Television is a relatively stable advertising medium. In many ways, the television ads today are almost the same to those two decades ago. Most television ads still feature actors, still run 30 or 60 seconds, and still show a product. However, the different medium of the Internet causes unique challenges to advertisers, forcing them to adapt their practices and techniques.
In the early days of Internet marketing, online advertisers used banner (框式广告) and pop-up ads (弹出式广告) to attract customers. These techniques reached large audiences, led to many sales leads, and came at a low cost. However, a small number of Internet users began to consider these advertising techniques annoying. Yet because marketing strategies relying heavily on banners and pop-ups produced results, companies invested growing amounts of money into purchasing these ad types. As consumers became more complicated, frustration with these online advertising techniques grew. Independent programmers began to develop tools that blocked banner and pop-up ads.
A major development in online marketing came with the introduction of pay-per-click ads. Unlike banner or pop-up ads, which originally required companies to pay every time a website visitor saw an ad, pay-per-click ads allowed companies to pay only when an interested potential customer clicked on an ad. More importantly, however, these ads are not affected by the pop-up and banner blockers. As a result of these advantages and the incredible growth in the use of search engines, which provide excellent places for pay-per-click advertising, a great number of companies began turning to pay-per-click marketing. However, as with the banner and pop-up ads, pay-per-click ads came with their shortcomings. When companies began pouring billions of dollars into this emerging medium, online advertising specialists started to notice the presence of what would later be called click fraud (欺诈): representatives of a company with no interest in the product advertised by a competitor click on the competitor’s ads simply to increase the marketing cost of the competitor. Click fraud grew so rapidly that marketers sought to diversify (摆脱) their online positions away from pay-per-click marketing through new mediums.
Although pay-per-click advertising remains a common and effective advertising tool, marketers adapted yet again to the changing elements of the Internet by adopting new techniques such as pay-per-performance advertising. As the pace of the Internet’s evolution increases, it seems all the more likely that advertising successfully on the Internet will require a strategy that avoids constancy (持续性) and welcomes change.What is the main idea of the passage?
| A．The pace of the Internet’s evolution is increasing and will only increase in the future. |
| B．Internet advertising fails to reach Internet users, causing ads to be blocked. |
| C．The Internet has experienced dramatic changes in short periods of time. |
| D．Rapid development of the Internet calls for new advertising strategies and mediums. |
As an advertising medium, the television and the Internet mainly differ in ________.
| A．the type of individual each medium reaches |
| B．whether the medium is interactive |
| C．the pace at which the medium develops |
| D．the cost of advertising with each medium |
According to the passage, which of the following is a typical click fraud?
| A．Using software to block competitors’ advertisements. |
| B．Clicking on the pay-per-click ads of competitors. |
| C．Clicking on the banner advertisements of opponent companies. |
| D．Using search engine to attack the pages of competitors. |
What does the author imply about the future of pay-per-performance advertising?
| A．It will eventually become less popular just like other forms of Internet advertising. |
| B．It will not face shortcomings due to its differing approach to online marketing. |
| C．Internet users will develop free software to block its effectiveness. |
| D．Although it improves on pay-per-click advertising, it still suffers from click fraud. |
Nanjing and Hangzhou summer camps offered
We are looking for hard-working and open-minded English teachers to join the Nanjing (Jiangsu Province) and Hangzhou (Zhejiang Province) summer camps!
Both of the summer camps will run from the beginning of July to the end of August. You will be expected to teach spoken English to Chinese students of different ages. We encourage you to bring your own culture to the classes to make things more interesting.
The information of the Nanjing camp:
● Working hours: 40 hours per week, 5 working days per week.
● Salary: about 7,000 RMB per month.
● Accommodation : free (single room).
The information of the Hangzhou camp:
● Working hours: 5 hours per day (=" 50" min. / class × 6 classes), one day rest per week.
● Salary: 20,160 RMB in total (420 RMB per day =" 70" RMB / class × 6 classes).
● Accommodation: free (shared room).
The requirements of the summer camps:
● Native English speakers (US, England, Canada, Australia, New Zealand).
● A university degree.
● Teaching experience.
Please send us your resume (简历), copies of certificates and passport if you are interested in the camps.
E-mail: teacher1324@sina.com.cn
For more information you can visit our website at http://www.Englishsummercamps.com.cn
Look forward to hearing from you soon! What kind of people is the passage mainly written for?
| A．Chinese English teachers. | B．Foreign English teachers. |
| C．Chinese-speaking students. | D．English-learning students. |
How long will a teacher work for the summer camps?
| A．Less than one month. | B．About five weeks. | C．About eight weeks. | D．More than two months. |
Which of the following people might be accepted as a teacher at the summer camps?
