AsAppletriestomaintainitsgrowt

更新 2022-09-03
科目英语
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As Apple tries to maintain its growth and success in China, the world's largest smart-phone market is becoming even more critical. Apple's shares(股份) fell sharply as the company's earnings for the holiday quarter through December disappointed investors.
The sales of the iPhone, which include both the iPhone 5 and older models, came in at the low end of analysts' expectations, while the company's income plan for the second quarter was below analysts' forecasts, though Apple is known to give conservative (保守的) forecasts.
Some analysts have said that for Apple to regain its growth, the company needs a more aggressive strategy(进攻型策略) for markets, or more specifically for China, where the market for smart phones has been expanding more rapidly than anywhere else. In China, demand is particularly great for inexpensive phones that run on Android(安卓) operating system, sold by many Chinese phone makers as well as South Korea's Samsung Electronics Co.
But Apple says it's already enjoying strong growth in China. "We saw big growth in iPhones," Chief Executive Tim Cook said. He said that the company has been quickly expanding its sales channels in China, including the number of Apple stores. "This isn't nearly what we need, we're not even close to that, but we're making great progress.” he said.
In China, a big missing piece for Apple is China Mobile Ltd. , the biggest local telecom carrier that doesn't yet sell the iPhone. Earlier this month, Mr. Cook met China Mobile Chairman Xi Guohua in Beijing and discussed cooperation, stirring hopes that the world's largest mobile carrier may soon start offering the iPhone.
Earlier this month, the Wall Street Journal reported that Apple is working on a lower-end iPhone that could launch as early as this year. But one possible challenge for Apple in China is that low-priced Android-based phones are getting better in terms of quality. A report from CLSA in late November showed that many smart-phones sold at about1,000 yuan ($160) came with higher- resolution screens, better cameras and more powerful processors than phones at that price did a year earlier.
Apple's shares dropped sharply because in December______________.

A．the iPhone wasn't popular in China

B．its product quality was widely criticized

C．the earnings for the holiday quarter was disappointing

D．the investors were not satisfied with Apple's management

What can we learn from the passage?

A．Apple tends to offer a lower sales forecast.

B．China Mobile Ltd began to team up with Apple.

C．Cook is pessimistic about what Apple did in China.

D．Apple didn't take measures to develop Chinese market.

The author uses the report from CLSA to prove _____.

A．their prices are actually lower than a year earlier

B．Apple in China has ability to deal with any problem

C．low-ended Android-based phones are progressing fast

D．the promotion of lower-end iPhone will face a challenge

The main purpose of the passage is to show the readers ______________.

A．Apple's high popularity in China

B．the challenge Apple faces in China

C．the approaching failure Apple will suffer in China

D．Apple's aggressive strategy in its market expansion

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　　Exchange a glance with someone, and then look away. Do you realize that you have made a statement? Hold the glance for a second longer and you have made a different statement. Hold it for 3 seconds, and the meaning has changed again. For every social situation, there is a permissible time that you can hold a person’s stare without being friendly, rude, or aggressive. If you are on a lift, what stare-time are you permitted? To answer this question, consider what you typically do. You very likely give other passengers a quick glance to size them up and to assure them that you mean no harm. Since being close to another person signals the possibility of interaction, you need to send out a signal telling others you want to be left alone. So you cut off eye contacts. That is what sociologist Erving Goffiman calls “a dimming of the lights”. You look down at the floor, at the indicator lights, anywhere but into another passenger’s eyes. Should you break the rule against staring at a stranger on a lift, you will make the other person extremely uncomfortable, and you are likely to feel a bit strange yourself.
　　If you hold eye contacts for more than 3 seconds, what are you telling another person? Much depends on the person and the situation. For instance, a man and a woman communicate interest in this manner. They stare at each other for about 3 seconds at a time, and then drop their eyes down for 3 seconds, before letting their eyes meet again. But if one man gives another man a 3-second-plus stare, he signals, “I know you”, “I am interested in you” or “You look peculiar and I am curious about you.” This type of stare often produces hostile feelings.
　　60. It can be inferred from the first paragraph that ______.
　　A. every glance has its significance
　　B. a glance carries more meaning than words
　　C. a stare longer than 3 seconds is unacceptable
　　D. staring at a person is an expression of interest
　　61. If you want to be left alone on a lift the best thing to do is ______.
　　A. to look into another passenger’s eyes
　　B. to keep a distance from other passengers
　　C. to avoid eye contacts with other passengers
　　D. to signal you don’t mean to do harm to anyone
　　62. By “a dimming of the lights”, Erving Goffiman means ______.
　　A. closing one’s eyes 　　　　　　　　B. turning off the lights
　　C. stopping glancing at others 　　　　D. reducing stare-time to the minimum
　　63. The passage mainly discusses ______.
　　A. the limitations of eye contacts
　　B. the exchange of ideas through eye contacts
　　C. proper behavior in different situations in people’s daily life
　　D. the role of eye contacts in communication between people

