The US government has started a website, Admongo, to help children think critically about the advertising aimed at them. It claims to provide visitors with an “education” through games and other amusement.
A cartoon man dressed in old time pilot clothing greets visitors to Admongo. “Call me Haiz”, he says upon arrival in a rocket ship that opens up with a crazy world inside it. Spacey dance music plays in the background as Haiz tells visitors that they need to learn about advertising.
Its inventors say eight to twelve years old is the age kids develop their critical thinking abilities. Kids that age are also a big market for advertisers.
The idea behind Admongo is to teach children three things: To identify the advertiser. To know what the advertiser is really saying. And to know what the advertisement is trying to get the child to do.
Children learn these things through a video game. They create their own game character. They can choose different skin colors, hair styles, eye and mouth shapes. Then they begin a trip through ad-land, where there are ads on buses and billboards. The players have to find all the marketing in the neighborhood before they can move on to the next level.
The Admongo game takes players inside a home, to the advertising studio and everywhere else ads can be found. It is a complete exploration of the world of marketing.
One such area is food marketing. The Federal Trade Commission (FTC) says it is a big business. The FTC estimates that food, drink and fast-food restaurants spent more than one and a half billion dollars on advertising to young people in 2010.
The FTC says children are important for three reasons. They buy products. They influence parents and caregivers to buy. And they are the future adult buyers of the products.
A recent study says most advertising aimed at children is for foods of the lowest nutritional value. First Lady Michelle Obama has said she would like to see advertisers marketing healthy foods for children.What is the best title of the text?
| A．The guide of Admongo |
| B．An education website for children |
| C．A popular online video game |
| D．A website aimed at children |
Why did the government start the website?
| A．To attract the biggest market of buyers. |
| B．To sell the products of its company. |
| C．To help children know about advertising. |
| D．To advertise the video game for children. |
The underlined word “identify” can be replaced by _________.
| A．recognize | B．inform | C．persuade | D．forbid |
What can players do in the website game?
| A．Choose hair styles for their character. |
| B．Travel to a supermarket. |
| C．Eat in a fast-food restaurant. |
| D．Play video games during the trip. |
Children are important for advertising because they are _________.
| A．important for the society | B．the most potential buyers |
| C．easily influenced by ads | D．easily affected by poor products |
C
Burning less calories while walking seems like a bad idea, but making the walk easier may actually keep people on their feet longer, and that scientists say, has substantial health benefits.
Analyzing the human walk, biomedical engineers Steven Collins and Greg Sawicki concluded that our ankles and calves perform motions similar to a spring coupled with a clutch that intermittently stores and releases energy.
Sawicki, from the University of North Carolina, explained what’s involved.
“We found in basic science experiments that that system, your calf and Achilles tendon, works a lot like a catapult. So, the muscle holds on to the tendon and your body actually stretches your Achilles tendon quite a bit and then stores the energy in the tissue and then it’s given back to propel you forward in the world,” he said.
Sawicki said he and his colleague Steven Collins at Carnegie Mellon University designed a mechanical device, made of carbon fiber and metal, that performs the same sequence of energy give-and-take outside the body. The system takes over part of the work of walking, and reduces the amount of required energy by as much as seven percent.
Wearing the unpowered ankle exoskeleton can help people either walk farther with the same amount of energy, or restore the normal movement pattern for people who have trouble walking.
Sawicki said it takes only a few minutes to get used to the exoskeleton but the wearer quickly learns to tone down the muscle energy as the device takes over part of the load.
“You really don’t notice it until when you take it off. And when you take it off you realize that it was there and giving you the boost,” he said.
Sawicki added that the device is primarily intended for people recovering from surgery or a stroke. But all persons who spend a lot of time walking, such as police officers or hospital personnel, could benefit from it.
At the moment there are no plans to develop the ankle exoskeleton for the market, but the inventors say some manufacturers have expressed interest.What’s the main idea of the passage?
| A．How to reduce energy whiling walking. |
| B．Ways to make walking easy. |
| C．Introduction to a mechanical device to make walk easier |
| D．Guidelines for people recovering from surgery. |
What is true according to the passage ?
| A．The device can only benefit people with walking problems. |
| B．All people could benefit from it. |
| C．With the device, the walkers need seven percent as much as the energy otherwise. |
| D．The device can benefit people in the long term. |
What does the underlined word ” propel” mean in paragraph 3?
| A．put | B．keep | C．help | D．push |
What can we learn from the last paragraph?
| A．The ankle exoskeleton will have a bright future. |
| B．The ankle exoskeleton hasn’t appeal to manufacturers. |
| C．The ankle exoskeleton will be launched in the market soon. |
| D．The ankle exoskeleton will never be produced. |
B
According to figures released by the Office for National Statistics (ONS), the U.K. has about 7.7 million families with dependent children, of which 3.7 million have just one child, compared to 3 million with two and 1.1 million with three children or more. The number of families today with just one dependent child is now 47 percent and will likely rise to more than 50 percent in a decade. As the ONS confirms, “It appears that families are getting smaller.”
