Sparrow is a fast－food chain with 200 restaurants.Some years ago，the group to which Sparrow belonged was taken over by another company.Although Sparrow showed no sign of declining，the chain was generally in an unhealthy state.With more and more fast－food concepts reaching the market，the Sparrow menu had to struggle for attention.And to make matters worse，its new owner had no plans to give it the funds it required.
Sparrow failed to grow for another two years until a new CEO，Carl Pearson，decided to build up its market share.He did a survey，which showed that consumers who already used Sparrow restaurants were extremely positive about the chain，while customers of other fast－food chains were unwilling to turn away from them.Sparrow had to develop a new promotional campaign.
Pearson faced a battle over the future of the Sparrow brand.The chain's owner now favored rebranding Sparrow as Marcy's restaurants.Pearson resisted，arguing for an advertising campaign designed to convince customers that visits to Sparrow restaurants were fun.Such an attempt to establish a positive relationship between a company and the general public was unusual for that time.Pearson strongly believed that numbers were the key to success，rather than customers' spending power.Finally，the owner accepted his idea.
The campaign itself changed the traditional advertising style of the fast－food industry.The TV ads of Sparrow focused on entertainment and featured original songs performed by a variety of stars.Instead of showing the superiority of a specific product，the intention was to put Sparrow in the hearts of potential customers.
Pearson also made other decisions which he believed would contribute to the new Sparrow image.For example，he offered to lower the rent of any restaurants which achieved a certain increase in their turnover(营业额)．
These efforts paid off，and Sparrow soon became one of the most successful fast－food chains in the regions where it operated.Which was one of the problems Sparrow faced before Pearson became CEO?
| A．The number of its customers was declining. |
| B．Its customers found the food unhealthy. |
| C．It was in need of financial support. |
| D．Most of its restaurants were closed. |
What does the underlined word “them” in Paragraph 2 refer to?
| A．Customers of Sparrow restaurants. |
| B．Sparrow restaurants. |
| C．Customers of other fast－food chains. |
| D．Other fast－food chains. |
For what purpose did Pearson start the advertising campaign?
| A．To build a good relationship with the public. |
| B．To stress the unusual tradition of Sparrow. |
| C．To learn about customers' spending power. |
| D．To meet the challenge from Marcy's restaurants. |
What was Pearson's achievement as a CEO?
| A．He managed to pay off Sparrow's debts. |
| B．He made Sparrow much more competitive. |
| C．He helped Sparrow take over a company. |
| D．He improved the welfare of Sparrow employees. |
Maybe it is true that we do not know what we have got until we lose it, but it is also true that we do not know what we have been missing until it arrives．
It takes an hour to like someone, and a day to love someone, but it takes a lifetime to forget someone．Giving someone all your love is never an assurance that they will love you back．Do not expect love in return; but if it does not, be content it has grown in yours．Do not rely on one’s appearance; it can trick you．Do not rely on wealth; even that fades away．Rely on someone who makes you smile, because it takes only a smile to make a dark day seem bright．
There are moments in life when you miss someone so much that you just want to pick them from your dreams and hug them．Dream what you want to dream; go where you want to go; be what you want to be, because you have only one life and one chance to do all the things you want to do．
The brightest future will always be based on a forgotten past．You cannot go on well in life until you let your past failures and heartaches go off．May you have enough happiness to make you sweet, enough trails to make you strong, enough sorrow to keep you human, enough hope to make you happy．The happiest of people do not necessarily have the best of everything; they just make the most of everything that comes along their way．Happiness waits for those who cry, those appreciate the importance of people who have touched their lives．Always put yourself in others’ shoes．If you feel that it hurts you, it probably hurts the other person, too．
When you were born, you were crying and everyone around you was smiling．Live your life so that when you die, you are the one who is smiling and everyone around you is crying．In this passage, the writer wants to tell us ______．
| A．where to go with other persons |
| B．how to treat our life |
| C．how to get on well with other persons |
| D．what to do in our life |
Which of the following statements is true according to the passage?
| A．If it takes you a short time to love someone, you will easily forget the person． |
| B．If you give someone your love, you are sure to receive love in return． |
| C．It is wise not to rely on anybody because you are likely to be deceived． |
| D．We often don’t know what we have lost until it comes someday． |
If you put yourself in another person’s position, ______．
| A．you should depend on your imagination |
| B．you should put on other people’s shoes |
| C．you shouldn’t do what will hurt other people |
| D．you should believe in other people |
In the last paragraph the writer is actually telling us that a person in the world should be one who ______．
| A．has made a lot of money for himself before he dies |
| B．can live happily and forget the past |
| C．does good for other people and is respected and loved by them |
| D．can accept the suggestions made by others |
Cafe Hub
Next to the Castle lies The Hub, home of the Edinburgh International Festival and one of the most talked about spots in town. Our cafe is open every day for mouth-watering lunches, snacks and fine dining. Come in and enjoy the atmosphere of The Hub or watch the world go by from our beautiful terrace.
