“Image is everything.” An entire industry has been built upon the assumption that image is everything, but when it comes down to it, an appealing image is not enough. If there is no substance（事实）behind the image, the product, service or person will fail eventually.
First of all, one should consider how important image is in the selling of products and services. Advertising agencies have raised the art of creating an image to a state of near perfection. Public concept of that product or service is certainly managed by the images created by the advertising agencies．But if the product or service does not live up to the image that was created, the customer will be very dissatisfied and possibly ask for their money back. For example, the Arthur Andersen accounting firm had spent decades building up an image of trustworthiness. But the recent scandal (丑闻) showed that behind that image, it cheated in business practices. Despite the previous positive image, the firm is being accused of criminal actions and it will probably not survive as a business unit. Although the image had been nearly perfect, the reality behind the image has led to the downfall of the world famous accounting firm.
Similarly, personal advisers can build up a public image for politicians and movie stars. Putting out positive news releases, making sure that only the best photographs are published, and ensuring that the person is seen in all the right places can build up a very positive image in the view of the general commons. But once again, history is filled with examples of both politicians and movie stars that fell from grace like the story of the Hollywood actor giving in to the pressures of fame and fortune. With people, just as with products and services, image is certainly important, but without positive substance behind the image, failure is close.
To summarize, it is clear that an appealing image is extremely important to success, whether that image is related to selling a product or service or to the “selling” of a person. But image is only half of the equation. What lies behind that image is every bit as important as the image itself —— the person or product must deliver on that image or there is little chance for long-term success.The downfall of the Arthour Andersen accounting firm is due to ___________.
| A．its dishonesty in business | B．its previous images |
| C．its bad management | D．its poor service |
Why did some famous people fall from grace?
| A．Their images were not well built up. |
| B．They failed to live up to their images. |
| C．They felt much pressure from the public. |
| D．They paid little attention to fame and fortune. |
The structure of the passage is ___________.
A: Argument P: Point C: Conclusion
The author tries to argue that ___________.
| A．image creates everything |
| B．image is the key to success. |
| C．truth is unlikely ever to be equaled |
| D．truth and image are equally important |
America is a mobile society. Friendships between Americans can be close and real, yet disappear soon if situations change. Neither side feels hurt by this. Both may exchange Christmas greetings for a year or two, perhaps a few letters for a while — then no more. If the same two people meet again by chance, even years later, they pick up the friendship. This can be quite difficult for us Chinese to understand, because friendships between us flower more slowly but then may become lifelong feelings, extending (延伸) sometimes deeply into both families.
Americans are ready to receive us foreigners at their homes, share their holidays, and their home life. They will enjoy welcoming us and be pleased if we accept their hospitality (好客) easily.
Another difficult point for us Chinese to understand Americans is that although they include us warmly in their personal everyday lives, they don’t show their politeness to us if it requires a great deal of time. This is usually the opposite of the practice in our country where we may be generous with our time. Sometimes, we, as hosts, will appear at airports even in the middle of the night to meet a friend. We may take days off to act as guides to our foreign friends. The Americans, however, express their welcome usually at homes, but truly can not manage the time to do a great deal with a visitor outside their daily routine. They will probably expect us to get ourselves from the airport to our own hotel by bus. And they expect that we will phone them from there. Once we arrive at their homes, the welcome will be full, warm and real. We will find ourselves treated hospitably.
For the Americans, it is often considered more friendly to invite a friend to their homes than to go to restaurants, except for purely business matters. So accept their hospitality at home! The writer of this passage must be ______.
| A．an American | B．a Chinese |
| C．a professor | D．a student |
Which of the following statements is TRUE according to the passage?
| A．Friendships between Americans usually extend deeply into their families. |
| B．Friendships between Americans usually last for all their lives. |
| C．Americans always show their warmth even if they are very busy. |
| D．Americans will continue their friendships again even after a long break. |
From the last two paragraphs we can learn that when we arrive in America to visit an American friend, we will probably be ______.
| A．warmly welcomed at the airport |
| B．offered a ride to his home |
| C．treated hospitably at his home |
| D．treated to dinner in a restaurant |
The underlined words “generous with our time” in Paragraph 3 probably mean ______.
| A．strict with time | B．serious with time |
| C．careful with time | D．willing to spend time |
A suitable title for this passage would probably be “______”.
| A．Friendships between Chinese |
| B．Friendships between Americans |
| C．Americans’ hospitality |
| D．Americans’ and Chinese’s views of friendships |
Christian Eijkman, a Dutch doctor, left the Netherlands for the island of Java. Many people on the island had a disease called beri?鄄beri. He was going there to try and find a cure.