One obvious reason for this could be that women are putting off having children until they have established careers when they are bound to be less fertile. But it could just as well be a matter of choice. Parents must consider the rising cost of living, combined with economic uncertainty and an increasingly difficult job market. And this trend may continue growing as having an only child becomes more normal, which seems to be the mood on the mothers’ online forum Mumsnet, where one member announced that she “just wanted to start a positive thread about how fab it is to have an only child”.
She had received 231 replies, overwhelmingly in the same upbeat spirit. Parents of only children insist there are plenty of benefits. Nicola Kelly, a writer and lecturer who grew up as an only child and is now a married mother of one, says her 15-year-old son seems more grown-up in many ways than his contemporaries.
In a moving recent account journalist Janice Turner wrote about her own keenness to “squeeze out two sons just 22 months apart” as a reaction to her only-child upbringing.
She was placed on a pedestal by her doting parents, whom she punished with a “brattish, wilful” rejection of everything they stood for. Desperate for a close friend she was repeatedly shattered by rejection and refers to her childhood as being “misery”.
Writer and clinician Dr. Dorothy Rowe, a member of the British Psychological Society, says that we all interpret events in our own individual way and there are some children who no matter what their circumstances feel slighted, while other children see the advantages of their situation.
However, the one part of life that is unlikely to get any easier for only children is when they grow up and find themselves looking after their own parents as they become older.The writer wrote the passage to________.
| A．illustrate the strength and weakness of having an only child |
| B．analyze the reasons why having an only child becomes popular |
| C．guide people to look at the same issue from different perspectives |
| D．present us with different opinions about having an only child |
Why are families getting smaller according to the passage?
| A．Women are less fertile. |
| B．Women give priority to career. |
| C．It is positive to have an only child. |
| D．There are not many job positions for children. |
The sentence “Not all products of single-child families are as keen to repeat the experience.”should be placed at the beginning of paragraph______.
| A．2 | B．3 | C．4 | D．5 |
What does the underlined sentence we all interpret events in our own individual way in Paragraph 6 mean ?
| A．Some are unable to make an objective assessment of their conditions |
| B．We should consider the needs of individuals. |
| C．Journalist Janice Turner experienced a miserable childhood. |
| D．It’s necessary for us to look at the event from our own angle. |
Goldie's Secret
She turned up at the doorstep of my house in Cornwall. No way could I have sent her away. No way, not me anyway. Maybe someone had kicked her out of their car the night before. "We're moving house.'; "No space for her any more with the baby coming." "We never really wanted her, but what could we have done? She was a present." People find all sorts of excuses for abandoning an animal. And she was one of the most beautiful dogs I had ever seen.
I called her Goldie. If I had known what was going to happen I would have given her a more creative name. She was so unsettled during those first few days. She hardly ate anything and had such an air(样子) of sadness about her. There was nothing I could do to make her happy, it seemed. Heaven knows what had happened to her at her previous(以前的) owner's. But eventually at the end of the first week she calmed down. Always by my side, whether we were out on one of our long walks or sitting by the fire.
That's why it was such a shock when she pulled away from me one day when we were out for a walk. We were a long way from home, when she started barking and getting very restless（焦躁不安的）. Eventually I couldn't hold her any longer and she raced off down the road towards a farmhouse in the distance as fast as she could.
By the time I reached the farm I was very tired and upset with Goldie. But when I saw her licking (舔) the four puppies (幼犬) I started to feel sympathy towards them. "We didn't know what had happened to her," said the woman at the door. "I took her for a walk one day, soon after the puppies were born, and she just disappeared." "She must have tried to come back to them and got lost," added a boy from behind her. '
I must admit I do miss Goldie, but I've got Nugget now, and she looks just like her mother. And I've learnt a good lesson: not to judge people. How did the author feel about Goldie when Goldie came to the house?
| A．Shocked. | B．Sympathetic. |
| C．Annoyed. | D．Upset. |
In her first few days at the author's house, Goldie .
| A．I felt worried | B．was angry |
| C．ate a little | D．sat by the fire |
Goldie rushed off to a farmhouse one day because she .
| A．saw her puppies |
| B．heard familiar barking |
| C．wanted to leave the author |
| D．found her way to her old home |
The passage is organized in order of .
| A．time | B．effectiveness（效果） |
| C．importance | D．complexity（复杂性） |
Who hasn't found themselves reaching for the closest food available when they're tired and stressed? More and more research is proving that this isn't all in our mind. Some foods really do lead to a change in our moods (心情)．
Carbohydrate (碳水化合物) for calm
This is how some people medicate(治疗) themselves with food — by reaching for cookies or pasta(意大利面食) whenever they're upset. Unfortunately, it doesn't always work. You must eat a meal consisting of 100% carbohydrate, on an empty stomach, to obtain the serotonin (血清素) increase so that you have a good mood.