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Stepping into a pool of water is common enough, but who could ever imagine stepping into a pool of fish? In February of 1974, Bill Tapp, an Australian farmer, saw a rain of fish that covered his farm. How surprised he must have been when he heard many fish hitting against his roof!
　　 What caused this strange occurrence? This is a question that had long puzzled people who study fish. The answer turned out to be a combination of wind and storm.
　　When it is spring in the northern part of the world, it is fall in Australia. Throughout the autumn season, terrible storms arise and rains flood the land. The strong winds sweep over Australia like huge vacuum cleaners, collecting seaweed, pieces of wood, and even schools of fish. Strong winds may carry these bits of nature for many miles before dropping them on fields, houses, and astonished people.
　　Although they seem unusual, fish-falls occur quite frequently in Australia. When Bill Tapp was asked to describe the scene of fish, he remarked, “They look like millions of dead birds falling down.” His statement is not surprising. The wonders of the natural world are as common as rain. Nature, with its infinite wonders, can create waterfalls that flow upward and fish that fall out of the sky.
　　56. What is this passage about?
　　A. A sad story. 　　　　　　　　　　　　B. A rain of fish.
　　C. Australia’s northern part.　　　　　D. The damage done by floods.
　　57. Fish-falls occur in Australia_________ .
　　A. quite often 　　　　　　B. on large farms
　　C. only in winter　　　　　D. when the air is calm
　　58. It is a known fact that ________.
　　A. one should watch where one steps
　　B. Bill Tapp is a scientist who studies farming
　　C. the natural world can never create waterfalls that fall upward
　　D. the seasons in the southern part are different from those in the northern part
　59. The word “infinite” is closest in meaning to _________.
　　A. easy 　　　B. difficult 　　　C. countless 　　　D. dangerous

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London Summer School in Classics
Dates
The London Summer School in Classics 2008 will be held at King’s College London. It will run from 8th July until 17th July. Applications close on 2nd June, 2008.
For an application form, please download either the 2-page PDF or the word format document from the foot of the page.
If you have any problems downloading the application form or any questions, please contact: London Summer School in Classics, King’s College London.
Tel: 020 7848 2299
Fax: 020 7848 2545
Organization
The school is organized by the colleges of the University of London. The summer school offers eight days of intensive teaching in Greek and Latin. There are four language classes each day as well as lectures and a debate, between 10:30 am and 4:30 pm. The course is not residential (提供住宿的), and there is no teaching during the weekend of 12th to 13th July.
The fee is £85.00. Travel grants (旅行补助金) are available as a contribution to your travel costs, but may not cover all your expenses. The travel grants are arranged during the summer school.
Teaching is generally in groups of 12-15 people and it, as far as possible, comprises (包含) of students of roughly the same level of experience. The style of teaching is friendly, but demanding: a lot of work is expected from students during the school, but they usually find the whole experience both stimulating and valuable. Some classes concentrate chiefly on reading, while others offer a mixture of grammar and translation practice. Our tutors include some of the most experienced and talented teachers of Classics in the London area and beyond.
The Summer School in Classics caters for a wide range of interests and for both school & university students as well as those who wish to learn Greek or Latin, or to revive their knowledge of the languages. Our principal concern is to provide a thorough program of language learning in a lively university environment.
62. To join in the school, you have to apply before ________.
A. 8th July, 2008 B. 2nd June, 2008
C. 17th July, 2008 D. 13th July, 2008
63. As a student of the school, you are probably asked to _______.
A. do a lot of reading in Greek and Latin
B. learn the grammar of Greek and Latin only
C. do some translation work only
D. speak Greek and Latin with experienced teachers
64. What is the London Summer School in Classics most concerned about?
A. Providing a stimulating experience for students.
B. Promoting students to develop a wide range of interests.
C. Teaching students languages in a lively environment.
D. Improving students’ level of debating in the argument.
65. Which is one of the teaching ways of the school?
A. Student groups consist of the same level students strictly.
B. Students needn’t do any work in the class.
C. Students learn Greek and Latin by listening to teachers all day.
D. Students are generally divided into groups of 12-15.