At first, Eijkman thought some kind of germ (细菌) caused beri?鄄beri. He raised some chickens. He didn’t eat them, but made experiments on them. The local people were quite surprised at that. One day he noticed that his chickens became sick when they were fed the food most Javanese ate — refined white rice (精炼米). When he fed them with unrefined rice, also known as brown rice, they recovered. Eijkman realized that he had made an important discovery — that some things in food could prevent disease. These things were named vitamins (维生素). The Javanese were not getting enough vitamins because they had actually removed the part that contains vitamins. Later, other diseases were also found to be caused by the lack of vitamins in a person’s food.
Today many people know the importance of vitamins and they make sure they have enough vitamins from the food they eat. If they don’t, they can also take vitamin pills. The underlined word “cure” in Paragragh 1 probably means ______.
| A．a medical treatment | B．a kind of vitamin |
| C．a kind of germ | D．a kind of rice |
Christian Eijkman went to the island of Java to ______.
| A．spend his holiday |
| B．find ways to grow better crops |
| C．do some research about the island |
| D．help the Javanese with their illness |
Why did Christian Eijkman raise some chickens?
| A．To eat them. |
| B．To carry out his experiments. |
| C．To give the Javanese a surprise. |
| D．To make money by selling them. |
If a person doesn’t get enough vitamins in his diet, he’d better ______.
| A．eat more rice | B．eat more meat |
| C．eat some chicken | D．eat vitamin pills |
We can learn from the passage that ______.
| A．beri?鄄beri was caused by chickens |
| B．the Javanese didn’t like vitamins |
| C．Christian Eijkman’s experiment was successful |
| D．the Javanese’s disease was caused by a kind of germ |
When Christopher Columbus landed on the then unnamed Costa Rica in 1502, he saw many Indians wearing gold earrings. So he thought the land must be rich in gold. He named the place Costa Rica, which means “rich coast” in Spanish.
Though little gold was found, Costa Rica today is indeed rich with coffee and bananas. Coffee is the most important product in Costa Rica and most of it is exported (出口) to other countries like America and West Germany. Bananas are the country’s second most important export.
Costa Ricans also grow many other crops such as fruits, corn and beans for their own use. Costa Ricans love colors and their houses are painted in bright colors.
Education is very important to the Costa Ricans. Almost every village has a school and education is a must for children between seven and fourteen years of age. Boys and girls go to separate (单独的) schools. Classes begin in March and end in November. The other three months of the year are harvest time and the children have to help their parents to pick coffee beans. What’s the main idea of the first paragraph?
| A．How Columbus found Costa Rica. |
| B．How Costa Rica got its name. |
| C．What the Costa Ricans wore. |
| D．What language the Costa Ricans spoke. |
The Costa Ricans may NOT paint their houses ______.
| A．pink and red | B．grey and black |
| C．blue and green | D．yellow and orange |
In Costa Rica, boys and girls between seven and fourteen ______.
| A．must go to school |
| B．study in the same school |
| C．do not have to go to school at all |
| D．can choose to stop schooling at any time |
From December to February, school children in Costa Rica ______.
| A．have lessons every day |
| B．have their examinations |
| C．help their parents pick coffee beans |
| D．help their parents decorate their houses |
This passage is mainly about ______.
| A．Christopher Columbus |
| B．Costa Rica |
| C．some products from Costa Rica |
| D．the education of Costa Rica |
In England three foreign gentlemen came to a bus stop. They studied the information on the post sign and decided which bus to take. About five minutes later the bus they wanted came along. They prepared to get on. Suddenly people rushed onto the bus and tried to push them out of the way. Someone shouted insulting remarks about the foreigners. The bus conductor came rushing down the stairs to see what all the trouble was about. The three foreign gentlemen looked puzzled and ashamed. No one had told them about the British custom of lining up for a bus so that the first person who arrived at a bus-stop is the first person to get on the bus.
Learning the language of a country isn’t enough. If you want to ensure a pleasant visit, find out as much as possible about the manners and customs of your hosts. You will probably be surprised just how different they can be from your own. A visitor to India would do well to remember that people there consider it impolite to use the left hand for passing food at table. The left hand is supposed to be used for washing yourself. Also in India, you might see a man apparently（显然地）shaking his head at another and assume (认为) that he is disagreeing. But in many parts of India a rotating (旋转) movement of the head is a gesture that express agreement or acceptance. Nodding your head when offered a drink in Bulgaria is likely to leave you thirsty. In that country you shake your head to express “yes” — a nod means “no”.
