Sparrowisafastfoodchainwith200

首页 / 高中英语 / 试题详细

更新 2022-09-03
科目英语
题型阅读理解
难度中等
浏览 1552

Sparrow is a fast-food chain with 200 restaurants. Some years ago, the group to which Sparrow belonged was taken over by another company. Although Sparrow showed no sign of declining, the chain was generally in an unhealthy state. With more and more fast-food concepts reaching the market, the Sparrow menu had to struggle for attention. And to make matters worse, its new owner had no plans to give it the funds it required.
Sparrow failed to grow for another two years. Until a new CEO, Carl Pearson, decided to build up its market share. He did a survey, which showed that consumers who already used Sparrow restaurants were extremely positive about the chain, while customers of other fast-food chains were unwilling to turn away from them. Sparrow had to develop a new promotional campaign.
Pearson faced a battle over the future of the Sparrow brand. The chain’s owner now favored rebranding Sparrow as Marcy’s restaurants. Pearson resisted, arguing for an advertising campaign designed to convince customers that visits to Sparrow restaurants were fun. Such an attempt to establish a positive relationship between a company and the general public was unusual for that time. Pearson strongly believed that numbers were the key to success, rather than customers’ speeding power. Finally, the owner accepted his idea.
The campaign itself changed the traditional advertising style of the fast-food industry. The TV ads of Sparrow focused on entertainment and featured original sons performed by a variety of stars. Instead of showing the superiority of a specific product, the intension was to put Sparrow in the hearts of potential customers.
Pearson also made other decisions which he believed would contribute to the new Sparrow image. For example, he offered to lower the rent of any restaurants which achieved a certain increase in their turnover. (营业额)
These efforts paid off, and Sparrow soon became one of the most successful fast-food chains in the regions where it operated.
Which was one of the problems Sparrow faced before Pearson became CEO?

A．The number of its customers was declining

B．It was in need of financial support

C．Its customers found the food unhealthy

D．Most of its restaurants were closed

What does the underlined word “them” in Paragraph 2 refer to?

A．Customers of Sparrow restaurants

B．Sparrow restaurants

C．other fast-food chains

D．Customers of other fast-food chains

For what purpose did Pearson start the advertising campaign?

A．To stress the unusual tradition of Sparrow

B．To lean about customers; spending power.

C．To meet the challenge from Marcy’s restaurants.

D．To build a good relationship with the public

What was Pearson’s achievement as a CEO?

A．He made Sparrow much more competitive

B．He managed to pay off Sparrow’s debts.

C．He helped Sparrow take over a company

D．He improved the welfare of Sparrow employees

登录免费查看答案和解析

相关试题

B
Laws that would have ensured pupils from five to 16 received a full financial education got lost in the ‘wash up’. An application is calling on the next government to bring it back.
At school the children are taught to add up and subtract（减法） but, extraordinarily, are not routinely shown how to open a bank account — let alone how to manage their finances in an increasingly complex and demanding world.
Today the parenting website Mumsnet and the consumer campaigner Martin Lewis have joined forces to launch an online application to make financial education a compulsory element of the school curriculum in England. Children from five to 16 should be taught about everything from pocket money to pensions, they say. And that was exactly the plan preserved in the Children, Schools and Families bill that was shelved by the government in the so-called “wash-up” earlier this month — the rush to legislation before parliament was dismissed. Consumer and parent groups believe financial education has always been one of the most frustrating omissions of the curriculum.
As the Personal Finance Education Group (Pfeg) points out, the good habits of young children do not last long. Over 75% of seven- to 11-year-olds are savers but by the time they get to 17, over half of them are in debt to family and friends. By this age, 26% see a credit card or overdraft（透支） as a way of extending their spending power. Pfeg predicts that these young people will “find it much harder to avoid the serious unexpected dangers that have befallen many of their parents' generation unless they receive good quality financial education while at school.”
The UK has been in the worst financial recession（衰退）for generations. It does seem odd that — unless parents step in — young people are left in the dark until they are cruelly introduced to the world of debt when they turn up at university. In a recent poll of over 8,000 people, 97% supported financial education in schools, while 3% said it was a job for parents.
61. The passage is mainly about _____________.
A. how to manage school lessons
B. how to deal with the financial crisis
C. teaching young people about money
D. teaching students how to study effectively
62. It can be inferred from the first two paragraphs that __________.
A. the author complains about the school education
B. pupils should not be taught to add up and subtract
C. students have been taught to manage their finances
D. laws on financial education have been effectively carried out
63. The website and the consumer campaigner joined to _________.
A. instruct the pupils to donate their pocket money
B. promote the connection of schools and families
C. ask the government to dismiss the parliament
D. appeal for the curriculum of financial education
64. According to Pfeg, ___________.
A. it is easy to keep good habits long
B. teenagers spend their money as planned
C. parents are willing to pay the debt for their kids
D. it will be in trouble if the teenagers are left alone
65. A poll is mentioned to ___________.
A. stress the necessity of the curriculum reform
B. show the seriousness of the financial recession
C. make the readers aware of burden of the parents
D. illustrate some people are strongly against the proposal

