Climbers at the top of Mount Everest, the world’s highest peak, will now be able to make video calls and surf the Internet on their mobile phones, a Nepalese (尼泊尔的) telecom group claims.
Ncell, a branch company of Swedish phone giant TeliaSonera, said on Thursday it had set up a high-speed third-generation (3G) phone base station at an altitude of 5,200 metres in the Everest region.
“Today we made the world’s highest video call from Mount Everest base camp successfully. The coverage (覆盖范围) of the network will reach up to the peak of Mount Everest,” Ncell Nepal chief Pasi Koistinen told reporters in Kathmandu.
The installation (安装) will also help tens of thousands of tourists and hikers who visit the world’s highest mountain every year.
Climbers who reached its 8,848-metre peak previously depended on expensive satellite phones and a voice-only network set up by China Mobile in 2007 on the Chinese side of the mountain.
“This is a great milestone for mobile communications as the 3G high speed Internet will bring faster, more affordable telecommunication services from the world’s tallest mountain,” said Lars Nyberg, chief executive of TeliaSonera, which owns 80 percent of Ncell.
The 3G services will be fast enough to make video calls and use the Internet, said the company, which also claimed the world’s lowest 3G base at 1,400 metres below sea level in a mine in Europe.
Despite the installation in Mount Everest, telecom services cover less than one-third of the 28 million people of Nepal, one of the poorest countries in the world.
TeliaSonera said it planned to invest $ 100 million in the next year to ensure that mobile coverage increases to more than 90 per cent of the Himalayan nation’s population.
The 3G network on Mount Everest puts TeliaSonera ahead of state-controlled Nepal Telecom, Indian-owned United Telecom and China Mobile.
Around 3,000 people have climbed to the Everest summit since Edmund Hillary and Tenzing Norgay became the first people to conquer the peak in 1953.Who are most likely to benefit from the 3G services at Mount Everest?
| A．The telecom firm. | B．The local residents. |
| C．Travelers to Nepal. | D．Mount Everest explorers. |
According to Lars Nyberg, the 3G services they provide __________.
| A．are fast and convenient | B．are a little expensive |
| C．can make voice-only calls | D．offer free emailing |
What do we know about TeliaSonera?
| A．80 percent of it is owned by Ncell |
| B．It belongs to Nepal Telecom. |
| C．It is in the charge of Pasi Koistinen |
| D．It provides services for Pasi Koistinen. |
What is the best title of the text?
| A．Telecommunication in Nepal |
| B．3G services reach Mt. Everest summit |
| C．TeliaSonera takes lead in communication |
| D．Good news for hikers and climbers |
The US government has started a website, Admongo, to help children think critically about the advertising aimed at them. It claims to provide visitors with an “aducation” through games and other entertainment.
A cartoon man dressed in old time pilot clothing greets visitors to Admongo. "Call me Haiz", he says upon arrival in a rocket ship that opens up with a crazy world inside it. Spacey dance music plays in the background as Haiz tells visitors that they need to learn about advertising.
Its inventors say eight to twelve years old is the age kids develop their critical thinking abilities. Kids that age are also a big market for advertisers.
The idea behind Admongo is to teach children three things: To identify the advertiser. To know what the advertiser is really saying. And to know what the advertisement is trying to get the child to do.
Children learn these things through a video game. They create their own game character. They can choose different skin colors, hair styles, eye and mouth shapes. Then they begin a trip through ad-land, where there are ads on buses and billboards. The players have to find all the marketing in the neighborhood before they can move on to the next level.
The Admongo game takes players inside a home, to the advertising studio and everywhere else ads can be found. It is a complete exploration of the world of marketing.
One such area is food marketing. The Federal Trade Commission (FTC) says it is a big business. The FTC estimates that food, drink and fast-food restaurants spent more than one and a half billion dollars on advertising to young people in 2009.
The FTC says children are important for three reasons. They buy products. They influence parents and caregivers to buy. And they are the future adult buyers of the products.
A recent study says most advertising aimed at children is for foods of the lowest nutritional value. First Lady Michelle Obama has said she would like to see advertisers marketing healthy foods for children.What is the best title of the text?
| A．A website aimed at children’s food | B．The cartoon guide named “Haiz” |
| C．An “aducation” website for children | D．A popular online video game |
Why did the government start the website?
| A．To advertise the video game for children. | B．To help children know about advertising. |
| C．To attract the biggest market of buyers. | D．To sell the products of its company. |
What can players do in the website game?
| A．Play video games during the trip. | B．Travel to a supermarket. |
| C．Eat in a fast-food restaurant. | D．Choose appearance for their character. |
Children are important for advertising because they are
| A．important for the society | B．the most potential buyers |
| C．easily influenced by ads | D．easily affected by poor products |
According to Michelle Obama, lots of foods advertised for children are ________.
| A．of low quality | B．yummy | C．of high nutrition | D．healthy |
Four out of ten women who diet end up heavier than when they started watching their waistline（腰围）, a study revealed today. The research also showed that a large percentage of women start noticing the pounds creeping back on just 21 days after reaching their ideal weight.
