As societies develop, their members start to see things not so much according to what they need, but according to what they want. When people have enough money, these wants become demands.
Now, it' s important for the managers in a company to understand what their customers want if they are going to develop effective marketing strategies (策略). There are various ways of doing this. One way at supermarkets, for example, is to interview customers while they're doing their shopping. They can be asked what they prefer to buy and then the results of the research can be studied. This provides information on which to base future marketing strategies. It' s also quite normal for top managers from department stores to spend a day or two each month visiting stores and mixing freely with the public, as if they were ordinary customers, to get an idea of how customers act.
Another way to get information from customers is to give them something. For example, some fast food restaurants give away tickets in magazines or on the street that permit customers to get part of their meal for nothing. As well as being a good way of attracting customers into the restaurants to spend their money, it also allows the managers to get a feel for where to attract customers and which age-groups to attract.
Another strategy used at some well-known parks such as Disneyland is for top managers to spend at least one day in their work, touring the park dressed as Mickey Mouse or something like that. This provides them with a perfect chance to examine the scene and watch the customers without being noticed.The text is designed for _______
| A．customers | B．salesmen | C．researchers | D．managers |
Which of the following can help managers get useful information?
| A．Visiting customers themselves. |
| B．Giving customers free food on the street. |
| C．Visiting parks as ordinary customers. |
| D．Asking customers questions at supermarkets. |
What does the word "this" underlined in the last sentence refer to?
| A．Visiting Disneyland. | B．Wearing attractive clothes. |
| C．Acting Mickey Mouse. | D．Dressing up and walking around. |
The main idea of the text is _________.
| A．how to find out customers' social needs |
| B．how to develop marketing strategies |
| C．how to do market research |
| D．how to encourage customers to spend more money |
第三部分阅读理解 (共15小题；每小题2分，满分30分)
请认真阅读下列短文，从短文后各题所给的A、B、C、D四个选项中，选出最佳选项，并在答题卡上将该项涂黑。
It was graduation day at Etihad Training Academy, where the national airline of the United Arab Emirates holds a seven-week training course for new flight attendants.
Despite her obvious pride, Ms. Fathi, a 22-year-old from Egypt, was amazed to find herself here. “I never in my life thought I’d work abroad,” said Ms. Fathi, who was a university student in Cairo when she began noticing newspaper advertisements employing young Egyptians to work at airlines based in the Persian Gulf.
A decade ago, unmarried Arab women like Ms. Fathi, working outside their home countries, were rare. But just as young men from poor Arab nations poured into the oil-rich Persian Gulf states for jobs, more young women are doing so.
Flight attendants have become the public face of the new mobility for some young Arab women, just as they were the face of new freedoms for women in the United States in the 1950s and 1960s. They have become a subject of social anxiety and fascination in much the same way.
For many families, allowing a daughter to work may call her virtue into question. Yet this culture is changing, said Musa Shteiwi, a sociologist at Jordan University in Amman. “We’re noticing more and more single women going to the gulf these days,” he said. “It’s still not exactly common, but over the last four or five years it’s become quite an observable phenomenon.”
Many of the young Arab women working in the Persian Gulf take delight in their status as pioneers, role models for their friends and younger female relatives. Young women brought up in a culture that highly values community, have learned to see themselves as individuals. The experience of living independently and working hard for high salaries has forever changed their beliefs about themselves, though it can also lead to a painful sense of separation from their home countries and their families.
—From New York Times (December 22, 2008)
56. It can be inferred from the passage that young Arab women _________.
A. go to work abroad after American women’s example
B. didn’t start to work abroad until the late 20th century
C. are commonly used to living and working separately
D. expect to take the same family responsibilities as men
57. According to the passage, the Arab women flight attendants can be described as _________.
A. proud, homesick or independent B. honest, outstanding or optimistic
C. mature, enthusiastic or energetic D. painful, desperate or conservative
58. How do the public respond to young Arab women’s new mobility?
A. The public think highly of it. B. The public care very little about it.
C. The public show both interest and anxiety. D. The public are strongly against it.
59. The author intends to tell the readers that __________.
A. Arab women can hardly find any work
B. flight attendants are badly needed in the gulf
C. flight attendants lead quite a different life
D. young Arab women’s values are changing
Parents and kids today dress alike, listen to the same music, and are friends. Is this a good thing? Sometimes, when Mr. Ballmer and his 16-year-old daughter, Elizabeth, listen to rock music together and talk about interests both enjoy, such as pop culture, he remembers his more distant relationship with his parents when he was a teenager.
“I would never have said to my mom, ‘Hey, the new Weezer album is really great. How do you like it?’” says Ballmer. “There was just a complete gap in taste.”
Music was not the only gulf. From clothing and hairstyles to activities and expectations, earlier generations of parents and children often appeared to move in separate orbits.
