Sparrow is a fast－food chain with 200 restaurants.Some years ago，the group to which Sparrow belonged was taken over by another company.Although Sparrow showed no sign of declining，the chain was generally in an unhealthy state.With more and more fast－food concepts reaching the market，the Sparrow menu had to struggle for attention.And to make matters worse，its new owner had no plans to give it the funds it required.
Sparrow failed to grow for another two years until a new CEO，Carl Pearson，decided to build up its market share.He did a survey，which showed that consumers who already used Sparrow restaurants were extremely positive about the chain，while customers of other fast－food chains were unwilling to turn away from them.Sparrow had to develop a new promotional campaign.
Pearson faced a battle over the future of the Sparrow brand.The chain's owner now favored rebranding Sparrow as Marcy's restaurants.Pearson resisted，arguing for an advertising campaign designed to convince customers that visits to Sparrow restaurants were fun.Such an attempt to establish a positive relationship between a company and the general public was unusual for that time.Pearson strongly believed that numbers were the key to success，rather than customers' spending power.Finally，the owner accepted his idea.
The campaign itself changed the traditional advertising style of the fast－food industry.The TV ads of Sparrow focused on entertainment and featured original songs performed by a variety of stars.Instead of showing the superiority of a specific product，the intention was to put Sparrow in the hearts of potential customers.
Pearson also made other decisions which he believed would contribute to the new Sparrow image.For example，he offered to lower the rent of any restaurants which achieved a certain increase in their turnover(营业额)．
These efforts paid off，and Sparrow soon became one of the most successful fast－food chains in the regions where it operated.Which was one of the problems Sparrow faced before Pearson became CEO?
| A．The number of its customers was declining. |
| B．Its customers found the food unhealthy. |
| C．It was in need of financial support. |
| D．Most of its restaurants were closed. |
What does the underlined word “them” in Paragraph 2 refer to?
| A．Customers of Sparrow restaurants. |
| B．Sparrow restaurants. |
| C．Customers of other fast－food chains. |
| D．Other fast－food chains. |
For what purpose did Pearson start the advertising campaign?
| A．To build a good relationship with the public. |
| B．To stress the unusual tradition of Sparrow. |
| C．To learn about customers' spending power. |
| D．To meet the challenge from Marcy's restaurants. |
What was Pearson's achievement as a CEO?
| A．He managed to pay off Sparrow's debts. |
| B．He made Sparrow much more competitive. |
| C．He helped Sparrow take over a company. |
| D．He improved the welfare of Sparrow employees. |
Fri, Jun. 1
Nightlife Back to the Age of Innocence
This performance, organized by the group Lifetime Wharf, will celebrate Children's Day and commemorate (纪念) the lost childhoods of office workers. Five bands will perform: DH & Chinese Hellcats, DUDE, Candy Monster, Residence A and Island Mood.
Where: Yugong Yishan Livehouse, 3-2 Zhangzizhong Lu. Dongcheng District
When: 8 pm
Admission: 60 yuan pre-sale. 80 yuan at door
Tel: 64042711
Sun. Jun. 3
Movie Chinese Girl by Guo Xiaolu
The indie film Chinese Girl directed by Guo Xiaolu , is about the life of a girl who lives in the countryside. The lead actress, Huang Lu , will attend the screening and answer participants’ questions afterwards.
Where: UCCA, 4 Jiuxianqiao Lu, Chaoyang District
When: 7pm
Admission: 15 yuan (10 yuan for students , free for VIP)
Tel: 57800200
Mon, Jun. 4
Script Reading
Scripts written by students from the 166th Middle School of Beijing will be performed. They include: Love Sleeping Beauty, Lucky Ferris Wheel Production, Jane Eyre, Our Self-study Class and Farewell -- Bing Xin.
Where: Penghao Theater, 35 Dongmianhua Hutong, Dongcheng District
When: Until Jun. 5, 7: 30 pm
Admission: 80 yuan (40 yuan for students)
Tel: 64006472
Thu, Jun. 7
Movie Invictus
This film is directed by Clint Eastwood and stars Matt Damon and Morgan Freeman , both of whom were nominated for Academy Awards.