Yesterday, Dr Ian Campbell of the Jenny Craig weight management program said: “In the UK 61.4 per cent of adults are overweight or obese. Successful weight management requires a long-term commitment in order to lose weight successfully and for good. Dieting can be a real challenge so setting realistic goals and remaining focused on them is important. Otherwise as this research shows, women could end up heavier than when they started.”
The “Food: Body: Mind” report was publicized by Jenny Craig who quizzed 2000 women aged between 18 and 65 who diet regularly on their attitudes, beliefs and behaviors around weight loss. Six in ten said they are currently on a diet and one in five women said they are on a “continuous diet”.
It found the most common triggers to start dieting was seeing their “reflection in the mirror”, preparing for a summer holiday or unflattering photos posted on social networking sites. Other popular reasons include comments by friends or relatives or their other half.
However, the study showed that one in ten give up within one day, while almost a fifth manage to make it to a week or more. The average is ten days. Many blamed pressure they put on themselves to lose weight too quickly for the weight gain, which leaves them with a bigger appetite than normal. Others blamed colleagues, who tuck into fatty lunches and snacks unaware of the effect it has on the dieter, while mothers who polish off their children's leftovers（剩饭）was another common cause of weight gain.Which of the following might be the best title for this article?
| A．Three reasons to fail in dieting | B．Important things for successful diet |
| C．Obesity: problem for 61.4% adults in UK | D．Four in ten women gain weight on diets |
In the UK, women who go on a diet __________.
| A．are all overweight or obese |
| B．are likely to gain weight again after reaching their ideal weight |
| C．all fail because they are not persistent enough |
| D．end up heavier than when they start to diet |
The underlined word “triggers” in Paragraph 4 probably means __________.
| A．effects | B．examples | C．causes | D．imagination |
Which of the following is NOT the reason why many people quit dieting very soon?
| A．The pressure they put on themselves to lose weight quickly. |
| B．Colleagues who give them fatty lunches and snacks. |
| C．Reflections they see in the mirror. |
| D．Leftovers of children’s taken by their mothers. |
In which column of the newspaper do you probably find the passage?
| A．Health. | B．Economy. | C．Sports. | D．Education. |
What do you do if you don’t get into your first choice of university? That’s the dilemma that faces thousands of British students every year.
Many candidates turn to Clearing, the service that helps find university places for students at the last moment. If they don’t have the marks to get into their first choice of institution, Clearing tells them about places available at other universities, though they might have to read another subject.
But this year has seen a record number of people applying to university. This, combined with the weak economy, an uncertain job market and budget cuts at universities, means that there's been even more of a scramble for places than usual. Some sources say six students have applied for each remaining undergraduate university place.
The British university admissions service, UCAS, says up to a quarter of this year’s university applicants --- almost 190,000 people --- still don’t have a place on a degree course. That’s a rise of over 46,000 students from last year.
Faced with these figures, some British students might be thinking of an interesting alternative: studying abroad. The University of Nottingham, for example，is offering places at its campuses in Ningbo, near Shanghai, and Kuala Lumpur, Malaysia. Students here can gain University of Nottingham degrees in business, accounting, engineering and English. Similarly, the University of Bolton says it has ‘unlimited’ places at its campus in the United Arab Emirates.
Given the problems getting into university, the UK’s Higher Education Minister, David Willetts, encourages students who haven't made the grade to consider alternatives to university, such as apprenticeships and studying at home.
"There are a range of options available," he says. "People are able to reapply. They should think how they can spend their year adding that bit to their CV, which would help their application --- getting practical work experience or extra skills --- anything that strengthens their chances next year."
But some experts say that rising university costs, poor long-term job prospects, and a drop in graduate recruitment mean it’s the worst time to be a university student in the UK.When the author says this year “there’s been more of a scramble for places” (Para. 3), he means_________________.
| A．more people have applied to university |
| B．there is more competition between the candidates |
| C．there are more services that help find university places |
| D．more places are available |
According to UCAS, there are about ____university applicants this year.
| A．190,000 | B．46, 000 | C．236, 000 | D．760, 000 |
David Willetts encourages students faced with the lack of places on a degree course _____.
| A．to consider apprenticeships and studying at home |
| B．to study at campus outside the UK |
| C．to reapply next year |
| D．not to go to university in the UK |
Which of the following is NOT the reason that may make this year the worst time to enter university?
| A．It costs more to study at university. |
| B．Long-term job prospects are worse. |
| C．Universities offer places in other countries. |
| D．There are fewer chances to do graduate study. |
According to the passage, what can students do if they don’t get into their first choice of university?
| A．They can go to work in Clearing. |
| B．They can get practical work experience or skills and reapply next year. |
| C．They can spend the year writing a better CV. |
| D．They do graduate study at home. |
Long after the 1998 World Cup was won, disappointed fans were still cursing the disputed refereeing decisions that denied victory to their team. A researcher was appointed to study the performance of some top referees.