The Hub, Castlehill, Royal Mile, Edinburgh. Open every day from 9:30 a.m. till late.
Tel: 0131 473 2067 www.thehub-edinburgh. com
Farm World
Enjoy being "A Farmer for a Day". Join in delivering and feeding our spring babies -- bottle feeding sessions twice daily. Fun for all family. Horse Rides, BMX Bikes Cross Country Course, Tractor Ride through 600 acres, New Adventure Playground, Nature Trails. Full details on website.
Open: May—Oct Wednesdays to Saturdays and daily during school holidays 11 a. m.--5 p. m.
Tel: 01797 260256/260321 www. farmworld-rye, co. uk
Enter the Europe-wide student competition!
Are you curious, creative and energetic? Are you interested in the new media? Are you between 12 and 19 years of age? Then Join Multimedia 2006 is for you!
Your challenge will be to build a team and develop a multimedia presentation in English -- based on one of three different topics. You can register(报名) between May I and June 15, 2006 and will bare to turn in your entry before September 15, 2006.
The rewards are wonderful: ￡150,000 in prize for schools and teams and the chance to attend a European student camp -- plus new experiences, an opportunity to make friends throughout Europe!
For further information and registration forms go to: www. siemens, com/join _ multimedia. You' 11 have to register first if you want ________.
| A．to enter the Europe-wide student competition |
| B．to try Tractor Ride through 600 acres |
| C．to enjoy delicious food |
| D．to watch the world go by from the beautiful terrace |
According to the passage, there will be _______ rewards for the Europe-wide student competition.
| A．three | B． only one | C．two | D．four |
You can visit Farm World________.
| A．at 2 p.m. at Christmas |
| B．at 10:30 a.m. during school holidays |
| C．on Monday in May |
| D．any day in October |
From the advertisements above, we can learn that ________
| A．families can enjoy Horse Rides on New Adventure Playground |
| B．the Europe-wide student competition will be held on June 15, 2006 |
| C．Farm World provides lunches, snacks and fine dining |
| D．Cafe Hub is a popular place in the local area |
When six the very best students from different cities in Guangdong province all together chose universities in Hong Kong; when the very best students of Beijing picked up HK University while giving up the nearby Peking or Tsinghua University; when the highest enrollment (录取) rate of Hong Kong Science and Industry University reached 48:1, it’s the high time to ask where the real education heaven for students in China is.
Years ago, the answer certainly would be “Peking or Tsinghua University”. But now no one could give the exact reaction without hesitation. The only sure thing is that HK universities have gradually showed an unusual attraction to a great many mainland students.
It's no doubt to call this HK craze (狂热), which is even out of the expectation of those HK universities themselves.
How can HK universities shake the steady foundations of Peking and Tsinghua and attract so many mainland students?
First, Hong Kong universities offer large-amount scholarship, especially for the top students who can receive the sum scholarship as much as 400,000 HK dollars. Since higher education has become a kind of heavy burden of many families, it’s easy to understand why the reaction to the generous offering of HK universities is great.
Second, most HK universities receive professors and students from all over the world and carry out bilingual (双语) education. This kind of excellent language atmosphere is another attraction for mainland students.
Furthermore, university students in Hong Kong have a better chance to study abroad as exchange students.
Can mainland top universities like Peking or Tsinghua University calm as before when facing the unexpected competition from HK? Will they take relevant measures to win back the top students who once help them set the worldwide reputation? Time will explain it.
The fierce competition brought by HK universities can be a good thing for an entire improvement of education in China. After the awakening and action taking of mainland universities, they can perform better together with HK universities.
