McDonald's is the world single biggest food provider with annual sales of around $12.4bn. And the company's symbol Ronald McDonald is now （or so the company claims） the world's most recognized person after Santa Claus.
The first McDonald's restaurant was opened in San Bernardino, California, in 1948 by brothers Mac and Richard “Dick” McDonald. Mac ran the restaurant side; Dick was the marketing genius. He had already invented the drive-in laundry and had been the first person to use neon lights in advertising. Now he spotted the gap in the post-war, baby-boom market for cheap, family-orientated restaurants with simple menus, standardized food and efficient service.
After a slow start, business began to boom. By 1954, the brothers were joined by another entrepreneur, a kitchen equipment salesman called Ray A Kroc who owned the franchise to the Multimixer, milk shake maker used throughout the McDonald's chain. A year later, Kroc had bought the McDonald brothers' chain of 25 franchises for the equivalent of around $70m（￡44m）. Dick remained with the company until the Seventies, when he and Kroc fell out over Kroc's claim that the chain was his creation.
Today, an almost Stalinist cult of personality surrounds Kroc （who died in 1984） at McDonald's, while the brothers who gave the company its name have all but been written out of its history. But though Kroc did not found McDonald's, he was certainly responsible for the empire-building philosophy which led to its world domination. He ushered in such essential contributions to international cuisine as the Big Mac （1968） and the Egg McMuffin （1973）; and helped launch Ronald McDonald —— “in any language he means fun” —— on to television in 1963.
Every three hours, a new McDonald's franchise opens somewhere in the world; it can be found in more than 100 countries including India （vegetarian-only to avoid offending the non-beef-eating populace） and Israel （non kosher, despite fierce local objection）. McDonald's chain embodied the thrusting, can-do spirit of Fifties America with staff mottoes such as “If you've got time to lean, you've got time to clean.”McDonald's was founded _____.
| A．by a kitchen equipment salesman |
| B．in California |
| C．by a marketing genius called Dick McDonald |
| D．after the first World War |
What do we know about McDonald's brothers?
| A．They were not McDonald's founders although they named the restaurant. |
| B．Their business was still in depression after several years. |
| C．They had clear job separation on business. |
| D．They sold their restaurant to a salesman in 1954. |
Which is not Kroc's contribution to McDonald's ?
| A．He launched the restaurant image Ronald McDonald on to television. |
| B．Under his lead, international cuisine as the Big Mac and the Egg McMuffin earned worldwide fame |
| C．He spotted the gap in postwar market for cheap, family-orientated restaurants. |
| D．He built McDonald's empire with a philosophy which led to its world domination. |
Which statement is true according to the passage?
| A．The single biggest food provider was however, not named after its founder |
| B．The international cuisine as the Big Mac, a beef hamburger, is provided every chain restaurant in the world. |
| C．Employees in McDonald's have no time to lean. |
| D．The symbol Ronald McDonald, means fun in any language, is said to the world most recognized person after Santa Claus. |
Will it matter if you don’t take your breakfast?A short time ago,a test was given in the United States.People of different ages from 12 to 83 were asked to have a test.During the test,these people were given all kinds of breakfasts,and sometimes they got no breakfast at all.Scientists wanted to see how well their body worked when they had eaten different kinds of breakfasts.
The results show that if he or she eats a right breakfast,he or she will work better than if he or she has no breakfast.If a student has fruit,eggs,bread and milk before going to school,he will learn more quickly and listen more carefully in class.
The result is opposite to what some people think.Having no breakfast will not help you lose weight.This is because people become so hungry at noon that they eat too much for lunch.They will gain weight instead of losing it.You will lose more weight if you reduce your other meals.
64.During the test,the people were given .
A.no breakfast at all B.very rich breakfast
C.different foods or sometimes none D.little food for breakfast
65.The results show that .
A.breakfast has little to do with a person’s work
B.breakfast has a great effect on work and studies
C.a person will work better if he only was fruit and milk
D.girl students should have less for breakfast
66.Which of the following is NOT true?
A.It is bad for your health to have no breakfast
B.Too little for breakfast and too much for lunch may make you fatter
C.If you don’t eat much for lunch and supper,you may lose weight
D.The more breakfast you have,the more quickly you’ll learn in class
From the earliest times, man has been interested in art. People have often worked together to collect and save the world's art treasures. Fine art treasures from many countries are kept in an art museum called the Louvre in Paris, France. The works of art have been collected by the people of France over many centuries. The Louvre has not always been a museum. The first building was a fort(炮台). In 1190, it was the king's castle with high walls and a round tower. It had a moat(护城河) to keep out his enemies.Over the years, the number of buildings around the castle grew. By 1350, the castle was no longer needed as a fort. The Louvre became a palace home for French kings and queens. During times of peace, new treasures were brought in. During days of war, many treasures were stolen, and the buildings were damaged. When Francis I became king of France in 1515, he brought in artists from many countries. One of the artists was Leonardo da Vinci from Italy. Da Vinci’s ‘Mona Lisa’ is the best known painting in the museum today. In 1793, the Louvre became a public museum, just as it is now. It is a place where art treasures have been saved for everyone to enjoy. 60. On the whole, this passage is mainly about________.A. an art museum called the Louvre
B. an Italian artist named Leonardo da Vinci C. a king of France named Francis I
D. the best known painting in Louvre 61. Which of the following is not true？A.The Louvre used to be a fort a very long time ago．B.French kings and queens once lived in it．C. The Louvre was taken by enemies in 1190．D. Many treasures were brought into the Louvre over the years．62. Why is it good for great art to be kept in public museums？A.It helps people remember who the King of France is．B.It keeps people out of the palaces．C.It gives everyone a chance to enjoy good art．D.It helps people to know who is the greatest artist．63. From the passage we know that _____．A. it is not possible for treasures to be stolen B. old forts always make the best museums C. great art should be shared with all the people D. king Francis I of France brought in artists from an old fort
第三部分：阅读理解（共两节，满分40分）
第一节（共15小题；每小题2分，满分30分）
I travel a lot, and I find out different “styles” of directions every time I ask “How can I get to the post office?”