Today, the generation gap has not disappeared, but it is getting narrow in many families. Conversations on subjects such as sex and drugs would not have taken place a generation ago. Now they are comfortable and common. And parent—child activities, from shopping to sports, involve a feeling of trust and friendship that can continue int0 adulthood.
No wonder greeting cards today carry the message, “To my mother, my best friend.”
But family experts warn that the new equality can also result in less respect for parents. “There’s still a lot of strictness and authority on the part of parents out there, but there is a change happening,” says Kerrie, a psychology professor at Lebanon Valley College. “In the middle of that change, there is a lot of confusion among parents.”
Family researchers offer a variety of reasons for these evolving roles and attitudes. They see the 1960s as a turning point. Great cultural changes led to more open communication and a more democratic process that encourages everyone to have a say.
“My parents were on the ‘before’ side of that change, but today’s parents, the 40-year-olds, were on the ‘after’ side,” explains Mr. Ballmer. “It’s not something easily accomplished by parents these days, because life is more difficult to understand or deal with, but sharing interests does make it more fun to be a parent now.”
56. The underlined word gulf in Para.3 most probably means _________.
A. interest B. distance C. difference D. separation
57. Which of the following shows that the generation gap is disappearing?
A. Parents help their children develop interests in more activities.
B. Parents put more trust in their children’s abilities.
C. Parents and children talk more about sex and drugs.
D. Parents share more interests with their children.
58. The change in today’s parent-child relationship is _________.
A. more confusion among parents
B. new equality between parents and children
C.1ess respect for parents from children
D. more strictness and authority on the part of parents
59. By saying “today’s parents, the 40-year-olds, were on the ‘after’ side.” the author means that today’s parents _________.
A. follow the trend of the change
B. can set a limit to the change
C. fail to take the change seriously
D. have little difficulty adjusting to the change
60. The purpose of the passage is to _________.
A. describe the difficulties today’s parents have met with
B. discuss the development of the parent—child relationship
C. suggest the ways to handle the parent—child relationship
D. compare today’s parent—child relationship with that in the past
People travel for a lot of reasons．Some tourists go to see battlefields or religious shrines (宗教圣地)．Others are looking for culture，or simply want to have their pictures taken in front of famous places．But most European tourists are looking for a sunny beach to lie on．
Northern European are willing to pay a lot of money and put up with a lot of inconveniences for the sun because they have so little of it．People of cities like London，Copenhagen，and Amsterdam spend a lot of their winter in the dark because the days are so short，and much of the rest of the year in the rain．This is the reason why the Mediterranean has always attracted them．Every summer，more than 25 million people travel to Mediterranean resort and beaches for their vacation. They all come for the same reason：sun!
The huge crowds mean lots of money for the economies of Mediterranean countries. Italy’s 30，000 hotels are booked every summer．And 13 million people camp out on French beaches，parks and roadsides．Spain’s long sandy coastline attracts more people than anywhere else．37 million tourists visit yearly，or one tourist for every person living in Spain．
But there are signs that the area is getting more tourism than it can handle．The Mediterranean is already one of the most polluted seas on earth．And with increased tourism，it’s getting worse, The French can’t figure out what to do with all the garbage left by campers around St．Tropez．And in many places，swimming is dangerous because of pollution.
None of this，however，is spoiling anyone’s fun．The Mediterranean gets more popular every year with tourists．Obviously，they don’t go there for clean water and solitude(独居)．They bear traffic jams and seem to like crowded beaches．They don’t even mind the pollution．No matter how dirty the water is，the coastline still looks beautiful．And as long as the sun shines，it’s still better than sitting in the cold rain in Berlin，London，or Oslo．
51．The writer seems to imply that Europeans travel mostly for the reason that ．
A．they want to see historic remains or religious spots
B．they are interested in different cultural traditions and social customs
C．they would like to take pictures in front of famous sites
D．they wish to escape from the cold，dark and rainy days back at home
52．In paragraph2，cities like London，Copenhagen，and Amsterdam are mentioned.
A．to show that they are not good cities in terms of geography and climate
B．to tell us how wealthy their people are
C．to suggest that these cities lack places of historic interest and scenic beauty
D．to prove that they have got more tourism than they handle
53．According to the passage，which of the following countries attracts more tourists than the others?
A．Italy B．Spain C．Greece D．France
54．The latter half of the last sentence in paragraph 3，“or one tourist for every person living in Spain”means ．
A．all the 37 million people living in Spain are tourists
B．every year almost as many tourists visit Spain as there are people living in that country
C．every person living in Spain has to take care of a tourist
D．every Spanish is visited by a tourist every year
55．According to the passage，which of the following factors might spoil the tourists’fun at
Mediterranean resorts and beaches?