At least, it reminded the mainland universities the tuition fees (学费) are among students’ top concern when they are choosing universities. It’s time to move.What is the passage mainly talking about?
| A．The competition between HK University and Peking University. |
| B．Higher education in Hong Kong. |
| C．Some thought brought by the enrollment of HK universities. |
| D．The fall of mainland universities. |
Top students from mainland apply for HK universities because ______.
| A．HK universities offer higher scholarship, better environment and more opportunities for their further study |
| B．they concern only about the tuition fees when choosing universities |
| C．many students now would love to study abroad to get a better experience |
| D．Peking university has lost its worldwide reputation |
From the passage we can see HK universities _______.
| A．didn’t mean to enroll top students from mainland |
| B．are proud of their teaching staff and facilities |
| C．have strict enrollment rules and only 1 out of 48 students can get the chance to study there |
| D．didn’t expect their enrollment of mainland students would be so popular |
What does the author mean by saying “It’s time to move” in the last paragraph?
| A．The opportunities come for top students to study abroad. |
| B．Mainland universities should take measures as soon as possible to attract students. |
| C．Mainland universities should make full preparations to challenge HK universities. |
| D．Top students should be offered further education free of charge. |
Look at the following timetable and answer questions.
Time Table
| Lv.(Leave) Boston |
Ar.(Arrive) Midway |
Ar. New York |
| 5:00 AM Ex.(Except) Sun. 7:10 AM Daily 9:10 AM Ex. Sat. & Sun. 10:00 AM Ex. Hol.(Holiday) 1:15 PM Daily 3:40 PM Ex. Hol. 5:20 PM Daily |
7:00 AM 9:00 AM 11:00 AM 11:45 AM 3:15 PM 5:40 PM 7:20 PM |
10:45 AM 12:45 PM 2:45 PM --------- 5:45 PM 8:45 PM 9:55 PM |
What is the shortest time between Boston and New York by train?
| A．5 hours 35 minutes | B．5 hours 5 minutes |
| C．4 hours 25 minutes | D．4 hours 30 minutes |
On Christmas Day, how many trains at least will go from Boston to New York?
| A．Two | B．Three |
| C．Four | D．Five |
You are traveling in the 9:10 AM train. In Midway you get off and stay there for an hour. If you want to get to New York before dark, which train from Boston should you change?
| A．The 1:15 PM train. | B．The 5:20 PM train. |
| C．The 3:40 PM train. | D．The 10:10 AM train. |
(1) Mr. Brown (the motorist) (驾车人)
At about 9:20 p.m. on October 14th, I was driving along Market road in the direction of Midwick. I wanted to go to Sturham to collect my wife, who had been visiting some friends. I prepared to turn into Sturham Road, which was on my right. In the distance, I saw the lights of a car moving towards me but it was a long way from me. I put out my hand to show that I was going to turn right. Then I started to turn slowly towards Sturham Road. Suddenly there was a loud noise on the passenger’s (near) side of the cars. I stopped the car and got out. A motor-cycle (摩托车) had hit my car. The motor-cyclist had been thrown over the car. He was injured, so I ran to a shop to phone for help.
(2) Mr. Smith (the injured motor-cyclist)
On the evening of October 14th, I was going home along Market Road towards Newtown. I was riding my motor-cycle. I was going slowly because some of the street lights were out and the road was wet and slippery. Just before Sturham Road, a car suddenly drove right across my path. The driver did not flash his light to give a warning. I would not turn in time, so I hit the side of the car. When I woke up, I was lying in a hospital in Market Road.
(3) Mr. Lee (another motor-cyclist)
At about 9:10 p.m. on October 14,I left my home in Midwick. Ten minutes later I was riding my motor-cycle along the Marker Road. I was going to Newtown. There was a motor-cycle about 40 meters in front of me. It was not going very quickly. The man on it was riding near the curb(路边) but I was near the center of the road. The motor-cycle in front of me tried to turn to his right but there was no time. He hit the car and was injured. There was no car going along in front of us or put by the road.Which of these pictures exactly shows the scene of the accident?
X="the" place where the motor-cycle hit the car.
(Note: Cars and motor-cycles always keep to the left in England.)
Which of these statements about the accident is probably correct?
| A．The accident was caused by the carelessness of the first motor-cyclist. |
| B．The lights of the car moving towards Mr. Brown made him unable to see. |
| C．Mr. Brown knocked down a motor-cyclist on purpose (故意). |
| D．Mr. Brown wrongly thought that the lights of two motor-cycles were those of a car. |
It seems probable from the statements that Mr. Brown ______.
| A．gave no signal to show that he was turning right |
| B．failed to give a proper (适当的) signal at that time |
| C．did not give any signal until he was actually turning |
| D．flashed his light to show that he was going to turn |
We would find that Mr. Brown’s car was damaged on its _____ side.
| A．left | B．right |
| C．front | D．driver’s |
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