The US government has started a website, Admongo, to help children think critically about the advertising aimed at them. It claims to provide visitors with an “education” through games and other amusement.
A cartoon man dressed in old time pilot clothing greets visitors to Admongo. “Call me Haiz”, he says upon arrival in a rocket ship that opens up with a crazy world inside it. Spacey dance music plays in the background as Haiz tells visitors that they need to learn about advertising.
Its inventors say eight to twelve years old is the age kids develop their critical thinking abilities. Kids that age are also a big market for advertisers.
The idea behind Admongo is to teach children three things: To identify the advertiser. To know what the advertiser is really saying. And to know what the advertisement is trying to get the child to do.
Children learn these things through a video game. They create their own game character. They can choose different skin colors, hair styles, eye and mouth shapes. Then they begin a trip through ad-land, where there are ads on buses and billboards. The players have to find all the marketing in the neighborhood before they can move on to the next level.
The Admongo game takes players inside a home, to the advertising studio and everywhere else ads can be found. It is a complete exploration of the world of marketing.
One such area is food marketing. The Federal Trade Commission (FTC) says it is a big business. The FTC estimates that food, drink and fast-food restaurants spent more than one and a half billion dollars on advertising to young people in 2010.
The FTC says children are important for three reasons. They buy products. They influence parents and caregivers to buy. And they are the future adult buyers of the products.
A recent study says most advertising aimed at children is for foods of the lowest nutritional value. First Lady Michelle Obama has said she would like to see advertisers marketing healthy foods for children.What is the best title of the text?
| A．The guide of Admongo |
| B．An education website for children |
| C．A popular online video game |
| D．A website aimed at children |
Why did the government start the website?
| A．To attract the biggest market of buyers. |
| B．To sell the products of its company. |
| C．To help children know about advertising. |
| D．To advertise the video game for children. |
The underlined word “identify” can be replaced by _________.
| A．recognize | B．inform | C．persuade | D．forbid |
What can players do in the website game?
| A．Choose hair styles for their character. |
| B．Travel to a supermarket. |
| C．Eat in a fast-food restaurant. |
| D．Play video games during the trip. |
Children are important for advertising because they are _________.
| A．important for the society | B．the most potential buyers |
| C．easily influenced by ads | D．easily affected by poor products |
A fellow speaker from California named Geri flew to Japan, in her favourite jeans and a casual jacket, to give her first speech. Fourteen hours later, four perfectly dressed Japanese gentlemen greeted her at Narita Airport. Smiling and bowing low, they handed her their business cards. With her bag in one hand, Geri took their cards with the other. She thanked them, glanced briefly at the cards, and put them into her jeans pocket quickly.
When the five of them arrived at the hotel, they invited Geri to tea in the lobby (大厅). While sipping tea, the gentlemen presented her with a small gift which she eagerly opened. She was thrilled with the gift and shouted excitedly, “Oh, it's beautiful！”
At this point, the four Japanese gentlemen stood up and, bowing only very slightly, said “Sayonara” and left immediately. Poor Geri was left astonished. What did she do wrong?
Everything! Her jeans were the first gaffe. Even if you're coming off a bicycle in Japan, you do not meet clients (客人) casually dressed. The second mistake was Geri's handling of their business cards rudely. In Japan, the business card is one of the most important communicative tools. It is always presented and accepted respectfully with both hands. However, Geri put their cards away much too quickly. In Japan, people use business cards as a conversation starter. You chat about each other's cards and work and do not put theirs away until they gently and respectfully place yours in safe keeping. Putting it carelessly into her jeans pocket was the ultimate disrespect.
Then, the fourth horror of horrors was that Geri should not have opened the gift in front of her clients. In a land where saving face is critical, it would be embarrassing to discover the gift they gave was not as nice as the one they received. What is worse, Geri hadn't even given them a gift!In the four Japanese gentlemen's eyes, Geri took their cards ________．
| A．disrespectfully | B．embarrassingly |
| C．politely | D．excitedly |
Why did the four Japanese gentlemen leave Geri suddenly?
| A．Because they had finished the task. |
| B．Because they couldn't bear Geri's behaviour any longer. |
| C．Because Geri had something more important to do. |
| D．Because Geri felt embarrassed. |
What does the underlined word “gaffe” in Paragraph 4 probably mean?
| A．ignorance. | B．mistake. |
| C．sadness | D．carelessness. |
The third mistake Geri made was that she ________．
| A．used her own card as a conversation starter |
| B．took her clients' cards with one hand |
| C．met her clients in jeans |
| D．kept her clients' cards in a wrong place |
What lesson can we draw from this story?