题型：未知
难度：未知

收藏答案/解析

第三部分阅读理解（共20小题；每小题2分，满分40分）
阅读下列短文，从每题所给的四个选项（A、B、C、D）中选出最佳选项。
A
Knowing how much her own children loved presents at Christmas, Ann Sutton always tried to seek help for one or two poor families. With a social worker mother, the Sutton children had inherited her commitment to service, and knew never to take their good fortune at Christmas for granted. This year, Kinzie, her seven-year-old daughter was thrilled that Santa Claus would make a special visit to a 22-year-old mother named Ashley who worked in a factory raising her 12-month-old son by herself.
The phone rang on Sunday. A representative from a local organization was calling to say that the aid Ann had requested for Ashley had fallen through. No Santa Claus, no presents, nothing.
Ann saw the cheer vanish from her children’s faces at the news. Without a word, Kinzie ran into her bedroom. She returned, her face set with determination. Opening up her piggy bank, she put all the coins onto the table: $3.30. Everything she had.
“Mom,” she told Ann, “I know it’s not much. But maybe this will buy a present for the baby.”
At a breakfast meeting the next day, Ann told her coworkers about her daughter’s story. To her surprise, staff members began to open their purses and empty their pockets to help Kinzie. By day’s end, the story of Kinzie’s gift had spread beyond Ann’s office. She received a call from an unknown donor. If a seven-year-old could give everything she had, he said, he should at least match her gift 100 to 1. He contributed $300.
On Christmas Eve, Ann drove through the pouring rain to the small trailer where the Ashleys lived. Then she began to unload the gifts from the car, handing them to Ashley one by one.
Ashley was very moved. Reflecting on a little girl’s generosity, Ashley says she’ll one day be able to do something similar for someone else in need. “Kinzie could have used that money for herself, but she gave it away,” Ashley says. “She’s the type of kid I’d like my son to grow up to be.”
56. According to the text, Ann Sutton ______________.
A. is making lots of money
B. is ready to help others
C. is only caring about herself
D. is a hard-working mother
57. Which of the following is NOT true according to the text?
A. Ashley lived a hard life with her little son.
B. The Sutton children took Anne as an example to follow.
C. The coworkers of Ann helped Kinzie to realize her wish.
D. Ann Sutton tried to ask for help for her own children.
58. What can we learn about Kinzie?
A. She was afraid that Santa Claus would visit the Ashleys.
B. She should get some presents from her mother at Christmas.
C. She devoted all her coins to buying a present for the baby.
D. She was cheerful when hearing the aid had fallen through.
59. Which of the following can be inferred from the text?
A. It rained heavily on Christmas Eve.
B. Ann handed gifts to Ashley one by one.
C. Ashley hoped she would help someone else in need.
D. A good deed can influence many people’s behavior.
60. What would be the best title for the text?
A. A Young Girl’s Gift
B. A Mother’s Love
C. A Story of Young Girl
D. An Unknown Donor

题型：未知
难度：未知

收藏答案/解析

D
In modern society there is a great deal of argument about competition. Some value it highly, believing that it is responsible for social progress and prosperity. Others say that competition is bad; that it sets one person against another; that it leads to unfriendly relationship between people.
I have taught many children who held the belief that their self-worth relied on how well they performed at tennis and other skills. For them, playing well and winning are often life-and-death affairs. In their single-minded pursuit(追求) of success, the development of many other human qualities is sadly forgotten.
However, while some seem to be lost in the desire to succeed, others take an opposite attitude. In a culture which values only the winner and pays no attention to the ordinary players, they strongly blame competition. Among the most vocal are youngsters who have suffered under competitive pressures from their parents or society. Teaching these young people, I often observe in them a desire to fail. They seem to seek failure by not trying to win or achieve success. By not trying, they always have an excuse: “I may have lost, but it doesn’t matter because I really didn’t try. ” What is not usually admitted by themselves is the belief that if they had really tried and lost, that would mean a lot. Such a loss would be a measure of their worth. Clearly, this belief is the same as that of the true competitors who try to prove themselves. Both are based on the mistaken belief that one’s self-respect relies on how well one performs in comparison with others. Both are afraid of not being valued. Only as this basic and often troublesome fear begins to dissolve(缓解) can we discover a new meaning in competition.
66. What does this passage mainly talk about?
A. Competition helps to set up self-respect
B. Opinions about competition are different among people.
C. Competition is harmful to personal quality development.
D. Failures are necessary experiences in competition
67. Why do some people favor competition according to the passage?
A. It pushes society forward B. It builds up a sense of duty.
C. It improves personal abilities. D. It encourages individual efforts.
68. The underlined phrase “the most vocal” in Paragraph 3 means__________.
A. those who try their best to win
B. those who value competition most highly
C. those who are against competition most strongly
D. those who rely on others most for success
69. What is the similar belief of the true competitors and those with a “desire to fail”?
A. One’s worth lies in his performance compared with others
B. One’s success in competition needs great efforts.
C. One’s achievement is determined by his particular skills
D. One’s success is based on how hard he has tried.
70. Which point of view may the author agree to?
A. Every effort should be paid back.
B. Competition should be encouraged.
C. Winning should be a life-and-death matter.
D. Fear of failure should be removed in competition.