A. Wang Li, an excellent teacher from China.
B. Robert, a high school student from the USA.
C. Linda, an experienced university teacher from Canada.
D. Jerry, a university student from Australia. Compared with the Nanjing camp, th
e Hangzhou camp ______.
| A．has longer working hours | B．has fewer students to teach |
| C．provides better accommodation | D．pays a higher salary |
“Dad! He took a book without paying!” I yelled.
My father looked surprised. Before the boy could say anything, his mother grabbed his arm and shook it. “Is it true? You stole? Tell me!”
Everyone was quiet. The boy began to cry, and he nodded his head. He pulled out the comic book (漫画书) from under his shirt.
“Oh, Mr. Kim. I am sorry! My Ted made a big mistake!” Mrs. Diaz told my father. She tried to take the comic book, but Ted wouldn’t let go.
“It’s OK. He can keep it,” my father said with a smile.
“Oh no,” Mrs. Diaz said. “Let me pay right now ...” She dug in her purse. “How much?”
“Three seventy-five.”
Mrs. Diaz’s eyes widened, and she dug deeper. I saw her mouth make a small line. “Three seventy-five?” she asked.
“It’s OK. You can pay later,” my father said.
“No,” Mrs. Diaz said. She kept looking in her purse. “I have money here.”
I felt bad for yelling, for I realized that Ted had tried to steal the comic book because he didn’t have the money. Maybe the boy could have a job, I thought.
I had an idea.
“What if he worked with me?” I asked. They turned to me.
I said, “He can work with me to pay for the comic book.”
“Good,” my father said smiling at me. Mrs. Diaz nodded. She turned to her son, “You hear? You will work and buy the comic book!”
“Yes, Mama,” Ted said, hanging his head.
As they left, Ted looked back, and though he still seemed sad, he stuck out (伸出) his tongue at me.
Ted has been working here for two weeks. He has paid for the comic book, but my father says he is such a good worker that he can work with me as long as he wants. We are friends now. Where did the story most probably take place?
| A．In a classroom. | B．In a supermarket. | C．At a bookstore. | D．At a library. |
By saying “but Ted wouldn’t let go” in Paragraph 4, the author means Ted ______.
| A．took the book by mistake | B．wanted to keep the book |
| C．didn’t want to go home | D．didn’t think he was wrong |
From the underlined sentences in the eighth paragraph, we may infer that Mrs. Diaz ______.
| A．didn’t think her son stole the book | B．had been out of work for a long time |
| C．forgot to take money with her that day | D．couldn’t afford to pay for the book |
In the last paragraph, what does the author mainly tell?
| A．His idea was successful. | B．Ted didn’t like the job. |
| C．He liked Ted very much. | D．Ted was a naughty boy. |
“Few things help an individual more than to place responsibility upon him，and let him know that you trust him.” These words are from the black American educator，Booker Washington. He was saying that，“If you want people to grow up，you have to stop treating them like children.”
In America，families are close but children
are encouraged to be independent，to make their own decisions，even at a very early age. It’s not unusual for a child of seven to be given an allowance(津贴)every week. The child is encouraged to save some of the money but he or she can spend it on whatever they choose，for example，buying clothes，school supplies or CDs. Some teenagers even have their own credit cards! That’s a big responsibility since even adults are tempted to overspend when they have credit cards.
From an early age，American children are asked for their opinions and they are included in family decision making. At the dinner table，teenagers will be listened to on any topic，from politics to 
buying a new family car or where the family will go on vacation. In this way, teenagers are getting practice in becoming individuals：they are learning how to stand on their own two feet.
Many Chinese young people are becoming almost as interested as American teens in searching for independence. They want to express those qualities that make them unique human beings. You can see this in the way they dress, the music they listen to and the friends they choose. “Super Girl” Li Yuchun caught the imagination of Chinese teenagers on the “Super Girl” television contest. She was not the traditional “nice，young Chinese girl”. With her short，spiky hair and boy-like clothes, she was
telling everyone that she was different. She had the courage to be her own person and to stand on her own two 
feet...and she won!
There is an old saying，“Everyone should carefully observe which way his heart draws him and then choose that way with all his strength.” If you do this, step by step, over a period of time, you may find that you have become the person you always wanted to be.The passage is intended to encourage the youth to________.
| A．save money for useful things | B．become independent |
| C．express their great ambitions | D．make important decisions |
A child of seven is given an allowance so that he can______.
| A．be accepted as a popular guy | B．learn to decide how to use money |
| C．overspend money without care | D．have school supplies of his own |
The author implies that many Chinese children________.
| A．are more independent than Americans | B．should become interested in America |
| C．are happy with their present situation | D．are not satisfied to be nice, quiet ones |
The main idea of the last paragraph is________.
| A．that we should do things step by step | B．why we should understand our desires |
| C．what we should plan for our own life | D．how we can manage to realize our dreams |
London--A morning train rides away, across the channel. English kids discuss the Liverpool's football team in a Paris pub.