| A．When in Rome, do as the Romans do. |
| B．Think twice before you take any action. |
| C．Honesty is the best policy. |
| D．Don't claim to know what you don't know. |
Fido was now his master's constant companion in his walks, playing and skipping round him, and amusing him by a thousand sportive tricks . He took care, however, not to be troublesome by leaping on him with dirty paws, nor would he follow him into the parlor(客厅), unless invited. He also attempted to make himself useful by a number of little services. He would drive away the sparrows as they were stealing the chickens' meat; and would run and bark with the utmost fury at any strange pigs or other animals that offered to come into the yard. He kept the poultry, geese, and pigs from straying beyond their bounds and particularly from doing mischief in the garden. He was always ready to alarm Towzer if there was any suspicious noise about the house, day or night. If his master pulled off his coat in the field to help his workman, as he would sometimes do, Fido always sat by it, and would not suffer either man or beast to touch it. By this means he came to be considered as a very trusty protector of his master's property.
His master was once confined to his bed with a dangerous illness. Fido planted himself at the chamber-door, and could not be persuaded to leave it even to take food; and as soon as his master was so far recovered as to sit up, Fido, being admitted into the room, ran up to him with such marks of excessive joy and affection, as would have melted any heart to behold.
One hot day, after dinner, his master was sleeping in a summer-house , with Fido by his side. The building was old and crazy; the dog comprehended the danger, and began barking to awaken his master; and this not sufficing, he jumped up, and gently bit his finger. The master upon this started up, and had just time to get out of the door before the whole building fell down. Fido, who was behind, got hurt by some rubbish which fell upon him. Thus his love and fidelity had their full reward.According to the first paragraph,we can get the information that ________.
| A．Fido is too cautious to satisfy his master. |
| B．Fido did so many little things as not to please its master. |
| C．Fido is a very trusty protector of his master’s property |
| D．Fido often plays with sparrows,geese and pigs |
Which of the following description is NOT mentioned in the text?
| A．Fido didn’t leave its sick master’s chamber-door even refused to take food until its master recovery. |
| B．Fido saved its master when his master was sleeping in an old house |
| C．Fido drove away the wolf to protect its master’s sheep. |
| D．Fido drove away the sparrows as they were stealing the chickens’meat. |
The text is developed ______.
| A．by inference | B．by examples |
| C．by comparison | D．by figures |
Which one is the best title for the text?
| A．Saving the Master |
| B．The Loyal Dog |
| C．Protecting the Master’s Possession |
| D．The Duty of a Little Dog |
Will you want me to read a whole book in English?
Yes. Believe it or not, that may be easier than you think. Not all classics are so difficult or complicated. So you’re not limited to the simplified versions. And the easier books are not all for children.
In the original versions ,books may send you to the dictionary. And you might not understand everything you read. But reading one from cover to cover will give you a real sense of accomplishment.
The key is to find the right books. Let’s take a look at these.
The Lion, the Witch and the Wardrobe (C.S. Lewis)
Stepping into an old wardrobe, four English schoolchildren find themselves in the magical world of Narnia. On this delightful land, they find friends among the many talking creatures.
The children soon discover, however, that Narnia is ruled by the White Witch. Edmund, one of the children, falls under her power. Who can free Narnia? Only Aslan, the great and noble lion. He alone knows the Deeper Magic. But the children themselves must help fight the battle against the White Witch and those who serve her.
The Old Man and the Sea (Ernest Hemingway)
Santiago, an old Cuban fisherman, hasn’t caught any fish in more than 80 days. Sailing far out from land, the old man hooks an enormous fish. That begins an agonizing three-day battle. First he struggles against the great fish. Then he must fight off the sharks that circle the little boat and threaten to eat his fish. Exhausted and bleeding, the old man arrives back at shore. But his fish, his beautiful fish . . .
Hemingway won the Nobel Prize for this superb story of strength and courage, of victory and regret.
A Wrinkle in Time (Madeleine Lingle)
Meg’s father, a U.S. government scientist, has been missing for many months. He had been experimenting with time travel when he mysteriously disappeared.
Now Meg, her little brother Charles Wallace and her friend Calvin will try to rescue him. But first they must outwit the forces of evil they encounter on their journey through time and space. Can they find Meg’s father before it’s too late?
This novel is more than just a science-fiction adventure. It’s an exploration of the nature of our universe.
The Pearl (John Steinbeck)
One day Kino, a poor Mexican pearl diver, finds a magnificent pearl. With it he dreams of buying a better life, new clothes and schooling for his son. Instead, it brings only evil. His wife pleads with him to get rid of it. "No," says Kino. "I will have my chance. I am a man." But when he kills a man who is trying to steal the pearl, Kino and his wife must run for their lives.
