1Onlineadvertisingissimplyadve

更新 2022-09-03
科目英语
题型阅读理解
难度中等
浏览 1469

[1]Online advertising is simply advertising that is done on the Internet. While it has a much shorter history than traditional advertising, the effects of online advertising can not be undervalued As more people turn to the Internet as a source for daily news, socialization and communication, more advertising dollars are likely to be spent. In fact, in a period of five years, from 2006 to 2010, online advertising                       6 percent of all money spent for advertising, to 12 percent or more.
[2]Online advertising is also quickly becoming a serious force for other types of advertising media to deal with. Newspapers and magazines all over the world are facing a number of different challenges, including loss of ad revenue (广告收益). Many attribute (把……归于) some of those struggles to online advertising, which is not only taking a share of the advertising, but a share of the audience as well.
[3]However, newspapers and magazines are not the only media dealing with lower revenue. The remarkable thing about online advertising is it gives the ads a much wider coverage and its globally wider coverage helps in making the advertisements reach more audiences. Furthermore, because of hypertext (超文本) linking, advertisers have the power to transport potential buyers directly to their site.
[4]Online advertising can be presented in many flexible styles. In some cases, it may not look like advertising at all. There was one case. A video that showed popcorn (爆玉米花) being popped by radiation which was put out from mobile phones was put on the website. While this was later revealed as a trick, the company that put the video online received a large amount of attention. The company sold earphones meant to help limit an individual’s exposure to radiation.
What is the main idea of the text? (no more than 7 words)
Fill in the blank in Paragraph 1 with proper words. (no more than 3 words)
Complete the following statement with proper words according to Paragraph 2. (within 5 words)
Traditional types of advertising media such as newspaper and magazines are suffering
                because of the serious force of online advertising.
List two benefits of online advertising. (no more than 20 words)
①                      ②
What does the underlined word “it” in Paragraph 4 refer to? (withan 3 words)

登录免费查看答案和解析

相关试题

Never in the history of Sierra Leone’s elections have women so actively engaged in politics or competed for parliamentary seats. In the past, women did the dancing and cooking for elections campaigning. In the May 14th elections, we saw over 168 women candidates competitive for President, Vice President and Parliamentary seats.
One would think that about 5% of these women would have emerged as winners. But it was not so, because of our cultural perception of women. We need to change our culture. Women could be active politicians. The Christians in their own way encouraged women to be preachers(传教士) but the Muslim leaders say women should not head for officiating(主持) prayers.
The same happens in certain parts of the country where women are not part of decision taken in male secret societies. This prevents them from achieving some of their goals. A senior head in one of the ministries told me that she was getting problems with some of her staff members especially the male staff. Most women that come from the Northern part of country experience such problems. Some men are saying that a woman cannot be their leader.
Some women are also prejudiced against their women folks. In the last elections, most woman did not support their colleagues. In some parts of the country, because they are not members of secret societies they were not allowed to contest for chieftaincies (酋长或首领的位置). However, Sierra Leones not withstanding the cultural prejudice against women has witnessed women occupying high public offices. They have been appointed to head certain areas.
Sierra Leone is moving from its past culture. We need a change in our culture. Women all over the world are recognized one way or the other as they are now involved in the use of technology. We now see women as air pilots, and they even attempt to go to travel in space.
9.In the past, women in Sierra Leone .       .
A.took active part in politics                     B.contested for parliamentary seats
C.danced and cooked for the election campaigning D.shared the equal rights with men
10.About 5% of the women engaged in election would have succeeded if .       .
A.there were less prejudice against women          B.less Muslim leaders had objected
C.more women had been engaged in the election     D.more preachers had supported them
11.The author concludes that the women candidates can’t win the competitive vote because .
A.women is more suitable for the dancing and cooking job
B.women candidates can’t get the support of their folks
C.women prejudice still exists in today’s society
D.women are not capable enough to be a chieftain
12.The main idea of the passage is .
A.the prejudice against women in various fields
B.women in Sierra Leone, striving for their political rights
C.women in Sierra Leone, challenge for men’s status
D.women in Sierra Leone, being involved in politics