A．Polluted water． B．Crowded buses．
C．Traffic jams． D．Rainy weather．
三．阅读 (共两节，满分40分)
第一节阅读理解 (共15小题；每小题2分，满分30分)
阅读下列短文，从每题所给的A、B、C和D项中，选出最佳选项，并填写在答题卡上。
When people are asked to point out one or two things that are most important to themselves，many put friends ahead of homes，jobs，clothes and cars．
A true friendship carries a long history of experience that determines who we are and keeps us connected．It is a treasure we should protect．Unfortunately，the better friends you are，the more probably you’ll have disagreements．And the result can be what you don’t want-an end to the relationship．
The good news is that most troubled friendships can be mended．First don’t let your pride get in your way．Most of us can forgive each other when differences are brought out in the open.
Second, apologize when you’re wrong-even if you’ve been wronged. Over the course of a friendship, even the best person makes mistakes. Sometimes, it may be best if the wronged person takes the lead and apologizes. When you apologize, give your friend a chance to admit that he has been wrong. Third, see things from your friend’s point of view. And finally , accept that friendships change as our needs and lifestyles change. Making friends can sometimes seem easy. The hard part is keeping the connections strong during the natural ups and downs that have an effect on all relationships. My suggestion; Consider friendship an honor and a gift , and worth the efforts to treasure and nurture (培养).
46．According to the text friendship can last long only if .
A．we have much in common B．we know our friends’ mistakes
C．we treat our disagreements wisely D．we have known one another for long
47．The underlined words “wronged person ” in the last paragraph refers to a person .
A．who has been mistaken for another B．who has been mistaken unfairly
C．who has treated friends badly D．who has admitted his mistakes
48．What should we do if we follow the author’s second suggestion?
A．Stick to our own points of view B．Avoid making mistakes
C．Make an apology first D．Change our lifestyles.
49．The writer believes .
A．there are surely disagreements between friends
B．there are no mistakes made by true friends
C．once your friend mistakes you, your friendship will certainly come to an end
D．only by making mistakes , can your friendship become stronger
50．What would be the best title for the text?
A．Easy Ways to Make Friends
B．Ups and Downs in Friendship
C．How to Mend a Troubled Friendship
D．How to Take the Lead in Making Friends
第三部分 阅读理解（共20小题，每题2分，满分40分）
阅读下列短文，从每题所给的A、B、C、D四个选项中，选出一个最佳选项，并在答题卡上将该项涂黑。
The key to happiness is how quickly you can get back your focus on what’s important.
----Anonymous
Sixteen years ago I learned this lesson in the back of a New York City taxi cab. Here's what happened. I hopped in a taxi, and we took off for Grand Central Station. We were driving in the right lane when, all of a sudden, a black car jumped out of a parking space right in front of us. My taxi driver slammed on his brakes, skidded, and missed the other car’s back end by just inches!
The driver of the other car, who almost caused a big accident, started yelling bad words at us. My taxi driver just smiled and waved at the guy. And I mean, he was friendly. So, I said, "Why did you just do that? This guy almost ruined your car and sent us to the hospital!" And this is when my taxi driver told me what I now call "The Law of the Garbage Truck."
Many people are like garbage (rubbish) trucks. They run around full of garbage, full of frustration, full of anger, and full of disappointment. As their garbage piles up, they need a place to dump it. And if you let them, they'll dump it on you. When someone wants to dump on you, don't take it personally. You just smile, wave, wish them well, and move on. You'll be happy with what you did.
I started thinking, how often do I let Garbage Trucks run right over me? And how often do I take their garbage and spread it to other people at work, at home, or on the streets? It was that day I said, "I'm not going to do anymore."
Successful people do not let Garbage Trucks take over their day. What about you? If you let more garbage trucks pass you by, you'll be happier. Life's too short to wake up in the morning with regrets. So, Love the people who treat you right. Forget about the ones who don't.
56. What happened one day when the author was taking a taxi?
A. The taxi almost hit another car.
B. The taxi driver was injured.
C. The author scolded the driver of the other car.
D. The author learned a lesson from the driver of the garbage truck.
57. How did the taxi driver respond to the behaviour of the driver of the black car?
A. He yelled back at the driver.
B. He sent the driver to the hospital.
C. He was friendly towards the driver.
D. He dumped some garbage in front of his car.
58. What does the taxi driver think of people according to Paragraph 3?
A. Many people like to drive garbage trucks.
B. Many people dump garbage wherever they like.
C. Many people are warm-hearted to make others happy.
D. Many people tend to be very much depressed.
59. What can we infer from Paragraph 4?
A. The author used to have a lot of garbage trucks.
B. The author used to complain a lot.
C. The author used to have a lot of money.
D. The author used to be a good manager.
60. According to the passage, what should you do if people “dump garbage” on you?
A. Ignore them and go on with our own work.
B. Try our best to persuade them not to do that again.
C. Tell them to dump the garbage in the right place.
D. Take over their work and carry the garbage to somewhere else.
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