Where: China Film Archive, 3 Wenhuiyuan Lu, Haidian District
When: Until Jun 8, 7:30-10pm
Admission: 120-480yuan
Tel: 66550000If Mr. Green (VIP), together with his wife and his three schoolchildren watches the movie Chinese Girl, how much will they pay for the admission?
| A．30 yuan. | B．45 yuan. | C．50 yuan. | D．60 yuan. |
Which of the following does NOT agree with what is said in the above advertisements?
| A．The movie "Invictus" will be on until June 8. |
| B．The scripts written by the students include Love Sleeping Beauty. |
| C．Chinese Girl is about the life of a girl who lives in the countryside. |
| D．Matt Damon and Morgan Freeman were the directors of the film Invictus. |
If Marry would like to know the content of Jane Eyre, where will she watch the program?
| A．In UCCA, 4 Jiuxianqiao Lu, Chaoyang District. |
| B．In China Film Archive, 3 Wenhuiyuan Lu, Haidian District. |
| C．In Penghao Threater, 35 Dongmianhua Hutong, Dongcheng District. |
| D．In Yugong Yishan Livehouse, 3 -- 2 Zhangzizhong Lu, Dongcheng District. |
CHICAGO (Reuters) - Smoking not only can wrinkle(起皱纹) the face and turn it yellow -- it can do the same to the whole body, researchers reported on Monday.
The study, published in the Archives of Dermatology, shows that smoking affects the skin all over the body -- even skin protected from the sun.
"We examined non-facial skin that was protected from the sun, and found that the total number of packs of cigarettes smoked per day and the total years a person has smoked were linked with the amount of skin damage a person experienced," Dr. Yolanda Helfrich of the University of Michigan, who led the study, said in a statement.
"In participants older than 65 years, smokers had significantly more fine wrinkling than nonsmokers. Similar findings were seen in participants aged 45 to 65 years," Helfrich's team added in their report.
The researchers tested 82 people, smokers and nonsmokers, taking pictures of the inner right arms. They ranged in age from 22 to 91 and half were smokers. Independent judges decided how wrinkled each person's skin was.
When skin is exposed to sunlight, notably（尤其）the face, it becomes coarse, wrinkled and discolored with a pale yellow tint, Helfrich's team wrote.
Several previous studies have found that cigarette smoking contributes to premature（过早的）skin aging as measured by facial wrinkles, the study said, but little has been done to measure the aging of skin not exposed to light.
The report did not discuss the mechanism involved but previous research has found that cigarette smoke, among other things, causes blood vessels（血管）beneath the skin to constrict（紧缩）, reducing blood supply to the skin.
Smoking can also damage the connective tissue (组织)that supports both the skin and the internal organs.The best title for this passage would be_______.
| A．The danger of smoking | B．Smoking causes skin aging |
| C．Quit smoking for health | D．A survey of smokers |
It can be inferred from the study _______ .
| A．smoking won’t make skin protected from the sun |
| B．smoking will do damage to skin rather than other organs |
| C．smokers over 65 usually won’t worry about their skin |
| D．the age of smokers is not connected with the result of the test |
From the passage smoking results in skin aging mainly because_____.
| A．it will lower blood supply to skin | B．it can make you feel tired |
| C．it can make skin come off | D．it can make blood run faster |
The main purpose of the passage is to ______.
| A．inform people about the result of the study |
| B．advise people how to protect skin |
| C．warn people not to smoke again |
| D．introduce a new way of avoiding skin aging |
Only three local students won Chinese Blog Competition. And 15 of the 18 awards went to students from China.
170 students’ task: to get a fully-designed blog up and running, complete with many postings based on a theme of choice—all written in Chinese.
Themes ranged from local opinions－such as the usage of Singlish, education and whether Singapore can be a cultural centre－to food blogs.
The entries were judged on Language proficiency（熟练程度）and the quality of writing, as well as the design and level of exchanging ideas with readers.
Academics(学者) from the National University of Singapore and the SIM University IT experts, and a journalist from Chinese newspaper Lianhe Zaobao in Singapore made up the judges.
In the end, only three Singaporean students made it to the award list—the rest of the awards were swept up by students from China.
“No surprise, ” said Mr. Chow Yaw Long, 37, teachers in charge from Innova Junior College, which organized the event. “Although the topics were local subjects, the foreign students were generally better in terms of the content of the posts and their grasp of the Chinese language. ”
One of the three local students winning the first prize in the Best Language Award was blogger Christina Gao 19, from the Saint Andrew’s Junior College, who spared no effort in researching for and writing her blog. Each entry took her between five and seven days to produce, complete with pictures and even podcasts
Her advice for bloggers is: Be responsible
“Some bloggers out there only seek to blame the authorities and other bloggers.” Said Miss Gao. “I think they lack responsibilities and there is no value to their posts.” The competition was organized by ___________.
| A．the National University of Singapore | B．Chinese newspaper Lianhe Zaobao |
| C．the Saint Andrew’s Junior College | D．Innova Junior College |
Which of the following is TRUE according to the passage?
| A．Not all the themes were about local subjects. |
| B．Chinese students won most of the awards. |
| C．The blogs could be written in Chinese or Singlish. |
| D．The judges were from universities in Singapore and China. |
What Miss Gao said suggests that ___________.
| A．she likes to blame the authorities | B．she thinks highly of the others’ blogs |
| C．she has a sense of responsibility | D．she loves to read valuable posts |
The passage is mainly about ___________.
| A．how Chinese students won the awards in the competition |
| B．why bloggers should take responsibility for their blogs |
| C．what the result of the competition was |
| D．how Miss Gao won the first prize in the competition |
It was a warm April day when a big fat envelope came in the mail from the only college I had ever imagined attending. I tore open the packet. My eyes were fixed on the word “congratulations. ”I don’t remember ever smiling so wide.