In Europe it is quite usual to cross your legs when sitting talking to someone, even at an important meeting. Doing this when meeting an important person in Thailand, however, could cause offence (冒犯). It is considered too informal an attitude for such an occasion. Also when in Thailand avoid touching the head of an adult — it’s just not done.
Attitudes to women vary considerably（相当地）around the world. In Japan, for example, it is quite usual for men to plan evening entertainments for themselves and leave their wives at home.
Knowing about customs and attitudes is useful when you are travelling, but you also need to know the language used to express different degrees of formality (礼节).The three foreign gentlemen looked puzzled and ashamed because __________________.
| A．they didn’t know the English language |
| B．someone called their names |
| C．they didn’t know the custom of lining up for a bus |
| D．they knocked someone down while getting on the bus |
According to the passage, which attitude to women is usual in Japan?
| A．Men always go to parties with women. |
| B．Men plan evening entertainments for their wives. |
| C．Men and women have equal rights to go to parties. |
| D．Men plan evening entertainments for themselves, while their wives stay home. |
What’s the meaning of the underlined word “insulting” in Para. 1 ?
| A．善意的 | B．咨询的 | C．商量的 | D．无礼的 |
From the passage, we know that shaking head means Yes in ______________.
| A．India and Thailand | B．India and Bulgaria |
| C．Bulgaria and Thailand | D．Thailand and Japan |
The underlined sentence “Nodding your head when offered a drink in Bulgaria is likely to leave you thirsty.” means ____________.
| A．It’s probably that you are thirsty if you nod your head |
| B．You’re possibly eager to have a drink if you nod your head |
| C．You probably refuse to drink when you nod your head |
| D．You’d like to have a cup of tea because you nod your head |
"S. H.E. is going to sing at the CCTV annual Spring Festival Evening Party, is that true?" cried out Peng Weiye, a Senior 2 girl in Shanghai and die-hard S. H.E. fan.
After checking it on the Internet, Peng quickly phoned friends to spread the news. For fans like her, S. H. E. ’s performance is perhaps the only part of the old fashioned evening to get excited about.
The Taiwanese band is made up of Selina, Hebe and Ella. Their name comes from the first letter of each of the singers' English names.
Last week S. H. E. announced they would perform in Las Vegas, US, over Christmas and then in Guangzhou on January 15.
At their Shanghai show on October 30, hundreds of parents waited outside the Hongkou Stadium. Inside, thousands of teenagers sang, cried and shouted as the band performed.
"I love their music, healthy image and everything related to them. Thank God that, although my parents don't understand why I love them so much, they still bought me a ticket for that show," said Peng about the Shanghai performance.
It is not just on the mainland that the three girls have made audiences much excited. In the past year the band has passed through Taiwan, Hong Kong and even Singapore and Malaysia.
When the three high school girls entered a singing contest in Taiwan in 2000, none of them ever dreamed of being a superstar. "We had never met before, and we didn't talk at all at the beginning," recalled Ella.
When asked about the secret of their success, she said, "Our average looks and not-so-expensive clothes keep us close to our fans. We are happy to be the girls next door, your singing sisters."
"It's really a magical journey, from day-dreaming high school girls to singers performing on the same stage as our idols(偶像). Nothing but magical," she said.Why was Peng Weiye, a Senior 2 girl, so excited?
| A．S.H.E. band will get the old fashioned evening exciting. |
| B．S. H.E. will perform in Las Vegas over Christmas. |
| C．Her parents bought her a ticket for S. H. E.’s Shanghai show. |
| D．S. H.E. will perform on the CCTV Spring Festival Evening Party. |
How did the Taiwanese band get the name?
| A．Their fans gave the name to them. |
| B．Their idols had a deep influence on them. |
| C．A singing contest gave their idea of the band name. |
| D．The first letters of Selina, Hebe and Ella form the band name. |
What do you know about Peng Weiye?
| A．she stayed outside the Hongkou Stadium to listen to S. H. E. 's performance. |
| B．She will watch the performance in Guangzhou on January 15. |
| C．She pays close attention to everything about S. H. E. |
| D．She was grateful that her parents understood and supported her. |
Which is true about S. H. E. ?
| A．The secret to their success is their pretty faces and lovely clothes. |
| B．They were close friends when they entered a singing contest. |
| C．They caused a storm of excitement in Southeast Asia. |
| D．They have well prepared to perform with their idols. |
Which do you think is NOT the reason for S. H. E’s popularity among their fans?
| A．Their music and their healthy image. |
| B．They can make audience much excited. |
| C．Their success meets their fans’ day dream of becoming others’ idols. |
| D．Their average looks and not-so-expensive clothes keep them close to their fans. |
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