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Think of London and you’re likely to think of the city’s famous bright red double-decker(双层) buses．Think of Thailand’s capital city, Bangkok，and the noisy tuk-tuk(三轮摩托车) may come to mind．Picture the American city of San Francisco   and   you might see the city’s cable cars(电车)．
Imagining what these cities would look like without their red buses，tuk-tuks or cable cars is difficult．They are   symbols of these cities that make them different from anywhere else in the world．However,these city symbols，which are so 1oved by tourists，are not always so well loved by their city 1eaders． City 1eaders want what is best for their city, which often means the most modern transport．
In Thailand，Bangkok city authorities have forbidden new tuk-tuks because they consider them noisy and polluting．However, the ban has largely been unsuccessful，as it has not changed Thai people’s preference for the inexpensive tuk-tuks over taxis．
In London，the city’s first ever mayor got rid of the red double-decker buses． which he thought were old—fashioned, by selling them to other countries．His plan worked．but Londoners were upset to lose the charming old buses that they believed represented the best of their city. They made their upset felt， when the mayor came up for re-election 1ast year．Most Londoners voted for his competitor, who promised to bring the bus back．Now, an improved version(版本)of the double-decker bus will hit London’s streets in 2012．
AS for San Francisco,   several cable cars remain in use but mainly as tourist attractions．They   are too slow to be used for anything other than scenic trips．
City transport symbols may have palace in their city people’s hearts，but it seems they are increasingly out of step with the modern world．As Londoners have proved，their continued 1ife depends on people’s willingness to fight for their survival．
5．What’s the purpose of writing the first paragraph?
A．To show the cultural significance of several cities’unique transport systems．
B．To introduce some old-fashioned means of transport, which are symbols of three tourist cities．
C．To use the old transport symbols to attract more tourists to visit the cities．
D．To explain why those cities are popular with tourists around the world．
6．Bangkok’s ban on tuk-tuks is unsuccessful due to ________.
A．people’s unawareness of environmental protection
B．tourists’preference for tuk-tuks over taxis
C. the lack of severe punishment for violation
D．1ocals’willingness to take the tuk-tuks
7．The London double Decker bus is returning mainly because______.
A．it is an improved version     B．The new mayor also loves it
C. it is popular with tourists     D．Londoners fought for it
8．Which example can prove old city transport symbols are not loved by city leaders?
A．Bangkok city authorities tried to get rid of the cheap tuk-tuks．
B．The mayor who sold double-decker buses lost the re-election．
C．The new mayor will bring back improved double-decker buses．
D．Only a few cable cars remain in use by tourists in San Francisco．
9．We can conclude from reading the passage that_______.
A．Tourist cities will lose their charm if their old transport symbols disappear
B．A modern city should get rid of inefficient old transport
C．Old city transport symbols now face the problem of survival
D．The writer is in favor of keeping the old city transport symbols

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I HEAR America beeping(嘟嘟响)．
Beep，says my cellophane when it gets a text message．
Beep，says my microwave oven when my sandwich is warmed up．
Sometimes I long for a natural sound：a bird singing，dog barking，children laughing， anything to drown out the maddening beeps that have become the soundtrack(配乐)to modern life．
My cellophane? It isn’t enough that its ring tone offerings seem to stretch from “annoymg” toextremely “annoying”． It also has to beep whenever someone texts messages me．
The microwave? A bell rings when it's finished heating my food．But is that enough? No．If I don’t rush to it right away, it starts beeping，like an impatient child tugging(用力拉) at my sleeve(袖子)．
The smoke detector(探测器) is the worst offender．When its batteries are in need of replacement，it 1ets out a series of chirps．The things that don’t beep buzz(嗡嗡响)．And for some reason，beeping and buzzing is beneath them，they clear their throats and perform a symphony． Like my TV, each time I turn it on, it performs an aria(咏叹调)：La di da di dum．Salutions! Here I am! Same thing when I turn it off: La di da di dum．Good bye, kind sir! Until the next time
But at 1east I know where each of these sounds is coming from．That isn’t always the case．For weeks, my wife and I were awoken in the night by a beeping．There，in the stillness， we went through the possible suspects．Could we have a text message? Could it be any of the devices(装置)able to make a sound? Curling iron, rice cooker, smoke detector, TV set，clock radio．．．
The only way to tell was to chase the sound down ，but no sooner would we pull on our bathrobes than the beeping would stop. We didn’t hear it every night but often enough that we would climb into bed wondering whether our sleep would be interrupted by that maddening sound，that beep．
Finally,early one morning，my wife found it：in the study,under a desk，a big plastic cube that was plugged into the wall．It was an uninterruptible power supply that we’d inherited(继承)from my wife’s mother．We’d never known it was capable of speech．
I think it just wanted someone to talk to.
14．What does the writer truly mean by saying“I hear America beeping”?
A．American people like devices that beep．
B．Americans are crazy about sending text messages．
C．In modern society people are dependant on technology．
D．The soundtrack to modern life is no longer natural．
15．Why couldn’t the author and his wife find the source of the noise in their house in the beginning?
A．There were too many devices for them to check．
B．They were unwilling to get up at midnight．
C．They had never known that thing could beep too．
D．The noise didn’t come every day．
16．After reading this passage，we can probably tell the author ．
A．enjoys being surrounded by beeps B．has a touch of humor in his writing
C．tries to avoid using anything that beeps
D．understands the beeping is designed to be user-friendly

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