题型：未知
难度：未知

收藏答案/解析

C
Handshaking, though a European practice, is often seen in big cities of China. Nobody knows exactly when the practice started in Europe. It is said that long long ago in Europe when people met, they showed their unarmed hands to each other as a sign of goodwill. As time went on and trade in cities grew rapidly, people in cities began to clap each other’s hands to make a deal or to reach an agreement, This practice was later changed into shaking hands among friends on meeting or leaving each other. “Let’s shake (hands) on it” sometimes means agreement reached.
Do the Europeans shake hands wherever they go and with whomever they meet? No. Sometimes the Chinese abroad reach out their hands too often to be polite. It is really very impolite to give your hand when the other party, especially when it is a woman, shows little interest in shaking hands with you and when the meeting does not mean anything to him or her. Even if, for politeness, he holds out his unwilling hand in answer to your uninvited hand, just touch it slightly. There is generally a misunderstanding among the Chinese that westerners are usually open and straightforward, while the Chinese are rather reserved (保守的) in manner. But in fact some people in western countries are more reserved than some Chinese today. So it is a good idea to shake hands with a westerner only when he shows interest in further relations with you.
63. The first paragraph mainly tells us___________
A. where handshaking was first practised.
B. how handshaking came about.
C. about the relationship between handshaking and trade.
D. about the practice of handshaking both in Europe and in China.
64. According to the text, which of the following statements is true?
A. Westerners are more reserved than the Chinese.
B. Westerners are unwilling to shake hands.
C. We should make a judgement before shaking hands.
D. We shouldn’t shake hands with European women.
65. The main purpose of the text is_______.
A. to tell us some differences between the East and the West
B. to offer us some important facts about handshaking
C. to introduce us to some different customs in the West.
D. to give us some advice before we travel abroad

题型：未知
难度：未知

收藏答案/解析

B
We have two daughters: Kristen is seven years old and Kelly is four. Last Sunday evening, we invited some people home for dinner. I dressed them nicely for the party, and told them that their job was to join Mommy in answering the door when the bell rang. Mommy would introduce them to the guests, and then they would take the guests’ coats upstairs and put them on the bed in the second bedroom.
The guests arrived. I introduced my two daughters to each of them. The adults were nice and kind and said how lucky we were to have such good kids.
Each of the guests made a particular fuss over Kelly, the younger one, admiring her dress, her hair and her smile. They said she was a remarkable girl to be carrying coats upstairs at her age.
I thought to myself that we adults usually make a big “to do” over the younger one because she’s the one who seems more easily hurt. We do it with the best of intentions.
But we seldom think of how it might affect the other child. I was a little worried that Kristen would feel she was being outshined. I was about to serve dinner when I realized that she had been missing for twenty minutes. I ran upstairs and found her in the bedroom, crying.
I said, “What are you doing, my dear?”
She turned to me with a sad expression and said, “Mommy, why don’t people like me the way they like my sister?” Is it because I’m not pretty? Is that why they don’t say nice things about me as much?
I tried to explain to her, kissing and hugging her to make her feel better.
Now, whenever I visit a friend’s home, I make it a point to speak to the elder child first.
59. The underlined expression “make a big ‘to do’ over” (Paragraph 4) means “_____” .
A. show much concern about               B. have a special effect on
C. list jobs to be done for                    D. do good things for
60. The guests praised Kelly for carrying coats upstairs because of her________.
A. beautiful hair                                 B. pretty clothes
C. lovely smile                                   D. young age
61. Kristen felt sad and cried because_________.
A. the guests gave her more coats to carry
B. she didn’t look as pretty as Kelly
C. the guests praised her sister more than her
D. her mother didn’t introduce her to the guests
62. We can conclude from the passage that______.
A. parents should pay more attention to the elder children
B. the younger children are usually more easily hurt
C. people usually like the younger children more
D. adults should treat children equally

题型：未知
难度：未知

收藏答案/解析