Woman
April 17：13:30, 18:15
Marriage Story
April 18：9:00, 13:30, 15:30, 18:15
Sopyonje
April 19：9:00, 13:30, 15:30, 17:30, 19:30
Leon's show
Hong Kong popstar...Leon Lai will give a personal performance at 7：30pm from tomorrow through to September 21 at the Shanghai Gymnasium. The show is to celebrate the opening of the 93 Huangpu Tourism Festival.
Tickets：60, 90, 120, 180 yuan RMB, available (有票) at 66 Jiangning Road.
Address：Shanghai Gymnasium, 1111 Caixi Road N.
Tel：29189188, 29171145, 49384952, 29197113
Russian Concert
The Shanghai Philharmonic Orchestra will put on some excellent Russian choral(合唱的) works at 7：15pm on September 26 and 27 at the Shanghai Concert Hall. They will sing Russian folk songs and a Mass under a Russian conductor who is very famous for conducting chorus(歌唱队) and has given a successful choral concert in Beijing.
Tickets：6, 8, 10, 12 yuan RMB, available at the hall's ticket office.
Address：523 Yan’an Road M. Shanghai
Tel：32275694
Korean songs
The Song and Dance Troupe of the Republic of Korea will give a Song and Dance show at 7: 30pm tonight at the Shanghai Centre Theatre.
Tickets：10, 20, 30 yuan RMB available at the theatre's ticket office.
Address：1376 Nanjing Road W. Shanghai
Tel：29798663
1．The audience in _______ can watch the performance given by Leon Lai from tomorrow through to September.
A．Beijing B．Korean C．Shanghai D．Hong Kong
2．_______ will be on April 18．The cinema's telephone number is_________.
A．Kim’s War; 29798663 B．My love, My Bride; 32275694
C．Because You Are a Woman; 29189188 D．Marriage Story; 86425566
3．________will give a Song and Dance show at 7：30 pm tonight at Shanghai Centre Theatre.
A．Leon Lai, a Hong Kong pop star
B．The Shanghai Philharmonic Orchestra
C．The Song and Dance Trupe of the Republic of Korea
D．A Russian Philharmonic Orchestra
4．The address of the Shanghai Centre Theatre is________.
A．1111 Caoxi Road N B．1376 Nanjing Road W
C．523 Yan’an Road D．66 Jiangning Road
5．Which of the following statement is TRUE?
A．We can see all the South Korean films in the morning.
B．Leon’s show is to celebrate a festival.
C．There are some famous pop singers in Russian concert.
D．We can enjoy the Korean songs at the Shanghai Concert Hall.
Today, roller skating is easy and fun．But a long time ago, it wasn’t easy at all. Before 1750, the idea of skating didn’t exist. That changed because of a man named Joseph Merlin. Merlin’s work was making musical instruments. In his spare time he liked to play the violin. Joseph Merlin was a man of ideas and dreams. People called him a dreamer.
One day Merlin received an invitation to attend a fancy dress ball（化装舞会）. He was very pleased and a
little excited. As the day of the party came near, Merlin began to think how to make a grand entrance at the party. He had an idea. He thought he would get a lot of attention if he could skate into the room.
Merlin tried different ways to make himself roll. Finally, he decided to put two wheels under each shoe. These were the first roller skates. Merlin was ver
y proud of his invention and dreamed of arriving at the party on wheels while playing the violin.
On the night of the party Merl
in rolled into the room playing his violin. Everyone was astonished to see him. There was just one problem. Merlin had no way to stop his roller skates. He rolled on and on. Suddenly, he ran into a huge mirror that was hanging on the wall. Down fell the mirror, breaking to pieces. Nobody forgot Merlin’s grand entrance for a long time!
1．The text is mainly about ________.
A．a strange man B．an unusual party
C．how roller skating began D．how people enjoyed themselves in the 18th century
2．People thought Merlin was a dreamer because he _________.
A．often gave others surprises B．was a gifted musician
C．invented the roller skates D．was full of imagination
3．Merlin put wheels under his shoes in order to ________ .
A．impress the party guests B．arrive at the party sooner
C．test his invention D．show his skill in walking on wheels
4．What is the main point the writer is trying to make in the last paragraph?
A．The roller skates needed further improvement.
B．The party guests took Merlin for a fool.
C．Merlin succeeded beyond expectation.
D．Merlin got himself into trouble.
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