To get the wishedfor effect, you must not eat anything for four hours and then eat at least 30 grams of straight carbohydrate. Dry cereal (谷类食品), a piece of bread with jam, or a potato should do_the_trick.
Protein (蛋白质) for power
Of course, sometimes we don't need to be calm and sleepy.Sometimes we need a great deal of mental concentration, so this is when it's important to mix protein and carbohydrate. The protein will prevent the tryptophan (色氨酸) from flooding your brain，and the rise in serotonin(血清素) won't occur.
Why dessert makes us happy
Fat and sugar cause the brain to let go endorphins (内啡肽), which send pleasure signals throughout the body. This would be fine, except humans are not particularly good at stopping at one cookie or cake.
You can also satisfy your sweet tooth by choosing fruit for dessert.
Timing your meals for energy
Blood sugar drops after four hours of going without food, causing a decrease(减少) in energy. Eating usually fixes this within 20 to 30 minutes, but don't suppose that eating more will cause a faster increase in energy.
When you eat has as much of an effect on your mood as what you eat. If you regularly go for a long period of time between meals, rethink your schedule and plan ahead.The underlined phrase“do_the_trick”in the third paragraph means ________.
| A．be extremely smart |
| B．intend to cheat someone |
| C．bring about the desired result |
| D．do something to amuse people |
The function of protein is ________.
| A．to help you keep calm and sleepy |
| B．to make you feel energetic |
| C．to lead you to slowness |
| D．to increase serotonin in your brain |
We can infer from the last two parts that ________.
| A．fat and sugar can greatly help people feel happy |
| B．we humans tend to eat lots of cookies and cakes |
| C．the more we eat, the faster we will gain energy |
| D．what we eat is more important than when we eat |
The main idea of the passage is ________.
| A．eating for a better mood |
| B．eating to make you calm |
| C．eating for more protein |
| D．eating to make us strong |
American researchers have discovered that human brains and sleep patterns are confused by devices(装置) that give out bright lights. Electronics, such as laptops, mislead our minds into thinking that it is still daytime, preventing sleep and increasing the risk of insomnia.
Sleep experts say human's natural body clock begins to rest and relax from the day between 9 and 10 pm but the use of computers confuses it.
A person's brain biologically becomes awake when the sun is out because bright light after dark causes the brain to stop producing the hormone (荷尔蒙) called melatonin that makes us sleepy.
Researchers say blue light from devices such as iPads, which is expected to become a popular reading tool when it comes out later this month, is particularly disruptive (干扰的)during the night when the brain thinks it should be dark.
Experts say a good book is a far better way of resting the brain and ensuring a good night's sleep because the bedside lamp(灯) light doesn't affect the brain as it does not look straight into a person's eyes.
“Potentially, yes, if you're using an iPad or a laptop close to bedtime... that light can be stimulating (刺激) to the brain to make it more awake and delay your ability to sleep，” Phyllis Zee, a professor at Northwestern University and director of the school's Centre for Sleep & Circadian Biology, told CNN.
“And I think more importantly, it could also be enough to affect your circadian (昼夜节律的) rhythm. This is the clock in your brain that determines when you sleep and when you wake up. ”
Alon Avidan, associate director of the Sleep Disorders Center at the University of California Los Angeles, added, “I wish people would just take a boring book — an oldfashioned book — and read by a lamp.”The underlined word “insomnia” in the first paragraph probably means “________”．
| A．being unable to eat properly |
| B．brain injury |
| C．being unable to fall sleep |
| D．lack of energy |
Melatonin is the hormone that ________.
| A．makes us sleepy |
| B．helps us relaxed |
| C．prevents us from waking up |
| D．makes us excited |
The bedside lamp light doesn't affect the brain because ________.
| A．it doesn't give out blue light |
| B．it's not as bright as your laptop |
| C．it doesn't enter your eyes directly |
| D．it is adjustable |
We can conclude from the passage that ________.
| A．one who uses his laptop often before bedtime can have his body clock disturbed |
| B．using a laptop before bedtime is more harmful than using an iPad |
| C．we'd better not do anything before going to bed |
| D．the best time to go to bed is before 9 pm |
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