Some Parisians have started to travel to work in London.
In the 19th century, Charles Dickens compared the two cities, London and Paris, in A Tale of Two Cities. These days, it might be A tale of One City.
As there are few jobs at home over recent years, perhaps 250,000 Frenchmen moved across the channel. With an undersea tunnel, they could travel between cities in three hours. The European Union freed them from immigration and customs.
Paris, rich in beauty, is more stylish. But London feels more full of life, and more fun until the pubs shut down.
“For me, the difference is that London is real, alive,” said Trevor Wheeler, a financial expert.
Chantal Jaouen, a professional designer, agrees. “I am French, but I’ll stay in London,” she said.
There is, of course, the other view. Julie Lenoux is a student who moved to London two years ago. “I think people laugh more in Paris,” she said.
“Both cities have changed beyond recognition,” said Larry Collins, an author and sometimes a Londoner. Like most people who know both cities well, he finds the two now fit together comfortably. “I first fell in love with Paris in the 1950s. Things are so much more ordered, and life is better.”
But certainly not cheaper. In some parts of London, rents can be twice those on Avenue Foch in Paris.
Deciding between London and Paris requires a lifestyle choice. Like Daphne Benoit, a French journalism student with perfect English, many young people are happy to be close enough so they don’t have to choose. “I love Paris, my little neighborhood, the way I can walk around a centre, but life is too organized,” she said. “In London, you can be whoever you want. No one cares.”It can be inferred that ___________.
| A．Paris and London are the two biggest cities in the world |
| B．In the 19th century, Dickens told his stories in the two cities |
| C．London and Paris used to be separated |
| D．Liverpool is a big city in France |
According to this passage, which of the following is TRUE?
| A．People feel it difficult to find a job in Paris. |
| B．People can't travel to London without a passport. |
| C．Living in France is more expensive than in London. |
| D．People can find any job in London. |
The underlined phrase in Para 9 most probably means “_____________”
| A．beyond one’s imagination |
| B．so much that people don’t know them well again |
| C．so little that people still know them well |
| D．to people’s satisfaction |
What’s the meaning of the last two sentences?
| A．People can do everything in London. |
| B．People will feel lonely in London. |
| C．People in London enjoy living in different ways. |
| D．People in London enjoy a lawless life. |
Researchers are placing robotic dogs（机器狗）in the homes of lonely old people to determine whether they can improve the quality of life for humans. Alan Beck, an expert in human-animal relationship, and Nancy Edwards, a professor of nursing, are leading the animal-assisted study concerning the influence of robotic dogs on old people’s depression, physical activity, and life satisfaction. “No one will argue that an older person is better off being more active, challenged, or stimulated（应急的） ,”Edwards points out. “The problem is how we promote that, especially for those without friends or help. A robotic dog could be a solution.”
In the study, the robot, called AIBO, is placed for six weeks in the houses of some old people who live alone. Before placing AIBO in the home, researchers will collect baseline data for six weeks. These old people will keep a diary to note their feelings and activity before and after AIBO. Then, the researchers will review the data to determine if it has inspired any changes in the life of its owner.
“I talk to him all the time, and he responds to my voice,” says a seventy-year-old lady, “When I’m watching TV, he’ll stay in my arms until he wants down. He has a mind of his own.”
The AIBOs respond to certain orders. The researchers say they have some advantages over live dogs, especially for old people. Often the elderly are disabled(行动不便的) and cannot care for an animal by walking it or playing with it. A robotic dog removes（免除） exercise and feeding concerns.
“At the beginning, it was believed that no one would relate to the robotic dog, because it was metal and not furry.” Beck says，“But it’s amazing how quickly we have given up that belief.”
“Hopefully, down the road, these robotic pets could become a more-valuable health helper. They will record their masters’ blood pressure, oxygen levels, or heart rhythms. AIBOs may even one day have games that can help stimulate older people’s minds.”The purpose of Beck and Edwards’ study is to .
| A．understand human-animal relationship |
| B．make lonely old people’s life better |
| C．find the causes of old people’s loneliness |
| D．promote the animal-assisted research |
In the research, the old people are asked to .
| A．note the activities of AIBOs | B．keep AIBOs at home for 12 weeks |
| C．record their feelings and activity | D．analyze the collected information |
What is the advantage of AIBO over live dogs?
| A．It is easier to keep at home. | B．It can help the disabled people. |
| C．It responds to all the human orders. | D．It can watch TV with its owner. |
The author seems to suggest that the future robotic dogs may .
| A．cure certain diseases | B．keep old people active |
| C．change people’s beliefs | D．look more like real dogs |
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