This tale of dreams, justice and the power of greed is told simply and beautifully.In the passage, the author intends to _______.
| A．recommend a few simplified versions of classics |
| B．recommend a few original versions of classics |
| C．tell us how to read an English book from beginning to end |
| D．tell us how to find proper English books to read |
In The Lion, the Witch and the Wardrobe, the White Witch is probably _____.
| A．an evil woman with magic power |
| B．a friendly woman with magic power |
| C．a delightful talking creature |
| D．a powerful lion |
The underlined word "outwit" in the passage probably means ______.
| A．get rid of |
| B．take advantage of |
| C．beat by being cleverer |
| D．make the most of |
A Wrinkle in Time is different from other books mentioned in the passage in that _____.
| A．it is not a science fiction |
| B．it tells a true story |
| C．it provides some scientific knowledge |
| D．it tells the battle between justice and evil |
Eating 40 percent less food could extend a person`s life by 20 years, according to scientists.
Researchers at the Institute of Health Ageing at University College London are developing a treatment that they hope will fight the `disease` of getting older.
They are looking into how genetics（遗传学） and lifestyle can affect ageing and add years, possibly decades, to a person`s life.
Age-related diseases such as cardiovascular disease, cancer and neuro degeneration can also be treated, it is claimed.
They want to find out how the life of a rat can be increased by up to 30 percent simply by reducing its food intake.
Researcher Dr. Piper told the Independent : `If you reduce the diet of a rat by 40 percent it will live for 20 or 30 percent longer. So we would be talking 20 years of human life. This has shown on all sorts of animals, even Labradors(a kind of dog).`The scientists are also studying fruit flies, which share 60 percent of human genes and age in a similar manner, and mice.
They have already made the healthy lifespan(寿命) longer in both flies and mice by using drug treatments and a balanced diet. It is hoped that this combination will also work to extend(延长) human life. Dr. Piper said: `If we discover the genes involved with ageing, we should be able to delay ageing itself. This is what we`ve found.`
He added that the field of research into extending life is only a decade old, so remains `in theory . It is their special approach to treating all age-related diseases caused by the `disease` of ageing itself that sets their research apart.The author writes this text in order to_____.
| A．encourage people to eat as little as possible |
| B．tell people how harmful food is to their health |
| C．introduce an on-going research on delaying ageing |
| D．show how similar mice and humans are to each other |
How can people live longer according to the text?
| A．Exercise regularly. |
| B．Reduce their diet properly. |
| C．Vary their lifestyles constantly. |
| D．Change their genes completely. |
What does the underlined sentence in the last paragraph suggest?
| A．The research is effort-taking. |
| B．The result of the research is reliable. |
| C．The research has been done for a long time. |
| D．There’s a long way to go to put the theory into practice. |
Have you ever noticed that the more you have the more you want? Let’s face it. Thinking our life is good enough doesn’t come naturally to many people. When we have high expectations of everything in life we will run into disappointment. Only when we are aware that needs are different from desires can we live with satisfaction. Here are a few ideas to help you be happier with what you have and who you are.
Focus on what you are thankful for. Most people want things to be better than they are, or when things are going well, we forget to appreciate what we have. Learn to reflect on how much better things are than they could be. Focus on what you are thankful for. Write down 5 things you are grateful for right now.
When we hold onto regrets from decisions we have made, it can really poison our well-being. Many people regret something they can no longer change, which ends up holding them back from moving forward in a more positive manner. What happened in the past is done and gone, so work to stay present and be mindful of the current moment to find more joy and fulfillment.
When we use other people as the measuring stick for our personal success and quality of life we are likely to be less satisfied. Social comparisons can provide useful information when we try to learn from others, but they also hold our perspective in a discontented position. Compare yourself less with others so you can be satisfied more.
When you are focused on your big ambitions and future goals you might elide the daily pleasures that surround you. Learn to slow down and absorb the wonder and beauty around you. Stay present and focus on the task you’re undertaking at the moment. Don’t let the life pass you by because you’re always on the go and distracted by ambition.
Practice looking at life through the lens of contentment and it will become more natural.How can we live with contentment?
| A．To change our lifestyle. |
| B．To have a motivation in life. |
| C．To give less attention to what we are grateful for. |
| D．To realize the difference between needs and desires. |
What’s the main idea of Paragraph 3?
| A．Make wise decisions. |
| B．Know the present situation |
| C．Let go of regrets. |
| D．Remember the past. |
The underlined word “elide”(in Paragraph 5) probably means “_ ”.
| A．enjoy | B．change |
| C．create | D．neglect |
What should you do to put yourself in a good mood?
| A．Make time for simple pleasures. |
| B．Learn from successful people. |
| C．Focus on your future goals. |
| D．Create chance to learn more. |
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