Foreign tourists are often confused in Japan because most streets there don’t have names; in Japan, people use landmarks(地标) in their directions instead of street names. For example, the Japanese will say to travelers, “Go straight down to the corner. Turn left at the big hotel and go past a fruit market. The post office is across from the bus stop.”
In the countryside of the American Midwest, there are not usually many landmarks. There are no mountains, so the land is very flat; in many places there are no towns or buildings within miles. Instead of landmarks, people will tell you directions and distances. In Kansas or Iowa, for example, people will say, “Go north two miles. Turn east, and then go another mile.”
People in Los Angeles, California, have no idea of distance on the map; they measure distance in time, not miles. “How far away is the post office?” you ask. “Oh,” they answer, “it’s about five minutes from here.” You say, “Yes, but how many miles away is it?” They don’t know.
It’s true that a person doesn’t know the answer to your question sometimes. What happens in such a situation? A New Yorker might say, “Sorry, I have no idea.” But in Yucatan, Mexico, no one answers “I don’t know.” People in Yucatan believe that “I don’t know” is impolite. They usually give an answer, often a wrong one. A tourist can get very, very lost in Yucatan!
56. When a tourist asks the Japanese the way to a certain place, they usually ______.
A. describe the place carefully
B. show him a map of the place
C. tell him the names of the streets
D. refer to recognizable buildings and places
57. What is the place where people measure distance in time?
A. New York. B. Los Angeles. C. Kansas. D. Iowa.
58. People in Yucatan may give a tourist a wrong answer ______.
A. in order to save time B. Los Angeles.
C. so as to be polite D. for fun
59. What can we infer from the text?
A. It’s important for travelers to understand cultural differences.
B. It’s useful for travelers to know how to ask the way properly.
C. People have similar understandings of politeness.
D. New Yorkers are generally friendly to visitors.
On an island there are exactly seven towns: T, U, V, W, X, Y and Z. All existing and planned roads on the island are two-way and run perfectly straight between one town and the next. All distances(距离；路程) by road are distances the main square of one town to the main square of another town. U is the same distance by road from T, V and W as Y is from X and Z. Th
e following are of the now existing roads on the islands.
Road 1 goes from T to V via (经由) U.
Road 2 goes directly from U to W.
The triangle (三角形) road goes from X to Y, from Y on to Z, and from Z back to X. Any main square reached by two roads is an interchange (立交桥) between them, and there are no other interchanges between roads.
68. Which of the following sketches is correct?
A. W B. U
T U V W V T
C. T U V W D. T W V
U
69. Draw a sketch of the Triangle Road. Which of the following sketches is correct?
A. Z B. Y X
Y
Z
X
C. X Z D. Y Z
Y X
70. Which of the following is a town from exactly two other towns can be reached by road?
A. T B. X C. V D. W
When you turn on the radio, you hear an advertisement. When you watch television, you hear and see an advertisement. If you turn the pages of a newspaper or magazine, again you find an advertisement. If you walk down the street, you see one advertising board after another. All day, every day, people who want to sell you something compete to catch your attention. As a result, advertisements are almost everywhere.
In the West, advertisements are the fuel (燃料) that makes mass media work. Many TV stations, newspapers, magazines, radio stations are privately owned. The government does not give them money. So where does the money come from? From advertisements. Without advert
isements, there would not be these private businesses.
Have you ever asked yourself what advertising is? Through the years, people have given different answers to the question. For some time it was felt that advertising was a means of “keeping your name before the public”. And some people thought that advertising was “Truth well told. Now more and more people describe it in this way: Advertising is the paid, non-personal, and usually persuasive (有说服力的)description of goods, services and ideas by identified (明确的)sponsors through various media.
First, advertising is usually paid for. Various sponsors pay for the advertisements we see, read, and hear over the various media. Second, advertising is non-personal. It is not face-to-face communication. Although you may feel that a message in a certain advertisement is aimed directly at you, in reality, it is directed at large groups of people. Third, advertising is usually persuasive. Directly or indirectly it tells people to do something. All advertisements try to make people believe that the product, idea or service advertised can do good to them. Fourth, the sponsor of the advertisement must be identified. From the advertisement, we can see if the sponsor is a company, or an organization, or an individual. Fifth, advertising reaches us through traditional and nontraditional mass media. Included in the traditional media are newspapers, magazines, radio, television, and films. Nontraditional media include the mail, matchbox covers, and billboards (广告牌).
64. The existence of the privately owned mass media depends financially on___.
A. the government B. their owners’ families
C. advertisements D. the audience
65. What does the underlined word “sponsors” mean in Chinese?
A.广告商 B.出资者 C.经纪人 D. 经理人
66. According to the passage, which of the following statements about the features of advertisements is NOT true?
A. Advertising must be honest and amusing.
B. Advertising is meant for large groups of people.
C. Advertising tells people to do something directly or indirectly.
D. The sponsors are always mentioned in the advertisements.
67. According to the writer’s attitude, what is advertising?
A. Advertising is a means of “keeping your name before the public”.
B. Advertising is “truth well told”, which tells people all the facts about goods.
C. Advertising is persuasive description of goods, services and ideas.
D. Advertising is a way to sell you something completely to catch your attention.
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