题型：未知
难度：未知

收藏答案/解析

The United States is trying to improve an edueation system that produces millions of citizens who cannot read, write, or add—let alone finding their country on a map.
In his first State of Union message since taking office a year ago, President George Bush promised to wipe out illiteracy(文盲) in the next decade and declared that“by the year 2008, U.S students must be first in the world in math and science achievements. ” They have a long way to go. American students were placed 14th in a recent general science test conducted in 16 countries. In a separate survey of chemistry students, the United States came 12 out of 14. In a mathematics test, they were last. According to Bush, there are 17 million illiterates in this country of 245 million people. Other estimates put the number as high as 23 million. In percentage terms, that ranks the United States alongside Niearague and below Cuba. “This nation,”Bush said in his State of the Union address, “will not accept anything but excellent in education.” Bush, who has declared himself “Education president”, and senior officals of his administration are warning that the United States will be unable to compete in the world without an educated workforce.
How to increase educational standards is a matter of debate in a country whose schools have no uniform national curriculum and are subject to a confusing variety of state and local controls. Most experts think that the problem lies at the elementary and high school'levels rather than with universities-but even their graduates show huge gaps in general knowledge. Among the root causes most frequently mentioned in education debates is the low respect in which U.S. society holds teachers-in contrast to Japan and Germany. In Japan teaching is a profession of high prestige(威望) and high pay. In the United States teachers are near the bottom of the society.
5.By“the United States came 12 out of 14”(Para. 2), the author means .
A.the United States ranked 12th not 14th in the chemistry test
B.the United States ranked 12th in the chemistry test conducted by 14 countries
C.the United States progressed from 14th to 12th in the chemistry test
D.the United States ranked 12th in chemistry test and 14th in general science test
6.The cause of low educational level in America include the following EXCEPT that .
A.some problems exist in primary and secondary education
B.society keeps teachers in low respect
C.America pays more attention to economy instead of education
D.America has no uniform national courses
7.Which of the following statements can be inferred from the passage?
A.President Bush carried out his promise made in his first State of Union message.
B.The education in Japan and Germany is in higher level.
C.According to Bush, the number of illiterates accounts for 9% of the total.
D.Teachers in the United States enjoy good treatment and great respect.
8.Which of the following is the right order of the least-first of the percent of illiterates?
A.Germany, Cuba, Nicaragua.         B.Germany, Nicaragua, Cuba.
C.Nicaragua, Japan, Cuba.            D.Cuba, Japan, Nicaragua.

题型：未知
难度：未知

收藏答案/解析

Most people agree that the direct, assertive(过分自信的) American personality is a virtue, but it sometimes surprises foreigners. In many cultures, respect for older people or those in positions of authority keeps others from expressing their true feelings. But in the U.S, children often argue with their parents, students may disagree with their teachers, and citizens may express opposition to the actions of the government. If the soup has a fly in it or the meat is too tough to chew, the diner can complain to the waiter, if the boss makes a mistake, an employee will politely point it out.
Some straight talk about the American character must include the admission that Americans have their faults. The extremely competitive nature of Americans is probably their worst fault. Of course, competition isn’t always bad. As a matter of fact, it promotes excellence by encouraging individuals and businesses to try to do their best. But the desire to get ahead of others sometimes causes people to do things that are unkind and even dishonest. Also, Americans admire what is practical, fast, efficient, and fresh. Sometimes they fail to understand and appreciate practices that have greater respect for more traditional, leisurely ways of doing things. On the other hand, people from other cultures may dislike the practical, challenging American lifestyle.
Despite culture differences, most foreigners give Americans credit for their virtues. Americans are generally viewed as friendly, adaptable, energetic, and kindhearted. Most newcomers to the U.S. like Americans, and the feeling is usually mutual. Perhaps the greatest American virtue is a deep interest in new ideas and new people. In a nation of immigrants, the foreigner does not remain an outsider for long.
1.In order to show the respect for older people,.      .
A.people from some other cultures will always express their true feeling
B.people from some other cultures may sometimes hide their true feeling
C.Americans always show their true feelings
D.Americans usually argue with them
2.Why is the extremely competitive nature considered as one of American faults?
A.Because people from other cultures fear competition.
B.Because only American people own it.
C.Because it will make people forget leisure.
D.Because it may sometimes urge people to do something bad.
3.It can be inferred from the passage that .        .
A.American people are more critical of everything than people from other cultures
B.the author believes that American character has more faults than virtues
C.the author admires American virtues as they are viewed as competitive and anti traditional
D.it is difficult for newcomers to get on with Americans
4.The passage mainly talks about .       .
A.American virtues B.American characters C.American faults   D.American lifestyles