The researcher organized an experimental tournament involving four youth teams. Each match lasted an hour, divided into three periods of 20 minutes during which different referees were in charge.
Observers noted down the referees’ errors, of which there were 61 over the tournament. Converted to a standard match of 90 minutes, each referee made almost 23 mistakes, a remarkably high number.
The researcher then studied the videotapes to analyse the matches in detail. Surprisingly, he found that errors were more likely when the referees were close to the incident. When the officials got it right, they were, on average, 17 meters away from the action. The average distance in the case of errors was 12 meters. The research shows the optimum (最佳的) distance is about 20 meters.
There also seemed to be an optimum speed. Correct decisions came when the referees were moving at a speed of about 2 meters per second. The average speed for errors was 4 meters per second.
If FIFA, football’s international ruling body, wants to improve the standard of refereeing at the next World Cup, it should encourage referees to keep their eyes on the action from a distance, rather than rushing to keep up with the ball, the researcher argues.
He also says that FIFA’s insistence that referees should retire at age 45 may be misguided. If keeping up with the action is not so important, their physical condition is less critical.The experiment conducted by the researcher was meant to ________.
| A．review the decisions of referees at the 1998 World Cup |
| B．analyse the causes of errors made by football referees |
| C．set a standard for football refereeing |
| D．reexamine the rules for football refereeing |
The number of refereeing errors in the experimental matches was ________.
| A．slightly above average | B．higher than in the 1998 World Cup |
| C．quite unexpected | D．as high as in a standard match |
The findings of the experiment show that ________.
| A．errors are more likely when a referee keeps close to the ball |
| B．the farther the referee is from the incident, the fewer the errors |
| C．the more slowly the referee runs, the more likely errors will occur |
| D．errors are less likely when a referee stays in one spot |
The word “officials” (Para. 4) most probably refers to ________.
| A．the researchers involved in the experiment |
| B．the inspectors of the football tournament |
| C．the referees of the football tournament |
| D．the observers at the site of the experiment |
What is one of the possible conclusions of the experiment?
| A．The ideal retirement age for an experienced football referee is 45. |
| B．Age should not be the chief consideration in choosing a football referee. |
| C．A football referee should be as young and energetic as possible. |
| D．An experienced football referee can do well even when in poor physical condition. |
Hilton Shanghai, the city's first international hotel, has been recognized as a top business hotel in Shanghai for its convenient location and outstanding facilities for more than 20 years.
However, the hotel's newly appointed general manager Gerd Knaust says it is the people that make the hotel successful.
More than 380 employees have been working with the hotel for more than 15 years. Some of them have personal relationships with customers.
''It's a people-relation business,'' Knaust says. ''They really tell me about the stories in the last 15 years. It's something very nice to listen to. It's also a lasting memory for the guests.''
In fact, over the years, some of the guests have stayed in the hotel 200 or even 300 times.
Knaust, who has been working in the hospitality industry for more than 30 years, started his career as a chef in Germany. During his early 30s, Knaust already moved to the top in the culinary (烹调的) field as director of kitchen of Hyatt Regency Cologne in Germany.
After holding several general manager positions in Mandarin Oriental hotels, Knaust joined Hilton International as the general manager to open the Conrad and Doubletree by Hilton at Haitang Bay, Sanya in 2010.
When he was appointed as the general manager of Hilton Shanghai in November, he not only was heavily involved in recruitment, sales and marketing strategies but also he worked closely with the food and beverage team to develop the hotel's restaurant concepts and menus.
''I believe that we should offer quality and healthy food.'' he says.
Knaust believes that a hotel must value the customers' comments on Ctrip, Trip Advisor and other platforms, etc.
''It keeps us more on guard to be 100 percent professional,'' he says. Why do business travelers choose Hilton Shanghai?
| A．Because of its location, facilities and good service. |
| B．Because it is in Shanghai. |
| C．Because its general manager is excellent. |
| D．Because some customers are the staff’s relatives. |
From the passage we know ______ .
| A．Hilton Shanghai is the first international hotel in China |
| B．Gerd Knaust thinks that the staff is the most important in making the hotel successful |
| C．Gerd Knaust has worked in Hilton Shanghai for more than 20 years |
| D．most of the employees in Hilton Shanghai have personal relationships with customers |
Knaust joined Hilton International as the general manager to ______.
| A．start his career as chef |
| B．be involved in recruitment |
| C．open the Conrad and Doubletree |
| D．develop the hotel’s restaurant concepts and menus |
Trip Advisor in the last paragraph but one is likely to be______.
| A．a person who can give you some advice about trip |
| B．a place where you can have a good trip |
| C．an organization which can give you some advice |
| D．a website where travelers can leave their advice |
What is the passage mainly about?
| A．First international hotel in Shanghai. | B．How to manage a hotel well. |
| C．Knaust's management idea. | D．Knaust's life story. |
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