Are supermarkets designed to persuade us to buy more? When you enter a supermarket, the manager knows than you do how you will behave — which you will walk, where you will , what will make you one product rather than another. When customers go into a shop, they look to their left move towards the right. So supermarket entrances are usually on the left of the building, and the arrangement is to take shoppers the store ,aisle after aisle, from left to right. Then shoppers will pay attention to all the .
Fresh fruit and are displayed near supermarket entrances. This gives the that only healthy food is sold in the shop. foods that everyone buys, like sugar and tea are put near each other. They are kept in different aisles so customers are taken past other attractive foods they find what they want. In this way, shoppers are to buy products that they do not really .
People walk quickly through aisles, but they move more slowly in wide aisles and give more attention to the products. One best-selling for products is at the end of aisles, because shoppers to turn into the next aisles.
Sweets are often placed at children’s level at the checkout. While parents are waiting to pay, children the sweets and put them in the trolley.
Customers buy more when shelves are than when they are half empty because they feel there is something wrong with those products that are there.
A.sooner B.better C.more D.less
A.side B.approach C.place D.way
A.go B.look C.stop D.stand
A.buy B.enjoy C.see D.prefer
A.naturally B.simply C.easily D.hurriedly
A.or B.then C. but D.and
A.into B.along C.around D.through
A.prices B.signs C. shelves D.products
A.wines B.vegetables C.sweets D.meat
A.impression B.effect C.thought D.expression
A.Fresh B.Important C.Fast D.Basic
A.when B.unless C.before D.until
A.invited B.encouraged C.willing D.ready
A.use B. know C.need D.like
A.narrow B.short C.high D.long
A.case B.point C.example D.position
A.slow down B.hurry up C.walk down D.come up
A.hand B.eye C.head D.height
A.pay for B.care for C.look for D.reach for
A.low B.neat C.full D.high