题型：未知
难度：未知

收藏答案/解析

Who are these people rushing by you in the street? More than 215 million people now call America “home”, but most of them can trace their families back to other parts of the world. If you look at the names on shop windows, you will see that Americans come from many different lands. The idea that these people, who once were strangers to the United States, have lost the customs and cultures of their original countries and have become “American” is really not true. In fact, what exists in America is more often a kind of “side-by-side” living in which groups of people from other countries often have kept many of their customs and habits. They join the general American society only in certain areas of their lives—such as in schools, business, and sports—but they keep many of their own native customs and manners socially and at home. This living “side-by-side” has both advantages and disadvantages. Sometimes it may cause disagreements to develop between groups whose ways of life are very different from one another. However, there are also great advantages that come from the variety of cultures brought by settlers from other lands. There is great freedom of choice among ideas and dress, food, and social customs in America. Everyone can find some part of his or her familiar world in the United States, in churches, music, food, national groups, or newspapers.
6. More than 215 million people call America “home” because_______.
A. they buy their houses there              B. they settle there now
C. they get married there                  D. they were born there
7. “Side-by-side” living style means _______.
A. making friends with native people
B. keeping their own customs while sharing American ones in certain areas
C. the groups of people who live nearby
D. that they get closer to American society
8. According to the passage, people in the USA ________.
A. share American customs and culture
B. live in a kind of “side-by-side” society
C. keep their own customs and habits firmly
D. make no choice to accept American customs
9. Which of the following statements is true?
A. They always stick to their own customs and habits.
B. “Side-by-side” living style is not suitable.
C. They face the society they are not familiar with.
D. The advantages coming from the variety of cultures make life in America colorful.
10. Which title of the following can best take the place of “Different Cultures in America”?
A. Advantages and Disadvantages.       B. Different Customs and Habits.
C. Home for the People.               D. “Side-by-side” Living Style in America.

题型：未知
难度：未知

收藏答案/解析

Last July, my 12-year-old car died on California’s Santa Ana Freeway. It was an hour before sunset, and I was 25 miles from home. I couldn’t reach anyone to pick me up, so I decided to take a bus. Not knowing the routes, I figured I’d just head east.
A bus pulled up, and I asked the driver how far she was going. “Four more lights,” she said. There was another bus I could take from there. This clearly was going to be a long night.
She dropped me off at the end of her route and told me which bus to look for. After waiting 30 minutes, I began to think about a very expensive taxi ride home. Then a bus pulled up. There was no lighted number above its windshield(挡风玻璃). It was out of service. But the door opened, and I was surprised to find that it was the same driver.
“I just can’t leave you here,” she said. “This isn’t the nicest place. I’ll give you a ride home.”
“You’ll drive me home in the bus?” I asked, perplexed(困惑).
“No, I’ll take you in my car,” she said.
“It’s a long way,” I protested.
“Come on, ” she said. “I have nothing else to do.”
As we drove from the station in her car, she began telling me a story. A few days earlier, her brother had run out of gas. A good Samaritan picked him up, took him to a service station and then back to his car. “I’m just passing the favor along, ” she said.
When I offered her money as a thank-you, she wouldn’t hear of it. “That wouldn’t make it a favor, ” she said. “Just do something nice for somebody. Pass it along.”
1. Why did the writer say that he would have a long night?
A. He wondered how long he had to wait for the next bus.
B. No driver would give him a ride.
C. He didn’t know the routes.
D. He perhaps would have to take a taxi.
2. Judging from its context, the place where the writer waited for the second bus was _______.
A. very quiet and peaceful     B. dark without street lights
C. neither clean nor beautiful   D. a little unsafe
3. Why did the writer change his mind after waiting for 30 minutes at the end of the route?
A. No bus would come at the time.
B. A taxi ride would be more comfortable.
C. He became impatient and a bit worried.
D. He knew the driver would never return.
4. The bus driver drove the writer home later because ________.
A. she happened to go in the same direction
B. she wanted to do something good for other people
C. her brother told her to do so
D. she wanted to earn more money
5. The bus driver hoped that the writer ________.
A. would do as she did             B. would keep her in memory
C. would give the money to others    D. would do her a favor

题型：未知
难度：未知

收藏答案/解析