Then I looked at my financial（财政的）package.
The cost of Dream School’s tuition（学费）, room and board was around $ 40,000- an impossible sum! How could I afford to attend? What good reasons did I have to go there when three other fine colleges were offering me free tuition? My other choices were good, solid schools even if they weren’t as famous as my first choice.
In my mind, attending my dream university would be the only way to realize my dream of becoming a world-class writer. My parents understood how I felt. They told me that even though it would be a financial problem, I could go wherever I would be happiest. But as I was always careful with money, I wasn’t sure what to do.
One of the schools that offered me a full ride had an informational dinner one night in the spring. Considering my parents’ financial difficulties, I decided to drive the 45 minutes and attend. At first, all I had planned to do was to smile politely, eat free food, listen quietly. But I surprised myself.
At dinner the president of the university talked about the wonderful activities on campus （校园）including guest lectures and social gatherings. He also made it perfectly clear that free food would be offered at all future events. He continued with explanations of professors, class sizes, activities, and sporting events on campus. As he spoke, I began to realize that this school, though not as good as my first choice, might be the best one for me. It seemed small yet with many great programs. It seemed challenging yet caring.
As the president ended his speech, we clapped politely and pushed back our chairs. As I walked out that door, a feeling of comfort washed over me. Looking at the campus that night, I realized that I would be spending the next four years right there.
In all honesty, my university is not as well-known as my “dream”university. However, it turned out to be the right choice of schools for me. How did the author feel when he started to read the letter?
| A．He was lost in his dream. |
| B．He was full of joy. |
| C．He was worried about the money. |
| D．He was uncertain which school to go to. |
We can learn from the passage that the parents were _________.
| A．honest | B．supportive | C．strict | D．decisive |
In Paragraph 5, “offered me a full ride”can be replaced by “_______”.
| A．would charge me nothing for tuition | B．would pay for transport to the school |
| C．would show me around the campus | D．would offer free meals at all events |
What does the author mainly want to say?
| A．You should consider comfort in your choice of schools. |
| B．You should try your best to attend your dream school. |
| C．Your second-choice college may actually be your best fit. |
| D．Your choice of schools should be based on their fame. |
We can make mistakes at any age. Some mistakes we make are about money. But most mistakes are about people. “Did Jerry really care when I broke up with Helen?” “When I got that great job, did Jim, as a friend, really feel good about it?” “And was Paul friendly just because I had a car?” When we look back, these thoughts can make us feel bad. But when we look back, it is too late.
Why do we go wrong with our friends, or our enemies? Sometimes what people say hides their real meanings. And if we do not really listen, we miss the feeling behind the words. When someone tells you, “You’re a lucky dog!” Is he really on your side? If he says, “You’re a lucky guy!” that is being friendly. But “a lucky dog”? There is a bit of envy (嫉妒) in those words. What he may be saying is that he does not think you deserve (应得) your luck.
“Just think of all the things you have to be thankful for” is another phrase that says one thing and means another. It could mean that the speaker is trying to get you to see your problem. But this phrase contains the thought that your problem is not at all important.
How can you tell the real meaning behind someone’s words? One way is to take a good look at the person talking. Do his words fit the way he looks? Is what he says shown by the tone of voice? The look in his eyes? Stop and think. The minute you spend thinking about the real meaning of what people say to you may save your another mistake. When the writer thinks of some of the things that happened between him and his friends, he .
| A．feels happy, thinking how nice his friends are to him |
| B．feels he might not have understood his friend’s true feelings |
| C．thinks it a mistake to have broken up with his girl friend |
| D．is sorry that his friends let him down |
When the writer talks about the saying, “You’re a lucky dog!” he is saying that .
| A．the speaker is just friendly |
| B．this sentence suggests the same as “You’re a lucky guy!” |
| C．the word “dog” should not be used to apply to people |
| D．sometimes the words show that the speaker is a bit envious |
This passage tries to tell you how to .
| A．avoid mistakes about money and friends |
| B．get an idea of friendly people |
| C．avoid mistakes in understanding what people tell you |
| D．keep people friendly without trusting them |
The writer suggests that should be trusted.
| A．everybody | B．nobody | C．all the people | D．not all the people |
粤公网安备 44130202000953号